book chat: content strategy for the web
DESCRIPTION
Atlanta Content Strategy talks about Kristina Halvorson's book, Content Strategy for the Web.TRANSCRIPT
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ATLANTA CONTENT STRATEGY December 2009 #contentstrategy
Book Chat
Sponsored by
Dom Darda Photo
www.contentstrategy.com
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PROBLEM
Why does web content mostly suck?
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RELATED INSIGHTS
• We brought together marke@ng, IT / CMS, UX, and design in August 2009.
• They argued discussed the problem.
• Kris@na Halvorson moderated.
• Check it out at Blip.tv!
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DISCIPLINE
• When you hear “content strategy,” what do you think about?
• Has your perspec@ve on content strategy changed over the past year? How?
• What benefits of content strategy do you see?
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2010 ACS PROGRAM
Content Strategy: What’s in It for You? • Margot Bloomstein • January 21 • GREAT for content stakeholders
• Registra@on now open
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PLAN
• What do you do to plan for content? • What’s your favorite lesson learned about content audi@ng or content analysis?
• What does making “achievable” strategic recommenda@ons mean to you?
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2010 ACS PROGRAM
Editorial Strategy • Jeff MacIntyre, Predicate
• Select panelists • Applied ac@vi@es • February
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HANDY RESOURCES
• Content Is King Karen McGrane
• Content Analysis: A Prac@cal Approach UXma^ers -‐ Colleen Jones
• The Content Strategist As Digital Curator A List Apart -‐ Erin Scime
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CREATE
• Is web content copywri@ng? Why or why not? • Why start with the content instead of the tools and channels?
• What’s the difference between SEO and content strategy?
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2010 ACS PROGRAM
Content Strategy and SEO • Ian Alexander, Eat Media
• Mike Schinkel, Atlanta Web Marketers & Atlanta SEO
• SEO specialist • May 20
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HANDY RESOURCES
• Content Gone Wild Rachel Lovinger
• Content Strategy and SEO: Wordz to Your Mother Sca^er / Gather
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GOVERN
• How do you measure whether content is working? • Why is maintaining content important? What techniques work for you?
• What are the drawbacks to thinking of websites only as designs?
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2010 PROGRAM
Analy@cs • Eric Peterson, Web Analy@cs Demys@fied
• Joint with CHI*Atlanta • Details coming soon!
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HANDY RESOURCES
• 10 Things Every Business Person Should Know About Content Strategy Melissa Rach
• Content Lifecycle Panel CS NYC Erin Scime, Jeffrey Durland, Paul Ford, Michael Barnwell
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Content strategy takes the world by storm!
PARADIGM
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Some 2010 InternaIonal Events Featuring Content Strategy
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Let’s Keep ATL on the Map
• More local programs are in the works! • Help us bring them to life.
– ParIcipate – Volunteer – Sponsor