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• Designing, Creating and Promoting a Marketable Collection/Line

• Concept, Runway to the Street

• Fashion Portfolio of Skills

• Fashion Design Process

• Fashion Designer – Concept to Collection

• ISBN: 978-0-9582391-2-7

• Sandra Burke

• Fashion and the Design Process• Chapter 1 – pages 10-17

© Fashion Designer – Sandra Burke

• Learning Outcomes

• Understand the role of the Fashion Designer

• Understand the Fashion Designer’s Portfolio of Skills

• Understand the Fashion Design Process

• Understand the Fashion Design Process Timeline


The Role of the Fashion Designer

The Fashion Designer’s Portfolio of Skills

(Ch 1. page 14 and table 1.1)

• Creative Skills

• Technical Skills

• Business Skills

• Management Skills


The Fashion Design Process(Ch 1. page 15 and figure 1.1)

8 Key Steps from the Design Brief to The Business – SALES RESULTS!!


• Step 1. Design Brief

• Step 2. Research and Sourcing

• Step 3. Design Development

• Step 4. Prototypes, Samples and Construction

• Step 5. The Final Collection

• Step 6. Promotion – Marketing, Branding and Sales

• Step 7. Production

• Step 8. The Business

The Fashion Design Timeline(Ch 1. page 16 – 17)

See Figure 1.2 for more detail


• 1. Design Brief

• 2. Research and Sourcing

• 3. Design Development

• 4. Prototypes, Samples and Construction

• 5. The Final Collection/Line

• 6. Promotion – Marketing, Branding and

Sales

• 7. Production

• 8. The Business – see Fashion Entrepreneur (Book 4)


• ISBN: 978-0-9582391-2-7

• Sandra Burke

• Design Research and the Fashion Sketchbook• Chapter 2 – pages 18-25



• Understand Sources of Research – Primary and Secondary

• Understand the importance of Resource Files,

Sketchbooks, Digital Resources

• Understand the Creative Process


1. Sources of Research – Primary and Secondary Sources

(Ch 2 page 20-21)

(See Figure 2.1, Fashion Design Process)


Primary – Findings you have collected yourself, for example:

• Retail Stores, Museums, Fashion Shows – see all others

Secondary – Findings taken from information and stats obtained through other people’s analysis, for example:

• Books, Trend Reports, Journals

2. Resource Files, Sketchbooks, Digital Resources(Ch 2 page 22-23)


See text explaining what these resources are and the importance of these resources

3. The Creative Process(Ch 2 page 24-25)

• As part of the creative process, this section

presents developments in conceptual thinking.

• Creativity and experimentation in the 2D and 3D form

• Brainstorming

• Draping and Modeling



• ISBN: 978-0-9582391-2-7

• Sandra Burke

• Fashion History and Culture• Chapter 3 – pages 26-37



• Understand what influences fashion design and why

• Understand the Fashion History Timeline - Key eras

and events

• Appreciate fashion and clothing styles from pre 1900s

to the present


Fashion History and Culture(Ch 3 page 28-29)



• Fashion Cycles• Film • Period Costume • Clothing, Costume and Fashion • Pre 1900s and the Beginning

of Haute Couture• Charles Frederick Worth

Fashion History Timeline Key Eras and Events

(Ch 3 page 30-37)


• 1900-1919 Changing Roles of Women• 1920-1929 The Roaring Twenties • 1930-1945 A Time of Crisis• 1946-1959 The New Look and Youth Culture • 1960-1979 Swinging 60s, Hippies and Punk • 1980-1989 Post Modernism• 1990-1999 Fin de Siècle• 2000- 2010 The Noughties


• ISBN: 978-0-9582391-2-7

• Sandra Burke

• Fashion Forecasting - Trends and Cycles• Chapter 4 – pages 38-49



• Understand the Fashion Forecaster’s Role

• Understand the History of Fashion Forecasting

• Understand the Fashion Cycles

• Understand why Fashion Forecasting is necessary

• Understand how to Predict Trends

• Understand Trend Forecasting Information

• Gain awareness of Fashion Forecasting Services


1. The Fashion Forecaster’s Role

(Ch 4 page 40)


2. Brief History of Fashion Forecasting

(Ch 4 page 40-41)

3. Fashion Cycles

(Ch 4 page 41)


4. Why Fashion Forecasting is necessary

(Ch 4 page 42)

5. How to Predict Trends

(Ch 4 page 43 and see table 4.1)


6. Trend Forecasting Information

(Ch 4 page 44-45)

7. Fashion Forecasting Services

(Ch 4 page 46-49)


Book 1 Book 2 Book 3 Book 4

book 1book 2book 3book 4. designing, creating and promoting a marketable collection/line concept,...

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