bologna las vegas hong kong marketing and ...ubmasiafiles.com/files/beauty/ca2013/ca13_adv...

MARKETING AND PROMOTION OPPORTUNITIES 2013

BOLOGNA LAs veGAs hONG kONG

a n e w w o r l d f o r b e a u t y

13Th - 15Th

NOvEmbER 2013h o n g k o n ghONG kONG cONveNtiON& e x h i B i t i O N c e N t r ew w w. c o s m o p r o f - a s i a . c o m

Sales Office Asia Pacific: UBM Asia Ltd - Hong Kong - ph. +852.2827.6211 - fax +852.3749.7345 - [email protected] Sales Office Europe, Africa, Middle East, The Americas: BolognaFiere spa - Bologna - Italy - ph. +39.051.28.28.48 - fax +39.051.63.74.022 - [email protected] | Marketing and Promotion: SoGeCos spa - BolognaFiere Group - Milan - Italy - ph. +39.02.796.420 - fax +39.02.795.036 - [email protected]

Organiser - Cosmoprof Asia Ltd

index

B PRE-SHOW SPOnSORSHiP OPPORTUniTiESOnline

1. HOMe PAGe BAnneRS 52. “ReGiSTeR nOW” PAGe BAnneRS 63. RUn OF SiTe BAnneRS 64. SPOnSORSHiPS in FAiR exHiBiTOR LiST 75. ViSiTORS e-neWSLeTTeR – BAnneRS And SHOWCASeS 86. CUSTOMiZed e-neWS TO PRe-ReGiSTeRed ViSiTORS 8

A PRE-SHOW SPOnSORSHiP OPPORTUniTiESPRinTeD

1. ViSiTOR ReGiSTRATiOn FORM neW 2013 32. PRe-SHOW PROGRAMMe neW 2013 33. BAdGe MAiLeR 4

C OnSiTE SPOnSORSHiP OPPORTUniTiESPRinTeD

1. ViSiTOR LAnYARd 92. CARRieR BAG 93. GiAnT BAnneR AT COnCOURSe 104. OVeRHeAd BAnneR in HALL [PAViLiOn OnLY] 105. exHiBiTiOn diReCTORY 116. ViSiTOR GUide 117. exHiBiTiOn diReCTORY & ViSiTOR GUide PACKAGe 128. ViSiTOR GUide BOOKMARK 129. POSTeR BOARd 1310. WATeR COOLeR Ad SPACe 1311. PROdUCT SHOWCASe 1412. PiLLAR LiGHTBOx 1413. FRee STAndinG LiGHTBOx 1514. eSCALATOR Ad 15


2

A. PRE-SHOW SPOnSORSHiP OPPORTUniTiES PRinTeD

Logo Exposure USD 8,000

A1. ViSiTOR ReGiSTRATiOn FORM

enjoy the unprecedented exposure by taking this exclusive offer to show your logo on the visitor registration forms:- Visitor registration form to be mailed along with the

pre-show programme with more than 50,000 pieces- On-site registration form for all visitors who register

on-site at the counter

VISITOR REGISTRATION FORM – EXCLUSIVE OFFER

Inside Back Cover USD 6,500

Back Cover USD 6,900

Logo on Show Floor Map USD 500

Logo on Envelope USD 1,000

A2. PRe-SHOW PROGRAMMe

Produced in more than 50,000 copies, the Pre-show Programme will be mailed to the visitor database several weeks prior to the event introducing the show with its calendar of events and exhibitors list.

PRE-SHOW PROGRAMME ADS. – LIMITED OFFER


3

Outside Back Cover USD 5,250

A3. BAdGe MAiLeR

Produced in more than 48,000 copies, the Badge Mailer containing a personalised visitor badge for free entrance to the 2013 Cosmoprof Asia show. it will be mailed in July/August to the 2012 visitors database and until October to all 2013 pre-registered visitors.

BADGE MAILER AD – EXCLUSIVE OFFER


4

B. PRE-SHOW SPOnSORSHiP OPPORTUniTiES

OnlineCosmoprof Asia’s website features 54,879 page views per month! Advertising at cosmoprof-asia.com are the cost-effective channel to harness this traffic by raising brand awareness and generating sales leads. drive visitors to your products and website to enhance business.

B.1 HOMe PAGe BAnneRSThe home page of any website serves as a starting point for visitors. This is your turn to advertise at the home page, and have your ad appeared every time when a visitor visits the fair website.

Inside Banner USD 3,000(475 x 117 pixels) (2 months)

Square Button* USD 1,000(160 x 160 pixels) (2 months)

INSIDE BANNER – EXCLUSIVE OFFER

SQUARE BUTTON – LIMITED OFFER

*Rotate with maximum 3 advertisers


5

B.2 “ReGiSTeR nOW” PAGe BAnneRSThe “Register now” page is where potential visitors come to register online. Be seen on one of the most trafficked sections on our website. Over 48,000 visitors pre-registered with us in 2012!


Square Button* USD 800(160 x 160 pixels) (2 months)




B.3 RUn OF SiTe BAnneRS

You may advertise at any inside pages throughout the website to capture targeted audience.


Square Button* USD 800(160 x 160 pixels) (2 months)





6

B.4 SPOnSORSHiPS in FAiR exHiBiTOR LiSTCosmoprof Asia is the Asia no.1 beauty trade fair that buyers not to miss. Advertising in the Fair exhibitor List helps you capturing potential fair visitors before the fair. Take full advantage of this complete list of 1,900+ exhibitors!


*Maximum 3 advertisers

*without hyperlink

Top Banner (470 x 60 pixels) USD 2,000 (2 months)

Search Result Sponsorship & Logo

USD 1,000

Logo Exposure (120 x 60 pixels) 4-colour logo underneath your company name

USD 200

TOP BANNER

SEARCH RESULT SPONSORSHIP & LOGO

LOGO EXPOSURE

Focused on potential buyers, Search Result Sponsorship returns your company listing on top of search result lists showing a 4-colour logo. The position is additionally highlighted with a coloured background capturing extra attention.


7

B.5 ViSiTORS e-neWSLeTTeR – BAnneRS And SHOWCASeS

B.6 CUSTOMiSed e-neWS TO PRe-ReGiSTeRed ViSiTORS

From July to October 2013, Cosmoprof Asia circulates e-newsletter to 100,000 trade professionals as well as all pre-registered visitors (pre-registration opens in April 2013).

A perfect tool to push targeted messages to potential buyers:• advertise your new product release• announce a new collection• promote your trade show participation

Cosmoprof Asia makes available its database of pre-registered visitors to the exhibitors who would like to reach the potential customers with a custom-made e-news. You provide the content and we take care of the rest. Over 48,000 pre-registered visitors on 2012.

Product image (125 x 125 pixels) + editorial text on the product.

Exhibitor Showcase USD 1,500/issue

Customised e-news USD 3,000/issue

Bottom Banner (570 x 80 pixels) USD 3,000/issue

EXHIBITOR SHOWCASE

CUSTOMISED E-NEWS

BOTTOM BANNER – EXCLUSIVE OFFER


8

image for reference only. Subject to change.

Logo & Banner card USD 25,000

Logo on one side USD 13,000

c. OnSiTE SPOnSORSHiP OPPORTUniTiES

C1. ViSiTOR LAnYARd

C2. CARRieR BAG

A highly visible promotional tool. Provided to all visitors (more than 55,000) when entering the show floor. Your company logo will be printed on the lanyard and a banner card (size 3.5cm x 9.5cm) will be inserted in the badge holder, accompanying the visitor badge.

The Cosmoprof Asia Carrier Bag is a prominent and exCLUSiVe advertising opportunity available to One exHiBiTOR OnLY. Put your company’s logo on one side and let buyers, ViP guests and media display it during (and after) the fair.

VISITOR LANYARD – EXCLUSIVE OFFER

CARRIER BAG – EXCLUSIVE OFFER

SOLD


9

2m (W) x 5m (H) USD 13,800

3m (W) x 3m (H) / 3m (W) x 2m (H)

USD 850

C3. GiAnT BAnneR AT COnCOURSe

C4. OVeRHeAd BAnneR in HALL [FOR PAViLiOn OnLY]

Located in the concourse, this unique advertising opportunity will offer amazing visibility in front of over 55,000 visitors. A double-sided giant banner will be located in prominent positions (limited availability).

To highlight your national group location in Cosmoprof Asia, why not consider hanging a banner above your stand? This is an effective and highly visible way of indicating your presence and location in the show.

GIANT BANNER AT CONCOURSE – EXCLUSIVE OFFER

OVERHEAD BANNER IN HALL – ONLY FOR PAVILION


10

C5. exHiBiTiOn diReCTORY

C6. ViSiTOR GUide

A premium quality, comprehensive source book for exhibitors and visitors alike, the official exhibition directory is the most effective tool for promoting your products to trade buyers, both during and after the fair.

Size: 148 × 210mm (A5 format)Quantity: 3,500 Copies

An informative and handy guide provided free of charge to all visitors attending the exhibition. A company advertisement here will be seen by more than 55,000 trade buyers.

Size: 115 × 160mm (pocket size)


Double page spread (ROP) USD 4,000

Full page (ROP) USD 2,250

Full page (NTE) USD 2,600

Half page (Horizontal) (ROP) USD 1,600

Half page (Horizontal) (NTE) USD 1,700

Premium Ads.

Regular Ads.


Double page spread USD 3,700

Full page USD 2,200

Half page (Horizontal) USD 1,500

Premium Ads.

Regular Ads. R.O.P.

SOLD

SOLD


11

C7. exHiBiTiOn diReCTORY & ViSiTOR GUide PACKAGe

C8. ViSiTOR GUide BOOKMARK

One full page full colour ROP ad in the exhibition directory and one of the following in the Visitor Guide:

inserted in every copy of the official Visitor Guide, a very effective opportunity to gain extra visbility among visitors and exhibitors.

Size: 70mm (w) × 148mm (h)Ad size: 70mm (w) x 120mm (h)

Double page colour spread (last page + inside back cover)

USD 5,500

Double page spread USD 4,500

Full page USD 3,300

Half page (Horizontal) USD 2,600

Logo in Visitor Guide floorplan & listing highlight(must purchase on top of Exhibition Directory & Visitor Guide Package)

USD 500

Premium Ads. Special Position

Regular Ads. R.O.P.

Added Value Package – Limited offer!

Double-side ad USD 6,000

VISITOR GUIDE BOOKMARK – EXCLUSIVE OFFER

SOLD


12

C9. POSTeR BOARd

C10. WATeR COOLeR Ad SPACe

Get the best visibility by showing your product image at these prominent spots and bring people to your stand!

display Size: 3.1m (W) x 1.2m (H)

Make use of the Water Cooler Ad Space located at major gangway of the exhibition halls to display your company/product logo and attract buyers to your stand.

Top banner size: 660mm (w) x 550mm (h)Side banner size: 300mm (w) x 2500mm (h)

Poster Board USD 1,900

POSTER BOARD – LIMITED OFFER!

Water Cooler Ad Space USD 1,500

WATER COOLER AD PER PIECE

*Poster production is not included.

*price per water cooler station including system, digital print, water cooler and refill.


13

C11. PROdUCT SHOWCASe

C12. PiLLAR LiGHTBOx

Located at the main entrance (Harbour Road) of the exhibition Centre and along the concourses leading to each halls. A limited number of Product Showcases will be available for exhibitors to display their highlighted products, along with their company name and stand number.

Located in high traffic passages, these pillar lightboxes will be another extraordinary opportunity of enhanced visibility at Cosmoprof Asia.

display Size: 0.985m (W) x 1.48m (H)

Size: 1.4m (W) x 2.8m (H), 3 shelves with downlights

USD 2,100

PRODUCT SHOWCASE

Pillar Lightbox USD 1,600

PILLAR LIGHTBOX

*durotrans production is not included.


14

C13. FRee STAndinG LiGHTBOx

C14. eSCALATOR Ad

Free standing lightboxes are located at the prominent and high traffic locations in the fair ground. These not only enhance your company image, but also create eye-catching exposure to attract more buyers to your stand.

display Size: 1.515m (w) x 2m (h)

Located in high traffic passages, these pillar lightboxes will be another extraordinary opportunity of enhanced visibility at Cosmoprof Asia.

Free Standing Lightbox USD 1,800

FREE STANDING LIGHTBOX

(SILVER FLAT/GLASS PANE)

Prime Locations USD 3,800

Other Locations USD 3,200

ESCALATOR AD

*Sticker production is not included • Price for one side only

*durotrans production is not included

ReseRve now!cONtAct us fOr speciAL spONsOrship ideAs!

Asia Pacific:UBM Asia Ltd (Hong Kong) Ph +852.2827.6211Alice Suen [email protected] Mimi Yeung [email protected]

Rest of the World:SoGeCos spa (Milan) Ph +39.02 454708206Alessandra Allegri [email protected]


15

bologna las vegas hong kong marketing and ...ubmasiafiles.com/files/beauty/ca2013/ca13_adv...

Documents