“If at first, the idea is not absurd, Then there is no hope for it”

Albert Einstein

   

Mobile costs are disgustingly high

THE ITCH

Mobile calls are 10 times cheaper in China and India

The variable cost per minute circa 5c… …yet we pay R2

   

VoIP over WiFi on mobile phones

SCRATCH THE ITCH

Part of… Fixed Mobile Convergence

   KEY INGREDIENTS

Approximately  70%  of  phone  calls  emanate  from  inside  buildings  –  homes  and  offices  –  and  could  easily  be  siphoned  off  the  mobile  network  through  Wi-­‐Fi  /  Broadband.    CTIA Report, 2009

Over 30% savings… And that is just today

Leadership that gives you a long enough leash

People

Technical excellence

   BUILDING THE BUSINESS

VoIP & WiFi

Mobile Operating System

Indian Dev vs. Israeli Dev

Billing Engines

Pay-for-what you use

One call at a time

   CHANGING THE WORLD

How do you eat an elephant?

The launch: making a splash

Articulate a good story

"…And our customers are lining up to test our product

Strategic Angle: Maybe our competitors might take their eye off the ball

   TAKE AWAYS

Usability Adapt Love

   QUESTIONS

justin.spratt@is.co.za twitter: @justinspratt blog: sandboxsavant.com

   THANK YOU