ESOMAR  BEST  OF  -­‐  BRAZIL  2014      

SÃO  PAULO/  4  NOVEMBER  

 

 

 

 

   

 PROGRAMME 13.30 – 14.00 Registration

14.00 – 14.10 OPENING AND INTRODUCTION TO THE PROGRAMME Suzana Pamplona, ESOMAR Representative for Brazil Graziela Thompson, ASBPM Duilio Novaes, ABEP

14.10 – 14.40 The Brazilian Digital Ecosystem An explorative journey through the latest digital trends and developments Adriana Rocha, Co-Founder & CEO, eCGlobal, Brazil Q & A

14.40 – 15.10 Let the Brazilian Sunshine In Building credibility for solar energy by developing research-based concepts and communication Fabian Echegaray, Market Analysis, Brazil Q & A

15.10– 15.40 Sustainable Brazil Perceptions and practices of the new Brazilian class on sustainability and conscious consumption Mario Mattos, Brazil Q & A

15.40 – 16.00 BREAK

16.00 – 16.25 ESOMAR LATAM Regional Conference 2015 THE INTERVIEW! Marcelo Kac, Programme Committee Chairman Maria Helena Marihno, Head of Consumer Insights, Google, Brazil Moderated by Suzana Pamplona, ESOMAR Representative for Brazil

16.25 – 16.30 CLOSING Suzana Pamplona, ESOMAR Representative for Brazil

16.30- 17.30 Networking Coffee

     

 SPEAKER PROFILES Adriana Rocha

With over 13 years of experience in market research, Adriana is one of the pioneers in online research in Latin America. She is the CEO of eCGlobal Solutions, a leading provider of innovative solutions for consumer insights and market research, and former vice-president of eCMetrics, one of the first digital market research agencies in the region.

Adriana is a speaker at various international conferences, and author of several articles and papers. She has also been featured as one of the most active and prestigious entrepreneurs within the US Hispanic and Latin America Business Community.

Fabian Echegaray Fabián Echegaray is a renowned researcher and presenter having presented 8 papers at different ESOMAR conferences (including the Annual ESOMAR Congresses of 2007, 2008 and 2009) on issues related to climate change, innovation and responsible consumerism – all topics strongly connected to this paper. He has also presented papers at the Argentinean and Brazilian market research association’s conferences during 2005 to 2010, as well as WAPOR annual and regional congresses since 2001. His research has been published in journals such as IJPOR and chapters of books in the US, Brazil, Argentina and Mexico. He published a book on "Economic crises and electoral responses in Latin America" in 2005 by University Press of America, favourably reviewed by all major journals on Latin America. He holds a Ph.D. in Political Science from the University of Connecticut. Mario Mattos Mario Mattos holds a Master’s Degree in Political Science from USP and a MBA in Executive Management from INSPER. For more than 23 years, he works with research in academic institutions as CEDEC and in market research companies as Plano CDE, GfK, Indicator and CBPA. Marcelo Kac Marcelo Kac is the City Services Manager of the Municipal Olympic Company. He manages the projects related to social inclusion, educational, cultural and volunteer programs for the 2016 Olympic and Paralympic games in Rio de Janeiro. Marcelo has over 25 years of experience in market research both on the client’s as well as the consultancy side. He has a solid international career developed in multinational companies, with significant achievements in leading areas of operations, market research, business intelligence, business development, partnerships and general management. He has a strong experience in global and multicultural environments, having lived and worked in several countries (Brazil, Sweden, England, Mozambique, Israel and Colombia).

Maria Helena Marinho Maria Helena has more than 14 years of experience in Market Research & Consumer Insights, leading large advertising accounts. She is currently responsible for Market & Consumer Insights at Google Brazil. Maria Helena brings together the experience form major research multinationals such as Ipsos and TNS and expertise form the client side from companies such a Google or Coca-Cola. SPEAKER ABSTRACTS The Brazilian Digital Ecosystem An explorative journey through the latest digital trends and developments  Let the Brazilian Sunshine In Building credibility for solar energy by developing research-based concepts and communication Fabian Echegaray, Market Analysis, Brazil Solar photovoltaic energy usage is rapidly becoming one of the key strategies to cope with climate change and attain credible sustainability credentials for corporations and governments. Yet, problems of low awareness, compared relevance and credibility among business and society hinder its potential for development and success. This paper brings a case, based on a recent experience in Brazil, of how clearer concepts and improved communication tools anchored in market research findings can help revert those barriers.  Sustainable Brazil Perceptions and practices of the new Brazilian class on sustainability and conscious consumption Mario Mattos, Brazil The debate on sustainability and new forms of production, consumption, disposal of goods and products, and energy generation is essential for us to think about the design of the future that our societies will have, as well as the way that business and consumption will take place in the future. To understand the perceptions, values and practices of the new Brazilian middle class on sustainability and conscious consumption is essential to guide those involved in this debate to adjust their actions regarding the construction of a sustainable economy and society. The study sponsored by Akatu Institute sought to uncover attitudes and behaviours in relation to sustainability of the new Brazilian middle class, identifying the challenges for the evolution of this debate in Brazilian society.    NOTE: All of those attending this event are entitled to a special reduced fee to our Latin America Conference! For any questions regarding this conference please contact the Programme Manager Alfonso Regalado via alfonso@esomar.org from the 10th of November onwards.