1. 1. Beautiful Moments Campaign
2. 2. Current Situation BodyBrite: Founded in 2011 Lubbock location opened this year Services: Laser Hair Removal Teeth Whitening Oxygen & Skin Rejuvenation Facials Competition: Medical Spas Doctors
3. 3. Research Focus Groups Survey In-Depth Online Research Competitive Analysis
4. 4. Competitive Analysis
5. 5. Research Results Confusion and misunderstanding What exactly is a Medical Spa? A Chiropractor An Acupuncturist A Rehabilitation Center Where can you get laser hair removal, teeth whitening and facials? A Dermatologist At the Dentist
6. 6. Research Results The survey showed respondents would consider purchasing: Laser-Hair Removal 43% Skin Rejuvenation 37% Oxygen Facials 22% Teeth Whitening 63% Consideration
7. 7. SWOT Analysis
8. 8. Challenges Educating Consumers about Medical Spas Building Brand Awareness for BodyBrite
9. 9. BodyBrites Target Market Stephen, 19 TTU Student Rachel, 30 Young Professional Michelle, 42 Working Mom David, 55 Working Professional Bill and Shelley, 68 and 65 Retired Couple
10. 10. Measurable Objectives
11. 11. Beautiful Moments Campaign Beauty for every milestone and moment in between.
12. 12. Media Placement Television Online Social Media
13. 13. 1) Educational Testimonial Advertisement
14. 14. 2) Image Advertisement
15. 15. Media and Promotions
16. 16. Media Rationale 22,000 24,000 26,000 28,000 30,000 32,000 34,000 36,000 38,000 40,000 42,000 44,000 46,000 48,000 50,000 52,000 54,000 56,000 58,000 60,000 62,000 64,000 66,000 68,000 Lubbock Avalanche-Journal
17. 17. Media Rationale
18. 18. KCBD & KAMC 0 5000 10000 15000 20000 25000 30000 KCBD KAMC KLBK KJTV
19. 19. Small Business Leaders Club 4x 5:30a-11:00a/M-F Daybreak I, II & III, Today Show I & II & III, 4x 11:00a- 5:00p/M-F Family Feud, Anderson Cooper, Noon News, Days of Our Lives, Inside Edition, America Now, KCBD News at 4, Jeopardy 4x 5:00p-11:00p/M-Sun 5:00 News, 6:00 News, Wheel of Fortune, NBC Prime Time, 10:00 News, Tonight Show 4x 11:00p-1:00a/M-Sun Tonight Show, Jimmy Fallon, SNL, Inside Edition Weekend 4x 7:00a-12:00a/Sat-Sun Saturday/Sunday Today, Meet The Press, Texas Country Reporter, 6:00 News, 10:00 News, SNL, NBC Sports, Weekend Prime 1x Homepage Wrapper on kcbd.com $1,300 per month
20. 20. KCBD Promotions Countdown to Mothers Day Countdown to Christmas Miss USA Pageant
21. 21. KAMC 56% reported watching KAMC on a weekly basis Help raise reach and frequency KAMC will choose the promotions
22. 22. Online Extended Audience Retargeting 1) Site Retargeting 2) Search Retargeting 3) Keyword Contextual Retargeting Begins at $1,500 each month for 100,000 impressions
23. 23. Social Media 1) Building Followers 2) #MyBeautifulMoment Contest 3) Seasonal Discounts and Contests
24. 24. Budget
25. 25. Additional Recommendations BodyBrite Lubbock Website Ask the Experts Promotion
26. 26. BodyBrite Beautiful Moments Positions BodyBrite as an emerging leader Showcases BodyBrites services as affordable, simple and convenient Enables BodyBrite to reach its marketing goals
27. 27. Thank you!