bobby mcgill - what content does your site need?
DESCRIPTION
Bobby McGill, (standing in for Charlie Williams) gave us his first presentation for White.net. In this presentation, Bobby breaks down the different types of content that a website requires for digital marketing success.TRANSCRIPT
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Hello.
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Bobby McGillContent Advisor
robertjmcgill
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CREATING TYPES OF CONTENT SEARCH
ENGINES LOVE
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And your content should be the
answer!
EVERY SEARCH IS A QUESTION…
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By sharing YOUR expert knowledge
HOW CAN CONTENT DO THIS?
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Your content is your staff
THINK OF YOUR WEBSITE AS A SHOP
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CREATING CONTENT WITH A
PURPOSE
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CONTENT MATRIX
Where does your content
go?
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The hardest working pages on your site
(they should be)
PRODUCT PAGES
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Pillar content
CREATING PILLAR CONTENT
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EVERGREEN CONTENT
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CONTENT MARKETING
Awesome content that will grab an internet users
attention and compel them to share.
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RESEARCH PIECES
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VIDEO CONTENT
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PITFALLS
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CREATE, CREATE, CREATE!
Quality vs. Quantity
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RELYING ON THE USERS
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DON’T MAKE IT ALL ABOUT YOUR BRAND
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CONTENT WITHOUT GOALS
Why am I creating this?
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SO, ARE YOU CREATING AMAZING CONTENT?