bob platt scottsdale aquatic club - usa swimming...marketing/branding-external 480.951.5368...

Bob Platt

Scottsdale Aquatic Club


480.951.5368Scottsdaleswim.com

SAC Membership

400 Families/500 Swimmers

20 Coaches/Staff Tenure/Stability of Key Coaches

Head Coach (Kevin) 15 years w/ club; 10 as head coach

Head Age Group Coach 9 years

Pre-National Coach 8 years

Director of Ops/National Assistant (Bob) 5 years

10&U Director 6 years

Team Manager/Administrator 20 years

18 training groups


Marketing/Branding-External


Logo Placement on ALL SAC products

Excessive amount of t-shirts for team

T-shirt Day at elementary Schools

Give-aways

Chamber of Commerce

Parent Representative-Scholarship Position

Social Media: Twitter, Instagram and Facebook

Frequency and timing of posts

Content: laughing and smiling children, remember your audience

Swim Meet Press Release

3x per year

Sent to Parks and Rec Commission, City Council and Mayor

Development Committee: Group of parents grant writing

Professional Marketing Materials

Team Growth Committee

Professional Recruiting Materials/Movie Ticket-Free Tryout Week

Marketing/Branding-Internal


Newsletter/Vlog

Bi-Monthly

SAC Annual Awards Banquet and Silent Auction

Held at a Scottsdale Facility/Resort

Celebrate annual achievements

Over 500 in attendance

City dignitaries are invited

Team Yearbook given to each team member

Coaching Staff/Team Growth Committees

Introductory Program

Team Referral Program

Learn-to-Swim Collaboration

Elementary Schools Program

Social Awareness

Merchandise Sale

2x per year

Items geared towards athletes and parents


https://indd.adobe.com/view/5a233efb-ef6c-4e02-a888-0f1a3ee29991


Yearbook 2015-2016

NAME ______________________________________

AGE _______________________________________

GROUP ____________________________________

We are Scottsdale Aquatic Club. As a TEAM, we develop

champions in the pool and in life by creating a positive

environment that inspires the dreams of swimmers at all

competitive levels.

T.E.A.M

Together Everyone Achieves More

MISSION STATEMENT

COACHES National—Kevin Zacher, Bob Platt, Johno Fergusson

Power—Johno Fergusson

Pre-National—Laurel Hill

Senior—Kris Escher

Pre-Senior—Stephanie Yattoni

High School Development—Scott Hotchkiss

Gold A/B—Maryanne Graham-Keever

Silver A/B—Kelley Conrad

Blue/Red A&B/White—Crystal Strimple

Assistants—Abbie Broome, Sharon Brown, Maggie Sant


Aaron Apel, Ansel Averitte, Taneal Baptiste, Troy Bills, Jack Blake, Talia Bornstein, Emma Broome, Alden Brown, David Brown, Shep Bryan IV, Casey Calhoun,

Paloma Castillo Watson, Stefan Cooley, Charlie Corona, Lilly Creswick, Gabriella Fagan, Caymen Fiarkoski, Steven Florence, Kennedy Forbes, Steele Forbes, Jack

Ford, Sean Gage, Lauren Gaines, Xander Gomez, Mckenzee Gordon, Kaleb Gould, Samantha Gowen, Sebastian Gutierrez, Connor Herbst, Alice Hick, Hayley Hill,

Ryan Hoffer, Kelly Huffer , Parker Hughes, Natalia Jaspeado, Cassidy Kaiser, Ryan Klein, Maddy Kovacs, Grace Laporte, Madison Leblanc, Matthew Leblanc, Gabby

Lizzul, Jack Marcine, Alexa Markl, Nicole Matheson, Sam Milewski, Ryan Neill, Shae Nicolaisen, Ana Niezgodzski, Zack Paliscak, Nicolo Quarante, Austin

Robertson, Grace Robinson, Taylor Ruck, Jason Ruka, Nicholas Salvino, Emma Segneri, Maddie Seidl, Erin Spielman, Gabriella Tellez, Alexa Teneyck, Kira

Thomas, Ray Van Deusen, Naomi Vaughn, Josh Vedder, Jocelyn Wang, Scout Wilkins, Ally Yancy

NATIONAL PN: Jessica Apel, Leah Ault, Tyler Best, Ryan Casseday, Sydney Cusick,

Brooke Darrah, Danielle Drake, Mia Faasse, Emily Fitzgerald, Mady French, Reese Gould, Devin Henneberry, Carlie Herrmann, Riley Holmes, Connor Markl, Daniel Matheson, Dylan Melin, Kristina Milchew, Sydney

Millane, Jered Moore, Dane Nelson, Kurtis Ottman, Olivia Paliscak, Greer Pattison, Kelly Richards, Robert Robinson, Aaron Rosen, Kylie

Salvino, Marvin Schwickert, Daniel Simmons, Ashley Strouse, Braden Walters, Jess Williams, Isabel Wylie, Ashley Yancy

Power: Michaela Abraham, Thea Cartier, Nicholas Chang, Sarah Dorsch, Meghan Edgerton, Madison Guitard, Conner Hoban, Galen Kardinal, Kirstyn Kubicki, Kelsie Lane, Jack Oebker, Joe Travis, Michael Travis,

Jeremy Yee

PRE-NATIONAL/POWER


Contact Us

Head Coach Kevin Zacher

Phone 480-628-8772

Email [email protected]


Follow us on social media:

Twitter: @ScottsdaleSwim

Facebook: facebook.com/ScottsdaleAquaticClub

mailto:[email protected]

bob platt scottsdale aquatic club - usa swimming...marketing/branding-external 480.951.5368...

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