bob hale - har president & ceo
DESCRIPTION
Presentation to Public Relations Society of America (PRSA) - Houston Chapter October 6, 2010TRANSCRIPT
![Page 1: Bob Hale - HAR President & CEO](https://reader035.vdocuments.site/reader035/viewer/2022062703/554e1e95b4c9056b798b4be8/html5/thumbnails/1.jpg)
![Page 2: Bob Hale - HAR President & CEO](https://reader035.vdocuments.site/reader035/viewer/2022062703/554e1e95b4c9056b798b4be8/html5/thumbnails/2.jpg)
![Page 3: Bob Hale - HAR President & CEO](https://reader035.vdocuments.site/reader035/viewer/2022062703/554e1e95b4c9056b798b4be8/html5/thumbnails/3.jpg)
![Page 4: Bob Hale - HAR President & CEO](https://reader035.vdocuments.site/reader035/viewer/2022062703/554e1e95b4c9056b798b4be8/html5/thumbnails/4.jpg)
![Page 5: Bob Hale - HAR President & CEO](https://reader035.vdocuments.site/reader035/viewer/2022062703/554e1e95b4c9056b798b4be8/html5/thumbnails/5.jpg)
![Page 6: Bob Hale - HAR President & CEO](https://reader035.vdocuments.site/reader035/viewer/2022062703/554e1e95b4c9056b798b4be8/html5/thumbnails/6.jpg)
54%
![Page 7: Bob Hale - HAR President & CEO](https://reader035.vdocuments.site/reader035/viewer/2022062703/554e1e95b4c9056b798b4be8/html5/thumbnails/7.jpg)
81% Will Benefit
![Page 8: Bob Hale - HAR President & CEO](https://reader035.vdocuments.site/reader035/viewer/2022062703/554e1e95b4c9056b798b4be8/html5/thumbnails/8.jpg)
![Page 9: Bob Hale - HAR President & CEO](https://reader035.vdocuments.site/reader035/viewer/2022062703/554e1e95b4c9056b798b4be8/html5/thumbnails/9.jpg)
![Page 10: Bob Hale - HAR President & CEO](https://reader035.vdocuments.site/reader035/viewer/2022062703/554e1e95b4c9056b798b4be8/html5/thumbnails/10.jpg)
![Page 11: Bob Hale - HAR President & CEO](https://reader035.vdocuments.site/reader035/viewer/2022062703/554e1e95b4c9056b798b4be8/html5/thumbnails/11.jpg)
![Page 12: Bob Hale - HAR President & CEO](https://reader035.vdocuments.site/reader035/viewer/2022062703/554e1e95b4c9056b798b4be8/html5/thumbnails/12.jpg)
![Page 13: Bob Hale - HAR President & CEO](https://reader035.vdocuments.site/reader035/viewer/2022062703/554e1e95b4c9056b798b4be8/html5/thumbnails/13.jpg)
• 1 Million Realtor.com & Zillow iPhone apps• 10 phone calls vs. emails to agent from iPhone• Consumers may rate individual features of
homes they view.• Today’s new agent does not want office space,
sales meetings or listing tours.• In 2009, amount of office space per agent and
cost increased while marketing and salaries decreased.
![Page 14: Bob Hale - HAR President & CEO](https://reader035.vdocuments.site/reader035/viewer/2022062703/554e1e95b4c9056b798b4be8/html5/thumbnails/14.jpg)
• Today’s revolution is “The Mobile Internet”• IPhones know where you are.• They show you homes for sale and open
houses around you.• The IPad is the next big invention after the
internet.• Apple does not use focus groups, but rather
creates things people cannot imagine and cannot live without.
![Page 15: Bob Hale - HAR President & CEO](https://reader035.vdocuments.site/reader035/viewer/2022062703/554e1e95b4c9056b798b4be8/html5/thumbnails/15.jpg)
• 670,000 Real Estate websites competing for consumer eyeballs.
• In 2013, more people will access the internet via mobile than computers.
• #1 thing agents should do is post lots of high quality pictures of their listings.
• Over last 3 years Realtor.com has spent $20 Million defending and settling patent suits.
• Internet Brokers
![Page 16: Bob Hale - HAR President & CEO](https://reader035.vdocuments.site/reader035/viewer/2022062703/554e1e95b4c9056b798b4be8/html5/thumbnails/16.jpg)
Every website must have aspects of social media like Zillow & Trulia. Anything that is not social will not be trusted. Social Media will replace current forms of delay communication. Real Live video will become a primary form of communication.
Source: Inman Connect
![Page 17: Bob Hale - HAR President & CEO](https://reader035.vdocuments.site/reader035/viewer/2022062703/554e1e95b4c9056b798b4be8/html5/thumbnails/17.jpg)
Consumer want MLS data + other data – School, Community, Rating of Agents & Homes.
Consumers are suspicious of professional, readily accepts peer opinions.
According to Google, every 2 days we create as much information as we did from dawn of civilization to 2003. The issue is user generated content.
Source: REALTOR.com
![Page 18: Bob Hale - HAR President & CEO](https://reader035.vdocuments.site/reader035/viewer/2022062703/554e1e95b4c9056b798b4be8/html5/thumbnails/18.jpg)
![Page 19: Bob Hale - HAR President & CEO](https://reader035.vdocuments.site/reader035/viewer/2022062703/554e1e95b4c9056b798b4be8/html5/thumbnails/19.jpg)
![Page 20: Bob Hale - HAR President & CEO](https://reader035.vdocuments.site/reader035/viewer/2022062703/554e1e95b4c9056b798b4be8/html5/thumbnails/20.jpg)
Number of Sides Per Agent
![Page 21: Bob Hale - HAR President & CEO](https://reader035.vdocuments.site/reader035/viewer/2022062703/554e1e95b4c9056b798b4be8/html5/thumbnails/21.jpg)
# of Online Registrations 2009 – 9,619 & 2010 -7,027
![Page 22: Bob Hale - HAR President & CEO](https://reader035.vdocuments.site/reader035/viewer/2022062703/554e1e95b4c9056b798b4be8/html5/thumbnails/22.jpg)
3,000 members 40 years old and youngerTraining, Leadership and Community service
![Page 23: Bob Hale - HAR President & CEO](https://reader035.vdocuments.site/reader035/viewer/2022062703/554e1e95b4c9056b798b4be8/html5/thumbnails/23.jpg)
18,080 Free Realtor Websites18,080 Free Realtor Websites
![Page 24: Bob Hale - HAR President & CEO](https://reader035.vdocuments.site/reader035/viewer/2022062703/554e1e95b4c9056b798b4be8/html5/thumbnails/24.jpg)
9,316 blog posts are created by 1,200 Member Blogs
![Page 25: Bob Hale - HAR President & CEO](https://reader035.vdocuments.site/reader035/viewer/2022062703/554e1e95b4c9056b798b4be8/html5/thumbnails/25.jpg)
Promote listings on social networking sites
Twitter Accounts: 1,200 Tweets: 31,619
![Page 26: Bob Hale - HAR President & CEO](https://reader035.vdocuments.site/reader035/viewer/2022062703/554e1e95b4c9056b798b4be8/html5/thumbnails/26.jpg)
6,000 Free Agent Newsletters6,000 Free Agent Newsletters
![Page 27: Bob Hale - HAR President & CEO](https://reader035.vdocuments.site/reader035/viewer/2022062703/554e1e95b4c9056b798b4be8/html5/thumbnails/27.jpg)
1,700 members
![Page 28: Bob Hale - HAR President & CEO](https://reader035.vdocuments.site/reader035/viewer/2022062703/554e1e95b4c9056b798b4be8/html5/thumbnails/28.jpg)
Agent Videos 164 Listings Videos 1,356
![Page 29: Bob Hale - HAR President & CEO](https://reader035.vdocuments.site/reader035/viewer/2022062703/554e1e95b4c9056b798b4be8/html5/thumbnails/29.jpg)
Touching Members
6.3 Million Touches / Year
![Page 30: Bob Hale - HAR President & CEO](https://reader035.vdocuments.site/reader035/viewer/2022062703/554e1e95b4c9056b798b4be8/html5/thumbnails/30.jpg)
Over 4,330 Agents have Surveyed ClientsTotal Surveys Sent to Clients 41,009 (49% Completed)
![Page 31: Bob Hale - HAR President & CEO](https://reader035.vdocuments.site/reader035/viewer/2022062703/554e1e95b4c9056b798b4be8/html5/thumbnails/31.jpg)
3.6 Million Emails to Consumers / Year
![Page 32: Bob Hale - HAR President & CEO](https://reader035.vdocuments.site/reader035/viewer/2022062703/554e1e95b4c9056b798b4be8/html5/thumbnails/32.jpg)
2009 – Broker Listings Viewed 140,238,444 Times
![Page 33: Bob Hale - HAR President & CEO](https://reader035.vdocuments.site/reader035/viewer/2022062703/554e1e95b4c9056b798b4be8/html5/thumbnails/33.jpg)
2009 – 518,173 Email Leads to Brokers/Agents
![Page 34: Bob Hale - HAR President & CEO](https://reader035.vdocuments.site/reader035/viewer/2022062703/554e1e95b4c9056b798b4be8/html5/thumbnails/34.jpg)
2009 – Broker Phone# was Clicked 442,515 times
![Page 35: Bob Hale - HAR President & CEO](https://reader035.vdocuments.site/reader035/viewer/2022062703/554e1e95b4c9056b798b4be8/html5/thumbnails/35.jpg)
2009 – Click-Thrus from HAR.com to Broker/Agent Websites
2,597,318 Times
![Page 36: Bob Hale - HAR President & CEO](https://reader035.vdocuments.site/reader035/viewer/2022062703/554e1e95b4c9056b798b4be8/html5/thumbnails/36.jpg)
2009 – Click-Thrus from HAR.com to Broker/Agent Websites
2,597,318 Times$5.01 x 2,597,318 = $13 Million
$5.01
![Page 37: Bob Hale - HAR President & CEO](https://reader035.vdocuments.site/reader035/viewer/2022062703/554e1e95b4c9056b798b4be8/html5/thumbnails/37.jpg)
![Page 38: Bob Hale - HAR President & CEO](https://reader035.vdocuments.site/reader035/viewer/2022062703/554e1e95b4c9056b798b4be8/html5/thumbnails/38.jpg)
HAR iPhone App
![Page 39: Bob Hale - HAR President & CEO](https://reader035.vdocuments.site/reader035/viewer/2022062703/554e1e95b4c9056b798b4be8/html5/thumbnails/39.jpg)
HAR iPad App
![Page 40: Bob Hale - HAR President & CEO](https://reader035.vdocuments.site/reader035/viewer/2022062703/554e1e95b4c9056b798b4be8/html5/thumbnails/40.jpg)
Find a Realtor Sites
![Page 41: Bob Hale - HAR President & CEO](https://reader035.vdocuments.site/reader035/viewer/2022062703/554e1e95b4c9056b798b4be8/html5/thumbnails/41.jpg)
![Page 42: Bob Hale - HAR President & CEO](https://reader035.vdocuments.site/reader035/viewer/2022062703/554e1e95b4c9056b798b4be8/html5/thumbnails/42.jpg)
Realtor MatchProposed Changes to the system
![Page 43: Bob Hale - HAR President & CEO](https://reader035.vdocuments.site/reader035/viewer/2022062703/554e1e95b4c9056b798b4be8/html5/thumbnails/43.jpg)
Propose Change #1How users find Realtor Match Tool on HAR.com
![Page 44: Bob Hale - HAR President & CEO](https://reader035.vdocuments.site/reader035/viewer/2022062703/554e1e95b4c9056b798b4be8/html5/thumbnails/44.jpg)
![Page 45: Bob Hale - HAR President & CEO](https://reader035.vdocuments.site/reader035/viewer/2022062703/554e1e95b4c9056b798b4be8/html5/thumbnails/45.jpg)
![Page 46: Bob Hale - HAR President & CEO](https://reader035.vdocuments.site/reader035/viewer/2022062703/554e1e95b4c9056b798b4be8/html5/thumbnails/46.jpg)
![Page 47: Bob Hale - HAR President & CEO](https://reader035.vdocuments.site/reader035/viewer/2022062703/554e1e95b4c9056b798b4be8/html5/thumbnails/47.jpg)
![Page 48: Bob Hale - HAR President & CEO](https://reader035.vdocuments.site/reader035/viewer/2022062703/554e1e95b4c9056b798b4be8/html5/thumbnails/48.jpg)
Propose Change #2How results are displayed on Realtor Match
![Page 49: Bob Hale - HAR President & CEO](https://reader035.vdocuments.site/reader035/viewer/2022062703/554e1e95b4c9056b798b4be8/html5/thumbnails/49.jpg)
![Page 50: Bob Hale - HAR President & CEO](https://reader035.vdocuments.site/reader035/viewer/2022062703/554e1e95b4c9056b798b4be8/html5/thumbnails/50.jpg)
![Page 51: Bob Hale - HAR President & CEO](https://reader035.vdocuments.site/reader035/viewer/2022062703/554e1e95b4c9056b798b4be8/html5/thumbnails/51.jpg)
Propose Change #3How number of transactions are displayed on Realtor Match
![Page 52: Bob Hale - HAR President & CEO](https://reader035.vdocuments.site/reader035/viewer/2022062703/554e1e95b4c9056b798b4be8/html5/thumbnails/52.jpg)
![Page 53: Bob Hale - HAR President & CEO](https://reader035.vdocuments.site/reader035/viewer/2022062703/554e1e95b4c9056b798b4be8/html5/thumbnails/53.jpg)
![Page 54: Bob Hale - HAR President & CEO](https://reader035.vdocuments.site/reader035/viewer/2022062703/554e1e95b4c9056b798b4be8/html5/thumbnails/54.jpg)
![Page 55: Bob Hale - HAR President & CEO](https://reader035.vdocuments.site/reader035/viewer/2022062703/554e1e95b4c9056b798b4be8/html5/thumbnails/55.jpg)
![Page 56: Bob Hale - HAR President & CEO](https://reader035.vdocuments.site/reader035/viewer/2022062703/554e1e95b4c9056b798b4be8/html5/thumbnails/56.jpg)
![Page 57: Bob Hale - HAR President & CEO](https://reader035.vdocuments.site/reader035/viewer/2022062703/554e1e95b4c9056b798b4be8/html5/thumbnails/57.jpg)
![Page 58: Bob Hale - HAR President & CEO](https://reader035.vdocuments.site/reader035/viewer/2022062703/554e1e95b4c9056b798b4be8/html5/thumbnails/58.jpg)
![Page 59: Bob Hale - HAR President & CEO](https://reader035.vdocuments.site/reader035/viewer/2022062703/554e1e95b4c9056b798b4be8/html5/thumbnails/59.jpg)
Books - Barnes & Nobel vs. eReadersMovies – Time Warner vs. Theaters
TV – Samsung/Google vs. Networks Cable vs. Netflix Cars – Rated A, B, C, D