BOB BROTCHIEPARAMEDICI.C.E FOUNDER

(IN CASE OF EMERGENCY)

East of England Ambulance NHS Trust

Duty Ops ManagerPrimary Care

Hi My name is Bob Brotchie, a Paramedic from the United Kingdom who, in 2005, launched the ICE initiative whereby I asked mobile phone owners to add an I.C.E contact to their phones address book to try to help emergency responders quickly confirm the identity of a casualty by contacting their loved ones (when the casualty could not communicate for themselves). This also had the benefit of establishing previous medical history, allergies, etc while allowing early repatriation with the casualty’s loved ones. The initiative has found acceptance by the global emergency community and has been an outstanding success. I would like to take this opportunity to thank everyone who has supported and promoted the idea. Why not Google “ICE – Bob Brotchie” to see some of the stories, uptake and support? It also has its own ‘wiki’! I would love to hear if ICE has worked for you, and in what circumstances. I have heard anecdotal evidence where ICE has played a positive part in treatment, and of where the patient could not be saved but where ICE has nonetheless given some peace or understanding at the most desperate of times. But now I would like to try to document any evidence that can be provided. It is great to advise that cellphone firmware is now being provided at source with ICE already in place in the contacts area of the phone! If you have a story, I really would love to hear from you. Any information would be greatly appreciated. Best wishes. Bob Brotchie (Paramedic) East of England Ambulance Service NHS Trust – Email bob.brotchie@gmail.com

Consultant Web 2.0 TC50 attendee-San Francisco 2008 with 911ice.org

Health 2.0 Prosperity Living, Red Cross Circle, Med-ID & ICEContact.com

Media Multiple global exposures to world press, TV, Web & Radio

Pre hospital 17 years experience of emergency medicine exposure including ambulance, rapid response units, helimed crew and emergency & primary care staff and systems management

Sales & Marketing Over 25 years experience for a wide range of products and services

911ice.org

ICEcontactusa.com

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I.C.E Around the world

news.bbc.co.uk/1/hi/england/4674331.stmwww.cbsnews.com/stories/2005/07/26/earlyshow/main711715.shtml

en.wikipedia.org/wiki/In_case_of_emergencywww.southernnorfolk-pct.nhs.uk/documents/ICE%20USA.pdf

sheriff.org/search/index.cfm?SiteSearchFormSearch=brotchie&x=1&y=1www.britishparamedic.org/news/icewww.ruggedelegantliving.com/a/003720.html

www.ericsson.com/solutions/operators/news/2006/q3/20060721_ice.shtmlwww.vitaliandesign.com/icecontactusa/aboutice.html 

Vodafone launch annual life savers awards with national 'ICE ...Paramedic Bob Brotchie approached his bosses at the East Anglian ... Vodafone is now inviting all emergency services to promote ICE in

their area as part of ...www.vodafone.com/.../news/local_press_releases/uk_press_releases/2005/press_release18_04.html - 19k - Cached - Similar pages - Note thisKnown as ICE (In Case of Emergency), it involves a mobile user ... Such was the case in the UK for East Anglian Ambulance team leader Bob

Brotchie. ...www.saferinternet.org/ww/en/pub/insafe/news/articles/0705/uk.htm

'ICE' Cell Phone Plan Would Help Rescuers18 Jul 2005 ... Cell users are being urged to put the acronym ICE -- "in case of ... The idea was conceived by Bob Brotchie, a clinical team

leader for the ...www.washingtonpost.com/wp-dyn/content/article/2005/07/17/AR2005071700879.html

ABC NewsRadio: wordwatch, ICE numbersThe "ICE number" idea is the brain child of a British paramedic named Bob Brotchie, who was worried about those accidents where the

victims were unable to ...www.abc.net.au/newsradio/txt/s1713195.htm

Macmillan English Dictionary Resource Site – New Words – ICE numberThe ICE number is the brainchild of British paramedic Bob Brotchie, employed by the East Anglian Ambulance NHS Trust. In the course of his

experience, ...www.macmillandictionary.com/New-Words/050808-ICE-number.htm

Borneo Bulletin OpinionsICE is the acronym for the 'In Case of Emergency' and Bob Brotchie's idea is to have people make and store ICE numbers in their mobile

phone's phonebook. ...www.brudirect.com/Happenings/BBOpinion07092005.htm

USATODAY.com - In case of emergency, put your cell on ICE

15 Aug 2005 ... Bob Brotchie, a Cambridge-based paramedic for 13 years, ... She programmed ICE into her phone, noting that it's better than other forms of ...www.usatoday.com/tech/wireless/phones/2005-08-15-ice-cell-phone_x.htm Spring's here, so put some ICE in your cell phone at Stephenson ...21 Mar 2008 ... It’s a project started by British EMT Bob Brotchie (there’s now a commercial site dealing with ICE TM services, as well) that has spread ...stephensonstrategies.com/2008/03/21/springs-here-so-put-some-ice-in-your-cell-phone/Diabetes - Put ICE in your cell phone15 Oct 2007 ... "Originally established as a nation-wide campaign in the UK, ICE allows ... paramedic Bob Brotchie and was launched in May this year. ...www.healthcentral.com/diabetes/c/110/14956/put-ice-cell-phone/The City of Calgary: ICERecently, an initiative called "ICE" – In Case of Emergency – was launched in the United Kingdom. The concept was created by Bob Brotchie, an East Anglian ...content.calgary.ca/CCA/City+Hall/Business+Units/Emergency+Medical+Services/News/ICE.htmwww.dpc.vic.gov.au/.../35504bc71d3adebcca256cfc0082c2b8/4c8bea990b89601dca25708500026fdf The ICE campaign gets official support in Australia29 Jul 2005 ... ICE was the brainchild of Mr Bob Brotchie, a clinical team leader for the East Anglican Ambulance NHS Trust. He developed the idea after ...www.geekzone.co.nz/content.asp?contentid=4930 City of Georgetown, Texas ::11 Aug 2005 ... The ICE contact idea came from Cambridge paramedic Bob Brotchie, who was aware that most accident victims do not carry next-of-kin ...www.georgetown.org/news/news.fullstory.php?id=292Is ICE as Simple as It Sounds? — (EMSResponder.com)ICE is the brainchild of Bob Brotchie, a paramedic with the East Anglian Ambulance NHS Trust. An acronym for “In Case of Emergency,” it is a designation ...publicsafety.com/article/article.jsp?id=1693&siteSection=16 Media Release: MOBILE PHONE EMERGENCY SYSTEM A POTENTIAL LIFESAVEREarlier this year Telstra sent text messages to more than seven million customers to help boost awareness of ICE. The idea was conceived by Bob Brotchie, ...www.dpc.vic.gov.au/.../35504bc71d3adebcca256cfc0082c2b8/4c8bea990b89601dca25708500026fdf!City of Miami - Department of Fire-RescueAccording to the East Anglian Ambulance Web site, Paramedic Bob Brotchie, ... Brotchie suggested that individuals add the entry "ICE" with the phone number ...www.miamigov.com/Fire/pages/AboutUs/Default.asp

Web linkswww.cbsnews.com/stories/2005/07/26/earlyshow/main711715.shtmlen.wikipedia.org/wiki/In_case_of_emergency

http://www.ericsson.com/solutions/news/2006/q3/20060721_ice.shtmlThe ICE number is the brainchild of British paramedic Bob Brotchiewww.macmillandictionary.com/New-Words/050808-ICE-number.htm

Media Release: MOBILE PHONE EMERGENCY SYSTEM A POTENTIAL LIFESAVEREarlier this year Telstra sent text messages to more than seven million customers to help boost awareness of ICE. The idea was conceived by Bob Brotchie, ...www.dpc.vic.gov.au/.../35504bc71d3adebcca256cfc0082c2b8/4c8bea990b89601dca25708500026fdf

‘Anglia 1’