Board meetingJuly 17, 2013

2019 Artistic Styling Awards CompetitionThe 2019 Artistic Styling Awards (ASA) is a great opportunity foryour staff to participate in the Fantastic Sams culture and can be used as a tool to motivate your team and your staff:

• Recruitment Tool• Retention - opportunity to showcase your stylist’s work• Industry Recognition via published work• Local Salon/Regional Recognition and “bragging rights”• Cash Prizes• Convention Registration for finalists

2019 Artistic Styling AwardsASA Prep Class

2019 Competition Period:April 1, 2019 – June 29, 2019

What to expect in 2019..

www.asa.fantasticsams.com 2019 ASA Competition Rules The Judging Process Divisions Rules By Category New “Team of the Year” Category Producing Successful Images How to Overcome Obstacles How to Enter

JudgingThis is important, so pay attention!

Judges take the following into consideration:

Technical ability corresponding to category entered Concept or overall creative approach Art direction and composition Demonstration of skill in the execution of style, make-up and

appropriate wardrobe Harmony between photographer's execution and stylist's creativity Appropriateness of image for concept Amount of photo manipulation used to create the final look Continuity of all images within the entry Understanding of category entered

Hot Tips from the 2018 Judging Panel…

Step outside of the box Create a vision or story board for your complete look Refine hair finishing skills Select the right model Avoid distracting props, accessories, etc. Keep the focus on the hair Use solid color wardrobe, no distracting prints Compliment the background

The Competition…

Divisions

Commercial Division - This division is trend right and includes consumer oriented hair cuts, color and style.

Artistic Division – This division is designed toshowcase your creativity!

Prestige Division – Includes the new category “Team of the Year”. Teamwork is key in showing off your versatility, diversity and creativity as you display your team's expertise in world-class hairstyling.

CategoriesCommercial

• Haircutting - Male• Haircutting - Female• Haircutting – Male Child• Haircutting – Female Child• Hair color• Glamour• Texture

Artistic• Haircutting• Hair color• Avant Garde

Prestige

• Stylist of the Year• Team of the Year

Finished product must beconsumer friendly and anappropriate style for thegeneral consumerpopulation.

Requirements: (1) digitalphotograph withappropriate paperwork

Finished product must beconsumer friendly and anappropriate style for thegeneral consumerpopulation.

Requirements: (1)digital photograph withappropriate paperwork

Finished product must be consumer friendly and an appropriate style for the general consumer population

Requirements: (1) digital photograph with appropriate paperwork

Finished product must be consumer friendly and an appropriate style for the general consumer population

Requirements: (1) digital photograph with appropriate paperwork

Finished product must reflect color service with an excellent cut and design to complement the color. This should reflect current styles that are trend right and commercially wearable.Requirements: (2)digital photographs, (1) before image and (1) after image submittedwith appropriatepaperwork

Finished style mustreflect special occasionhair, up-styled or formal wear intended forgeneral consumerpopulation.

Requirements: (2) digitalphotographs, (1) backview, and (1) sideview with appropriate paperwork.

Commercial TextureFinished product must reflectapproved texture servicewith an excellent cut anddesign to complement atexture makeover. The styleshould reflect current stylesthat are trend right and are commercially wearable.

Requirements: (2) digitalphotographs, (1) beforeimage and (1) afterimage with appropriatepaperwork.

Extreme street wear is whatthe judges are looking for. Create a cut and style thatwill turn heads and starttrends for male or females.

Requirements: (1) digitalphotograph withappropriate paperwork

Create a haute coturelook that resembles Paris Fashion Week. Generate high fashion flair that exceeds the boundaries of what is possible with color, design and impeccable style.Requirements: (2)digital photographs, (1) before image and (1) after image submittedwith appropriatepaperwork

Create a complete lookthat evokes emotion, reactions, excitement, andpassion within anyone whoobserves them. Push theboundaries of what isaccepted as the norm.Release your creativity!

Requirements: (1) digitalphotograph withappropriate paperwork.

Participant must be a finalist in a minimum of (1) category, with at least (3) overall entries total. After thiscriteria is met, those entries becomeeligible to be judged as a completecollection of the (3) top scoring workssubmitted by the stylist.

Participant must be a finalist ina minimum of (1) category,with at least (3) overall total entries. After this criteria is met, those entries become eligibleto be judged as a completecollection of the (3) top scoringworks submitted by the stylist.

If eligible, the top three scoredimages become a Stylist of theYear entry.

Team of the YearTo be eligible for “Team of the Year, “teams” must consist of two participants employed by the same salon. The “team” must submit a collection of 5 images that tell a story.

Team of the Year Images cannot be entered into any other category just as any other non-team category cannot be entered into Team of the Year.

How to Take a Before Shot• Avoid anything distracting like loud clothing, jewelry, or

makeup• Find a neutral but contrasting wall

• Make sure the model’s hair is dry & their current length,texture & color shows

• Take a couple of images with and without the flash• Shoot vertically, straight on without cropping off the head, with

no smile• Download immediately to be sure the shot will work and

before you start transforming the hair

How to ProduceSuccessful Images…

What Makes an Image Successful?

• Model• Makeup• Wardrobe• Hair• Retouching

Model selection is key to your successFind someone who will make the hair SHINE

Model

Model• Pay attention to

the quality of their skin. Avoid overly scarred, textured or acne-laced faces

• Make sure theirhairline will work for your needs

• If doing an up-do,make sure the model actually looks good withtheir hair up

Model• Know abouttattoos,piercings orscars

• Make a decision if youwant them toshow or not

• Embrace tattoos and piercings if thatwill enhanceyour categoryentry i.e. ArtisticDivision

Model• Try to avoid

models with an excessive amount of facial hair

• Ask models towax / shave before the shoot

• Make sureeyebrows are well manicured

Unshaven facial hair

The Makeup

• Use a qualified seasoned makeupartist, if possible.

• Use products (foundation & powder)specifically for on camera use.

• Keep Commercial looks consumer-friendly.

• It’s okay to go for edgy makeup for Artistic categories. Just don’t overpower the hair.

• Be careful once makeup is applied.Have extra powder for touch ups.

Wardrobe• For most commercial categories, go for colors

and necklines that flatter the model, yet contrast the hair.

• Go for solid colors or light textures.

• Avoid busy patterns or distracting decals orlogos.

• Glam up the wardrobe for the Glamourcategory: gowns, wedding dresses, etc.

• Avoid- distracting necklaces, jewelry and pieces that take away from the hair.

THINK CLEAN LINES

Wardrobe Success

Plan to Shoot All the Way Around

You never know what the best anglewill be

The Hair

Start with a Good Balance

The Hair

The Hair

Pay Attention to the Outline

The Hair• Watch the Details• Avoid Large Holes• Work Cleanly• Avoid Frizz

The Hair• Keep Napes

and Hairlines Clean (updos)

The Hair

Model Wardrobe Hair = Successful ImagePay A

ttentionto

detail

Retouching – How Much is Okay?

It’s okay to remove an occasional, single flyaway hairbut the hair should otherwise notbe retouched or filtered.

It’s okay to retouch the skin, remove moles, scars, etc., but itshould still look like skin.

Men and kids should haveminimal retouching.

Too much retouching of the hair,could lead to possible disqualification.

Retouching

Retouching

Overcoming Obstacles Don’t color, cut or trim the hair the day of the shoot.

Dark on dark color does not translate the same on cameraas it does to the human eye.

With color, go slightly lighter & brighter than normal.

Practice the finished hairstyle prior to the shoot day,but be ready to roll with it.

Keep finishing work pliable - Don’t overuse product.

Overcoming ObstaclesBring Tools on Set

We Suggest:• A rat tail comb• Toothbrush• Working spray• Pomade• Cutting shears

You are competing in print work – take your time to completethe FINAL LOOK you want to achieve

Before the Photo Shoot

We want you to succeed!

Read the rules completely Model selections – think current salon guests,

search on social media, etc. (have back ups) Have paperwork filled out, signed and ready to

go before your photo shoot Do your before shots (if required) Do all prep work on hair Have wardrobe ready – options if needed

Reach out to your Regional Support Team if you have any questions – wardrobe / category / styling

After the Photo ShootContest Period- April 1, 2019 – June 29, 2019

Enter the competition-• Upload all images• Upload all paperwork• Pay entry fees for total entries

Confirm that all work is showing: Submitted If all submissions are complete and paid in full, site will show

Submitted in green font. You will be contacted if there are any submission issues, after the close of the contest period.

Reach out to your Regional Support Team for additional support!Good Luck!

Thank you for participating….

2019 Competition Period:April 1, 2019 – June 29, 2019

Judging will occur in mid-July- two week process Finalists / Winners will be announced in earlySeptember Winners to be recognized at the 2020 Fantastic Sams Convention

Please reach out to your Regional Support team with any questionsasa@fantasticsams.com