bns: differentiating iptv

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Differentiating

your IPTV Service with

Converged Services

Differentiating

your IPTV Service with

Converged Services

OctoberOctober 20092009

Anke Gill, VP of Marketing


IPTV – Continuing StrongGrowth

• Despite the worldwide economic crisis, subscribers to grow at an CAGR of 29% to 47 million subscribers globally by the end of 2011. (ABI)– Expected revenues 2008:$4.5 billion and 2012:$19 billion

• Main growth markets: Western Europe, USA, China & other Asian Markets – Currently, 7 out of 17 Western European countries account for 94% of all IPTV customers


IPTV Demographics in Asia

Source: Pyramid Research / Light Reading, 2009.

9Thailand15Thailand

31Singapore58Singapore

49India107India

74Hong Kong709Taiwan

282Taiwan772Hong Kong

586Japan1,561Japan

803South Korea2,113South Korea

1,638China2,450China

Ann. change in IPTV/Video subs/ 000

MarketIPTV/Video subs/ 000

Market

Asia Top 10 Markets for IPTV, 2008

• ABI expects APAC to continue leading subscription growth, delivering a 37% CAGR over the next three years.

• The uptake of IPTV in China is set to accelerate dramatically during the next four years following the reshuffle of the country's carriers.


The Age of Convergence

• Emergence of video as almost ubiquitous entertainment medium

• Appliances that further blur the lines between the TV and Internet

• Hardware alone is no longer enough: applications and services and their convergence across platforms will rule


Convergence: Consumers want it

Source: Ovum


The biggest Issues for IPTV

• Majority still Pay TV replica services

• Defensive business model: churn preventer rather than ARPU generator

• Not using two way technology capability for interactivity

• Not maximising network utilisation

� IPTV needs to move to the 2.0 stage …and beyond


The Leap Ahead with IPTV 2.0

A fully converged environment

• goes further than audience interacting with different applications on the TV screens

• delivers crucial measurable metrics and enables marketer to interact with target audiences for enhanced advertising models and accountability

• converges video related services such as VOD, P2P video, video conferencing, games and application sharing, video security services etc

• delivers profitability for operators


Evolution of Interactive IPTV Service


Example1 : South Korea

• All three IPTV operators (KT, LG Dacom, SK Telecom) offer distinctive education programs for young children, from kindergarten to elementary school levels

–Play content at different speeds for pronounciation exercises

–Interactivity to solve problems, check correct answers and discuss with teachers through the television screen live.

–Chat with friends while watching TV

–Look up additional information on actors and performances while watching programs on a different picture window.


Example2 : PCCW Hong Kong

• Video-On-Demand

• Online Shopping

• Gaming

• Online Banking

• Interactive Advertising

• Stock Quotes

• TV Betting

• Split Screen Gaming

• Weather

• Online Ticketing

• Traffic and Instant Polling


Example 3: Internet content on the

TV Screen


IPTV 3.0 Example: Platform and Content convergence with BNS Touch & The WizOnline service and entertainment system that marries the familiarity of

printed catalogues with the information-rich online world

• Comprises a pen-like device which connects to the IPTV STB for seamless connectivity between printed catalogues and online information

• The pen reads invisible dot-code printing and triggers information on the TV screen

• Applications: online shopping, food ordering, Karaoke, education, VoD selection…


In Summary

• Convergence of platforms, applications and content becomes more entrenched in peoples’ expectations

• IPTV operators need to think aheadwith innovative services to stay competitive and generate new revenue streams

• Content is only King if the Conduit allows it

• Transform IPTV service from a ‘dumb’Pay TV platform into smart interactive entertainment and communications that converges all aspects of consumers’ life


About BNS

• Long-standing and proven experiencewith telco-grade IP- entertainment, automation and AV systems

–Telco and Hospitality focus

• Extensive content expertise

• Open platform philosophy guarantees future proofing of technology


• Blue Chip Client Base• Regional Focus

• Blue Chip Client Base• Regional Focus

Regional office

Customer deployments


The BNS Products and Solutions Portfolio

(BNS Touch)

(BNS Touch)


29/F, Siu On Centre188 Lockhart RoadWanchai, Hong KongPh: +852 2180 9918Fax: +852 2180 9919www.bnsltd.com

Thank YouThank You

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