bmw company report
TRANSCRIPT
The Products
¨ 3-Series
¨ M-Performance line
¨ BMW Project i ¤ Electric Cars
¨ Sedans/coupes/SUV’s
¨ MINI & Rolls-Royce
Financial Information
¨ $106.60 / Share
¨ 7.48% Profit Margin (2014)
¨ 2.92% Global Market Share
¤ 23.6% US Luxury Market Share
¨ Sales rose 7.5% in 2013
¤ MINI / Rolls-Royce
History
¨ Bavarian Motor Works ¨ Founded in 1916 (WWI)
¤ Munich, Bavaria
¨ Aircraft Engine -> Motorcycles -> Automobiles ¨ 1958
¤ Financial difficulties
¨ 2012 ¤ #1 Reputable company in the world (Forbes)
Laserlight 2.0 & OLED
¨ Pre-Emptive Adaptive Light ¨ Narrow Passage Guidance ¨ Dynamic Light Spot ¨ Selective Beam ¨ 650 Yard Reach
¨ OLED can display patterns ¨ http://youtu.be/kJwSrArUpmM?t=1m50s
Secret Sauce – Driving Innovation
Networking ¤ Problem-solving ¤ Innovation ¤ Cross-division collaboration ¤ Freedom "Networks can do things that hierarchies cannot, because hierarchies lack the freedom. With a network you get the powerful ability to leverage knowledge quickly to bear on solving problems”