bmi management conference may 2008 lynn terhune pod&usr administrator/corporate
TRANSCRIPT
BMI Management Conference
May 2008 Lynn Terhune
POD&USR Administrator/Corporate
Wiley’sPOD/USR Programs
&Global Digital
Initiatives
Background of Wiley’s Demand Program
Background of Wiley’s Demand Program
Currently 7,330 Wiley titles available in the US and UK
thru our US POD and UK USR Programs.
Distinction of Terms
USR = Inventoried & Returnable (UK & US)
POD = Not Inventoried & Not
Returnable (US only)
US POD Program History
’97-98 POD vendor with distribution backing – LSI/Ingram
March 1998 – Pilot Program started with 9 Wiley titles
June 2003 Wiley launches “true” POD drop ship thru EDI processing with 20 titles
July 2007 added our 2nd POD vendor – BNB
March 2008 launched 75 titles with Amazon/Booksurge
Global Digital Print Program Mission
Provide global persistent availability of all Wiley print product to all our
customers.
Why POD?A Print-on-Demand Program offers a
virtual database/library/warehouse of titles available to customers on an as needed basis.
Receive an order; fill it easily, economically and efficiently.
Customer Benefit
Content kept available and in print
No more out of stock situations
Product supplied in a timely manner
Benefits on the Publisher’s side
No lost revenue from out-of-print or back-order cancellation
Not having to tell an author the work is going out-of-print
No minimum quantity reprints Keep space requirements down Reduce obsolescence Improve customer service Additional sales revenue Sustain US ultra-short run revenue Improved title visibility and sales uplift thru
exposure from distribution channel Improve cash flow GREEN advantage
Additional Benefits for a Global Publishing Company
Time to customer / market reduced
Capture sales that would otherwise back ordered
Reduction in shipping costs
Functions reduced on the Manufacturing side
No Po’s to cut
No vendors to follow-up with on specific orders
No Bound Book dates to watch
No inventory to monitor
Why POD / USR?
Still not convinced???
Title Sales Uplift Example
Pub’d Feb 2003
1st printing of 2,000
+900 written-off & destroyed
POD Dec 2005
Sales uplift of 267 units for past 2 FY’s
Another Sales Uplift Example
- 1st Printing of 2300- 132 units write-off &
destroyed- POD Sept 06- Last 2 FY’s sold 700 units- More sales units in
FY08 in POD than in FY06 as a regularly inventoried item
- OP April 1st, 2008 due to a new edition
Other Examples:
• A $7800 valued 19 volume STMS set able to be completed for the Singapore location to fill to a customer before our FY closed.
Other Examples:
• Research done thru our Operations Group has shown that the service level for the titles in the US POD Program are close to and in some cases better than our own DC’s.
Why POD / USR?
Still not convinced???
US August Growth Comparison
Aug ’04 5,584 units
US August Growth Comparison
Aug ’04 5,584 units
Aug ’05 20,139 units
US August Growth Comparison
Aug ’04 5,584 units
Aug ’05 20,139 unitsAug ’06 32,589 units
US August Growth Comparison
Aug ’04 5,584 units
Aug ’05 20,139 unitsAug ’06 32,589 unitsAug ’07 51,875 units
FY US POD Unit Growth
UnitsFY04 26,679
FY US POD Unit Growth
UnitsFY04 26,679FY05 88,794
FY US POD Unit Growth
UnitsFY04 26,679FY05 88,794FY06 228,530
FY US POD Unit Growth
UnitsFY04 26,679FY05 88,794FY06 228,530 FY07 342,107
FY US POD Unit Growth
UnitsFY04 26,679FY05 88,794FY06 228,530FY07 342,107 FY08TD (US) 421,640
FY POD/USR Unit Growth
UnitsFY04 26,679FY05 88,794FY06 228,530FY07 342,107FY08TD (US) 421,640
Global FY08TD 492,209
Think about it!
525,000+
units delivered in one year to Wiley’s customers around the world in a quantity of 1
or 21 or 101 or 1001whenever or wherever
they need it!
Now that’s
a powerful inventory
management tool!
Wiley’s Systems
• How do we achieve delivering 525,000+ to our customers in a one-off environment?
Overall Systems/Workflow to accommodate US POD
Initial title review Title set up within our Book Product
Management system (costing, GM, approval, materials tracking, metadata feeds…)
Electronic ordering thru our distribution system
Electronic shipment notification feed to trigger invoice to customer & feed our inventory accounting system
Sales Reporting Electronic Invoicing
Basic Title CriteriaSalesUnit costMaterials availability (files preferable)Manufacturing specifications within:
Page count rangeTrim sizeOne color textMinimal halftones, screens, tints if
scanning
BPM (US)Handles title set up for demand
candidatesView and adjust GM on one screenApprove title & release title
metadataTrack title progress / Materials sentView exceptions by titleView confirmation that title is live
at vendor by title
Example of BPM Work w/Candidates
screen
Example of BPM GM screen
US COREOrders split off if coded w/PPC of
DP and transmit to one of our POD partners
POA receivedBooks printed & drop shipped to
our customersASN triggers invoice to customer
& populates IA w/ estimated units & $’s
Vendor receives order and generates a POA
Data routes to the print engines at the vendor
BooksPrint and Bind
ASN triggers customer invoice
ASN feeds back to Wiley for customer invoice & IAS
POD Daily Transmission Summary
• Date Orders Lines Units• 8/14/07 168 911 2843 • 8/13/07 186 934 4536 • 8/10/07 188 303 2019 • 8/09/07 157 219 819 • 8/08/07 121 192 1135 • 8/07/07 157 1224 6629 • 8/06/07 137 198 1466 • 8/03/07 166 242 1179 • 8/02/07 160 309 1254 • 8/01/07 152 270 959
Areas for Digital Print Growth
1st Prints Reprint Stop-Gaps HE Supplements Journals Custom Publishing Out-of-Print (POD Zzzz’s / POD Zombies) All product - Higher run length reprints 4 color Test Market runs Sets Convention orders Distributed printing in Asia, Australia & Canada
QUESTIONS?
THANK YOU FOR YOUR ATTENTION
AND FOR THEINVITATION TO THE BMI CONFERENCE!