TAXI AGGREGATORS IN

INDIA

CONTENTS• Major players and market share• Introduction and Strategies of Ola• Introduction and Strategies of Uber• Introduction and Strategies of Meru• Other global players• Regulatory battles• Conclusion

MAJOR PLAYERS AND THEIR MARKET SHARE

OLA- 60% (TaxiForSure -14%)

MERU-16%

UBER-5%

INTRODUCTION

• Founded : 3rd December 2010

• Founders: Bhavish Aggarwal(CEO) Ankit Bhati (CTO)

• Headquarter: Bangalore

• Coverage: More than 100 cities

• 100% aggregated

STRATEGIES OF OLA

Focus on Indian Market

Aggregates Autos

Free rides

Low pricing

Cabs booked

only through

app

Variety of payment modes (Cash

coupons, Prepaid wallet

etc.

UBER

Founded in san Francisco, June 2009 ( In India -2013)

Amit Jain – President (India)

Active in 18 Indian cities (329 cities globally)

100% aggregated

STRATEGIES OF

Cost efficient

Cabs booked only through app

Variety of payments (cash/debit/credit/ wallet)

Latest technology

Aggregates Autos

MERU

Founded: April 2007

Founder: Siddhartha Pahwa

Headquarter: Mumbai

Coverage: 23 cities

Hybrid Model

70% cabs aggregated

STRATEGIES OF MERU

Subscription Model

Cash payment/credit/debit/wallet options

Does not aggregate Auto

Cabs booked through app, website and call centers.

OTHER PLAYERS• Same day Package• People And Package On Same RouteSIDECAR

• Uber’s Rival In Us• Imprint In Car Pooling MarketLYFT

• Norway’s Spontaneous Ride Sharing Company.

• Private ArrangementHAXI

• Mumbai Based Company• Two Wheelers For Local Trips • Parcel Deliveries

HEY TAXI

• China’s Popular Taxi• Shuttle BussesDIDI KUAIDI

REGULATORY BATTLES

THE REGULATORY HEADWINDS

Safety of commuters

Contractors versus

employeesModifies radio

taxi scheme

CONCLUSION

Ola stands better

Convenient mode

Improvement of safety

Comply with the Regulations