bmdg: behind the scenes of the creative business
Post on 21-Oct-2014
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DESCRIPTION
This presentation was originally give at the Day in the Life Conference in Baltimore, MD on April 9, 2011. This candid talk looks at the less glamorous things we do at the Brian Miller Design Group. The work we showcase in our portfolio is just the tip of the iceberg. In this talk I look at everything from being ripped off to doing 17 versions of a single letter head design.TRANSCRIPT
THE CREATIVE BUSINESS
BEHIND THE SCENES
INTRODUCTION
INTRODUCTIONBrian MillerOwner, Design DirectorBrian Miller Design Group
EDUCATION
INTRODUCTION
PRIMARY
BFA, Graphic DesignHartford Art School
MPS, Design ManagementPratt Institute
SECONDARY
SVA, Typography WorkshopGartner Managerial TrainingReading, reading, reading
EXPERIENCE
INTRODUCTION
PRIMARY
Global Creative DirectorGartner Associate Creative DirectorWunderman Interactive
Senior Art DirectorPublicis Modem
SECONDARY
The Atlantic Group, First Brands Corporation, Clarion Marketing, E-Drive Marketing, etc., etc.
FULL TIME = 1 CLIENTFREELANCE = MANY CLIENTS
05/05/05
EVERYTHING I NEEDED TO KNOW ABOUT RUNNING A DESIGN BUSINESS I LEARNED AT SUBWAY
PASSION = PAYPAY ≠ PASSION
WORK(WORK, WORK and more WORK)
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WORK WE USE TO KEEP THE LIGHTS ON
WORK WE SHOWCASE
THIS BUSINESS WOULD BE GREAT IF IT WEREN’T FOR THE CLIENTS
+ 10-MOM FOCUS GROUP+ 1 DESIGN INTERN=
+ 1 BRAND STRATEGIST+ 1 DIY LOGO SOFTWARE=
+ 1 DATED SERIF+ 1 ILLEGIBLE SCRIPT=
IMITATION IS THE MOST...
SOCIAL MEDIA
AWARDS SHOWSEGO FOOD
SERVICESOUL FOOD
PRO-BONO
SIDE PROJECTS
WRITING
The phrase “above the fold” reminds us that there are both close similarities and vast differences between print and Web design.
Design
Analyze PlanClient
Designer
User
Above the Fold
TEACHING
KNOW YOUR GOAL
MANAGE YOUR TIME
MANAGE YOUR CLIENTS
MANAGE YOUR RECEIVABLES
MANAGE YOUR CASH
MANAGE YOUR IMAGE
Q&A
THANK YOU