bmbc workbook pages

Big Money Business CoachThe “Living Dream” Document

When your business is “finished” what will it look like?(how many clients will you have on a regular basis? What are your fees? What other programs, events, etc. do you have?)

What are some of the ways you will reward yourself for your successes along the way? (what will you buy yourself, where might you travel, what will you do with others, etc. Also, at what point will you give it to yourself? Ex: when I have a client load of 10 clients I’ll go on a mini vacation to Las Vegas, when I hit 20 clients I’m buying a whole new wardrobe, when I hit 6 figures I’m buying a new car. – your rewards don’t have to be financial, but definitely let yourself live a little.)

What will you see as the rewards of this successful business -in and of itself? (how will you feel when you have accomplished this? How will your life be different?)

Copyright 2014 Big Money Business Coach & Christian Mickelsen. All rights reserved. 1

Big Money Business CoachBusiness Plan Questions

Target Market

1. What specific problem are you helping people solve?

2. Who specifically are you helping with this problem?

Marketing Materials

1. What are the biggest pains, problems, challenges, dreams, and desires

of your target market?

2. What is the primary “hot button” benefit that you can help people to

get?

3. What is the biggest mistake or wrong assumption people make in this

area?

Website

4. What is the best “quick fix”, super-hot technique that you can teach

people so that they can get a taste of what’s possible, begin to trust

you, and want more of what you have to offer?

5. What else can you teach people via email to help them achieve

results?

Generating Leads

6. What are the top 3 marketing activities that will drive prospective

clients to you and your business?

7. How often will you do them?

8. Who could you build a relationship with that could send you great

prospects?

Converting Leads

9. What is your primary lead conversion strategy?

10. How can you improve your conversion rate?


Big Money Business CoachBusiness Plan Questions

Your Team11. Who do you want on your team to help you succeed faster?

12. What would you like to outsource?

13. Who do you want coaching you?

Products, Programs, & Events...

14. What products can you create to give away for free?

15. What is a great intro product to create?

16. What’s the next thing people would need to learn or master from there?

17. What would be the “ultimate back-end” product you’d love to offer?

18. What program could you create that would generate recurring revenue?

Keep Yourself Sharp

19. What additional trainings would help you to grow personally and/or professionally?

20. What areas of your life could you take better care of yourself in?


Big Money Business CoachFirst Five Sessions: Business Owners

1. Goals & Vision

• A great place for us to start is to figure out what your ultimate vision & ultimate goals are for your business, then turn them into shorter term goals and an action plan you can get started with this week. Sound good…?

• Quickly write down what your business will look like when it’s a completely finished masterpiece.

• Dream bigger! Keep going• What does ultimate success look like in your business?

□ Give space to share what they’ve written

• Great! Now let’s make a 1 year plan.• If you could wave a realistic magic wand, where would you

like your business to be in the next year?• How many clients & customers do you want to have?• How much revenue?• How many leads?• What type of leads (phone numbers, emails, FB, other)?• How many hours a week do you want to work?• What would you do during that time, if you had complete

freedom?

• Great! Now let’s create an action plan to get started…• What are 3 actions you could take this week that would

move you forward towards that vision the fastest…?• How do you feel about taking those actions this week?

□ If not great: what actions would you feel great about taking this week?

• What did you find most valuable from today’s session?


Big Money Business CoachFirst 5 Sessions: Business Owners

2. Becoming Magnetically Attractive to Clients & Customers (Niching, Naming, Branding)Last session we looked at your ultimate business vision. To make that happen much easier & quicker we need to figure out what your perfect niche is – this module is called “Niching, naming & branding your business.”

• Do you have a target market?• Are you happy with your current target market?• How did you originally come to the conclusion that they are

your target market?• With whom do you love to work & sell/market to?• Who is your current target market – who will benefit the

most from your product/service? Who already wants and needs what you have to offer?

• Is there any way you could make your niche more specific?□ Specificity is the difference between offering

“food” and offering “chocolate covered strawberries’”– is your niche “food,” or “dessert,” or “chocolate covered strawberries?”

□ Rule of Thumb: The narrower your niche, the broader your income (if the niche is based around what people really want)

• Who else serves that target market?□ These people/businesses could be potential

‘joint venture partners’ (people who have the same target market but sell different products/services)

□ If different businesses are successful at targeting that market, it may indicate that the niche will be profitable

□ These people could potentially fill your practice or sell your products for you, with a little creative joint venture win-win partnerships



• What does your target market really want?



• What is the ultimate external, measurable, tangible, verifiable outcome that people want, when they buy your products or services?

□ Make sure this is an external result, such as “lose weight” rather than an internal “feel good”

• It’s always best to base your business around what people already want, rather than trying to make people want what you already have to offer.

• Did you get any clarity on who you’re targeting from this session?

□ If “No” remember, confusion usually comes right before breakthrough. Chew on it this week, and take a stab at picking a target market you think will be profitable, or narrowing down your niche.



3. Build a Lead Generating Machine

• Last week we looked at narrowing down your target market and picking a niche, based on what people already want, and matching up your product/service to that niche. This week, we’re going look at ways of turning your business idea into a success, by building a “Lead Generating Machine”

• What is the purpose of your website?□ From a marketing point of view, the sole purpose is

to generate leads for the business – usually a list of names & email addresses.

□ You can sell things from your website, but that’s very hard to do unless you already have a massive email database of people interested in your product/service.

• Do you currently have an email database of potential clients/ customers? How big?• If you had an email list of 5,000 potential customers who all need what you have to offer, what impact might that have on your business?

□ Send out an email any time you need clients, or whenever you need more revenue

□ Cross promote with the biggest names in your industry if you wanted

• Do you know the percentage of people who join your email list after visiting your website?

□ If you don’t have your website set up as a “Lead Generating Machine,” it’s probably less than 5%.

□ If you do have your website set up as a “Lead Generating Machine,” it can be anywhere from 30-60% of the people visiting joining your email database.



The way to do this is to create an incredibly valuable free gift that you give away to people just for opting into your email list. The more valuable the gift, the better.

• Do you have any ideas about what the best gift might be? (Ideally something that doesn’t actually cost you anything to give away)

• What is the most valuable, money saving, time saving information or tool that will get your prospect the best possible results in the shortest space of time?

□ Video, audio, special report pdf, assessment, etc. (the format isn’t important – the copy is important)

• What other resources or information could you give to your list over time to help them achieve results and get to know, like and trust you?

• The next thing to work on is how to describe/ talk about that free gift on your website in a way that makes it completely irresistible to your target market. Normally:

□ Bold headline that “bottom lines” the ultimate results they want

□ 3-5 curiosity-inducing, benefit-laden bullet points

□ A very clear call to action (enter your name & email address now to get access)

Action this week: create the giveaway & write the copy for your home page.

• How do you feel about taking that action this week?




4. Find More Customers & Clients

• What are services that other people offer that help people achieve the similar results to what your business helps people with…but in a different way?

□ eg. protein supplement company & personal trainer, dating coach & dating services, etc.

• How could you team up with them?

□ Maybe give them a commission for promoting your product/ service to their database

□ Possibly promote their product/service in exchange for them promoting yours

• Where does your target market hang out?

• Whose email list are they already on?

• What else do they try buying to help them achieve the results that your product/service can get for them?

• Where could you speak in front of a crowd of your ideal target market?

• Where could you network with your target market?

• Where could you network with other people who serve your target market?

ACTION: based on all of this, what actions will you take this week that could potentially move your business forward dramatically? Examples:

□ Attend networking mixers – how many this week?

□ Networking with people he/she already knows who serve the same target market



□ Contacting other people who serve the same target market

□ Requesting a space to speak at an event with their target market present

□ Brainstorming a list of potential partners and contacting them

• Do you feel good about taking that action this week?

□ What would make you feel great about it/ what other actions might you feel great about taking this week, instead?

• What did you find most valuable about this session?



5.Create Compelling Offers

• Last week we looked at where to find more customers & clients. This week, we’ll examine what to say to them when you’re in front of them.

• What do you currently offer your customers & clients?

• Out of everything you have to offer, what is the most valuable, and what will make the biggest difference in the lives of the greatest number of people?

• In order to get people to take action, you need to “coach” them to make a decision. Would you like to explore ways you can do this in a way that gets you a lot more sales?

• Mindset 1: it’s way more valuable to them to buy the product/service than it is for you to get them as a customer

• Mindset 2: your job as a consultant who might be able to solve their problem is to get them to decide whether or not they need what you have, while you’re there to support them

• How do you currently lay out your actual offer when you’re in front of a potential client/customer?

• How effective is that offer? What is the conversion rate of people that you present that to, who take it on the spot?

• What are some ways you can make that offer far more irresistible if they take it right now on the spot, rather than going away and thinking about it?

• What are some events you can create that will drive more sales by getting people to decide (eg. Summer Special; For the next 3 days; for the next 5 customers only)?

• What can you put into action this week that will make your offers more irresistible that will drive more sales immediately?

• How do you feel about taking that action?



• What did you find most valuable from today?


Big Money Business CoachFirst 5 Sessions: Leaders and Executives

1.Be A Visionary Leader

To get better results out of your team, you need to have a vision that is truly inspiring and touches the hearts of those you lead

The most powerful motivational force for your team is purpose (not a paycheck)

On a scale of 1-10, how much do you feel your team works from inspiration rather than obligation?

Do you have any ideas about what the big-picture vision/mission of your company is right now?

Does that inspire you? Do you think it inspires your team? Why/why not?

• Let’s see if we can refine that and make it more inspiring

Create a vision that’s emotionally compelling, not a mission statement that hangs on an office wall

Center the vision around contributing and improving people’s lives

• To Further Refine Your/The Company’s Vision and Mission…

How does your company positively change the world?

How does your company make the world a better place?

What is it about your company that’s so inspiring that people would want to work for it for free if they could?

Is there a clear gap between where your company is right now and the vision?

Do all of the projects your team works on align with that vision and work to fill that gap?



Action: Create a 1-2 sentence vision/mission statement and let your team know what they’re working towards

Get them inspired

• What else can you do this week to get your team more inspired?

• What did you find most valuable about our time together today?



2. Creating a Team of “A Players” – Cake Versus CringeLast week we looked at creating an emotionally compelling vision that your team can rally behind. In this session, we’re going to look at other keys for turning your team into “A Players”

If you could wave a realistic magic wand, how would an “A Player” on your team perform?

Do your team members love all the work they do?

If they did, what kind of changes do you think you might see in your company?

If you somehow got everyone on your team doing work they absolutely love all of the time, how would your team see you?

Do you only do work you love?

Here are two exercises I can do with you, and you can do with each member of your team to massively enhance their performance.

Exercise 1: Identify Cake Versus Cringe

What aspects of your work do you absolutely love doing?

What other types of work do you love doing?

What is a total piece of cake for you that you really enjoy?

What are you doing right now that you don’t enjoy?

What else are you doing right now that’s a ‘cringe’?

Anything else?

Exercise 2: Eliminate The Cringe

Either outsource it or master your psychology around it



Who can you delegate your ‘cringes’ to?

Who on your team actually enjoys doing that?

Are there any ‘cringes’ that you and only you can do?

What would happen if you did give it to someone else?

Get specific about what exactly causes that task to be a cringe. Bring up the thought of doing that task.

Use the “Peace Process” to eliminate negative feelings towards it.

Action: Set up a time to do this with all team members

Interview all team members, and find out what work they love doing, and what they don’t enjoy doing

Explore if it’s possible to delegate or change around tasks so that all team members work only in their ‘cake’ zone




3. Creating a Team of “A Players” – Setting Expectations

Last week we looked at getting your team only doing work they love (working from their Cake Zone). This week we’re going to explore others ways you can get your team to exceed your expectations.

What level of performance would you expect from an “A Player”?

What else do you expect from your team? What are your unconscious expectations? Do your team members have a clear idea of all your

expectations of them? How do you know?

What can you do to enhance your team’s performance and get them to exceed your expectations?

Make sure each individual is crystal clear about what’s expected (ask them what they think is expected)

Get everyone working from their Cake Zone only Acknowledge them when they do well Reward them when they meet/exceed expectations (thank

you)

ACTION: What actions are you going to take this week based on these ideas?

Cake & Cringe with team Set expectations with team Sporadic, unexpected rewards for good performance




4. Creating a Team of “A Players” – Reward Great Performance

Last week we looked at creating a team of “A Players” by setting clear expectations. This week we’re going to turn you into a legendary leader by tapping into the power of rewards

When was the last time you rewarded a team member?

How did they feel about receiving the reward?

How else do you normally reward your team if they perform well?

o Do you get better performance out of your team when your reward them?

4 Secrets to Performance-Enhancing Rewards…

Secret 1: To enhance performance, reward. Behavior that’s rewarded gets repeated

Secret 2: Make rewards specific & give specific reasons why you think they deserve it

Secret 3: Reward unexpectedly and sporadically

Secret 4: Financial rewards are not always the most emotionally fulfilling & performance enhancing

Brainstorm: What are all the different ways you could reward your team if you wanted to?

a. Not just financial rewardsb. Recognitionc. Acknowledgementd. “Thank you”e. Physical rewardsf. Emotional rewards



How can you reward your team in ways that make them experience more: certainty, variety, connection, status, contribution & growth (the 6 deepest Human Needs)?

In the past, when did you reward your team?

What do you think is the ideal frequency with which you would like to reward your team from now on?

ACTION: hunt for reasons to reward your team

What did you find most valuable from today’s session?



5. Leadership hang-ups: fears, doubts

Do you see anyone on your team as a threat to you/ your authority?

Who on your team do you think is really arrogant or annoying in some other way?

Who is the most rebellious member of your team (the “villain,” if you saw it that way)?

What is it about that person/what did he/she do that makes you feel that way?

What do you think his/her intention/plan is with that behavior?

When you let someone’s negative behavior get to you, what kind of leader do you become in that moment?

What kind of leader would you like to be instead?

Let’s completely eliminate any negative energy in your team, and make you the kind of leader that is unaffected and rises above poor behavior

Imagine that team member doing that behavior - notice how it feels in your body

“PEACE PROCESS”

ACTION: use the “Peace Process” if any negative feelings come up this week

Any other actions you want to commit to this week?

What did you find most valuable from today’s session


Big Money Business CoachThe Coaching Business “Progress Tracker” Desired monthly income:

Desired # of clients for this income:

Current # of monthly clients and monthly income:(List your client’s names. If a client leaves, scratch them off the list. When you get new clients, add them to the list. Also note each client’s fee so you can add them all up at the bottom.)

1. ____________________________________

2. ____________________________________

3. ____________________________________

4. ____________________________________

5. ____________________________________

6. ____________________________________

7. ____________________________________

8. ____________________________________

9. ____________________________________

10.____________________________________

11.____________________________________

12.____________________________________

13.____________________________________

14.____________________________________

15.____________________________________

16.____________________________________

17.____________________________________

18.____________________________________

19.____________________________________

20.____________________________________

21.____________________________________

22.____________________________________

23.____________________________________

24.____________________________________

25.____________________________________

26.____________________________________

27.____________________________________

28.____________________________________

29.____________________________________

30.____________________________________

Monthly Income Total: _______________________


Big Money Business CoachTime Abundance Assessment

How "Time Abundant" Is Your Life?

To Find Out, Fill Out This Quick Assessment

How to take this assessment: Read the statement on the left and right. Circle the number that is most true for where you are in your life. There is no perfect answer and no way to know the "right" number for you. Just use your gut instincts.

A "0" means you are in total alignment with the statement on the left, and a 10 means you are in total alignment with the statement on the right. 5 is neutral and the other numbers represent the degree to which you are closer to one side or the other. Enjoy!

I worry about the future; getting things done and getting to the next level

0 1 2 3 4 5 6 7 8 9 10

I live in the present moment.

I don't enjoy the activities I do, I just do them to get them done

0 1 2 3 4 5 6 7 8 9 10

I enjoy everything I do

I'm never satisfied with how much I accomplish 0 1 2 3 4 5 6 7 8 9

10

I'm pleased with how much I accomplish

I feel overwhelmed and stressed 0 1 2 3 4 5 6 7 8 9

10

I feel peaceful and relaxed

I'm always in a hurry to get places 0 1 2 3 4 5 6 7 8 9

10

I get where I need to be and feel good about it.

My mind is so cluttered with things I have to do that I don't even have time to think

0 1 2 3 4 5 6 7 8 9 10

My mind is free and clear for new ideas and opportunities

I feel there is never enough time in my life 0 1 2 3 4 5 6 7 8 9

10

I feel an abundance of time

Big Money Business CoachMillion Dollar Branding Method

Write down the Pains, Problems, Dreams, & Desires (Including Irrational Fears & Fantasies) of your Customer Avatar:

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25.

Top 3 Biggest Pains, Problems, Dreams, & Desires

1. 2. 3.

Big Money Business CoachRed Hot Domain Names

Use These Super Hot Website Names To Attract More Clients…

www.BreakthroughsForBusiness.com www.BreakthroughsInBusiness.com www.GetBreakthroughBusinessGrowth.com www.GetaBusinessBreakthrough.com www.ProphetForProfits.com www.DoubleYourBusinessToday.com www.BusinessOwnerFreedomFormula.com www.BusinessBreakthroughFreedomFormula.com www.CustomersToCash.com www.LetsGetYouMoreCustomers.com www.NewBusinessBreakthrough.com www.NewBusinessBreakthroughs.com www.NewBusinessProfitSystems.com

http://www.BreakthroughsForBusiness.com/

http://www.NewBusinessProfitSystems.com/

http://www.NewBusinessBreakthroughs.com/

http://www.NewBusinessBreakthrough.com/

http://www.LetsGetYouMoreCustomers.com/

http://www.CustomersToCash.com/

http://www.BusinessBreakthroughFreedomFormula.com/

http://www.BusinessOwnerFreedomFormula.com/

http://www.DoubleYourBusinessToday.com/

http://www.ProphetForProfits.com/

http://www.GetaBusinessBreakthrough.com/

http://www.GetBreakthroughBusinessGrowth.com/

http://www.BreakthroughsInBusiness.com/

Big Money Business CoachMagnetic Client Attraction Scripts

If you want to get business owner clients, then you need to make them excited to work with you. You do this by talking to them about what they are interested in: mainly, making more money and taking more time off.

There are a few main ways that you will in encounter business owners:

at in-person at networking events or seminars on Facebook or LinkedIn on your email list

Elevator Pitch/30 Second Commercial:

If you get the opportunity to introduce yourself in front of a group of people at a networking event, say…

“My name is and I help business owners double, triple, and even 10 X their businesses while cutting their work hours in half. Let me know if you’re interested in getting these types of results.”

When you meet someone in person and they ask you what you do, simply say this…

“I help business owners double, triple, and even 10 X their businesses while cutting their work hours in half.”

If they are interested to know more, then say… “I help business owners improve their sales, marketing, and leadership abilities.”

If they say something like “I need that” or “How much do you charge?” or “How does it work to work with you?” or “Can I hire you?”

… then say…

“Let’s schedule a ‘Rapid Business Growth Coaching Session’ so I can find out more about your business and see if I can help you.”

Big Money Business CoachMagnetic Client Attraction Scripts

FaceBook Post:

If you’re a business owner and you want to be personally guided to double, triple, or even 10 X your business while cutting your work hours in half, then private message me and we can set up a time to talk.

Free Session Offer for Business Owners:

Would you like to double, triple, or even 10 X your business while cutting your work hours in half? If so, then I’d like to personally help you do it with a Rapid Business Growth Coaching Session.

During this powerful 1-1 private session we will…

-> create a crystal clear vision for your ultimate business success

-> uncover hidden challenges that may be slowing down your business growth

-> leave this session renewed, reenergized, and inspired to finally have and enjoy the business of your dreams

If you’d like to set up a 1-1 Rapid Business Growth Coaching Session with me, please reply to this email and answer the questions below.

Your First & Last Name: Your Primary Email Address:Your Best Contact Phone Number: Timezone:

1. How long have you had your business?2. What kind of product/service do you provide?3. What are your revenue goals for the next 12 months?4. What was your business revenue over the last 12 months

(ballpark)?5. What do you see as the major challenges holding you and your

business back from growing at the pace you want?6. On a scale of 0-10, how important is it for you to overcome your

challenges and achieve your goals today?

Big Money Business CoachClient Getting Email Signatures

Use This Pre-Written Email Signature To Get More Clients…

Your Name Your Title

Your City, State Your Website

Your Phone Number Your Email Address

————————————-

“You’re About to Discover 5 Secrets For Growing Your Business Faster, & More Automatically So That You Can ENJOY More Time, Freedom, And Abundance — Starting Today…”

Visit: YourWebSite.com

Big Money Business CoachPresentation Outline: Small Business Owners

1) Benefits of what you're about to learn...a) How to become a magnet to customers, sales, & profitsb)Discover the #1 area for you to focus on that will amp up

your productivity, focus, & results

c) Know how to keep your business growing even when you're on the beach taking a vacation

2) A little about youa) How did you come to coach on this topic?b)Passion? Study? Past experiences you've had?

3) Your promise (to give your all)

4) Clarify Your Directiona) Set goals

5) Strategize Your Actionsa) Make a plan

6) Upgrade Your Skillsa) What skills are needed?b)What skills do you need?

7) Optimize Your Environment

a) Who should you surround yourself with?b)What can you add in?c) What can you take away?

Big Money Business CoachPresentation Outline: Small Business Owners

8) Master Your Psychologya) Fearsb)Doubtsc) Limiting beliefs

9) Special Offera) Intro session offer or info product/program/event offer

10) Q & Aa) You can do Q & A throughout or at the endb)Closing

11) What did you find most valuable?

Big Money Business CoachHandout: Business Breakthrough Coaching Offer

NEW For a Limited Time...

If you’ve been working to grow your business for a while now and things aren’t happening as fast as you want, then I’d like to help you create a MAJOR business BREAKTHROUGH. Here’s the scoop…

I’ve heard from a lot of small businesses that are having an especially difficult time getting their business to grow fast these days. After hearing about so many people’s struggles, I decided to do something about it…

I’d like to invite you to take advantage of a special, “Business Breakthrough” coaching session where we’ll work together to…

Create a crystal clear vision for your ‘ultimate business success’ and the “perfect lifestyle” you’d like your business to provide

Uncover hidden challenges that may be sabotaging the growth of your business and keeping you working too many hours

Leave this session renewed, re-energized, and inspired to turn your business into a highly profitable, revenue-generating machine that practically runs itself…

Check off the areas you most want to focus on:

I don’t want to keep spending every waking hour on my work.

I’m behind on my goals (or “I don’t even have goals”).

I want my business to make me rich and run itself.

My business is going great. Now I want to get a life!

I don’t have a vision or mission statement for my business.

I have some sales fears I’d love some help getting past.

I need to improve my sales and marketing skills.

I don’t know how and where to go to network.

Big Money Business CoachHandout: Business Breakthrough Coaching Offer

Check here if you’d like to have a one-on-one, 25 min. “Business Breakthrough” coaching session with me.

Investment: $350/session

Please fill in your credit card

information: Name:

Billing Address 1:

Billing Address 2:

City: State:

Zip Code:

Type of Credit Card (circle): VISA/MC/AMEX

Credit Card Number:

Expiration Date: Signed this day of 20

Signature

Big Money Business CoachHandout: Presentation Evaluation

Please rate the speaker from 1-10 in the following areas (10 is

best!):

How useful was the material for you?

How effective was the presenter?

How enjoyable was the presentation?

What did you like most about the program?

What do you think would make it even better?

Additional comments?

May we use your comments in our marketing materials? Y N

Check here if you’d like to receive our Marketing Tips e-newsletter and get a free bonus special report: "5 Business Prosperity Secrets". Use it and you will...

Become a magnet to customers, sales, & profits Discover the #1 area for you to focus on that will amp up your

productivity, focus, & results Learn how to keep your business growing even when you're on the

beach taking a vacation

Enter your name and email address below:

Name: ____________________________________________________________________

Email: _____________________________________________________________________

Phone: (optional) __________________________________________________________

Big Money Business CoachHandout: Rapid Business Growth

Business Owners

Identify Your Greatest Leverage Points for Rapid Growth.

On a scale of 0-10, please rate your business in the following areas…

I have a crystal clear vision for where my business is headed

I have a specific, step-by-step plan for how to achieve all of my business goals

I have a powerful support team that is filled with “A” players only

When it comes to building my team, “I dig my well before I’m thirsty”, meaning I always look ahead for the next people to add to my team before I need them

I’m aware of industry trends, economic trends, and technology trends that will impact the future of my business and we’re poised to capitalize on these trends

I have marketing strategies that work effectively

I always test and measure the results of every marketing activity we implement so that we can constantly improve our results

I have a systemized sales process that ensures my sales team members can all be successful

I have a system in place for rewarding my team regularly in ways that they love to be rewarded (praise, gifts, public acknowledgement)

I keep my eyes on our business financial reports and safeguard our cash flow

Big Money Business CoachThe Client Sign-Up Script

Directions: Use this as a guide when talking to potential clients. It is not a substitute for studying the ‘Free Sessions That Sell’ training program, but it will help keep you on track and get quicker results.

Goals & What They Mean/ What They Are Worth:

1. Tell me a little bit about yourself (or if you are a business coach, “tell me a little bit about your business”, of if you are a relationship coach, “tell me a little bit about your relationship”, etc.)

2. If you could wave a realistic magic wand, where would you like (your business, relationship, health, etc) to be in the next 6 months to a year?

3. If you had that in just the way that you’d like to have it, what would that do for you?

4. What would be the best part about it?

5. Why?

Challenges & Their Impact/Cost:

6. What do you think could be slowing you down, standing in the way, or stopping you from having all of (list their goals from Question 2)?

7. What else do you think could be slowing you down, standing in the way, or stopping you? (Repeat until they don’t have anything else).

8. What impact do you think these challenges are having on your (business, relationship, etc.)?

9. What impact are these challenges having in other areas of your life?

10. How long have these challenges been going on?

11. What’s the worst part about these challenges?

12. Why?

Big Money Business CoachThe Client Sign-Up Script

The Turn-Around/Light at the End of the Tunnel:

13. If you could turn all these challenges around and flow freely toward your goals, what would that do for you?

14. What would be the best part about that?

15. Why?

16. What have you found most valuable about our time together so far?

17. I have a program designed specifically to help people overcome these sorts of challenges and achieve these kinds of results. Would you like to hear a little bit about it?

How You Help Them:

18. Explain how your coaching works (use the 5 part coaching methodology & relate it back to their goals & challenges)

19. Check in to see if they are with you –“Does this make sense?” “Would that be valuable to you?”

20. Explain your guarantee (30-day “Total Happiness” guarantee)

21. Explain your fees ($XXX/month, $YYY/Full Pay, etc.)

22. Which of these options feels like the best fit for you?

23. Would you like to give it a try?

24. Great. Let me get you entered into the system.

25. If someone isn’t ready to move forward now, help them overcome their fear and see if they are ready to move forward after that.

Big Money Business CoachMarketing Copy Checklist

“Use This ‘Super Copy Checklist’ To Make Sure Your Marketing Piece Has No Holes & Gets You The Results You Want!”

Directions: Use this checklist in 2 ways. First, use this as a guide as you’re writing your marketing piece to make sure you include all of the important elements. Second, after you’ve written a marketing piece, rate your copy in each area on a scale of 0-10 (0 = Weak, 10 = Awesome). Then, look for “weak” areas that have low numbers and see if you can improve them.

Your Product/Program:1. Is for one very specific group of people (target audience/niche)2. Solves one very specific pain or problem3. Has an aspect to it that makes it somehow better than anything else

out there4. Is a bargain compared to what they’re getting

General:5. It’s written from the buyer's point of view (It’s about them,

not you or your program)6. The word “you” is in here about 10 times more than the word “I”7. “Power words”, action oriented, exciting, inspiring words

and language is used throughout8. Metaphors are used to illustrate what you mean9. Stories and examples are used throughout to drive home your

meaning

Headline:10. Grabs attention11. Makes you want to read more12. Makes you curious13. Has very clear & specific benefits14. People “get” what it means

immediately


Sub-headline:15. Grabs attention16. Makes you curious17. Has very clear & specific benefits18. People “get” what it means immediately19. Makes you want to read more

Transitions:20. Transitions are used to bridge one paragraph to the next21. Transitions are used to bridge one idea to the next22. Transition words and symbols are used (and.., but.., In fact…)

Body:23. Uses sub-headlines throughout to keep pulling the reader back in24. Connects with your audience “right where they are” (frustrated,

angry, sad because of X)25. Nails their situation to a tee26. Gets deep inside their hearts and minds (what they’re thinking and

feeling)27. Identifies the problem you’re going to solve28. Includes all of the standard solutions that don’t work29. Tells why they don’t work30. Explains what’s really needed31. Makes a winning case for why you and your offering are the best at

delivering what’s needed.32. Has a clear & compelling call to action

Testimonials:33. Has at least 5 glowing, results-filled testimonials34. Listed results are related to the product or service being promoted35. Uses audio or video (nice to have, but not a must)


Bonuses:36. Offers 3 enticing bonuses that are so good you could almost

sell them separately37. Sets your bonuses apart from the regular offer (with a box around

them)38. Uses a bulleted list of benefits or concepts they’ll learn from the

bonus39. Bonuses are related to what you're promoting

Irresistible Offer:40. The program is worth far more than what you’re charging41. It’s crystal clear why it’s worth far more than what you’re charging42. You have a checklist or chart explaining what they’re getting43. You give them a reason to buy now (instead of later)44. You have a money back guarantee and list it

PS:45. Reminds them why they should buy now46. Reminds them what they’re getting47. Reminds them about the money back guarantee

Miscellaneous48. The overall look of the piece is clean & professional49. You have a place for people to contact you with questions50. You have a page or section to overcome common objections. (“Still

not sure?”)

Big Money Business CoachSecret Client HangoutsUse These “Secret Client Hang Outs” To Find More Clients…

LinkedIn Groups

1. http://www.linkedin.com/groups? gid=54772&trk=anetsrch_name&goback=.gdr_12695 39289790_1




Facebook Groups

1. Facebook for Business 2. FACEBOOK BUSINESS EXCHANGE 3. https://www.facebook.com/groups/5395024554/

Yahoo Groups, etc.

1. http://business-growth.meetup.com/

2. http://finance.groups.yahoo.com/group/aurora-entrepreneur/ 3. http://finance.groups.yahoo.com/group/makingtherun/ 4. http://groups.yahoo.com/search?

query=business+growth&sg=60&sort=relevance 5. Business Growth Partners, Inc. : Free Registration 6. http://theopennetworkersforum.ning.com/group/bullseye 7. http://businessfightspoverty.ning.com/page/2009-event-series-

discussion 8. http://www.allexperts.com/el/Growing-Business/

http://www.allexperts.com/el/Growing-Business/

http://businessfightspoverty.ning.com/page/2009-event-series-discussion

http://businessfightspoverty.ning.com/page/2009-event-series-discussion

http://theopennetworkersforum.ning.com/group/bullseye

http://bizgrow.com/Registration.php

http://groups.yahoo.com/search?query=business%2Bgrowth&sg=60&sort=relevance

http://groups.yahoo.com/search?query=business%2Bgrowth&sg=60&sort=relevance

http://finance.groups.yahoo.com/group/makingtherun/

http://finance.groups.yahoo.com/group/aurora-entrepreneur/

http://business-growth.meetup.com/

http://www.facebook.com/group.php?gid=42833420869&ref=search&sid=1176604259.148074040..1

http://www.facebook.com/group.php?gid=2358208324&ref=search&sid=1176604259.148074040..1

http://www.linkedin.com/groups?gid=68657&trk=anetsrch_name&goback=.gdr_1269539289790_14












Big Money Business CoachClient Getting EmailUse This Pre-Written Email To Get More Clients…

Subject Line: Get the Business Breakthrough You Need…

Hi FIRST NAME,

If you’ve been working to grow your business for a while

now and things aren’t happening as fast as you want, then I’d like to help you create a MAJOR business BREAKTHROUGH. Here’s the scoop…

I’ve heard from a lot of small businesses that are having an especially difficult time getting their business to grow fast these days.

After hearing about so many people’s struggles, I decided to do something about it…

** NEW, For a Limited Time **

I’d like to invite you to take advantage of a special, “Business Breakthrough” coaching session where we’ll work together to…

=> Create a crystal clear visionfor your ‘ultimate business success’ and the “perfect lifestyle” you’d like your business to provide

Big Money Business CoachClient Getting Email=> Uncover hidden challenges that may be sabotaging the growth of your business and keeping you working too many hours

=> Leave this session renewed, re-energized, and inspired to turn your business into ahighly profitable, revenue-generating machine that practically runs itself…

If you’d like to take advantage of this very special, very limited, and totally FREE 30 minute“Business Breakthrough” coaching session, click reply and answer these questions…

1. How long have you had your business?2. What kind of product/service do you provide?3. What are your revenue goals for the next 12 months?4. What was your business revenue over the last 12 months? (ballpark)5. What do you see as the major challenges holding you and your business back from growing at the pace you want?6. On a scale of 0-10, how

important is it for you to overcome your challenges and achieve your goals today?

7. Full Name8. Email Address9. Phone #10. Time Zone

Big Money Business CoachClient Getting Email

Check off the areas you’d most like to work on… Marketing

Sales Process

Turning Your Team Into High Performers

Cash Flow Strategies

Customer Service

Systemizing & Streamlining Processes

Leadership & Delegation

Other

Since we’re making this offer for the first time right now and we don’t know how intense the response will be, we can’t guarantee a coaching session for everyone.

We’ll take as many people as we can and then start a waiting list. You can expect to get contacted by our team to schedule your session within the next 3 business days.

If you don’t hear from us, it means we’ve received more requests than we can handle right now and if something opens up we’ll get in touch with you at a later time.

Again, to take advantage of this offer, simply click reply and answer the questions listed above.

Big Money Business CoachClient Getting EmailWarmest Regards,

[Your name here]

PS: The sooner you send us your answers, the more likely you are to get a session. Click reply now.

bmbc workbook pages

Documents

successful business

clients im

thing people

ultimate vision ultimate

prospective clients

clients customers

big money business coach

wrong assumption people