UNIT 2.3 COMMUNICATIONLESSON 1: METHODS OF COMMUNICATIONPAGES 229-234

IB Business and Management

1. Think about it…• An Irish poet, by the name of William Butler Yeats (1865-1939), once said “ Think like a wise man but communicate in the language of the people.”• What did Yeats mean by this?• Why is

communication so important?

• What will make you an excellent communicator?

• …

2. Focus Questions 1. What is communication? 2. How many ways do we communicate? 3. Why is it important to communicate? 4. Evaluate which methods of

communication are preferred over others and why?

…

3. An overview… So why is communication as a manager important?

Because a lot of your time will be spent communicating. The purpose of communication is to:

Instruct Clarify Interpret Notify

WarnReceive feedbac

kTo

inform…

4a. Methods of Communication:

Oral / Verbal communication: Involves parties talking and listening to one another. I know a lot of you may think this common sense, but

you would be surprised how many people do NOT know how to listen.

AdvantagesDetailed questions can

be asked.

No delay in answering questions.

No cost involved.A good way to judge an

employee’s ability to communicate: interviews

and presentations.Facial reactions and body language can be seen and

judged.

DisadvantagesInformation may not be truthful.

No permanent record of the conversation.

Confidential messages difficult to verbally

communicate.Meetings and interviews

can be time consuming. …

List examples of

verbal communicati

on.

4b. Methods of Communication:

Non-verbal Communication: What is it?

Basically, all forms of communication which are not oral. Includes all written and visual communication methods and

the use of information and technology. …

Forms of written

communication

(pp.231-234)

Letters

Memorandum

Reports

NoticesExecutiveSummari

es

Abstracts

Research proposals

You need to

understand the format

and usage of

each

4d. Methods of Communication:

• Visual Communication:• Napoleon once said, “A

picture paints a thousand words.”

• Images speak louder than words.

• Visual aids can enhance communication.

…

How can visual

communication be

beneficial?

Understood easily

Communicate

Ideasquickly

CheaperCater to

a Visual learner

Have a longer lasting impact

4f. Different Images for Different Purposes

Bar Chart

0 2 4 6

Series 3Series 2Series 1

Pie Chart: Sales

1st Qtr2nd Qtr3rd Qtr4th Qtr

Catego

ry 1

Catego

ry 3

0246

Series 1Series 2Series 3

01/05

/2002

01/07

/2002

01/09

/2002

0100200

0246

VolumeClose

5. Other Examples of Visual Communication: Photographs, symbols, tables, maps,

sketches, and diagrams. Other forms include sign language and

body language. A major disadvantage of all forms of

communication is that of storage space. Homework:

Do Question 2.3.1 on page 235.

UNIT 2.3 COMMUNICATIONLESSON 2: FORMAL AND INFORMAL COMMUNICATION CHANNELSPAGES 235-240,243-245.

IB Business and Management

1. Focus Questions 1. What are some channels of

communication? 2. Explain informal and formal

communication. 3. What are some factors influencing the

choice of communication method? 4. Discuss some barriers to effective

communication. 5. Analyze the consequences of poor

communication. 6. What is channel of communication?

Refers to the methods of communication. Can you think of some examples?

…

2a. Informal Communication Refers to all unofficial channels of communication.

Have you ever heard the expression “through the grapevine”, well one form of this is gossip.

Many managers view gossip as a hindrance to efficiency and productivity in the workplace.

Some view informal communication as beneficial: Fosters a sense of belonging. Foster a sense of security and mutual support. Pooling of ideas can help generate solutions.

2b. Formal Communication Refers to all official channels of communication.

Written communication methods tend to relate to formal channels of communication.

…

2c. Information and Communication Technology

ITC used to aid communication such as: …

Electronic Mail (Email)

Facsimile (Fax)

Video-conferencing

Telephones and Mobile phones

3. Factors Influencing the Choice of Communication Method:

POSSESS

LUC

Personalpreference

s

Organizational

structure

SecurityIssues and

concerns

SkillsAnd

training

EaseOf

use

SizeOf

business

Storageissues

Location

Urgency

Cost

…

4. Barriers to Effective Communication:•High costs.•Technological

breakdown.•Language.•Accents.

* Jargon.* Attitude.* Geographical location.* Internal politics.

* Poor presentation skills.* Chinese whispers.* Physiological barriers.

Consequences of poor

communication

Lowers morale,

confidence and sense of

direction.

Errors and reworking will

rise.

Loss of competitivene

ss.

Lack of control

• To solve these communication problems, you as the manager, mustLook at the causes of the breakdown. • You may have to consider delayering. END