bm canvas examples

7/28/2019 BM Canvas Examples

1/16

Source: http://invcapital.com/pub/BMcanvas


2/16

2

Data Providers

Clients acquisitors

Banks

Hedge Fund Orgs

Daily data mining

Clients bizdevelopment

Optimization ofsystems Invention ofnewquant systems

Quant Software Patent Portfolio Inventors (NTU) Phase 2: Funds

Performance: Cash cow Outperforms themarket by 14% to32%

Risk Reduction: Maximum

drawdown of 4% to6%

Dedicatedpersonal

assistance withBanks & HedgeFund Org

Niche Market: Banks

Hedge Fund Org s

Mass Market:

Retail investors

Segmented

(Phase 2):

High net worth

investors

Direct sales toBanks / HedgeFund

Web sales: Forretail investors

Sales & Marketing

R&D for subsequentsystems

IPs Management

Data subscriptions Licensing, upfront & % ofprofits Weekly data feeds

Subscription fees Phase 2: Mgt fee +Performance fee

Company: Financial Engineering


3/16

Company: Donation Portal

DBS financial

institution (paymentgateway pricing)

CSEP social sector(endorsement withinsector)

Local DistributionPartners [Identityprotected by NDA innegotiations] (Marginal

incremental cost andwider reach from start)

SD technologypartners (flexibility andagility in development,mobilize 20-man teamonly when needed,lower overhead)

Problem solving

Platform

Endorsement fromnetwork

Technical Knowledge

Social Sector Network

Trust

Convenience

Network Externalities

Communities

Co-Creation

Personal Assistance

Fragmented Donors(Groups of fundraiserwho are already doingsomething but lookingfor a way to improveeffectiveness/fun factor)

Unorganized Donors(Individuals who believein a cause but dont

know how to rally

enough support)

=

Unknown Charities

(Lower profile charitieswho need greatervisibility to achievefundraising targets)

Platform

SaaS

Local DistributionPartners

Eliminate Cost(User generated content, selfhelp community, no in houseS&M, community marketing)

Reduce Cost(R&D partially funded bycustomized projects for premiumclients, Tech partners reduceidle time overhead)

Licensing Software(feature/volume dependant)

Usage Fee (Dynamic Pircing)

Asset Sale(User behavior anddemographics)


4/16

Company: Ice Cream

KP1: Alliances

with current industryplayers forknowledge capital

KP2: Collaborationwith food retailersfor joint-marketing

KP3: Alliance with

franchise buildingcompanies foroverseas expansion

KA1: Market

Research & custunderstanding

KA2: Ops Mgt &Logistic Plan

KA3: ProductDevelopment

KR1: Food science,marketing, brandingexpertise and $$

KR2: Ice creammachine, freezer andchiller

VP1: The ONLYfrozen dessert thatgives BOTH tasteand health benefits.

VP2: The ONLYfrozen dessert thatdoes not use milk,cream and eggs.

Hence, suiting evenstrict dietaryrequirements.

CR1: CustomerAcquisition bygiving many trialsamples

CR2: Retentionwith constant newflavors andengaging activities

CS1: Ice creameaters looking forhealthier alternative

CS2: Super HealthConscious Ind.

CS3: Vegetarian

CS4: Lactose

Intolerant

CS5: FoodRetailers

C1: Sales Store

C2: SocialNetworking Sites

C3: News press

C4: PR Events

CO1: Machinery

CO2: Staff cost

CO3: Rental

CO4: Branding, A&P

RS1: Sales @ Stores

RS2: Sales @ MobileEvents

RS3: Sales to Retailers

RS4:


5/16

Company: Manga Games

Mobile Games

Developers

Manga Artists

Anime Bloggers

Social Gaming

Research

Data Analytics

Game Design andDevelopment

Proprietaryknowledge

Partnerships

Customerdatabases

Design: Mangastyle

Customization

Communities

AutomatedNotifications

After SalesSupport Services

Niche: Gamers wholike manga style

Mass Market: SocialGamers

Social Networks

mangacastle.com

Blogs about socialgames

Marketing and Sales

Artists, Designers andDevelopers

Sales of virtual items

Revenue sharing withmobile game developers

Sales of gamemerchandises

Lead Generation

Advertising


6/16

Company: Travel Agent

Traditional travelagents and travel

operators Online travel agentsand travel aggregators

Travel merchandisesuppliers

Smoov (mobileapplications provider)

Backpackers hostels

Organisations/Corporations planningtravel for members

Building of high qualitydatabase & websitecontentBuilding strategicalliances with partners Marketing

Strong SEOUse of socialnetworking sitesCreating overseasalliances

High quality database ofactivities and toursensured by FBs personal

contacts with all keypartners

Dedicated full-timemanagement team

Convenient

Highly efficient

Exploreenvironmentally andsocially responsibletravel options at zerocost

Seamless planningand booking experience

Automated personalisationof website & newsletters(e.g. Amazon.com).

Automated point-accumulation system forrepeat customers/ referralsConstant feedback systemin place (both during theplanning/booking process &post-trip)Encouraging customerreviews & stories shared

Youth between theages of 18 to 35.Possible standardprofiles:

Free-n-easy students

Student organisers(for school trips orpersonal trips)

Backpackers

Young working adultswho just need a hassle-free break

FB website &Facebook page

Smoov platform onWireless@SG

Backpacker hostels

Student organisations

Word of mouth

Human resource Market Research Marketing/Publicity

Pre-determined commissionsSale of travel activities / packagesSale of travel merchandise% of donations/sales received via Gift of Love

Advertising

Overseas CommunicationsCallsBusiness trips (to make personalcontact & alliances with key

partners)


7/16

Company: Web Bookmarking

Web content

developer

Marketing

Usability Testing

To make TinkrBoxas user friendly andinteractive aspossible

People

Branding

TB Software

Ability to playbackvideos from varioussources in onecentralized location

Make multiple linksharing easy whereit allows users tocombine several

URL and generateone easy to shareURL

Switching cost

Habit (Got used toit)

Mass Market

People who areactive in videosharing sites

Researchers

Search Engine

Blogs

iPhone App

BrowserExtensions

People

Marketing and Sales

Development Advertising

Licensing of technology(API)


8/16

Company: Air Filter

Manufacturers

Plant Nurseries

OEM

NEA

SPRING Singapore

Product R&D

Assembly & packaging

Marketing

Sales

People

Content & Agreements

Patent Product Tech

Trade Secret Microbe

Research Expertise

Unique brand positioning

Natural way of purifying air

Pioneer in VOC removal

Personalised VOC targetting

Design aesthetics &sophistication

Customer-retention centric

Membership & personal accts

Newletters

Promotions, lotteries &surprise visits

Robust post-sales service

Internet direct sales

Roadshows

Retail stores

Corporates

Offices

Homes

Hospitals & Clinics

Large-scale industrial projects

Salaries

Utilities

R&D

Assembly & packaging

Logistics

Marketing

Sales

Individual product units

Plant module cartridges

Microbial culture

Product maintenance


9/16

Company: Gadgets for Elderly

KP1: 28 hospitalsand rehabilitationcenters. Over 50-60elderly day care andhomes (Sg)

KP2: SingaporePhysiotherapy

Association, Sing

health (MajorOrganizations)

KP3: Local andglobal licensee(Rehabilitationequipments)

KA1: Research onelderly mobility andneeds

KA2: R & D ofinnovative andeffective products

KA3: Prototyping

KR1: Innovativeideas relating toelderly needs

KR2: Network oflocal/global licensees

VP1: Branding-Innovative andeffective productsthat creates need

VP2: Complementto existing mobilityaids.

VP3: Working withestablished local/global players(market penetratingdistributionchannels)

CR1: Sorgensproduct complementexisting equipments

CR2: Overcomespain points

CS1: Walkingframe users(local/global)

CS2:Rehabilitationcenters/ VWOs/homes

C1: Local/ Globalestablished rehabdistributors (retail/mass)

Exhibitions

CO1: R and D Cost

CO2: Prototyping

CO3: Product LiabilityInsurance?

RS1: Local Organizations (morethan 78)

RS2: Licensing local/global nonexclusive (upfront +royalty)

RS3: Exhibitions


10/16

Company: Personal Computer

Razer (bundling ofperipherals,introduction ofindustry contacts)

Scorpia Proshop(specialist retailer)

PC part suppliers(e.g. Ban Leong,Corbell)

ODM Innovations(mentoring, designand manufacturingof cases)

KA1: MarketResearch & customerunderstanding

KA2: Ops Mgt &Logistic Planning

KA3: Product

Development

KR 1: Thermodynamicsresearch, marketing,branding expertise andcash

KR2: Mineral Oil, Testingfacilities, moulds, PC parts

VP1: New coolingtechnology

VP2: Energyefficient

VP3: Quiet

VP4: Almost

maintenance-free

CR1: Customeracquisition via reviewsfrom opinion leaders

CR2: Retention ofcustomers via buybackprogramme

CS1: Gamers lackinghardware know-how

CS2: Gamers lackingtime to do ownassembly and/ortroubleshooting

CS3: People usingresource-hungry

software (e.g.AutoCAD, 3DSMax)

CS4: Entertainmentindustry people whoneed silent PCs

C1: Retailers (e.g.Scorpia Proshop,Gamepro Shop)

C2: Online store

C3: Social Networking

C4: PR events (e.g. pre-

order event, tournaments)

CO1: Manufacturing

CO2: Rental

CO3: R&D

CO4: Staff costs

CO5: Branding,Advertising & Promotion

RS1: Online Sales

RS2: Sales via retailers

RS3: Sales via events


11/16

Company: Tablets

Spring SingaporeACE

Eyesight(gesturecontrol technology)

Technology

Development-designing ICs

Framework &Algorithm developmentfor technology

Product Development

NTU Labs

FifthElement(Industrialdesigns)

Bigger Screen

Longer battery life

Charging thephone while using itas a tablet

No worries about

syncingAll data on a singledevice

Warranty for ourproducts

CustomizableProducts

Smartphone users

Educators forteaching courses

Inflightentertainment

Automobile

industry

E-commerce

Amazon

Kickstarter

AngelList

Retailers

BestBuy

Manufacturing Line

Research and prototyping

Salary

Molding/Casting

Warehousing

Marketing

Patents Filing andMaintenance

Direct Sales

Indirect Sales

Licensing out patents

Customizable APIs


12/16

Company: Social Networking

Professionalservice providersand freelancers

Governmentagencies in the areaof silver,employment andcommunity issues

Infrastructuredevelopment

marketings

PR events

partnerships

Network of people

Uniqueinfrastructure

Convenience ofobtaining servicesthrough communitymeans andprofessionalproviders

Bridging traditional

businesses to newage consumers

Gamificationsystem to boostcommunity growth

Self-Service withcertain amount ofassistance

mass markets,age 20 to 40

large corporations

FlagAHerowebsite and mobileapps

Marketing Events

Development Costs

Office Rentals

Marketing and PRs

Working allowances forentire team

Commissions throughsuccessful transactions

Advertising revenues


13/16

Company: Photo Social Networking

Photographers Development and

scaling of website

Data mining anddevelopment ofrecommendationalgorithms

Marketing

Proprietaryrecommendationalgorithms

Database of users

and photos

Tools to target theright audiencebased on individualpreferences andpush photos tothem

Intuitive user

experience

Communitiesaround challenges

Personalizedrecommendationsof photos

Photographerswho want their workto be seen but arefinding it hard toreach out to anaudience

Website

Search engine

Social media

Blog

Developers

Marketing

Hosting and maintenance Sale of credits

Marketplace for photos

Advertising throughchallenges


14/16

Company: Social Entrepreneurship

-NGOs in the area, (who are

working to alleviate poverty)e.g. (Street children

foundation, association for

visually impaired, disabled

association, microenterprise/

poverty alleviation

programs)

-Entrepreneurial

Organizations

-Village Chiefs

-community leaders-Press

-Location selection for business

competition

-Pre-business competition

marketing

-5-day business competition

-Post business competition

mentorship & business

development

-Raising of investment for

business competition

-Marketing & reporting of

usage of funds

-Business consultants to

mentor portfolio entrepreneurs

-Successful branding & track

record for both communities

we work in and with investors

-Investment funds from social

impact investors

To investors:-An avenue to invest

impactfully with close

monitoring & support

-Guaranteed social impact

AND possible financial

returns

To portfolio entrepreneurs

-Flexible Funding in a profit

sharing agreement

-Knowledge & skills transfer-Free business consultancy

-Business plan mentorship

-Technologies procurement

-Inspiration, hope &

motivation

For Investors-Semi-annual updates on

progress of entrepreneurs

For portfolio entrepreneurs

-Individualized mentorship

for each portfolio

entrepreneur

Main category-People in poverty

Sub category

-People who have started a

business, but cannot is

struggling to expand

-People who want to start a

business but has no

help/funding.

NGOs

-Village Chiefs

-Community leaders

-Schools

-Radio

-Newspaper

-Entrepreneur organizations

-Office costs

-Business consultants costs

-Competition costs (Pre/during/post)

-Marketing costs

-Logistics of organizing tours & courses

-Shared profits from entrepreneurs business every business cycle

-Sale of equity stake in portfolio entrepreneur

-Organizing of tours for people in developed countries to visit entrepreneurs, live

with them, help them

-Organizing of courses for tourists in the city to learn about local culture (knitting,

candle-making, local-beer making, jam-making )

-management fees from investors


15/16

Company: Fashion Social Networking

Paymentgateways

Web and appdevelopment

Fashiontechnologyrefinement

Fashion libraryexpansion

Funds

Team members

No evil matchingweb and mobileadvertising network

Web and mobilecommerceplatforms with salesmetrics

Trend observation

Geographicalsales reach

Key accountmanagement

Customeracquisition via salesmeeting

Boutiques anddesigners labels

Blogshops

Social Networkingsites

PR Events

News press

Sales and marketing

Developers

Technology research

Fashion analysts

Transaction fees

Affiliation

Click money

Consultation


16/16

Company: F&B

Fruit Suppliers Health PromotionBoard

Health ServiceProviders

Agri-Food &Veterinary Authority

Food Bloggers School Event Companies

Takeaway Concept Menu Design Quality Control andAssurance Packaging PatentNutrition Analysis

Fruits Human Resource(Employees and MgmtTeam)

Kitchen Equipments andUtensils

Technology system suchas POS and data interface

Cultivating

wholesomenessthrough the creativeuse of fruits in the foodmenu

Personal ServicesCustomer Loyalty andRetention

Loyalty Club

White collarworkers who areincreasingly morehealth conscious

Newly wed couplesstarting family orwith kids

Direct(1) Takeout, Delivery& Dine-in

Indirect(1)Order and Delivery(2)Advertisementthrough our menu

Takeaway Delivery Workshops andEvents

Fixed Cost (Rent, Overheads, Leasing ofEquipments, Salary etc)

Variable CostRaw Material CostCapitalAdvertisementsPackaging Patent

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