bluetrace briefing-rta-9july-2012

Bluetrace RTA Briefing Traffic monitoring with Bluetooth and Wi-Fi Bluetooth and Wi-Fi marketing “It is there so use it !”

www.CarrierDIGIT.com Tel: +971 4 4549 801 Fax: +971 4 4542 310 Cell: +971 50 218 1748

Bluetrace is onderdeel van Moreless

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Bluetrace

u  Possible partnership/Applications with RTA

u  Traffic

u  O-D matrix, Travel time, Travel-speed, Intensity estimation

u  Stop-time of vehicles and CO2 level at traffic lights

u  Traffic jam detection

u  Traffic light free flow measurement

u  Travel time

u  Travel route advisory

u  Green flow routes (all traffic lights green at 70kmh)

u  Travel frequency


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Bluetrace

u  Possible partnership/Applications with RTA

u  Crowd control

u  Queue time

u  People per square meter

u  Walking time

u  Origin-destination

u  Marketing

u  WIFI marketing/Bluetooth marketing

u  WIFI internet access


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Bluetrace

u  Locations

u  Poland (Warschau, Office)

u  Netherlands (Amsterdam, Head Office)

u  Organization based on Product Market Combination and Country/Region

u  Distributors worldwide

u  Support with Collateral, Workshops, Knowledge and Experience, Leads

u  TNO patent (pending since 2006) on measuring ‘short range radio signals’

u  Worldwide focus

u  1 Distributor per Country per segment

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Bluetrace®

Installed Base

u  6.400 units in more than 70 countries:

u  Europe: 3500+

u  Africa: 400+

u  Morocco: 1000+

u  Americas: 800+

u  Asia: 500+

u  Australia & NZ: 200+

Expected Growth 2012: 8.400+ units

Estimated market size:

over 100.000 units

Bluetrace is part of the Moreless group


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Bluetrace in the News

Prime time TV news „Using Bluetooth for Traffic control in Port of Rotterdam”


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Bluetrace in the News

Prime time TV news „Using Bluetooth for Crowd Control at Sail 2010 Amsterdam”

Technical: Bluetrace


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Bluetrace® System, Basic principals


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Scanning method for vehicles/people: Current:

u  Bluetooth® signals

u  Wi-Fi™ signals

u  Bluetooth tag

u  IP Camera, people counting

Future: u  NFC in phones (2012/2013)

u  WiFi tag


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Bluetrace System Casings


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Bluetrace System Tags

•  Long lasting device: 7 days

•  Tagging Staff

•  Tagging Bicycles

•  Tagging Agriculural Vehicles


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Bluetrace System Field of View (FOV), example Airport 4 meters high, measured on the ground

Long range range Bluetooth dongel Flatpanel 28 degree directional Antenne pointing down to ground antenna connected RSSI=signal strength


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Bluetrace System Field of View (FOV), example Trainstation

Commercial Bluetrace


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Bluetrace comparison

Market Research

Crowd Control

Traffic

Mobile Marketing

“Innovated with TNO”, TNO patent (pending)

“Bluetrace adds a new, low cost, efficient and exciting dataset

Interview Manual Panels Camera

Helicopter Camera Experience Manual

Lic. Plate Magn. loop Interview Panel

SMS Mobile Apps Mobile site

Example Applications


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Traffic


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Example Flow View (if more than 1 unit)

Example Live View, with crowd intensity colors for easy insight

Traffic


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Example Dwelling time

Example Chart View

Crowd control


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Example Counting by Counting camera In/Out

Example Origin – Destination View

Traffic

Port of Rotterdam:

u  Partner IT&T

u  21 Bluetrace units in Harbour area

u  Travel times

u  37 units near Border

u  Travel times


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Traffic

Dutch Railways:

u  Partner Atsence concept “smart station”

u  40 Units covering all platforms, shops, main hall

u  Flow, queue time, O-D


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u  Sail 2010

u  1.5 mio visitors

u  8 units

u  Crowd Control Assistant (TNO)

u  Density

u  Flow

u  Dwelling time

u  Bluetooth Messaging

u  Public Interest messages

u  Last train is leaving

u  Waiting time ferry is 1 hour

u  Flash messages

u  Ferry is closed

u  Event is shutdown

u  Target, reaching 1/100 people

Crowd Control


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Crowd Control


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u  Case: Sail 2010

u  Visitors

u  Density

u  Flow

u  Peek at 22.00: Fireworks

datum ra'o 8,33

19-‐aug 187.692

20-‐aug 238.258

21-‐aug 272.042

22-‐aug 217.775

23-‐aug 0

915.767*

De gemeten bezoekers *unieke bezoekers per dag.

0

50

100

150

200

250

300

350

19-‐aug 20-‐aug 21-‐aug 22-‐aug

Reached (JA gedrukt) Handsets not reached / 100

Inform, Interact and Transact

Cases:

u  McDonalds

u  Lotto

u  Ezprezzo

u  New Balance

u  Audi

u  Alternate

Mobile Marketing


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Mobile Marketing


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u  Case Study: Otto.nl webshop, 36 locations

u  Shopvertising concept

u  Using empty shop space for marketing purposes

u  Send couponcode (10 euro discount) via Bluetooth plus QR code on window

u  5% reached of all bt enabled handsets

u  611/day/location, is 21.996 people/day!

u  In 1,5 weeks 226542 reached (Okt 2010)

Mobile Marketing


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u  Case Study: Food Court @ Shopping Mall Usce, Belgrade, Serbia

u  10700 unique handsets detected / month (Sep, 2010)

u  2150 handsets reached / month (20%)

u  WIFI Zone ENERGY 2011

u  Via website and Digital signs visitors of event ENERGY 2011 are attented to use the WIFI.

u  Steps: 1. connect to WIFI 2. Click Diclaimer 3. Get redirected to mobile website

u  50.000 visitors

u  40 Mbps uplink

WIFI Marketing


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Bluetrace Meeting Thank you for your attention. Bluetrace: Google analytics for Shop, Mall, Trainstation, Airport, Roads, Junctions,City streets, Cities It is there, so use it !

www.CarrierDIGIT.com Tel: +971 4 4549 801 Fax: +971 4 4542 310 Cell: +971 50 218 1748

bluetrace briefing-rta-9july-2012

Technology

commercial bluetrace

units bluetrace

bluetrace systemtags

onderdeel van moreless2

onderdeel van moreless12

onderdeel van moreless11

onderdeel van moreless4

onderdeel van moreless6