bluetooth and wireless lan, a growing opportunity for combo products gordon schenk vice president of...

19
Bluetooth and Wireless LAN, A Growing Bluetooth and Wireless LAN, A Growing Opportunity for Combo Products Opportunity for Combo Products Gordon Schenk Gordon Schenk Vice President of Sales Vice President of Sales [email protected] [email protected] Mobilian Corporation Enabling TrueConnectivity™

Upload: derrick-blunt

Post on 15-Dec-2015

213 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Bluetooth and Wireless LAN, A Growing Opportunity for Combo Products Gordon Schenk Vice President of Sales gschenk@mobilian.com Mobilian Corporation Enabling

Bluetooth and Wireless LAN, A Growing Bluetooth and Wireless LAN, A Growing Opportunity for Combo ProductsOpportunity for Combo Products

Gordon SchenkGordon SchenkVice President of SalesVice President of [email protected]@mobilian.com

Mobilian CorporationEnabling TrueConnectivity™

Page 2: Bluetooth and Wireless LAN, A Growing Opportunity for Combo Products Gordon Schenk Vice President of Sales gschenk@mobilian.com Mobilian Corporation Enabling

2Proprietary and Confidential

www.mobilian.com

Mobilian Update and Overview

Wireless-combo communication systems Fabless Semiconductor Proven experts in multi-standard radios Industry acknowledged leaders in coexistence

20+ patent portfolio covering many aspects of wireless subsystem

Interference management, multi-standard radios, radio integration

$70+ million in funding from leading VCs

Page 3: Bluetooth and Wireless LAN, A Growing Opportunity for Combo Products Gordon Schenk Vice President of Sales gschenk@mobilian.com Mobilian Corporation Enabling

3Proprietary and Confidential

www.mobilian.com

Mobilian’s Team – Broad Base of Talent

Frank Hanzlik, VP, MarketingFormer Senior Manager, Marketing, Dell Computer Corporation

Manpreet S. Khaira, Chairman, President and CEOFormer Director, Advanced Technology, Intel

Greg Zafiris, Director, Legal ServicesAttorney, Formerly of Ater Wynne

Brett Monello, VP, OperationsFormer Director, Services Operations, SGI

Robert Gilmore, VP, EngineeringFormer Senior Vice President, Qualcomm

Jim Lansford, VP, Business DevelopmentFormer Wireless Systems Architect, Intel

David Lyle, Chief Financial Officer Former Senior Manager, Finance, Intel

Gordon Schenk, VP, SalesFormer Sr. Director of Sales, Infineon Technologies

Page 4: Bluetooth and Wireless LAN, A Growing Opportunity for Combo Products Gordon Schenk Vice President of Sales gschenk@mobilian.com Mobilian Corporation Enabling

4Proprietary and Confidential

www.mobilian.com

Mobilian’s Vision: TrueConnectivity™

To enable communication and computing devices to automatically

detect wireless networking opportunities, select the ones needed,

and connect to them reliably.

Optimized through integratedWPAN+WLAN+WWAN

technology

Page 5: Bluetooth and Wireless LAN, A Growing Opportunity for Combo Products Gordon Schenk Vice President of Sales gschenk@mobilian.com Mobilian Corporation Enabling

5Proprietary and Confidential

www.mobilian.com

Mobilian’s Vision: TrueConnectivity™

Cellular

Page 6: Bluetooth and Wireless LAN, A Growing Opportunity for Combo Products Gordon Schenk Vice President of Sales gschenk@mobilian.com Mobilian Corporation Enabling

6Proprietary and Confidential

www.mobilian.com

Market Update:The Bluetooth Market Is Gaining MomentumBluetooth Unit Shipments (actuals and estimates in millions)

2001A 2002A/E 2003E 2004E2005E

11 M 50 M 170 M 430 M 660 M

Microsoft XP support will further catalyze adoption Over 700 Bluetooth qualified products; over 350 end-user

products (over 100 listed in the last 3 months) Peripherals, gateways, consumer electronics, car kits…

Interoperability (ease of use) is the watch word… main focus of SIG for 2002 and 2003“Bluetooth will likely be the most successful wireless interface ever,

potentially shipping in the billions of units by late in the decade.” – Martin Reynolds, Gartner Group

source: BT SIG, SG Cowen, IDC, GG, Cahners, UBSW, Mobilian

Page 7: Bluetooth and Wireless LAN, A Growing Opportunity for Combo Products Gordon Schenk Vice President of Sales gschenk@mobilian.com Mobilian Corporation Enabling

7Proprietary and Confidential

www.mobilian.com

“If any one technology has emerged the past few years that will be explosive in its impact, it's 802.11.”

– Bill Gates, Chairman Microsoft

Market Update:WLAN is on a roll…

Wi-Fi certified products experienced 504% compound growth since 2000

Certified interoperability and user experience are catalysts 2.4 GHz products represent greater than 40% of

market through 2006* High-speed WLAN expected to contribute to market

refresh and longevity 802.11g will be strong in consumer electronics and virgin

WLAN deployments

*Allied Business Intelligence, In-Stat, USBCorp

Page 8: Bluetooth and Wireless LAN, A Growing Opportunity for Combo Products Gordon Schenk Vice President of Sales gschenk@mobilian.com Mobilian Corporation Enabling

8Proprietary and Confidential

www.mobilian.com

Complementary Technologies That Support Combination Usage Models

Wi-Fi and Bluetooth drive demand for one another Gateway platforms such as PCs and set-top boxes

will benefit from Wi-Fi/Bluetooth combination Existing combo platforms: IBM a31 and x30;

Toshiba e740; Toshiba Portégé 4000; Apple OSX

&

Page 9: Bluetooth and Wireless LAN, A Growing Opportunity for Combo Products Gordon Schenk Vice President of Sales gschenk@mobilian.com Mobilian Corporation Enabling

9Proprietary and Confidential

www.mobilian.com

Combo Wi-Fi/Bluetooth is a Natural Market, but Coexistence Is Crucial

Testing of available combo platforms confirms coexistence issues*

Adaptive Frequency Hopping may be optional in 1.2, and is only good outside 0.5 meters according to the BT SIG*

MAC-switching is NOT suitable for voice, or adjacent channel interference Sim-Op is the only technology capable of true “coexistence without

compromise”TM

WLAN Throughput(802.11b - miniPCI; BT - Integrated Daughter Card)

0

1

2

3

4

5

6

-70-60-50-40-30-20RSSI (dBm)

Th

rou

gh

pu

t (M

bp

s)

*sources: Bluetooth Coexistence Work Group; Mobilian Corporation

Page 10: Bluetooth and Wireless LAN, A Growing Opportunity for Combo Products Gordon Schenk Vice President of Sales gschenk@mobilian.com Mobilian Corporation Enabling

10Proprietary and Confidential

www.mobilian.com

Mobilian Introduces TrueRadio™

The only combination chipset to offer Sim-Op™ technology, providing true simultaneous operation of Wi-Fi and Bluetooth

The most highly integrated Wi-Fi / Bluetooth combination chipset in the market

2 Chip solution (single AFE and single BB/MAC) Room for integration of additional technologies Extensible to smaller form factor designs

Conceived and designed to be the best combination Wi-Fi / Bluetooth product available

Page 11: Bluetooth and Wireless LAN, A Growing Opportunity for Combo Products Gordon Schenk Vice President of Sales gschenk@mobilian.com Mobilian Corporation Enabling

11Proprietary and Confidential

www.mobilian.com

Introducing TrueRadio™: Analog (TRA): Complete 802.11b and Bluetooth radios

0.8μm BiCMOS technology 68 pin QFN package Integrated LNAs (2), VCOs (2), VGAs (2), PLLs (2) 3.3V power supply Fab: MAXIM

Digital (TRD): Complete 802.11b and BT Baseband and MAC 0.18μm CMOS technology 208 pin FPBGA package 3.3V interface, 1.8V core power supply A/D and D/A converters Microprocessor core (ARM7TDMI) 200 Kbytes RAM Fab: TSMC

Page 12: Bluetooth and Wireless LAN, A Growing Opportunity for Combo Products Gordon Schenk Vice President of Sales gschenk@mobilian.com Mobilian Corporation Enabling

12Proprietary and Confidential

www.mobilian.com

Sim-Op™ – Abbreviation of “Simultaneous Operation”

Allows collocated Wi-Fi and Bluetooth to operate simultaneously with virtually no performance degradation

No usage caveats or poor user experiences…

It just works!

The Benefits of Sim-Op™

Individual ScenarioIndividual Scenario Conference Room ScenarioConference Room Scenario Office ScenarioOffice Scenario

Page 13: Bluetooth and Wireless LAN, A Growing Opportunity for Combo Products Gordon Schenk Vice President of Sales gschenk@mobilian.com Mobilian Corporation Enabling

13Proprietary and Confidential

www.mobilian.com

Why Sim-Op™ Is Superior

Bluetooth or WLAN or Combination… It’s all completely automatic for the end user

Analog, digital, antenna, software techniques used to provide system-level approach

No applications restrictions – Sim-Op technology provides “Coexistence without Compromise”™

Voice – TR is the only combo solution to support simultaneous Wi-Fi plus Bluetooth voice

Data – All combination data applications IP-protected differentiation

Mobilian has strong IP portfolio centered on coexistence Transferable to other ISM-band technologies

Page 14: Bluetooth and Wireless LAN, A Growing Opportunity for Combo Products Gordon Schenk Vice President of Sales gschenk@mobilian.com Mobilian Corporation Enabling

14Proprietary and Confidential

www.mobilian.com

TrueRadio™ Features and Performance

Achieves max theoretical throughput (~ 723 Kb/s)

Industry leading receiver sensitivity: - 87dBm; 2-4 x typical range

Supports SCO in all modes of operation

Supports 8 member piconet Supports scatternet

Mobilian’s TrueRadio solution performance in standalone Bluetooth and Wi-Fi typically as good or better than competing standalone solutions

Industry leading throughput (6.8 Mb/s UDP; 5.5 Mb/s TCP)

Integrated WEP encryption hardware engine (40 & 128 bit); avoids typical 15-30% performance degradation with software implementation

Designed from ground-up to be robust under interference

Page 15: Bluetooth and Wireless LAN, A Growing Opportunity for Combo Products Gordon Schenk Vice President of Sales gschenk@mobilian.com Mobilian Corporation Enabling

15Proprietary and Confidential

www.mobilian.com

TrueRadio vs Blue802 Comparison

Integration 2 chip solution ~110 components

User Experience True Simultaneous

Operation Data and Voice

Support

Blue802 – Source: IntersilMobilian TrueRadio

Integration 4+ chips ~200+

components User Experience

Not simultaneous operation

Data only support

Page 16: Bluetooth and Wireless LAN, A Growing Opportunity for Combo Products Gordon Schenk Vice President of Sales gschenk@mobilian.com Mobilian Corporation Enabling

16Proprietary and Confidential

www.mobilian.com

TrueRadio Update

Working silicon in the hands of select ODM’s

Pending partnership announcements with major ODM providers

TrueRadio chipset volume production slated for Q1 2003

Page 17: Bluetooth and Wireless LAN, A Growing Opportunity for Combo Products Gordon Schenk Vice President of Sales gschenk@mobilian.com Mobilian Corporation Enabling

17Proprietary and Confidential

www.mobilian.com

True Radio Demo Set-up

BT Enabled Phone

TrueRadio

Host PC

CardBus Extender

802.11b AP

Server PC

Ethernet

Page 18: Bluetooth and Wireless LAN, A Growing Opportunity for Combo Products Gordon Schenk Vice President of Sales gschenk@mobilian.com Mobilian Corporation Enabling

18Proprietary and Confidential

www.mobilian.com

Mobilian’s Future – Faster, Smaller, Cheaper, Better

New Platforms – TrueRadio is highly extensible to other platforms (e.g., handhelds, peripherals, etc)

New Form Factors – TrueRadio is ideal to extend to smaller form factors

WLAN – Mobilian will comply with SSN*, and is also developing an 802.11g/Bluetooth combo

Bluetooth – Bluetooth 1.2 will be implemented when the time and features are right (~end of 2004)

* Safe, Secure, Networking

Page 19: Bluetooth and Wireless LAN, A Growing Opportunity for Combo Products Gordon Schenk Vice President of Sales gschenk@mobilian.com Mobilian Corporation Enabling

19Proprietary and Confidential

www.mobilian.com

Summary

The wireless market is ripe for combination Wi-Fi/Bluetooth solutions

TrueRadio is the superior solution to capitalize on this market opportunity

Mobilian now engaging with early adopter partners