1. Blueprint for Green Business Sustainability & Marketing Breakfast Presented By:Nathan C. Weber, P.E., LEED AP, RMT, Inc.Marilyn Vollrath, President, Vollrath Associates, Inc. April 22, 2010 Blueprint for Green Business

2. Definition of Sustainability

Sustainability

• People (Social)

• • Social, Wages, Wellness

• Environmental

• • GHG, Water, Energy

• Economics

• • Brand, Cash Flow, ROI

Greenhouse Gases

• Carbon Disclosure Project

• Global Reporting Initiative

LEED

Blueprint for Green Business 3. Definition of Sustainability Blueprint for Green Business 4. Whos Doing What

Cost Competition and Eco-Competitive

Walmart

Quad Graphics

• USEPA Smartway

Kohls

• Pledges Net-Zero Emissions by 2011

GRI List

Blueprint for Green Business 5. Long-Term Sustainability

PLAN.

• Strategy and planning

DO.

• Execution, monitoring and measurement

CHECK.

• Evaluation and Adjustments

ACT.

Blueprint for Green Business 6. Long-Term Sustainability

PLAN.

• People, Environment & Economics

• Internal and External Factors

• BenchmarkingCompetitors

• Level of Effort

• Top to Bottom Consistent Message & Involvement

• • Stakeholders

• • Clients

• • Employees

• • Community

DO.

• Implement the Plan

• Establish Cross-Functional Teams

• Organizational Effort

• Important to Stakeholders

Blueprint for Green Business 7. Long-Term Sustainability

CHECK.

• Is it Working?

• Cant Reduce what you dont Measure

• Monitoring Endpoints

• • Energy

• • Water Use

• • Waste

• • Materials Used

• • Recycling

• • Packaging

ACT.

• Management review

• • Evaluate system performance, outcomes, and strategy.

• Does our vision fit?

• Do we need to adjust our strategy?

Blueprint for Green Business 8. Defining Your Position

It May Not Be the Right Time for Every Corporation to Participate.

BUT Every Corporation Should Make a Decision

Blueprint for Green Business 9. Cost Effective Sustainable Options

Site Development

Energy and Atmosphere

Water Efficiency

Materials and Resources

Indoor Environmental Quality

Facility Management Plans

Blueprint for Green Business 10. Site Development

Green Site Building and Exterior Management

• Maintenance Equipment

• Plantings

• Animal and Vegetation Pest Control

• Landscape Waste

• Irrigation Management

Blueprint for Green Business 11. Site Development

Green Site Building and Exterior Management

• Fertilizer Use

• Snow Removal

• Cleaning of Building Exterior

• Exterior Paint and Sealants

• Exterior Building Maintenance

Establish Native Plantings

Blueprint for Green Business 12. Site Development

Improving Access to Alternative Transportation

• Parking

• Incentives

• Car Pooling

• Changing Rooms/Showers

Offer Telecommuting Options

Blueprint for Green Business 13. Light Pollution Reduction Blueprint for Green Business 14. Light Pollution Reduction

Eliminate Light Trespass from the Building and Site

Improve Night Sky Access

Reduce Developmental Impacts on Nocturnal Sites

Suggest

• Shielding all bulbs >50 watts

• Measuring Interior and Exterior Candela Values at Property Boundaries

Blueprint for Green Business 15. Energy and Atmosphere

Building Operation and Maintenance

Conduct Existing Building Commission

• 5-10% Increase in Energy Efficiency

Greenhouse Gases

Energy Costs

Blueprint for Green Business 16. Water Efficiency

Energy Efficiency Landscaping

• Native Prairie Plantings

• Restore Native Vegetation

Artificial Low Flow Toilets

• Add Jug/1-Liter Bottle to Tank

Blueprint for Green Business 17. Materials and Resources

Source Reduction and Waste Management

Waste Stream Audit

• Source Reduction through Purchasing

• Collection Station Equipment

• Recycling

Life Cycle Analysis of Products

Blueprint for Green Business 18. Materials and Resources

Light Bulbs Toxic Material Source Reduction

Inventory Light Bulbs

• Total Hg in each Light Bulb

• Lumen Hours of Light Output per Bulb

• Number of Bulbs of Each Type

• Overall Weighted Average Target of