blueprint creative tech conference @ the great escape "mobile engagement"
DESCRIPTION
I was honoured to give the closing presentation at the Blueprint Creative Tech conference at this years Great Escape. I gave a personal take on recent history in tech innovation, and future trends around Mobile Engagement. Hope you enjoy!TRANSCRIPT
![Page 1: Blueprint Creative Tech Conference @ The Great Escape "Mobile Engagement"](https://reader034.vdocuments.site/reader034/viewer/2022051616/55383c875503464e418b472a/html5/thumbnails/1.jpg)
�����������
�����������������������������
�����������
![Page 2: Blueprint Creative Tech Conference @ The Great Escape "Mobile Engagement"](https://reader034.vdocuments.site/reader034/viewer/2022051616/55383c875503464e418b472a/html5/thumbnails/2.jpg)
�+()+"�-�+6�D��('���'/�%�-(��)�' �+$�-
![Page 3: Blueprint Creative Tech Conference @ The Great Escape "Mobile Engagement"](https://reader034.vdocuments.site/reader034/viewer/2022051616/55383c875503464e418b472a/html5/thumbnails/3.jpg)
![Page 5: Blueprint Creative Tech Conference @ The Great Escape "Mobile Engagement"](https://reader034.vdocuments.site/reader034/viewer/2022051616/55383c875503464e418b472a/html5/thumbnails/5.jpg)
!1);??2)%(��<4"$"&��"�<(+ ?4"$")��"�?�(&&(',?P?PQ?�%())6A�",�<#)
![Page 6: Blueprint Creative Tech Conference @ The Great Escape "Mobile Engagement"](https://reader034.vdocuments.site/reader034/viewer/2022051616/55383c875503464e418b472a/html5/thumbnails/6.jpg)
�+()+"�-�+6�D��('���'/�%�-(��)�' �+$�-
![Page 7: Blueprint Creative Tech Conference @ The Great Escape "Mobile Engagement"](https://reader034.vdocuments.site/reader034/viewer/2022051616/55383c875503464e418b472a/html5/thumbnails/7.jpg)
�+()+"�-�+6�D��('���'/�%�-(��)�' �+$�-
![Page 8: Blueprint Creative Tech Conference @ The Great Escape "Mobile Engagement"](https://reader034.vdocuments.site/reader034/viewer/2022051616/55383c875503464e418b472a/html5/thumbnails/8.jpg)
�+()+"�-�+6�D��('���'/�%�-(��)�' �+$�-
= x 65,536
Miniaturisation
![Page 9: Blueprint Creative Tech Conference @ The Great Escape "Mobile Engagement"](https://reader034.vdocuments.site/reader034/viewer/2022051616/55383c875503464e418b472a/html5/thumbnails/9.jpg)
�+()+"�-�+6�D��('���'/�%�-(��)�' �+$�-
![Page 10: Blueprint Creative Tech Conference @ The Great Escape "Mobile Engagement"](https://reader034.vdocuments.site/reader034/viewer/2022051616/55383c875503464e418b472a/html5/thumbnails/10.jpg)
�+()+"�-�+6�D��('���'/�%�-(��)�' �+$�-
![Page 11: Blueprint Creative Tech Conference @ The Great Escape "Mobile Engagement"](https://reader034.vdocuments.site/reader034/viewer/2022051616/55383c875503464e418b472a/html5/thumbnails/11.jpg)
�+()+"�-�+6�D��('���'/�%�-(��)�' �+$�-
![Page 12: Blueprint Creative Tech Conference @ The Great Escape "Mobile Engagement"](https://reader034.vdocuments.site/reader034/viewer/2022051616/55383c875503464e418b472a/html5/thumbnails/12.jpg)
�+()+"�-�+6�D��('���'/�%�-(��)�' �+$�-
![Page 13: Blueprint Creative Tech Conference @ The Great Escape "Mobile Engagement"](https://reader034.vdocuments.site/reader034/viewer/2022051616/55383c875503464e418b472a/html5/thumbnails/13.jpg)
�+()+"�-�+6�D��('���'/�%�-(��)�' �+$�-�+()+"�-�+6�D��('���'/�%�-(��)�' �+$�-
![Page 14: Blueprint Creative Tech Conference @ The Great Escape "Mobile Engagement"](https://reader034.vdocuments.site/reader034/viewer/2022051616/55383c875503464e418b472a/html5/thumbnails/14.jpg)
�+()+"�-�+6�D��('���'/�%�-(��)�' �+$�-
Virtualisation
![Page 15: Blueprint Creative Tech Conference @ The Great Escape "Mobile Engagement"](https://reader034.vdocuments.site/reader034/viewer/2022051616/55383c875503464e418b472a/html5/thumbnails/15.jpg)
�(2+��;��� �:��(+%����'$:��'��+,��'�%6,",�3"����'��"�-��3�',�'�('-�5-���6'(-�
��'��"�-��3�',�BE��'��"�-�3�',C
![Page 16: Blueprint Creative Tech Conference @ The Great Escape "Mobile Engagement"](https://reader034.vdocuments.site/reader034/viewer/2022051616/55383c875503464e418b472a/html5/thumbnails/16.jpg)
�(2+��;��� �:��(+%����'$:��'��+,��'�%6,",�3"����'��"�-��3�',�'�('-�5-���6'(-�
��'��"�-��3�',�BE��'��"�-�3�',C
![Page 17: Blueprint Creative Tech Conference @ The Great Escape "Mobile Engagement"](https://reader034.vdocuments.site/reader034/viewer/2022051616/55383c875503464e418b472a/html5/thumbnails/17.jpg)
�+()+"�-�+6�D��('���'/�%�-(��)�' �+$�-
�(���,"��%%6<<<<
![Page 18: Blueprint Creative Tech Conference @ The Great Escape "Mobile Engagement"](https://reader034.vdocuments.site/reader034/viewer/2022051616/55383c875503464e418b472a/html5/thumbnails/18.jpg)
!1);??#2%�,+2%�,6(2++��"(<4(+�)+�,,<�(&?��-� (+6?�($�@+�)@�+"��6?
"������� ������������ ��������
������!#
�<��('"'��(2 !�BE�(2 !�C
![Page 20: Blueprint Creative Tech Conference @ The Great Escape "Mobile Engagement"](https://reader034.vdocuments.site/reader034/viewer/2022051616/55383c875503464e418b472a/html5/thumbnails/20.jpg)
!1),;??444<6(2-2��<�(&?4�-�!93SM!)�'�-*��
(�"%���('-�'-�@T�&"�+(��('-�'-
![Page 21: Blueprint Creative Tech Conference @ The Great Escape "Mobile Engagement"](https://reader034.vdocuments.site/reader034/viewer/2022051616/55383c875503464e418b472a/html5/thumbnails/21.jpg)
!1);??444<�"%%�(�+�<�(&?�+/�%�,?�(%2&',?)()@,!()?NPJRJRQ?&"%�6@�6+2,@4+��$"' @��%%@)�+(�"�,@JI@!"%�+"(2,@�%"),@�3�'@�"%%6
�(2�2���!"-,�S��!�+-�&�-+"�,
![Page 22: Blueprint Creative Tech Conference @ The Great Escape "Mobile Engagement"](https://reader034.vdocuments.site/reader034/viewer/2022051616/55383c875503464e418b472a/html5/thumbnails/22.jpg)
�+()+"�-�+6�D��('���'/�%�-(��)�' �+$�-
Mobility
![Page 23: Blueprint Creative Tech Conference @ The Great Escape "Mobile Engagement"](https://reader034.vdocuments.site/reader034/viewer/2022051616/55383c875503464e418b472a/html5/thumbnails/23.jpg)
!1);??444<�2-2+",- �+�<�(&?
��+����('!�+��BE %�('!�+�C
![Page 24: Blueprint Creative Tech Conference @ The Great Escape "Mobile Engagement"](https://reader034.vdocuments.site/reader034/viewer/2022051616/55383c875503464e418b472a/html5/thumbnails/24.jpg)
!1);??'�4"'-<(+
![Page 25: Blueprint Creative Tech Conference @ The Great Escape "Mobile Engagement"](https://reader034.vdocuments.site/reader034/viewer/2022051616/55383c875503464e418b472a/html5/thumbnails/25.jpg)
!1);??'�4,<-!(&�,'�-<�(&? +��'A�%��'?KIJK?JI?KN?+�)(+-@"'�2,-+6@",@&�"'@�2%)+"-@(�@)(%%2/('@)+(�%�&,@"'@��3�%()"' @�(2'-+"�,?
![Page 26: Blueprint Creative Tech Conference @ The Great Escape "Mobile Engagement"](https://reader034.vdocuments.site/reader034/viewer/2022051616/55383c875503464e418b472a/html5/thumbnails/26.jpg)
!1);??444<�2-2+",- �+�<�(&?
"��� ���� ��������� ���� �
������ ������������ �����������
��� ������ ���������� ������������������� ��������!#
��+����('!�+��BE %�('!�+�C
![Page 27: Blueprint Creative Tech Conference @ The Great Escape "Mobile Engagement"](https://reader034.vdocuments.site/reader034/viewer/2022051616/55383c875503464e418b472a/html5/thumbnails/27.jpg)
!1);??444<�2-2+",- �+�<�(&?KIJL?JK?IL?4!6@&"�+(@�('-�'-@",@�" @�2,"'�,,@,(&�@(�@&6@�(&&�'-,@3"�@(","'@%2''6@�'�@-!� 2�+�"�'@"-,@��(2-@�",-+"�2/('@'(-@�1�'/('?
Engagement
-,���(2-��1�'/(':�'(-��",-+"�2/('8
![Page 28: Blueprint Creative Tech Conference @ The Great Escape "Mobile Engagement"](https://reader034.vdocuments.site/reader034/viewer/2022051616/55383c875503464e418b472a/html5/thumbnails/28.jpg)
!1);??)(%"/��%!2&(+<��(2-<�(&?%"�+�+6?�%@���@,)6"' <!-&
�!���1�'/('���('(&6
![Page 29: Blueprint Creative Tech Conference @ The Great Escape "Mobile Engagement"](https://reader034.vdocuments.site/reader034/viewer/2022051616/55383c875503464e418b472a/html5/thumbnails/29.jpg)
![Page 30: Blueprint Creative Tech Conference @ The Great Escape "Mobile Engagement"](https://reader034.vdocuments.site/reader034/viewer/2022051616/55383c875503464e418b472a/html5/thumbnails/30.jpg)
F�("����3��
![Page 31: Blueprint Creative Tech Conference @ The Great Escape "Mobile Engagement"](https://reader034.vdocuments.site/reader034/viewer/2022051616/55383c875503464e418b472a/html5/thumbnails/31.jpg)
�","' ��-�+
Ecosystems
![Page 32: Blueprint Creative Tech Conference @ The Great Escape "Mobile Engagement"](https://reader034.vdocuments.site/reader034/viewer/2022051616/55383c875503464e418b472a/html5/thumbnails/32.jpg)
Ecosystems
![Page 33: Blueprint Creative Tech Conference @ The Great Escape "Mobile Engagement"](https://reader034.vdocuments.site/reader034/viewer/2022051616/55383c875503464e418b472a/html5/thumbnails/33.jpg)
Ecosystems
Miniaturisation
Virtualisation
Engagement
Mobilisation
![Page 34: Blueprint Creative Tech Conference @ The Great Escape "Mobile Engagement"](https://reader034.vdocuments.site/reader034/viewer/2022051616/55383c875503464e418b472a/html5/thumbnails/34.jpg)
Ecosystems
Miniaturisation
Virtualisation
Engagement
Mobilisation
Connection
![Page 35: Blueprint Creative Tech Conference @ The Great Escape "Mobile Engagement"](https://reader034.vdocuments.site/reader034/viewer/2022051616/55383c875503464e418b472a/html5/thumbnails/35.jpg)
�,��-!���2''�%
![Page 36: Blueprint Creative Tech Conference @ The Great Escape "Mobile Engagement"](https://reader034.vdocuments.site/reader034/viewer/2022051616/55383c875503464e418b472a/html5/thumbnails/36.jpg)
���)��-�"&)%���-�-!��-�+-
![Page 37: Blueprint Creative Tech Conference @ The Great Escape "Mobile Engagement"](https://reader034.vdocuments.site/reader034/viewer/2022051616/55383c875503464e418b472a/html5/thumbnails/37.jpg)
�!���+,-�,-�)���'�����+2�"�%
![Page 38: Blueprint Creative Tech Conference @ The Great Escape "Mobile Engagement"](https://reader034.vdocuments.site/reader034/viewer/2022051616/55383c875503464e418b472a/html5/thumbnails/38.jpg)
(�"%��",<<<��"%(��&�,!"'
![Page 39: Blueprint Creative Tech Conference @ The Great Escape "Mobile Engagement"](https://reader034.vdocuments.site/reader034/viewer/2022051616/55383c875503464e418b472a/html5/thumbnails/39.jpg)
(�"%��",��%,(<<<
![Page 40: Blueprint Creative Tech Conference @ The Great Escape "Mobile Engagement"](https://reader034.vdocuments.site/reader034/viewer/2022051616/55383c875503464e418b472a/html5/thumbnails/40.jpg)
!1);??�'<4"$")��"�<(+ ?4"$"?�"%�;���,�+@�(-@-(@�(-<,3 �?�!1);??444<%" !-'"' +(�%��,<�(&?4)@�('-�'-?2)%(��,?KIJI?JK?,"%(R@JIKM5NPO<#)
��&)�" ',�@T�&(�"%��2,�+�#(2+'�6
!1);??�'<4"$")��"�<(+ ?4"$"?�"%�;���,�+@�(-@-(@�(-<,3 �?�!1);??444<%" !-'"' +(�%��,<�(&?4)@�('-�'-?2)%(��,?KIJI?JK?,"%(R@JIKM5NPO<#)
![Page 41: Blueprint Creative Tech Conference @ The Great Escape "Mobile Engagement"](https://reader034.vdocuments.site/reader034/viewer/2022051616/55383c875503464e418b472a/html5/thumbnails/41.jpg)
��+,('�%",���+(2'��-!��&(�"%����3"��
![Page 42: Blueprint Creative Tech Conference @ The Great Escape "Mobile Engagement"](https://reader034.vdocuments.site/reader034/viewer/2022051616/55383c875503464e418b472a/html5/thumbnails/42.jpg)
!1);??444<-(+('-(%"��<�(&?"'�(+&�+?-(+('-(@)(%"/�,?KIJL?IO?IL?+(�@�(+�@�+��$@(@&�-�+@L?
�(�",�&(�"%����'-+�%�-(�6(2+�,-+�-� 6�(+<<<
![Page 43: Blueprint Creative Tech Conference @ The Great Escape "Mobile Engagement"](https://reader034.vdocuments.site/reader034/viewer/2022051616/55383c875503464e418b472a/html5/thumbnails/43.jpg)
�)�' �+$�-��2,-(&�+,��'��)�+-'�+,
![Page 44: Blueprint Creative Tech Conference @ The Great Escape "Mobile Engagement"](https://reader034.vdocuments.site/reader034/viewer/2022051616/55383c875503464e418b472a/html5/thumbnails/44.jpg)
(�"%���' � �&�'-��%�.(+&
���������� �������������� ���������� �
�
��+3"�����"/' �3"���+� ��'���+()�(+���,
�!��4(+$�(4��' "'��)+(��,,�,�,�+3"��,:�,"&)%"��,���-��"'-� +�/(',�-(�6(2+�)+���++����2,"'�,,�,6,-�&,�B�� :��'�%6/�,:�(-!�+�4���,�+3"��,C��'�� �'�+�-�,�+�)(+-,
2%/@�!�''�%�,2))(+-�"'�%2�"' �� �:� �:��2,!:��&�"%:��("���D�����',2+�,�-!��+" !-�&�,,� ��",�,�'-�3"��-!��)+���++���&�-!(��
!
�
!
![Page 45: Blueprint Creative Tech Conference @ The Great Escape "Mobile Engagement"](https://reader034.vdocuments.site/reader034/viewer/2022051616/55383c875503464e418b472a/html5/thumbnails/45.jpg)
(","'<%2''6E()�'&�+$�-<�(&����E�)�' �+$�-E�","'�2''6�)�' �+$�-
444<()�'&�+$�-<�(&(+�-�5-�=���>�-(�QQOII
���E�)�' �+$�-