Blue Print Festival21 & 22 April 2017WestergasfabriekAmsterdam

Blueprint Festival 2017 Blueprint Festival at Westergasfabriek 21 & 22 April is the place for fashion forward fanatics of denim. A two-day denim event with the best denim brands, seminars, expos, vintage treasure hunting, music, food & drinks, workshops and many more to explore.

Tickets & InfoLocation: Westergasfabriek, Pazzanistraat, Amsterdam

Date & Time: 21 & 22 April, 12 p.m. - 8 p.m.

Tickets: € 10,- excl. booking costs online / € 12,50 at the door

www.denim-days.com

Blueprint Festival

For people who love denim, make denim and buy denim

Advance DenimAt the Advance Denim booth you can make your own unique and personalized notebook. And since we love to see our visitors use their denim skills you can play with indigo by using a special wooden pen and customize your denim cover. Blue conceptIn collaboration with I.T.V. Denim, Sven Signe den Hartogh will create a denim artwork. Furthermore, Blue Concept will present their O-collection designed by David Laport and Jonathan Christopher will personalize your Blue Concept denim jacket.

BRAINCAN studioBRAINCAN studio is a smart duo of fashion designers based in Paris: denim addicted & indigo passionated. BRAIN-CAN imagines and explores the denim world with a ‘sartorial’ approach.

Calik DenimCalik Denim will present their own 3D ‘Plant Tour’ movie which displays every step of their denim production within a special cinema atmosphere.

Calvin Klein Jeans Create your own pop-art: visitors can transform their portrait into a piece of pop-art at this booth. The created pop-art posters will be ready for pick-up at the Calvin Klein store from April 23 as a complimentary service.

Damn Good Soap CompanyDenim Balm’s special formula refreshes, maintains and protects your denim and keeps it as fabulous as it should be without the need of washing it. It’s handmade, natural and awesome.

Denham The Jeanmaker DENHAM will present its artisan ‘Made in Japan’ denim collection, which is completely made in Japan and reflects the country’s traditional craftsmanship. The collection will be available for a special price. Guests are invited to enjoy traditional sake rice wine. HeartwearHeartwear was created in 1993 by Lidewij Edelkoort and her group of fashion designer friends. It’s a non-profit organization that collaborates with artisans by helping them produce their products on a large scale, without com-promising their know-how, skills, culture or the environment they live and work in. Hilfiger DenimFun, Games and a Denim Refresh – Now at the Hilfiger Booth. Get your Denim Refresh wristband by playing an arcade game and collect your item at the Amsterdam Hilfiger Denim stores. Jacka x I.T.V. DenimJacka Amsterdam transforms common garments into iconic pieces by hand-craft. At Blueprint Festival Jacka will create a denim art piece on a denim roll, provided by I.T.V. Denim.

Kings of IndigoKings of Indigo brings to life the brand’s Triple-R philosophy: Recycle, Repair, Re-Use by showcasing the making process of the finest reconstructed and reworked garments.

Denim Venue Location: Zuiveringshal WestDate & Time: 21 & 22 April, 12 p.m. - 8 p.m.

Lee Exclusively for Amsterdam Denim Days Lee will print 100 limited edition Lee logo t-shirts. A master silk screener will handcraft the indigo blue logo on the shirt right in front of you.

Le Mont St Michel Le Mont St Michel is famous for its workwear range made from the best French-made moleskin fabric produced under the same processes since 1913, theirwork jacket 100-12 H is a workwear icon.

Nudie Jeans Get your jeans repaired by denim specialist Michael from Gothenburg at the repair station or get inspired by his special visual effects on the sewing machine.

Orta Anadolu Orta Anadolu presents two collections made in collaboration with The Vintage Showroom:´Speed Stars´, a contem-porary motorcycle story and ‘Free Fall’ a modern, unisex, utilitarian collection, which deconstructs original parachutist clothing.

RADYGORADYGO will launch the first Smart Pocket which will positively change the denim industry by protecting men’s jewels. Here at Blueprint Festival they will implement RADYGO’s Smart Pockets in jeans, right on the spot.

Scotch & Soda Scotch & Soda have teamed up with Amsterdam Denim Days and say ‘Aloha’. This collaboration has resulted in a limited edition sweater. An exclusive amount will be available for sale in their stores and at Blueprint Festival.

Seven Senses FabricsSeven Senses Fabrics dips deep into pure indigo. Experience the very latest developments around Khadi Denim and 100% natural dyed denim fabrics. Indian craftsmanship meets Amsterdam’s Denim Heads.

SkulljanAtelier Skulljan, one of the reservéboys, will perform at Amsterdam Denim Days, using denim fabrics as a canvas.

The American Book CenterFind the latest books on denim and denim culture at the ABC – American Book Center – pop-up book shop at Blueprint Festival. TinType StudioThe TinType Studio is a mobile photo studio using an artisan photographic process from the 1850’s, where silver is used to make a direct image on glass or metal. Wrangler by Peter MaxWrangler introduces an unforgettable splash of high energy, with the premium collaboration with artist Peter Max, - the master of psychedelic print. This collaboration marks both Wrangler’s 70th anniversary and the ‘Summer of Love’s 50th.

Denim Venue Location: Zuiveringshal West

Date & Time: 21 & 22 April, 12 p.m. - 8 p.m.

Blue Avenue Location: PazzanistraatDate & Time: 21 & 22 April, 12 p.m. - 8 p.m.

Summum WomanBlue Daze by Summum is a denim range with a purely female DNA. Come and visit their glasshouse during Blueprint Festival. Join them for a beer and get inspired by our leading ladies.

WE FashionWE believe being cool goes hand in hand with being comfortable. That’s why we’re very proud of our high quality Blue Ridge denim collection for men & wom-en, executed in a variety of fits, fabrics and beautiful washes.

Blue Avenue Expo by CodeA selection of some of the best denim images published in CODE and CODE’s Book of Denim. Follow the indigo trail during Amsterdam Denim Days and be part of the story.

FoodtrucksThe best food and drinks available in town, provided by The Butcher, Walter White’s Espresso, Vuurbrood and Butch & Dutch Worst Truck!

Indigo Converse Chuck ’70 customization by Tenue de NîmesTenue de Nîmes presents an exclusive indigo Converse Chuck 70 custimization event at Blue Print Festival. Choose your personal indigo recipe and indigo master Celia Geraedts will create you a unique Tenue de Nîmes indigo Chuck, right on the spot!

Work it Location: Zuiveringshal WestDate & Time: 21 & 22 April, 12 p.m. - 8 p.m.

Customizing all over the place at the workshop area of Blueprint Festival. Check out where you can tweak, dye, stitch, screen, print and buy. Work it is supported by Candiani Denim.

Jean SchoolFor the ultimate in bespoke denim, the students of the local Jean School will be presenting a denim bag with fabric provided by Candiani Denim. Celebrated denim items will be available to buy, which you can customize according to your own needs with Jeanologia, Daphne Bleeker and Tegendraads.

Textiel FabriqueKnown for their Japanese dyeing, weaving, pattern and reparation workshops and classes using the Sashiko, Shibori, Sakiori, Kazure and Saori techniques. All these different techniques will be demonstrated and you can test them yourself!

• A-dam Underwear

• Atelier de l’Armée

• Benzak Denim

Developers

• BLUEHANDED

• Butcher of Blue

• Concrete Matter

• De Hoedenmaker

• Denim.lab

• DOYOU studio

• Heartwear

• Indigo People –

The Raw Nature of Blue

• Loop.alife

• NOBODY HAS TO KNOW

• Paul’s Vintage shop

• Piero Turk

• Pig&Hen

• SAAT

• Steve Oprinsen –

SO DENIM-ART

• T-sew

• VonWinckelmann

• &R vintage art wear

Denim Market Location: Westergastheater

Date & Time: 21 & 22 April, 12 p.m. - 8 p.m.

Le Grand Bleu by Valentin BakardjievArtist and textile-magician Valentin Bakardjiev spices up the ancient Japanese dyeing technique Shibori with a dash of Delft Blue and creates meticulous handmade paper objects.

CODE presents Kristina Fender ExpoFender redefines the visual language of motorcycle culture. It all started when the images of an obscure event called Wheels and Waves started flooding around the web five years ago…

WGSN x AMFIA unique collaboration between Amsterdam Fashion Institute and WGSN. Second year students incorporated a denim outfit in one of their design projects: Atelier Clash.

Tonello presents Denim GalleryTonello worked with 10 designers from all over the globe to create a gallery of 5-pocket jeans that represent what reality means to them. The designers submitted concepts to Tonello, which were interpreted directly onto the jeans using Tonello’s finishing technology to create intriguing and inspirational washes and finishes.

The Bigger & Bolder Denim Market At the Westergastheater you can find the even bigger and better Denim Market, where you can buy vintage and new denim items, cool gadgets and accessories and stock up on the latest designs from;

Expo Location: Zuiveringshal West

Date & Time: 21 & 22 April, 12 p.m. - 8 p.m.

Global Denim AwardsThe Global Denim Awards is a first-of-its-kind runway show and competition, which pairs the world’s best denim mills with emerging designers. Check out the winning looks of the Global Denim Awards 2016.

G-Star RAW Research II by Aitor ThroupBorn from G-Star’s innovation laboratory, led by Executive Creative Director Aitor Throup, Raw Research II embodies the brand’s latest efforts to explore the unlimited possibilities of denim through the process of exploration, curiosity, and experimenta-tion. HACKED by Alexander van Slobbe and Francisco van BenthumHACKED represents a response to the power of the so-called fast fashion, the fashion system in which the speed of production, distribution, sales, and consumption is the main objective. Karlijne Opmeer - Dyeing for a changeLAB_MADE is a graduation project that illustrates the possibilities of grown pigments. A potential sustainable alternative to today’s polluting textile dyeing industry. The result: a microbial color library produced by bacteria in a closed system with little water and energy. Pauline van Dongen presents IsshoIssho means togetherness, same and shared in Japanese. Issho started with the new-found possibility of weaving conductive yarns into denim fabric to obtain a level of intelligence enhancing the body in relation to its daily surroundings. Denim City & Red Light DenimRed Light Denim is an initiative of House of Denim: creating a post-consumer recycled denim, made from jeans worn in Amsterdam. If you hand in a used pair of jeans, you will receive a discount voucher for the Denim City Store at De Hallen.

SoortyFind out more about Soorty’s Zero Water Blue concept and the Denim Active tech-nologies. Denim Active is the ultimate combination of denim and active wear which offers all the essentials to move effortlessly within a modern-day dynamic lifestyle.

Damien Ravn x Studio CorkinhoCapsule collaboration by Damien Ravn x Studio Corkinho with Woolmark & Berto Mills. Wool, indigo and cork complement each other in a very organic way, this collaboration will link the origins with this project.

WGSNDenim producers are working hard to reduce their impact on the environment, but this is no news. However, creating a beautiful garment that brings together innovative future design trends and sustainable production is. Willem de Kooning AcademySecond year students and Alexander van Slobbe hacked a deadstock collection of Kings of Indigo. At Blueprint they will showcase this innovative and creative re-designed collection.

Future of Denim Location: MachinegebouwDate & Time: April 21 & 22, 12 a.m. - 8 p.m.

A number of inspirational talks and presentations are scheduled for Friday and Saturday in the Ketelhuis. Personal visions of denim experts on the Future of Denim. Pop in to learn, get inspired and hear denim stories from industry experts:

Friday April 21 14.00 – 14.45 Alex Penades – Custom Technologies Manager, Jeanologia ‘Bluevolutionary You: from uniformity to smart creativity’ A trip from the industrial technologies to the shop experience.

15.30 – 16.15 Dio Kurazawa - Director of Denim, WGSN & Izzy Joly - Global Trends and Insights Researcher, Avery Dennison RBIS ‘Design trends brought to life sustainably’

17.00 – 17.45 Jade Wilting & Walter Vastenouw - Circle Economy ‘Salvage the Selvedge: Exploring the future of Circular Denim’

Saturday April 22

14.00 – 14.45 Shunji Ohashi – OHA, The Denim Ninja, StudiOHA ‘BORO BOROUGH: the history of Japanese BORO’

15.30 – 16.15 Adriano Goldschmied – Denim Visionnaire ‘Innovation & sustainability’ RSVP to RSVP@amsterdamdenimdays.com Please note: Full = Full

17.00 – 17.45 Floortje Dessing - TV Presenter and Producer/Co-owner Nukuhiva & Kuyichi In discussion with Mariette Hoitink - Co-founder House of Denim and Founder HTNK ‘Sustainable Denim; How it started, where we at now and where we want to go’.

Denim Lectures Location: Het Ketelhuis

Date: April 21 & 22

Blue LightsBig City

New York Denim Days

September 30 – October 1 2017

Metropolitan Pavilion125 W 18th St, NYC

#newyorkdenimdays

Blue LightsBig City

New York Denim Days

September 30 – October 1 2017

Metropolitan Pavilion125 W 18th St, NYC

#newyorkdenimdays

City CentreProgram17 - 23 April 2017Downtown Amsterdam

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Blueprint Festival

Denim City

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Blueprint Festival

Denim City

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Concrete MatterHaarlemmerdijk 127 1013 KE AmsterdamConcrete Matter, the one and only Man’s Gift and Supply Co. in Amsterdam, will showcase a selection of their carefully selected brands and accessories. Brand new stuff as well as vintage items.

ABOUT. X DSTREZZED DENIM Haarlemmerdijk 20 1013 JC AmsterdamOn Saturday the 22 April DSTREZ-ZED will present to you their first ever, full blown denim collection called DANDY BLUE. Welcome to the brotherhood of the modern gents.

Tenue de Nîmes x Indigo artist Birgitta de VosHaarlemmerstraat 92-94 1013 ER AmsterdamTenue de Nîmes will transform into a gallery space in collaboration with artist Birgitta de Vos and presents indigo on canvas. Supported with the presentation of Out of Fashion | The New Fashion, Birgitta’s latest publication.

Jack & JonesNieuwendijk 112 1012 MS AmsterdamOn Saturday morning, 22 April, 10 a.m.-11 a.m. you are welcome to the “blue breakfast” with a special blue blooded guest speaker. Also visit the customization corner, available the entire week.

WE FashionNieuwendijk 167 1012 ME AmsterdamWE believe a good pair of jeans makes a man feel cool, relaxed and unique. Visit the brand new denim

shop WE® Blue Store, for those perfect denim vibes. Check out new materials, washes and fits for men and enjoy free donuts and relaxed music.

De Bijenkorf Amsterdam Dam 1 1012 JS Amsterdam‘Destination Denim’ –most brands, best fits, perfect jeans for everyone. On 22 April several activities are planned: personalize your Levi’s or Replay GWP and test your luck at the Wrangler wheel of fortune. Check out the other incentives.

River Island x UncoverLabKalverstraat 26 1012 PD AmsterdamThroughout the weekend head to the River Island store to make your jeans your own. Customize selected denim styles purchased in-store with bespoke RI x UncoverLab laser tat-tooing or hand stitched personalized embroidery.

CHASIN’ Kalverstraat 301012 PD AmsterdamFree limited edition ego t-shirt. For the new EGO campaign CHASIN’ found a match in Dutch DJ / Producer Julian Jordan. Get an EGO jeans during Denim Days, receive a t-shirt based on the campaign track.

Urban OutfittersKalverstraat 31-33 1012 NX AmsterdamUrban Outfitters Amsterdam will be showcasing their denim collection, featuring own brand and branded denim, with a window installation and in store display. Follow @UOAmster-dam for updates and sneak peaks!

Dam Square & Around

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WE FashionKalverstraat 87 1012 PA AmsterdamWE believe being cool goes hand in hand with being comfortable. Visit the WE® Store at the Kalverstraat to check out the latest denim trends for men & women.

Hilfiger DenimKalverstraat 117 1012 PA AmsterdamFun, Games and a Denim Refresh – Now at the Hilfiger Booth at Blueprint Festival. Get your Denim Refresh wristband by playing an arcade game and collect your item at the Amsterdam Hilfiger Denim stores.

Score Kalverstraat 40 1012 PD AmsterdamCreate your custom denim at Score. Score is the jeans store for men, the go-to denim destination. For Amsterdam Denim Days, Score is displaying their denim devotion with a denim custom-ization Workshop. Get a denim, create your own!

G-Star RAW Store Rokin 112 / Spui 1 1012 LB AmsterdamTo celebrate Amsterdam Denim Days, you will receive a special RAW denim bag with each purchase.

Scotch & Soda Heiligeweg 34-36 1012 XS AmsterdamScotch & Soda have teamed up with Amsterdam Denim Days and say ‘Aloha’. This collaboration has resulted in a limited edition sweater. An exclusive amount will be available for sale in their stores and at Blueprint Festival.

DieselHeiligeweg 151012 XN AmsterdamCheck out the Denim Master studio in the Diesel store and learn more about their current campaign with the positive message to ‘make love not walls’.

American Book CenterSpui 121012 XA AmsterdamFind the best books on Denim and Denim culture at The American Book Center (ABC) and get enlightened by their denim window inspiration.

Just BrandsLeidsestraat 24 1017 BP AmsterdamPME Legend is one of the Dutch denim leaders with a no-nonsense attitude. Visit the store for a free coffee and a chat to find out what distinguishes the brands PME Legend, Vanguard and Cast Iron.

G-Star Women Store Leidsestraat 11 1017 NS AmsterdamTo celebrate Amsterdam Denim Days, you will receive a special RAW denim bag with each purchase.

TossijnZeedijk 59a 1012 AS Amsterdam Wardrobe by Tossijn is a collection of the best-made classics. Clothing that cuts through space and time to improve everyday life. Tossijn clothes personify quality, durability and comfort.

Dam Square & Around

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Number NineHerenstraat 18 1015 CB AmsterdamNumber Nine launched its first concept store in 2004 and offers a wide range of international fashion and accessory brands for both men and women. By mixing its innovative brands Number Nine creates a unique collection.

Concrete MatterGasthuismolensteeg 12 1016 AN AmsterdamConcrete Matter, the one and only Man’s Gift and Supply Co. in Amsterdam, will showcase a selection of their carefully selected brands and accessories. Brand new stuff as well as vintage items.

Summum Woman Hartenstraat 6 1016 CB AmsterdamBlue Daze by Summum is a denim range with a purely female DNA. Come and visit our store in the nine streets. Join us for a Gin-fizz and get a free denim wash by Mr. Black upon every Blue Daze purchase.

LEEWolvenstraat 8 1016 EP AmsterdamUnleash your creativity: come over to the Lee Amsterdam store and customize your Lee the way you want it. Lee’s sewing machine, patches and staff are waiting for you.

Samsøe & SamsøeWolvenstraat 31 1016 EN AmsterdamThe Samsøe & Samsøe jeans are simple, functional and timeless. Both the design and stitches have been optimized. Every jeans has an intriguing Scandinavian design, made with fair craftsmanship and qualitative materials.

Scotch & Soda Berenstraat 15 1016 GG AmsterdamScotch & Soda have teamed up with Amsterdam Denim Days and say ‘Aloha’. This collaboration has resulted in a limited edition sweater. An exclusive amount will be available for sale in stores and at Blueprint Festival.

Scotch & Soda Huidenstraat 3 1016 ER AmsterdamScotch & Soda have teamed up with Amsterdam Denim Days and say ‘Aloha’. This collaboration has resulted in a limited edition sweater. An exclusive amount will be available for sale in stores and at Blueprint Festival.

DENHAM - Women’s denim bar Runstraat 15 1016 GJ AmsterdamJeans are at the heart of what we wear. Jason Denham is a jeanmaker and has dedicated his life to crafting the perfect jeans. “The truth is in the details.”

DENHAM - Men’s denim barRunstraat 18 1016 GJ AmsterdamJeans are at the heart of what we wear. Jason Denham is a jeanmaker and has dedicated his life to crafting the perfect jeans. “The truth is in the details.”

Nine Streets & Around

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Denim City Store and Workshop17 - 22 AprilShop your favourite denim item from the best denim labels. Atelier Reserve will show their handcrafted denim collection and the workshop is open during the weekend for repairs.

Denim City Laundry Days17 - 22 AprilSix laundries from around the world come to Amsterdam to collaborate and work on new designs to be shown at Kingpins Show.

Blue Lab21 - 22 AprilCustomization with laser techniques will be on display in Blue Lab.

Denim City Design Festival20 - 22 AprilFour designers from different brands and nationalities have designed a limited edition of a pair of jeans and top to be presented and sold during Amsterdam Denim Days.

Jeans Market21 - 22 AprilA market of denim prototypes, samples, marketing materials and vintage denim finds from leading denim brands.

Nine Streets & Around

Number NineElandsgracht 34 1016 TW AmsterdamOn Saturday 22 April, Number Nine will host an event in collaboration with Kings of Indigo. Get your denim patched and get creative at the DIY table. Hang around for the after-drink.

Tenue de Nîmes x Levi’s Vintage ClothingElandsgracht 60 1016 SB AmsterdamLevi’s® Vintage Clothing and Tenue de Nîmes invite you to celebrate the 50th anniversary of the Summer Of Love’67 on 20 April as of 6.30 p.m. Celebrate the optimism of youth, and the legacy they left behind.

Denim CityLocation: De Hallen Amsterdam

Hannie Dankbaarpassage 20-22, 1053 RT Amsterdam

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DENHAM - flagship store Hobbemastraat 6-8 1071 ZC Amsterdam Jeans are at the heart of what we wear. Jason Denham is a jeanmaker and has dedicated his life to crafting the perfect jeans. “The truth is in the details.”

G-Star RAW Store PC Hooftstraat 26-28 1071 BX AmsterdamTo celebrate Amsterdam Denim Days, you will receive a special RAW denim bag with each purchase.

Hilfiger DenimPC Hooftstraat 125 1071 BS AmsterdamFun, Games and a Denim Refresh – Now at the Hilfiger Booth at Blueprint Festival. Get your Denim Refresh wristband by playing an arcade game and collect your item at the Amster-dam Hilfiger Denim stores.

Calvin Klein JeansPC Hooftstraat 105 1071 BS AmsterdamAt Blueprint Festival visitors can transform their portrait into a piece of pop-art at the Calvin Klein Jeans booth. The created pop-art posters can be collected at the Calvin Klein store from April 23 as a compli-mentary service.

DieselPC Hooftstraat 119 1071 BS AmsterdamCheck out the Diesel Black Gold Store and experience the contem-porary collection offering urban and hybrid denims.

District 10 | 71Van Baerlestraat 50 1071 AZ AmsterdamGet yourself captured in your brand new jeans at district 10|71. Our home photographer can‘t wait to shoot you. In return you will receive your personal district 10|71 denim discount voucher.

Pauw – Luxury Denim MenVan Baerlestraat 66 1071 BA Amsterdam A leading retailer in luxury denim presents your favourite brands such as, Adriano Goldschmied and Jacob Cohën combined with technical outerwear specialists Arc’teryx Veilance and Ten C.

Pauw – Luxury Denim WomenBeethovenstraat 82 1077 JM AmsterdamPauw’s first women’s Luxury Denim store opened last February and offers a curated collection of the most premium luxury denim brands such as Adriano Goldschmied, BLK DNM, J.Brand and many more.

Scotch & Soda Gerard Douwstraat 71 1072 VM AmsterdamScotch & Soda have teamed up with Amsterdam Denim Days and say ‘Aloha’. This collaboration has resulted in a limited edition sweater. An exclusive amount will be available for sale in their stores and at Blueprint Festival.

Amsterdam South & Around

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Orta Amsterdam ShowroomKeizersgracht 97 1015 CS AmsterdamOrta´s 5374 Vintage Showroom Book, which features 49 pieces from their Vintage Archive, will be on sale with complimentary coffee, fresh juices and pastries. A 5 euro discount code can be picked up at the Blueprint Festival.

Calik Denim A’dam OfficeGustav Mahlerlaan 278-280 1082 ME Amsterdam Calik Denim Bliss: Calik Denim will celebrate their new showroom with a party. The opening will take place on 19 April. Besides, the latest innovations and technologies for their AW 18/19 collection will be unveiled. Please note: invite only.

Samsøe & SamsøeUtrechtsestraat 33 1012 VP AmsterdamThe Samsøe & Samsøe jeans are simple, functional and timeless. Both the design and stitches have been optimized. Every jeans has an intriguing Scandinavian design, made with fair craftsmanship and qualitative materials.

Raw Materials – The Home StoreRozengracht 231 1016 NA AmsterdamRaw Materials – The Home Store will transform their store into the atmo-sphere of a denim factory workfloor: industrial, raw and indigo coloured.

DreamboatCzaar Peterstraat 145 1018 PH AmsterdamA selection of fashion students will study and renew Le Mont St. Michel´s iconic work jacket (heritage since 1913!) in Dreamboat & His Master’s Choice on 20 and 21 April. The best student will be offered an internship.

OttorizedOvertoom 95a 1954 HD AmsterdamSpecialized in handcrafted textile with a special origin and story gathered from all over the world. Come and share the pas-sion for the denim and indigo collection! Sign up for a sensational Bike Tour accompanied by a denim specialist on striking wooden bikes. 17 - 23 April from 4 p.m. – 5 p.m. RSVP via woody.woodenbiketours@gmail.com and please note: full = full.

ReplayWolvenstraat 10 1016 EN AmsterdamCome and visit the Replay Store to get in touch with Hyperflex, a new range of innovative denim from Replay. Their main feature is the amazing flexibility and 100% stretch material that never loses its shape. They also offer great support, perfecting the overall shape of the body.

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Downtown Amsterdam

Information‘Free to visit’For a full week the whole city of Amsterdam turns blue!

Cycle or walk the indigo route to explore the spaces and stores this unique city has to offer. Visit the Nine Streets, Kalverstraat and other areas and find all the blue gems in town.

For people who love denim, make denim and buy denim