“The thing that all great The thing that all great companies have in common is companies have in common is

that they have nothing in that they have nothing in common.”common.”

…….. W.Chan Kim

PRESENTED BY:PRATEEK SHRIVASTAV

Blue Ocean StrategyBlue Ocean Strategy

To win in the future New Market Space, companies must stop competing with each other. “The only way to beat the

competition is to stop trying to beat the competition....”

•Red Ocean•Blue ocean

Red Ocean and Blue OceanRed Ocean and Blue Ocean

RED OCEANS Are All The Industries In Existence Today

• The Known Market Space• Industry Boundaries Are Defined And

Accepted• Competitive Rules Of The Game Are

Known• Companies Try To Outperform Their Rivals

To Grab A Greater Share Of Product Or Service Demand

• Prospects For Profits And Growth Are Reduced

‘Competition Irrelevant’Competition Irrelevant’

Blue oceans, in contrast, denote all the industries not in existence today

• the unknown market space, untainted by competition.• demand is created• ample opportunity for growth that is both profitable

and rapid.• the rules of the game are waiting to be set.

Blue ocean is an analogy to describe the wider,deeper potential of market space that is not yet explored.,,,,

Red OceanRed Ocean vs. vs. Blue Blue OceanOcean

• Compete in existing market space

• Beat the competition

• Exploit existing demand• Make the value/cost trade

off• Align the whole system of a

company’s activities with its strategic choice of differentiation or low cost

• Create uncontested market space

• Make the competition irrelevant

• Create and capture new demand

• Break the value-cost trade off

• Align the whole system of a company’s activities in pursuit of differentiation AND low cost

Implementing companies

apple

small thing which had revolutionized the

portable music

CJ-Global Logistics Service (CJ-GLS)

Third Party Logistics (3PL)

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