blue moose consulting...good luck to you, and good luck to your lungs. the lungs are a long-distance...

10
BLUE MOOSE CONSULTING NEWSLETTER Volume 17, No. 7 • July 2020 Talking Health: Let's Strengthen the Lungs–System Restoration H uman Lungs Matter. While not falling into the category of a very important cultural phrase these days, this is probably the single most important issue for us as we begin the 2020s. You cannot have unrelenting political fracas if you are dead (sorry to sound so insensitive: I know that people are dying every day in our country from viral lung trauma or associated virus-imposed challenges such as cardio-failure, kidney breakdown, and more). Our industry is here to make sure that the natural remedies of the past are not forgotten; and the natural therapies being used today in clinical use—and the preventative health protocols that can only do good—are available to every community as the world turns upside- down all around us. Where have we been in the past six (6) months? What is happening in your locale as you read this today? What has been learned as the large and expansive natural health movement has coalesced to respond to this latest viral assault on human life? (15,000 new cases of COVID-19 reported in Florida from today…) I can only say that I am feeling a skeptical disbelief: “this cannot be happening!?” This is becoming like some manga cartoon or implausible modern dystopian novel: with a slow-motion recreation of the Biblical Locusts as an aside. Hello aggressive, heightening Hurricane season; and what is this about an abnormally large Saharan Dust Cloud? Used to be we only worried about pollution, animal extinction and war!!! Good luck to you, and good luck to your lungs. The lungs are a long-distance Runner. The lungs are the Sprinter. The lungs are our use of air and oxygen—and life. Fresh air in, bad air out. Oxygen in: carbon dioxide (and other waste gases) out. The Respiratory System starts with the trachea (about 6 inches long) at the back of the throat, and this windpipe splits into two bronchi: and these two tubes feed air into the lungs. In the lungs they connect to small air sacs in called alveoli where fresh oxygen is exchanged for the carbon dioxide in the blood. The oxygen moves through the blood to the rest of the body, maintaining life. It is a beautiful Organ System that we don’t often think about, but which is simple enough in its mechanics for even a schoolchild to understand (and maybe we should do our best to make sure that they understand the importance and power of the lungs!) This is largely a physical act, although it happens without much thought. Every minute, we are normally breathing in about 13 pints of air (air only contains 13% oxygen). Women and children have higher breathing rates than men. The lungs have no skeletal muscles: yet the lungs need many muscles to expand and tighten during breathing. The work is done by the diaphragm tightening and flattening— which allows the body to suck in air—and by muscles between the ribs, muscles in the neck and abdominal muscles all working together. The diaphragm and rib cage essentially pump the lungs. When we breathe out, the diaphragm and the rib cage relax. This is a world that is not our expertise: this is the field of a Pulmonologist (a medical physician specializing in this part of internal medicine). For us to understand proper nutrition, and nutraceutical and dietary support complementary-care alternatives, we still have to imagine, learn, understand, appreciate and be versed in these physiological facts above. The problem with how our medical system is handling this COVID-19 coronavirus pandemic, is that they are unwilling to think that there are many important and practical things that can be done to make the respiratory system work better. Action. Recommendations. Non-drug, non-hygiene- fixated guidance. Wholism. The Lungs and the Respiratory System are part of the Circulatory System, which is made up of three independent but interacting systems: the Heart-Cardio System, the Lungs, and the Vascular System (arteries, veins; and coronary and portal vessels). This system “circulates” the foods of life—blood, nutrients, oxygen and other gases, as well as hormones, eicosanoids and other messengers. The system distributes life-nourishing essentials, and takes away the waste that occurs with every action in the body. The lungs are dependent; and every organ in the body is likewise dependent upon the lungs at the same time! It is also important to realize that the respiratory system—through the lungs— eliminates about 70% of the total waste detritus that we are constantly eliminating daily to survive. Lungs: life in, waste out!! My suggestion, as we move into a world where our Lungs are the primary target of this coronavirus, is that you open up your store to be a place where people can learn about the physical essentials of breathing. A Saturday lecture by a yoga teacher once a month (in my neighborhood there are so many Yoga teachers that you could have a waiting list of these professionals offering free time to explain this healing system to customers and maybe gaining new clients). Make sure they understand the copacetic relationship involved here, and what/where your expertise is focused! Pulmonologists are probably very busy right now, but most communities have Public Health outreach programs, and maybe there is someone involved in one of these Organizations who can explain the basics to your community in a 30-minute class designed to bring awareness, and customers. Our focus should be on supporting the Circulatory System. Our focus should be on becoming adept at knowing the natural health tools available to achieve homeostasis in the Respiratory System; and there are many things that we could be promoting here. (“Promoting” meaning creating a Lung Support Section to meet the challenges of the time: as we should not be making the preposterous legal mistake of trying to help people!!) “The Trachea is lined with a moist mucous-membrane layer composed of cells containing small hair-like projections called cilia. The cilia project into the channel (lumen) of the trachea to trap particles. There are also cells and ducts in the mucous membrane that secrete mucus droplets and water molecules.” The trachea moistens and warms air, and acts as a gatekeeper to prevent foreign particles from getting into the lungs. This has recently been seen as a major vector point for the accumulation of this coronavirus before it gains entrance to the lungs. Therefore, we should think about health strategies. Mainstream medicine says to gargle with water: we understand that supporting this surface area is important, but we know that the benefits of herbals is far superior for the optimal protection of this area. I am a huge fan of encouraging soothing throat sprays that provide antimicrobials and immune-supportive herbals known to offer anti-inflammatory support on contact with the skin. Gargle with aloe! Sometimes, we can achieve the greatest results for community health by encouraging the simplest changes in habits. This July, use Herb Pharm’s Portable Spray Promo to highlight convenience while getting people used to filling their mouth cavity with the best herbals available today for health. The lungs: start with the mouth! One of the most exciting products that BMC has brought to our Territory this year is an intriguing probiotic chewable with two clinically-patented Streptococcus salivarius strains—BLIS K12™ and BLIS M18™—which colonize and produce powerful anti-microbial continued on page 2

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Page 1: BLUE MOOSE CONSULTING...Good luck to you, and good luck to your lungs. The lungs are a long-distance Runner. The lungs are the Sprinter. The lungs are our use of air and oxygen—and

BLUE MOOSECONSULTINGN E W S L E T T E R

Volume 17, No. 7 • July 2020

Talking Health: Let's Strengthen the Lungs –System Restoration

Human Lungs Matter. While not falling into the category of a very important cultural phrase these days, this is probably the single

most important issue for us as we begin the 2020s. You cannot have unrelenting political fracas if you are dead (sorry to sound so insensitive: I know that people are dying every day in our country from viral lung trauma or associated virus-imposed challenges such as cardio-failure, kidney breakdown, and more). Our industry is here to make sure that the natural remedies of the past are not forgotten; and the natural therapies being used today in clinical use—and the preventative health protocols that can only do good—are available to every community as the world turns upside-down all around us.

Where have we been in the past six (6) months? What is happening in your locale as you read this today? What has been learned as the large and expansive natural health movement has coalesced to respond to this latest viral assault on human life? (15,000 new cases of COVID-19 reported in Florida from today…)

I can only say that I am feeling a skeptical disbelief: “this cannot be happening!?” This is becoming like some manga cartoon or implausible modern dystopian novel: with a slow-motion recreation of the Biblical Locusts as an aside. Hello aggressive, heightening Hurricane season; and what is this about an abnormally large Saharan Dust Cloud? Used to be we only worried about pollution, animal extinction and war!!!

Good luck to you, and good luck to your lungs. The lungs are a long-distance Runner. The lungs are the Sprinter. The lungs are our use of air and oxygen—and life. Fresh air in, bad air out. Oxygen in: carbon dioxide (and other waste gases) out.

The Respiratory System starts with the trachea (about 6 inches long) at the back of the throat, and this windpipe splits into two bronchi: and these two tubes feed air into the lungs. In the lungs they connect to small air sacs in called alveoli where fresh oxygen is exchanged for the carbon dioxide in the blood. The oxygen moves through the blood to the rest of the body, maintaining life.

It is a beautiful Organ System that we don’t often think about, but which is simple enough in its mechanics for even a schoolchild to understand (and maybe we should do our best to make sure that they understand the importance and power of the lungs!)

This is largely a physical act, although it happens without much thought. Every minute,

we are normally breathing in about 13 pints of air (air only contains 13% oxygen). Women and children have higher breathing rates than men. The lungs have no skeletal muscles: yet the lungs need many muscles to expand and tighten during breathing. The work is done by the diaphragm tightening and flattening—which allows the body to suck in air—and by muscles between the ribs, muscles in the neck and abdominal muscles all working together. The diaphragm and rib cage essentially pump the lungs. When we breathe out, the diaphragm and the rib cage relax.

This is a world that is not our expertise: this is the field of a Pulmonologist (a medical physician specializing in this part of internal medicine). For us to understand proper nutrition, and nutraceutical and dietary support complementary-care alternatives, we still have to imagine, learn, understand, appreciate and be versed in these physiological facts above.

The problem with how our medical system is handling this COVID-19 coronavirus pandemic, is that they are unwilling to think that there are many important and practical things that can be done to make the respiratory system work better. Action. Recommendations. Non-drug, non-hygiene-fixated guidance.

Wholism. The Lungs and the Respiratory System are part of the Circulatory System, which is made up of three independent but interacting systems: the Heart-Cardio System, the Lungs, and the Vascular System (arteries, veins; and coronary and portal vessels). This system “circulates” the foods of life—blood, nutrients, oxygen and other gases, as well as hormones, eicosanoids and other messengers.

The system distributes life-nourishing essentials, and takes away the waste that occurs with every action in the body. The lungs are dependent; and every organ in the body is likewise dependent upon the lungs at the same time!

It is also important to realize that the respiratory system—through the lungs—eliminates about 70% of the total waste detritus that we are constantly eliminating daily to survive. Lungs: life in, waste out!!

My suggestion, as we move into a world where our Lungs are the primary target of this coronavirus, is that you open up your store to be a place where people can learn about the physical essentials of breathing. A Saturday lecture by a yoga teacher once a month (in my neighborhood there are so many Yoga teachers that you could have a waiting list of these professionals offering free time to explain this

healing system to customers and maybe gaining new clients). Make sure they understand the copacetic relationship involved here, and what/where your expertise is focused! Pulmonologists are probably very busy right now, but most communities have Public Health outreach programs, and maybe there is someone involved in one of these Organizations who can explain the basics to your community in a 30-minute class designed to bring awareness, and customers.

Our focus should be on supporting the Circulatory System. Our focus should be on becoming adept at knowing the natural health tools available to achieve homeostasis in the Respiratory System; and there are many things that we could be promoting here. (“Promoting” meaning creating a Lung Support Section to meet the challenges of the time: as we should not be making the preposterous legal mistake of trying to help people!!)

“The Trachea is lined with a moist mucous-membrane layer composed of cells containing small hair-like projections called cilia. The cilia project into the channel (lumen) of the trachea to trap particles. There are also cells and ducts in the mucous membrane that secrete mucus droplets and water molecules.” The trachea moistens and warms air, and acts as a gatekeeper to prevent foreign particles from getting into the lungs. This has recently been seen as a major vector point for the accumulation of this coronavirus before it gains entrance to the lungs. Therefore, we should think about health strategies. Mainstream medicine says to gargle with water: we understand that supporting this surface area is important, but we know that the benefits of herbals is far superior for the optimal protection of this area. I am a huge fan of encouraging soothing throat sprays that provide antimicrobials and immune-supportive herbals known to offer anti-inflammatory support on contact with the skin. Gargle with aloe! Sometimes, we can achieve the greatest results for community health by encouraging the simplest changes in habits. This July, use Herb Pharm’s Portable Spray Promo to highlight convenience while getting people used to filling their mouth cavity with the best herbals available today for health. The lungs: start with the mouth!

One of the most exciting products that BMC has brought to our Territory this year is an intriguing probiotic chewable with two clinically-patented Streptococcus salivarius strains—BLIS K12™ and BLIS M18™—which colonize and produce powerful anti-microbial

continued on page 2

Page 2: BLUE MOOSE CONSULTING...Good luck to you, and good luck to your lungs. The lungs are a long-distance Runner. The lungs are the Sprinter. The lungs are our use of air and oxygen—and

molecules to help establish a healthy balance of natural bacteria in the mouth and throat. The colonization process prevents pathogenic bacteria from sticking to the host, and thus provides remedial solutions against infections like gingivitis and periodontal disease. An easy sell, as this product is exceptional for teeth and gum health, while supplying the bacteriocin-producing probiotics that bring the greatest health to gums as well as ear, nose and throat.

Keep the mouth healthy with HealthAID America’s Oral ProBio™ (30 chewables). Use runs the gamut from plaque, biofilm, tongue coating, staining, cavities, tooth decay, inflamed gums, and periodontal disease; and, at the first signs of cold + flu for prevention. Help support your natural immune defenses by inhibiting and crowding-out bad, illness-causing bacteria at the gateway to your body —the mouth and the throat. Did I say that your community would be intrigued by the decade of positive study for mouth-cavity health, while establishing optimal allostasis in the gateway to the lungs? Like the herbal sprays, so important!

Now, we get to the lungs: our rainforest. We all have much more to learn than we already know. I would suggest it involves our study on these action verbs: to strengthen, to potentiate, and to be able to kill!!!

Let’s start with the picture of a healthy person (without any chronic lung disease): we usually are only achieving 70% of possible lung capacity. If we imagined optimal function, this underperforming 70% would still involve trained deep breathing; and open vascular-transit capabilities, and a circulatory system that is not chronically inflamed and operating under duress. Therefore, by working on overall health (and supporting arterial wall integrity and proper inflammatory response) we could help with the success of the breathing operating…by practicing the essential health basics.

In learning about COPD (chronic obstructive pulmonary disease), we hear the diagnostics of 50% or 33% lung capacities. You get the picture: most of us are closer to 50% lung capacity than we are to 70%. So, breathe deep. Practice daily (not just during our exercise and meditation/breathing sessions), and especially learn to be mindful to breathe deeply when stress rises, as it often does daily!!

If the oxygen cannot get “deep” down the highways of the circulatory system, then the furthest extremes are literally living on starvation rations. No body is gonna be able to fight a pandemic when the cell population of the lungs is starving. So, we need to think about maximizing circulatory system performance: and there are things we can do. The lungs cover a huge surface area. Laid out flat, the adult human lung would cover the surface area of a tennis/basketball court. Think about the poor conditions of our municipal roads: likewise, each of us is responsible for the byways and highways of every inch of our own circulatory roadway that includes a large portion of the 100,000

miles of arteries, veins and capillaries that are in the human body.

In thinking specifically about the lungs, they hold more than 300 million small air sacs called alveoli. Each sac—where critical oxygen transfer occurs—includes a very thin wall covered with pulmonary capillaries. All of this infrastructure is the conduit for bodily fluids and communication codings—and we should never cease to be amazed that it all works nonstop for our entire lives (wow, our body can handle keeping all these operations functional for 120 years, for the lucky ones!!). Of course, part of this is the magic of cell regeneration and cellular detoxication. Lung health therefore starts with lipids, proteins, carbohydrates and the nucleic acids RNA and DNA.

Like with the nod to the pulmonologist, most of these details are not our primary concern. Our concern is knowing that food choices can create a body chaos where the circulatory system becomes weak and in disrepair. I always warn about this same prognosis with heart health too: for lung health, we cannot ignore the circulatory system!! Circulatory System health will lead to better Lung Function. The capillaries in the lungs are some of the smallest and thinnest roadways in our body. So where do we start? Antioxidants and the mysterious gas, nitric oxide.

From The Franklin Institute: “There are three kinds of blood vessels: arteries, veins, and capillaries. Each of these play a very specific role in the circulation process.

Arteries carry oxygenated blood away from the heart. They’re tough on the outside but they contain a smooth interior layer of epithelial cells that allows blood to flow easily. Arteries also contain a strong, muscular middle layer that helps pump blood through the body.

Capillaries connect the arteries to veins. The arteries deliver the oxygen-rich blood to the capillaries, where the actual exchange of oxygen and carbon dioxide occurs. The capillaries then deliver the waste-rich blood to the veins for transport back to the lungs and heart.

Veins carry the blood back to the heart. They’re similar to arteries but not as strong or as thick. Unlike arteries, veins contain valves that ensure blood flows in only one direction. (Arteries don’t require valves because pressure from the heart is so strong that blood is only able to flow in one direction.) Valves also help blood travel back to the heart against the force of gravity.”

I’ll interject: tunnels. Arteries and their epithelial cells need to be smooth transport tunnels to get life-giving oxygen to the body’s cells. Nitric Oxide is a molecule made by the body to assist the circulatory system to work properly, among other things. Nitric Oxide relaxes the inner muscles of the blood vessels, which allows them to widen when necessary and thereby increase circulation. An added benefit is how Nitric Oxide works with the stimulation of certain hormones like insulin and human growth hormone. Nitric Oxide is also part of the immune system, and works structurally in the body to help in inhibiting or killing target pathogens naturally. Immune cells—including macrophages—produce and

respond to Nitric Oxide: therefore NO is a toxic defense molecule against infectious organisms.

NO is also considered a potent intracellular mediator in inhibiting inflammatory cytokine production. WOW. I wanna buy some of that!!

You cannot buy a Nitric Oxide “supplement”. It is an unstable gas being constantly made in your body. Nitric Oxide is a gaseous molecule derived from conversion of L-arginine to L-citrulline. This labile molecule plays an important role in many functions in the body regulating vasodilatation, blood flow, mitochondrial respiration and platelet function. Nitric oxide is an unstable molecule that degrades quickly in the bloodstream, so it must be constantly replenished. “The body synthesizes nitric oxide from the amino acid L-arginine by means of the enzyme nitric oxide synthase. The main site of the molecule’s synthesis is the inner layer of blood vessels, the endothelium, though the molecule is also produced by other types of cells.”

Main function: good circulation. Main target audience: cardiovascular health. Main dollar outlay: better sex health. NO can lower high blood presssure too. Purpose in a basic Lung Support protocol: primary and essential. In 1998, the Nobel Prize in Physiology or Medicine was awarded for the discovery of NO. With over 160,000 published scientific papers on NO, it is now said that low Nitric Oxide levels puts you at risk of every single age-related and chronic degenerative disease.

How do you get it? Many foods increase nitric oxide levels in the body: so that is easy. Exercise stimulates the production of Nitric Oxide: and people who exercise love NO because they can feel positive effects. The elderly are inherently NO-deficient, as are asthmatics. Foods that are known to increase nitric oxide capacity are green-leafy vegetables, lettuce, beets, carrots, green beans, spinach, parsley, cabbage, radishes, celery + collard greens. Beets of course are the famous NO food.

If I am looking at foundational nutrients for Vascular Health as it relates to all those miles of blood vessels and their critical function for Lung Health, I would start with a Nitric Oxide Booster, and high amounts of Vitamin C. I would also add antioxidants like Abigenol, Astaxanthin, Pycnogenol and Grape seed extract; and of course appropriate levels of EPA/DHA Omega-3 for cellular metabolism, and CoQ10 (Ubiquinol); the Glutathione-producing probiotic Reg’Activ Essential ME 3, high-fiber foods and probiotics, and adaptogens. Vitamin D and Vitamin C increase nitric oxide levels.

For Nitric Oxide: we want to play the dietary choice game of increasing foods that increase Nitric Oxide, and avoiding bad and deadly habits (Cigarette smoking is associated with impaired endothelium-dependent vasodilation and reduced nitric oxide (NO) in the exhaled air of smokers; speaking of death wishes!), and foods that decrease NO levels. Your body can only create Nitric Oxide if it has the necessary precursors or building blocks. The Pharmaceuticals (PPI “heartburn medications”) Prilosec, Nexium and Dexilant are notorious for lowering NO levels. Antibacterial mouthwashes have been shown

Blue Moose Consulting Newsletter

Let’s Strengthen the Lungs continued from page 1

continued on page 62

Page 3: BLUE MOOSE CONSULTING...Good luck to you, and good luck to your lungs. The lungs are a long-distance Runner. The lungs are the Sprinter. The lungs are our use of air and oxygen—and

Volume 17, Number 6 • June 2020 3

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Page 4: BLUE MOOSE CONSULTING...Good luck to you, and good luck to your lungs. The lungs are a long-distance Runner. The lungs are the Sprinter. The lungs are our use of air and oxygen—and

Blue Moose Consulting Newsletter4

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GMO-free. Sold in 60 countriesUsing a proprietary process, Wellmune is extracted from the cell wall of a proprietary strain of baker's

yeast, with the efficacy affected by its chemical structure, which varies by

biological strain.

“Different seasons lead to varying beauty issues and remedies. In the summer, consumers suffer

from hair issues like damage due to sun and frizz from high humidity.”

July + August is the time to highlight haircare products

EKOEH: plant-based nutrients for soft, healthy and shiny hair

July PromoMarket + sell your best new Hair Coloring:

BEST-SELLING COLOR DARK BROWN 10% OFF

Case of 12 for dealA new, cleaner, ethically and sustainable-sourced

hair cream:Non-permanent coloring & conditioning treatment enriched with a nutrient dense Certified Organic

botanical complex protein and Certified Fair Trade Shea Butter to deeply nourish while covering stubborn

gray. Get shinier, softer and healthier hair with the 1st application. Vegan, Yay!!

Cleanest & Sustainably formulated PPD FREE. Parabens FREE. Ammonia FREE. PVC/BPA FREE. Resorcinol FREE. Fragrance FREE. Lead FREE.

GMOS FREE. Soy FREE. Henna FREE. Phthalates FREE, Formaldehydes FREE

RE-THINK your Hair Coloring.Buy-in dates through July 31st

Ekoeh Brasil: http://www.ekoeh.com/Hair Food Color Cream: Vegan Hair Color

JULY MEDICINAL MUSHROOM SPECIAL

MAITAKE Immune Support^

Grifola frondosaCertified Organic Full Spectrum,

Maitake extract* Hot water/alcohol extract

Maitake: 300 mg hot water/alcohol extract 25% polysaccharides

actives listed in the nutritional supplements panel

BEST PRICE. BEST VALUE90 veggie capsules

4 ea. = 10% 8 ea. = 15% 12 ea. = 20%

~ Must mention ‘BMC July Promotion’ when placing order

~ Prices per Sku (remember: 12 bottle limit per month!!)

aka Hen of the WoodsIt was said that people in Japan were so happy when

they saw the Maitake mushroom in the forest at the base of Oak, Elm and Maple trees that they danced with joy.

Maitake actual means “Dancing Mushroom” in Japanese.

Maitake polysaccharides contain a unique beta-1,6 1,3 glucan structure. The research shows that these beta

glucans stimulate the macrophages and have the ability to directly enhance the activity of Natural Killer (NK) cells, and to change NK precursor cells into activated

NK cells.*Mushroom Science manufactures and distributes the only complete line of guaranteed potency mushroom

supplements in North America.

Mushroom Science is still limiting purchases to 12-botlles (mix & match) per store as a one-time order

for the month of July.

NEW PRODUCTMagnesium Citrate powder

highly absorbableOptimum support for the Nervous System,

healthy Muscle Function and Strong Bones & Teeth*

Functional MagnesiumThe market has developed over the years for a

functional application of using Magnesium beyond the very beneficial amino acid chelates.

Magnesium toddies before sleep and Magnesium exercise quenchers are all about quick, high absorption

Magnesiums – often taken as drinks from powder. The US market has been satisfied with magnesium

carbonates until now. A full Magnesium Citrate – no extra tricks or flavorings - has a market.. The HealthAID

America Magnesium: Citrate ratio is 3:2. [3 magnesium ions per two citrate ions.]

Enter HealthAid® America Magnesium Citrate powder

1 level scoop (approx. 2.5 g = 375 mg magnesium~ contains 100% pure Magnesium Citrate

~ completely free from any additives~ one of the most palatable forms of Magnesium

~ 80 servings per container~ Sugar + flavoring free. Gluten + GMO free Compare label: take less: get better absorption

product # 6387 $17.99/$29.99Drink Magnesium Citrate with water and follow with water throughout the day. You do not have to take

more (one level scoop a day), unless you are desiring a laxative effect.

Ask your BMC Rep about a 4 + 1 Intro Order *These statements have not been reviewed by the FDA, and are

not intended to diagnose or treat any illness or disease

HealthAID America monitors + applies its MAP-Policyhttps://www.healthaidamerica.com

PERFECT SUMMER DEALS—Mental Challenges of COVID: CBD is here to help

JULY PROMOS125 + 250 mg EWB CBD ExtractsBuy 3 ea. per SKU = 10% OFFBuy 6 ea. per SKU = 15% OFFBuy 12 ea. per SKU = 20% OFF

~~~~~~~~~~~~~125 mg. 1 oz. three flavor options: natural (no added flavors):natural peppermint; natural orange250 mg. 1 oz. three flavor options: natural (no added flavors):natural peppermint; natural orange

All product blended on site in Santa Fe New Mexico: great tastes achieved by the essential oil experts Essence of Well Being® is sold to the independent

health food storesBliss in Every Bottle™

1 oz. 125 mg extract - 50% margin (+ then the discount) $8.99/$18.991 oz. 250 mg extract - 50% margin

(+ then the discount) $14.99/$31.50Sold in health food stores/50%-margin

Essence of Well Being®:~ all with no detectable levels of CBD through

laboratory analysis:topicals, ingestible extracts, terpene-driven formulas

massage oils; CBD honeys and honey sticks~ all full-spectrum. Aerial parts. Made in US.

American-grown Organic hemp Approved by the New Mexico State standards

3-party tested, per batchMust ask for deals at time of placing order to receive

monthly promo^These statements have not been reviewed by the FDA, and are

not intended to diagnose or treat any illness or disease.

July Promotions: Endcap honey NOW!• Herbal Honey Tonics

• Honey Propolis Throat Spray• Bee-pampered SkincareLINE DRIVE 20% OFFBuy-in dates June 25 – July 31st

* Free shipping on orders of $120 before discount* Exception: discounts capped at 10%-off on Raw

Honey, Pollen and Propolis extractsElderberry Honey Tonic 8 oz. bottle, 4 oz bottle

Fireside Honey Tonic 8 oz. bottle, 2 oz bottleGinger Honey Tonic 8 oz. bottle, 4 oz bottle

Ginseng Honey Tonic (American Ginseng) 2 oz bottleRelaxation Honey Tonic 8 oz. bottle, 4 oz bottle

NW Pollen Tonic 8 oz. bottle, 4 oz bottleThroat & Lung Tonic 8 oz. bottle, 4 oz bottle

Honey Propolis Throat Spray 2 oz bottlePropolis Tincture 0.5 oz.

Bodycare• Happy Baby Salve

• Love your Lips Lip Balms (ask about a wooden display)Raw honeys + Bee Pollen

• Raw Pacific Northwest Wildflower Honey 12 oz, 20 oz glass jar

• Pacific Northwest Bee Pollen 3 oz., 6 oz.Honeys and bee pollen sales are capped @ 10%

Honey Daily: everyone benefitsMickelberry Gardens |Gresham, Oregon

[email protected] | ^Participating account agrees to pass

promo discount along to customer and reflect sale price on tags and signage

** Warning: Don’t give raw honey to children under 1 year of age.

Page 5: BLUE MOOSE CONSULTING...Good luck to you, and good luck to your lungs. The lungs are a long-distance Runner. The lungs are the Sprinter. The lungs are our use of air and oxygen—and

5Volume 17, Number 7 • July 2020

FEELING A LITTLE HEAVY FROM INDOOR LIVING??

Go raw in 2020Ask about new product placement deals

ReJUVOnate Yourself!ReJUVOnating Benefits:

Certified Organic Raw, Whole, Non-GMO Ingredients means:

• Support a healthy immune system• Improve digestion with plant-based probiotics &

enzymes• Increase Energy

• Help balance blood sugar levels• Rich in antioxidants, dietary fibers, and

phytonutrients• Convenient: perfect for a quick meal on the go

• Formulated by an oncologist• Unbeatable taste that's all organic

JUVO: Free of Gluten, Soy, Whey, Yeast, Nut, Dairy and Preservatives

No Artificial Flavors, Colors, Sweeteners & SteviaSince 1999, JUVO Raw Whole Foods has been

a product-leader in raw whole food meals. Convenience in health food The JUVO Raw

Replacement Meals are freeze-dried, fine powdered mixes of over 40 ingredients; fruit, berries,

vegetables, rice, vitamins, minerals, fibers, sea vegetables and more. Juvo has developed 3 focused full meals; for slimming, for healthy convenient meals

and a protein meal for sport.

ReJUVOnate Yourself!

July Bodycare Promotion*Perfect products for this hot season

50%-margin bodycare line!The Bodycare Collection TEA TREE & LEMON* 12 oz. bodycare REFRESHING

100% Pure Plant-Based Ingredients, Exceeds EU Cosmetic Directive Guidelines.

• Shampoo • Conditioner • Hand & Body Lotion • Shower Gel

• Massage & Body • Bath Salts 20 oz.NEW: • Hand Soap • CBD Body LotionScented and enhanced with beneficial

therapeutic-grade Essential Oils of Tea Tree, Eucalyptus, Lemon Tea Tree, and Lavender

that offers a clean, cooling and lively aromatherapy experience

Buy 3 ea. per SKU = 10% OFFBuy 6 ea. per SKU = 15% OFF

Buy 12 ea. per SKU = 20% OFF~~~~~~~~~~~~~

Essential Oil Promotion*: 10% OFF in units of 3 ea. (10 ml.)

~ Lemon essential oil ~ Tea Tree essential oil ~ Lemon Verbena Blend essential oil

~~~~~~~~~~~~~

* Lemon & Tea Tree blend glycerin Bar Soap.Glycerin, Shea butter, Vitamin E 10% OFF with 6 units each.

*Must mention “BMC Special Discount” to get discounts with every order placed

Everyday, our industry understands the absolute benefit of Glutathione supplements. Top of the list:

effecting everything!!

SIGNIFICANT BACK IN STOCK!!Reg´Activ® Cardio & Wellness™

A Probiotic Strain that Supports Heart Health*A Probiotic Strain that Makes Antioxidants

Discover Lactobacillus fermentum ME-3: Powerful Effects for Cardio System Wellness.*

Paradigm-changing probiotics produces a cardio health antioxidant*

~~~~~~~~~~~~~Reg´Activ® CARDIO & WELLNESS™* contains the

revolutionary probiotic strain Lactobacillus fermentum ME-3. Studied for over 20 years, ME-3 has been

found to support healthy glutathione levels in the cardiovascular system,* along the active form of CoQ10 Ubiquinol

Reg´Activ® Cardio & Wellness™ 60 caps. serving size: 2 caps

~ L. Fermentum ME-3, 60 mg. (equivalent 6 billion lactic acid bacteria)

~ Ubiquinol (coenzyme Q10, Kaneka QH™) 30 mg~ N-Acetyl-Cysteine 30 mg ~ Pantethine 16 mg

~ B1 + B6 (HCL) 2 mg each~ Vitamin B12 (as methylcobalamin) 2 mcg.

https://essentialformulas.com/product/regactiv-cardio-wellness/

Take 2 capsules daily, with meals or on an empty stomach

Reg´Activ™ is a trademark of VF Bioscience USA.L. Fermentum ME-3, a patented lactic acid bacteria strain, is used under an exclusive license agreement

with the University of Tartu, Estonia.to place an order: Speak to your BMC Rep

phone: 972-255-3918 • fax: 972-255-6648email: [email protected]

*These statements have not been reviewed by the FDA, and are not intended to diagnose or treat any illness or disease.

JULY 2020 Promotions20% OFF Discount select OTC formulas

~ Liquid or Pellet complexes listed below^ (Qty. 4+ per SKU)^

~ Shelf tags announcing the sale included with order~ SAVINGS for YOU and your Customers

• Stage Fright~Fear • Kids Hypercalm~Mental Focus

• Kids Post-Vaccination • Pets Scoot Stopper

Stage Fright~Fear: for symptoms associated with performance anxiety such as apprehension, nausea,

restlessness, trembling + over-sensitivity. (N032) 1 oz. liq.Kids Hypercalm~Mental Focus: for associated symptoms

such as impulsiveness, lack of focus, irritability + emotional or disruptive behavior. (F059)

1 oz. liq. + 1 oz. pellets# 2 best-selling Kids homeopathic formula

Kids Post-Vaccination: for vaccination-related & viral-related symptoms such as fever, inflammation, injection site pain, fatigue + skin discomfort. (F098) 1 oz. liq.^ Pets Scoot Stopper: for associated symptoms such

as anal itching, inflammation, scratching, gnawing & scooting. (P011) 1 oz + 2 oz. fl. liq.

^ cannot be combined with other discounts ^ monthly promos will be advertised through the

newsletter = website/social media pages~~~~~~~~~~~~~~~~

PRODUCT NOTES: Detox Daily!!!Newton Homeopathic Detoxifier

1 fl. oz + 1.7 fl. oz. liquids + 1 oz. pellets in glass bottles. #1 Best-selling product. Consider a daily detox

on a regular basis. Newton believes it is important take detoxifier along with any other remedy!

ALOE 2020 JULY PROMOTIONSSOOTHE Digestive Fireworks

• Stomach PLUS Juice 16 oz.+ 32 oz.• Animal Aloe Gel topical 4 oz.EVERY STORE needs some Aloe Life!

15% OFF 12-23 items minimum* 20% OFF 24 items maximum*Mix & match from the items listed above

~~~~~~~~~~~~~Support a Happy Summer for your PETS

with Aloe Life® TOPICALSAnimal Aloe: topical skin treatment

+ Digestive Aid 4 oz.Formulated especially for pets, Animal Aloe provides soothing relief and repair for many skin and body

conditions. Pet Companions know of their friend’s skin needs: stock ‘em high & see ‘em fly!!

~~~~~~~~~~~~~Concentrates with herbal extracts:

Super Effective Stomach Plus Formula 16 + 32 oz. liquids

Nine (9) healing herbal extracts + Organic fresh Whole Leaf Aloe Vera Juice

• Soothing Herbal Tonic suitable for Children & Adults

• Perfect for overacidity, nausea + digestive sensibilities

• Balances + Calms• Take regularly with meals for Prevention Strategies

• Fast-acting for busy people!• Laboratory tested for Quality & Potency. Satisfaction

Guaranteed• Food-Grade Preservatives, Sodium Benzoate &

Potassium Sorbate, Stevia, Citric Acid• Organic certification #5215365

~~~~~~~~~~~~~Discounts cannot be combined

Effective July 01- July 31

JULY DEALS!15% OFF best-selling

Organic Calendula Oil 4 ml. 12-count display

These handy little oils are perfect for trail & travel! Customers buy them + come back for

more! Keep near your cash register for impulse buys!

Code: JULY20 valid: 07.01 – 07.31.20Sale wholesale: $35.70 (regular wholesale: $42)

~~~~~~~~~~~~~

Educational coloring sheets now availableThese fun sheets are great handouts for your

customers and their kiddos!!We are happy to include some in

your next order!

Returning soon:Raspberry + Calendula Organic Lip Balms

Check out the Bodyceuticals youtube channelhttps://www.youtube.com/channel/

UClDsrnTk5QdzD0_QY-scQEQThink: store website, and social mediaMade with plants & love in the USA

www.calendulaskincare.com www.bodyceuticals.net

www.facebook.com/Bodyceuticalswww.instagram.com/bodyceuticals_

calendula/www.pinterest.com/bodyceuticals/https://twitter.com/bodyceuticals _

www.calendulaskincare.com

Page 6: BLUE MOOSE CONSULTING...Good luck to you, and good luck to your lungs. The lungs are a long-distance Runner. The lungs are the Sprinter. The lungs are our use of air and oxygen—and

to decrease NO levels. With normal aging patterns, we lose 50% of our NO production capabilities by the time we are 40! Smart dietary choices can change this, and dramatically reverse this situation. Ample Nitric Oxide levels afford a better functioning circulatory system and Lung efficiency and capacity.

BMC makes it easy by representing the wonderful Nitric Oxide Booster by BioNox Nutrients® called M3: Miracle Molecule Max™. This product includes L-Arginine AKG, L-Citrulline, Beet, Pomegranate, Watermelon, Blackberry, Raspberry, Hawthorn Berry, Horse Chestnut, Green Coffee Bean Extract, Indian Gooseberry (Amla), Vitamin C, Grape seed and skin extract, Camu Camu Berry, Trace Minerals, AstraGin®, Vitamin D3, Vitamin E and is available in two sizes in the original Berry Flavor and the new Citrus flavor, that is only in the 60 scoop size but also contains K2! This caffeine-free powder is sold to Doctors all over the US, and BMC was one of the first Brokers to bring this product to the natural retail storefronts.

Strengthen and potentiate: the positive message of preventative health care. How to prepare the lungs for a potential pandemic assault, or just make the Lungs better for good overall health and a more peaceful and energized quality of life as we age? You are treating the heart when you are treating the Vascular System and when you are treating the Heart and the Vascular Systems, you are benefitting the Lungs. Circulation: we have to educate.

Mucosal Allostasis? Now, this is a little harder. We can turn to our herbal and food heritage for Allergies and Coughs as we search for positive answers. When we start to remove the veil on these herbal food tools, we find many superior choices to highlight during these Covid Times. Our body has been conducting vigilance with a complex mucosal immune system since we were born: and most of us have not taken the moment to consider this. The role of mucosal integrity at this time is foundational to good prevention for the unknown challenges of today. Mucosa matters, and we have to learn this variable.

“The mucosa-associated lymphoid tissue (MALT), also called mucosa-associated lymphatic tissue, is a diffuse system of small concentrations of lymphoid tissue found in various submucosal membrane sites of the body, such as the gastrointestinal tract, nasopharynx, thyroid, breast, lung, salivary glands, eye, and skin. MALT is populated by lymphocytes such as T cells and B cells, as well as plasma cells and macrophages, each of which is well situated to encounter antigens passing through the mucosal epithelium. In the case of intestinal MALT, M cells are also present, which sample antigen from the lumen and deliver it to the lymphoid tissue. MALT constitute about 50% of the lymphoid tissue in human body.”

As we do not fully know the best ways to benefit the epithelial walls of the circulatory system (though you can see we do have many things that can “do no harm” as listed above),

we also would be only using conjecture to say that we know irrefutable ways to benefit tissue layer mucosal integrity. But we know that this body system is important! Back to the lungs: the primary function of mucus, which is secreted by the mucous membranes is to stop pathogens and dirt from entering the body. (another function of the mucous membrane is to prevent tissue dehydration). The word mucus comes from the Latin word for slimy, but we should think about mucus as a thick protective fluid.

Airway mucus is identified as specific. This Airway Surface Liquid (ASL) is a thin layer of fluid covering the luminal surface of the airway. Its main function is to protect the lung through mucociliary clearance against foreign particles and chemicals from entering the lungs. Remember that the lungs are constantly exposed to anything that is flowing on the inhaled air. Airway mucus is considered a “highly effective defense” against pathogens, particles and toxic chemicals. Mucins are heavily glycosylated proteins (enzymes binding carbohydrate residues to proteins). The mucus traps the inhaled intruder and the cough or sneeze expels it.

Given the polluted environment that we all have allowed ourselves to live in, many people have a lowered lung protection, and a dysfunctional mucosal production which is akin to sloppy lazy flabby guards trying to protect the stronghold from attack. We can strengthen a weakened Respiratory System mucosa, and we have tools to help our mucosa recover from damage or abuse. Again, much of this is through food choices.

It is natural during a lung immune response for the body to produce more mucus.Milk/dairy products should be limited when the body is already creating mucosal defenses, as dairy products can throw the body’s natural processes out of balance. Casomorphin, a breakdown product of milk, has been shown to increase mucus in the body, at a time when you want your body’s own mucosa to work as efficiently as possible in its defense actions. Milk does not make your body make more phlegm, but it may thicken and irritate what should be an ample and efficient body process. The Mucosal Immune System has to cover a large surface area, and we should not be eating foods that handicap its function.

The Mucosal Immune System is governed by highly complex mucosal microbiota; components of the innate and adaptive immune systems and various hormones. The best strategies we should consider would follow the principle that what is good for the gut microbiome will largely be beneficial for the oral cavity-trachea microbiome. So, we want to keep inflammation functioning appropriately, and keep the acid-alkaline balance checked, and we want to make sure that the environment is optimal for good bacteria to grow. Certainly, this is a marvelous field of developing study, but for now we should consider these points:

Hydration is essential: dry terrain is the perfect landing spot for dangerous viruses. In choosing herbs, moistening and cooling herbs are often better choices at this time than hot and drying herbs. Overly dry mucosa can quickly falter, so strategies may include using an herb that invigorates the mucosal tissue if

you are using drying, whole plant antimicrobials. If the body is currently in a pattern of chronic mucosa overproduction, then determine if there is a lingering infection, or if food choices need to be changed temporarily, or if you can use the herbs we have learned to use over centuries in diagnosing and tempering how the body normally uses mucus and coughing to get the job done. Today, it is our time to learn the wisdom that all previous societies knew about herbs for Respiratory Health.

From last month’s BMC newsletter article, “Attack on the Lungs: I can’t Breathe” I asked that we become proficient in a class of herbs we may not have focused as much on before. “It is time we all started to fully educate ourselves on the benefit of the most well-known herbs for lung support—Yerba Santa herb, Elecampane root, Osha root, Wild Cherry, Pleurisy root, Mullein, Umckaloabo, Thyme, Licorice, Grindelia, Horehound, Horseradish, Goldenrod, Turmeric, Ginger root, Amla berries, California Poppy, Oregano, Garlic (and Black Garlic), Green Tea and Goldenseal. There are other (lesser known) herbs that we need to understand: Usnea lichen, Skunk Cabbage, Lobelia herb, Black seed oil. These herbs have not been our expertise, but they will need to be very soon (and again, quality herbs are going to provide the most help). …Encourage Peppermint tea: combine Cinnamon and honey: combine Licorice and Ginger. Give gifts of honey to health care providers. Share.”

(Certain) Herbs heal the tissue, herbs provide nutrients for the immune system, and help the body to detox. Our human knowledge base about herbs and coughing is well developed, but being more forgotten every day. Some herbs loosen phlegm, some herbs moisten or dry, and others cause the reaction to or calm the violence of a cough. Reduce inflammation, clear the terrain and detox, and help the Respiratory System to detox. Since we know that so many herbs are multitaskers, we can learn the subtleties of which herbs work best in which situation. July’s root of the month at BMC is the versatile elecampane. I suggest you key in on words astringent and alterative and digestive panacea. And with most herbs, a little can often create a hugely beneficial result. Elecampane is the perfect example of how an herb shows itself to be perfect in herbal formulation. I remember learning from Herbal Ed Smith to find a balanced Lung-support formula and then influence it by adding specific individual herbal extracts based upon that current respiratory need of the moment.

In normal, non-COVID times, we would use the seasons to clean the gunk outta the lungs, to take a burden off the Respiratory System: for example, before Allergy season and/or Cold/Flu Season. An act to assist the Immune System with preventative healthcare. Today, we all need to learn the tools and which to use for our own individual needs, and for the needs of the people who trust our stores to have the good stuff. Respiratory herbalism is a lifetime of study. Here is one new angle for you to consider as you speak with authority on the need to remove obstacles to normal mucosal immune system function:

Blue Moose Consulting Newsletter6

Let’s Strengthen the Lungs continued from page 2

continued on page 8

Page 7: BLUE MOOSE CONSULTING...Good luck to you, and good luck to your lungs. The lungs are a long-distance Runner. The lungs are the Sprinter. The lungs are our use of air and oxygen—and

Volume 17, Number 7 • July 2020 7

July Promos + rebrand: DISCOVER BLACK EARTH.

15% OFF25% OFF if bringing in all three

• BLACK EARTH Zeolite™ with Humic Fulvic Minerals 2 fl. oz #1120

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The Food Movement Company was founded in 2011 out of a small indie health food store in Lake County,

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We are Makers of Plant-Based Functional Foods for better Functioning Humans www.thefoodmovement.com/

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Elderberry. Vitamin C (Ascorbic Acid) 1000 mg: + Zinc 50 (amino acid chelate) Elderberry powder 250 mg.

~~~~~~~~~~~~~~~~~~ NEW 20 stick pack. M3 Miracle Molecule MaxUltimate Nitric Oxide Nutrition. Black Raspberry new weight 7 gms. Great to introduce product, the feel the

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The best lip balm for the world

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on sale: 24 units (0.15 oz.) Flavor choices/sale: Lemon Lime, Superfruit, Sweet Mint, Unscented

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REMEMBER these 2020 launches:• 3-pak MONGO KISS™ Shimmering Lip Balms

eight (8) 3-pak case item # 0980 wholesale $30.32 MSRP $6.29. Mermaid Dreams: (Blueberry Pie); Pixie

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not intended to diagnose or treat any illness or disease.

Back in stock, shipping nowNEW OPPORTUNITIES

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Gentian root, L-Glutamine, KelpNight Caps Promotes a healthy sleep cycle*

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Page 8: BLUE MOOSE CONSULTING...Good luck to you, and good luck to your lungs. The lungs are a long-distance Runner. The lungs are the Sprinter. The lungs are our use of air and oxygen—and

Gunk buildup. Start to consider whether the person is manifesting signs of cumbersome mucosal build up in different areas. Listen, and you will literally hear people with an unhealthy backstop of phlegm at the back of their throat. To me, this is that area of greatest concern. What to do: consider the directive of using herbal sprays above. Oral cavity microbiome might be more important; as well as diet, hydration and upper body exercise.

Another example: Can you ascertain people who have a heavy burden in their lungs by the congested sounds (or the raspy rattle) that is obvious when one listens? We have long talked about specific herbs digging out deep and hidden gunk that has taken residency in the lungs. Excavation now can help a congested lung work better during future emergencies. The grand-daddy of bad mucus buildup is often in the gut. Candida may be a consideration here, but certainly for that immune-health defining “tunnel” that is the digestive tract, we need to clear out paths with high fiber and probiotics. Deeper research will show in many cases that lung herbs are actually mucosal system herbs too: and here we will become once again smarter in the efficiency of daily herb use for optimum health!

Clean water is a great ally here, but we need to learn which herbs are gentle and which are direct for certain issues; which reduce inflammation and which shove stuff out. Which support immune function, and which are alteratives, etc. Mucosal cleansing is blood cleansing is detox—and is constantly necessary. And of course, the perfect partner for this project is probiotic supplementation!

Strengthen and potentiate: making the body perform as it is designed to. The COVID-19 coronavirus is a scoundrel unleashed on our species, and we have not been cultivating our defenses to fight the invasion. This is the mission of the natural health movement: to educate. We also should always be constantly aware that we have in our garden of eden the tools when necessary to kill off the unwanted visitor. Years ago, I started to study the Antivirals. Plants need self-defense, and we can use those chemical attributes to our advantage, if we care to learn about them. While people nannify arguments over which is best and which is not as good, I say—line ‘em all up and use them in rotation.

Why can no one acknowledge that we are all guessing? The WHO currently identifies 160 potential candidate COVID-19 vaccines worldwide for use on we the people (July 13, 2020); and we have, in our corner, herbals that have been used on millions of people (the whole families) for thousands of years—and which are being studied today on the miniscule budgets of scientists willing to search for cures in the world of the unpatentable. I am hopeful that someone will succeed.

We have become adapt about using some of the best-known herbal antivirals, but we also need to expand our minds to understand that most plants will exhibit antiviral talents in some part of their being. We also need to understand that a panoply of focused herbals

—used for many health needs—can orchestrate some unresearched cocktail that just may knock COVID-19 in whatever incarnation or mutation we find it at, should we be so unfortunate, on its keester. Herb Fan 1, Covid virus 0 (shutout).

As Walter Crow Horse says in the 1992 movie “Thunderheart,” the vaccine promises can be likened to the “second coming of the same old cavalry.” Maybe our salvation is in something new! The 1918 Flu Pandemic proved that homeopathy was the best way to survive that deadly viral attack. Maybe this time it will be umckaloabo or licorice extract or the immune-modulating medicinal mushroom antivirals maitake or shiitake? Or something else. Elecampane daily as the ancient doctors said, to “cause mirth.” [how we could use more mirth now! ‘gladness and merriment, especially when expressed by laughter.’ Laughter, or course, from healthy lungs!!] I am willing to have faith in the wisdom of the Ancients.

A few of my favorite tools right now are Herb Pharm’s Herbal Respiratory Relief™ and Lung Expectorant™ for liquid herbal extracts; and Lungforte™ Lung Support as a tablet. Herbal Respiratory Relief™ is a foundational herbal formula with a proprietary blend of Herb Pharm-quality liquid extracts of Wild Cherry bark, Umckaloabo root, Skunk Cabbage rhizome with root, Licorice root & stolon and Thyme leaf & flower. A perfect companion for the shelf would be Lung Expectorant™ from Herb Pharm® that is built with a splendid balance for effectiveness with Yerba Santa herb, Elecampane root, Osha root, Usnea lichen, Thyme flowering herb, Lobelia herb & seed, Ginger rhizome.

A unique nutraceutical-herb blend from HealthAID America® has found many new fans with the stores in our region. This is an easy sell because it has meaningful amounts of many key nutrients for “Lung Support for a clean and clear respiratory system.” One tablet provides a unique formula with Garlic extract (odorless 100:1 bulb extract), Thyme leaf, N-Acetyl-L-Cysteine (300 mg), Resveratrol (100 mg); Olive Leaf standardized extract (60 mg), Quercetin (125 mg), and A, C, D3. While this is a favorite for those who smoke or who are exposed to high levels of air pollution, it is also perfect for these times.

We have to be willing to explore! We have to understand that promoting health and vitality is the goal. The virus should not be the bogeyman. Our goals are always to strengthen and potentiate: and we should also be students of the abilities of natural substances to assist the body to kill viruses, should circumstances arise. Viruses: are we supposed to be afraid? No, we are supposed to be smart and courageous and willing to earn life and to share wisdom.

The biggest concern is the unknown long-term effects of this still-mutating coronavirus. We know that many, many people are now living with scarred lungs because of the infection of this virus: and I feel that it is sad that most people who did not get a serious infection think that they are unscathed. The lungs for many of these people have been harmed and injured, and a majority of them will never address this very scientific reality!

Lung damage can last a lifetime, without the time needed for gradual healing! Lung tissue can regenerate but it is slow to regenerate. (it is worth stating that lost bronchioles and alveoli (air sacs) will not regenerate: so, expect cases of higher numbers of Emphysema to be generational)! Encouraging optimism: when a person stops smoking, the lung immediately begins the process of healing; within 9 months, the cilia may actually be performing in a normal function again.

Nutrition and diet are the main prescriptions to aid this amazing self-correct that the body and our rainforest lungs are capable of. A person has to nurture the healing, and give the care that the body needs to become well again. Systems Restoration: natural health!

Homeopathy? Newton FLU CARE and Newton Detoxifier are products we all need to know and understand. [It is interesting to note that before 1900, lung cancer was a rare disease]. If the Covid bug is not in your neighborhood, use the time and utilize the Newton Homeopathics™ Jump-Start Your Health!™ Tri-Homeopathic System™ kit. “Clear the Terrain!” Newton has over 20 OTC formulas for help with Respiratory System Health for adults, children and pets: time to highlight and promote. The other essentials besides the Flu Care + Detoxifier are the (liquid and pellets) Cough-Airway for adults, the Kids Airway Ease and the (liquid) Pets Cough-Airway. We could have an entirely different conversation if we were just talking about Systems Restoration, but we also should not consider wholistic prevention and defense without incorporating the benefits of homeopathy!

The virus as a player in history. It is not just about death counts in history books or today’s TV news. Viruses are meddlesome and aggressive co-inhabitants of this planet with us. Our job is to keep them out of our body. Our job is to have a vital constitution to respond to viral infection. Our job is to become the educators on the need to nurture and strength our Respiratory System. Our job is the soup to nuts of Heart to Capillary, and the middle of the epithelium and the messengers that make all this highway work perform! Our job is to change human behavior just a little bit—to make everyone a little more safe. The Natural Products Store as local community health resource center!

We need to learn from the past, and we need to be better than the past, too. Two of the greatest historical figures in the birth of our country (the July edition of the BMC newsletter afterall), George Washington and Ben Franklin, both died from complications of their body physiology that involved the Respiratory System!!

Our 1st President, George Washington, died at 67 (Dec 14, 1799) of either quinsy or epiglottitis.

Either way, an inflammation of the throat (pharynx) or tonsils or trachea. An echinacea -propolis spray with some Wellmune WGP® beta glucans may have saved him to the goodness of another day! My hero, Ben Franklin, suffered a lifelong recurrence of respiratory infections triggered by an attack of pleurisy (and pneumonia) when we was 21,

Blue Moose Consulting Newsletter8

Let’s Strengthen the Lungs continued from page 6

continued on page 9

Page 9: BLUE MOOSE CONSULTING...Good luck to you, and good luck to your lungs. The lungs are a long-distance Runner. The lungs are the Sprinter. The lungs are our use of air and oxygen—and

Volume 17, Number 7 • July 2020 9

ROOT OF THE MONTH: ELECAMPANEDear Elecampane. I hardly know you and now I ask you to come to our aid. I am so happy that you are here, and I apologize for not studying your message before. 38 years studying natural health and I consider it a humbling lesson that I have passed over this common, easy-to-grow, well researched and magnificent garden flower, as if knowing the associative words “used for the lungs” was good enough!

Actually, my observation in confronting this COVID-19 corona virus, is that our natural products industry as a whole has been lax in using and understanding all the herbal allies that we have available for Lung and Respiratory Health. This is strange, because if one looks at the history of medicine for human health, we have been searching for health tools for lung illnesses and invasions for as long as humans have sought to help themselves survive and stay healthy. Thank you for being here, now, when we need you, Dear Elecampane! COVID is not going away anytime soon, so it is the perfect time for us all to listen to Inula helenium, elecampane.

Medicinal references in the 5th Century refer to the Latin term Inula campana. Roman encyclopedist Pliny recorded the early Greek uses of the plant for digestion and recommended to eat a bit of the root every day to “cause mirth:” elecampane was considered a panacea. While the leaves can be cooked and eaten they are clearly a bitter; but the root is rich in the prebiotic fiber, inulin. Inulin is a fructan carbohydrate and tasting a freshly dug root offers a slightly sweet taste from the inulin and essential oils. If one is familiar with the healing applications of inulin fiber in many protocols for microbiome health (we have seen the benefits of chicory root and Jerusalem artichoke), they might intuit that the high fructan polysaccharide content of elecampane might explain its historic folk use for digestive health too!

There is a history of candying the root, and using it more as a tonic herb. It seems that the root accomplishes it greatest effect in herb and food blends. It was long used along with honey for whooping cough. It was an ingredient in the digestive stomach aperitif called ‘Potoi Paulina’ (‘drink of Paul the Apostle’) by the monks. Greek botanist Dioscorides recommended a young must wine—Oinos nektarites—using elecampane for stomach and chest. It is an ingredient in many traditional absinthes, and used in some schnapps recipes. The Romans combined the dried root with raisins, dates and honey or vinegar as a dessert, and it continued to be used in many Renaissance-period recipes as a spice. “Elecampane candy is said to have been a favorite of Julia, daughter of Augustus Caesar”. A tradition known in the late Renaissance period that carried forward to England created a joy for children on Easter Monday when they were treated to hard confections made of elecampane, licorice and sugar. What a great idea for clearing the lungs as Spring moved forward! (It is a shame we have nothing for our children as they plan to go back to school in these CovidTIMES). A popular 19th Century confection combined elecampane with cinnamon, nutmeg, clove and sugar.

German Benedictine Abbess, composer and Christian mystic, Hildegarde of Bingen, acknowledged the common wisdom of the 12th Century that elecampane was good for the lungs. It was used to clear the chest of phlegm and as strengthening to the heart. American colonists would later use its diuretic actions for the treatment of water retention associated with congestive heart failure.

Hildegard recommended a drink of elecampane and galangal for lung disease in people not weakened by other diseases. The herb at this time was in every herb garden in the West, from monastery to family garden.

The root would be harvested after two years (older root does not have the same flavor or aromatics). The Persian medical doctor Avicenna (Ibn Sina) identified the herb as heating and drying. The taste of fresh root has

been described as a “bitter, spicy and warming flavor all at once,” and “it’s so loaded with inulin that it’s almost sweet, and yes, mildly bitter.”

Elecampane has been considered “a hot expectorant good for moving stagnant mucous from the lungs,” and so it made sense that many herbalists combined it with sweet herbs or with honey or in lozenges.

Long before Roman times, what Linnaeus termed Inula Helenium after Helen of Troy, was used in incense offerings to the god Odin. The herb has a long history with elves and fae culture: called Elf Wort or Elf Dock, it is sacred to Ancient Celtic cultures. The beautiful yellow elecampane flowers were sown onto pink cloth to attract love. Farmers often encouraged a plot of elecampane (aka Horseheal) at the edge of a field to feed the roots to asthmatic horses or for other lung diseases.

David Winston informs that elecampane is “used primarily as an antiseptic expectorant.” The Kings American Dispensary (1898)—that compiled the herb uses of the Eclectic Physicians—by Harvey Wickes Felter, MD and John Uri Lloyd, Phr. M., Ph.D. describes the uses of the herb this way: “Elecampane is an aromatic stimulant and tonic, and is much used in chronic pulmonary affections and weaknesses of the digestive organs… Inula is somewhat slow in action, and should be used for quite some time to get its full action. That it is an important remedy in irritation of the trachea and bronchiae is now well established.” It was also recommended with what we today call sciatica. Thomas Bartram describes elecampane as an alterative. 19th Century Chicago MD, TJ Lyle, describes the root as a “gently stimulating tonic to the mucous membranes.”

Elecampane is warming and strengthening, but many recommended it not be used alone in cases of excessive dryness or irritation (a reason to use with licorice)! It is a choice for support of the mucous membranes when there is excess mucus and stale, sluggish or old coughs. Its best used in conditions of dampness and stagnation. For coughs compounded by an underactive digestive system.

Elecampane is most famous for its ability to strengthen and support the respiratory system. Today it is being rediscovered by hip chefs: consider elecampane infused into a fluffy whipped crème accompanying a sweet potato dessert. Candied elecampane is back on the menu of au courant foodies.

Elecampane, your history is pre-eminent. I am so happy to be finding you now. I will make it so that the people I work with do not downplay you by saying “good for the lungs’. In these times, you are easy to grow (sustainable), inspiring, truly multitasking—from respiratory health and asthma and whooping cough—to a course of action in a well-blended formula to tonify the lungs. In that gifted time some of us have right now during this massive first wave of COVID, and before the deadly forecast of the approaching Flu season, this root medicine can clear out old gunk and open the lungs to their greatest capabilities for all of us! Elecampane is also a digestive tonic: it is a tonifier for the strong body and a healer for the immune system that is battered and teetering.

Wise medicine people from earlier times got that spoonful of sugar to make the medicine go down; and this common, beautiful garden plant (Zone 3) is a useful lymphatic, expectorant, antimicrobial. (diaphoretic/diuretic) that possibly supports the heart, digestive system and immune systems…while tonifying and clearing the lungs. An herbal gift from nature for this year of crisis and attack on the human respiratory system. Speak with confidence when you point out that elecampane root is good.

which manifested as an abscess on his left lung before he was 30. Recurring lung and respiratory problems were common around the world in every climate for most of our human existence. People found many forms of relief from the herbal world. He probably died, after a year battle bedridden at 84, of empyema—an infection of the space between the lung and the chest wall.

As author and historian (and former President of the American Association for the History of Medicine) John Duffy claims, in one of his 11 books, Epidemics in Colonial

America, respiratory diseases weakened and eventually killed more colonists than smallpox. Respiratory diseases may have been the third category of death (after malaria and dysentery) on the Eastern Seaboard before the beginning of Our Nation. In our advanced science and culture, we wash our hands and wear masks and watch TV to see the value of the Drug-makers stocks. Let’s not be that primitive! Mask and hygiene are good: and we also have a world of potential in our local community health food stores. We need to know what we have: elderberry is just one very popular tool. We are smart enough to know that not all natural medicine tastes that good!! Antibiotics (even mis-prescribed) have

gotten us lazy. CVS for a pain killer and sugary Cough Syrup and bed. We are better than this, and we are being challenged to remember and to learn anew.

Today, lung challenges are loud and clear, and this is before we have to figure out about the upcoming Back to School strategies. Protecting the lungs—consider these umbrella considerations: circulation health, healthy mucosa; antiseptics, antimicrobials, antivirals, selective anti-inflammatories.

I cannot close out this introduction without reminding of the role of bitters in stimulating positive activity in the gut, (and the immune conversations between the tongue

Let’s Strengthen the Lungs continued from page 8

continued on page 10

Page 10: BLUE MOOSE CONSULTING...Good luck to you, and good luck to your lungs. The lungs are a long-distance Runner. The lungs are the Sprinter. The lungs are our use of air and oxygen—and

and the brain) and the immune system. Herb Pharm’s Better Bitters™ and Aloe Life’s polysaccharide-rich, organic whole leaf aloe vera concentrates add another layer of total body health that we need to promote as we speak with confidence to our communities about the best things to do.

We are in some part of the first wave of this Pandemic. We may have to deal with this Corona virus for the rest of our lives (or it may became weaker and weaker and just die away by attrition).

British author and psychologist Catharine Arnold wrote in her 2018 narrative of eyewitness accounts, Pandemic 1918, that many believe that the virus lingered on until 1920 (3 full years). Best-selling New Orleans author John M. Barry concludes from his investigations that people were still dying from complications attributed to the 1918 Flu Pandemic as long as 1929. In 2005, the National Academies of Science named The Great Influenza: The story of the deadliest pandemic in history, a study of the 1918 pandemic, the year’s outstanding book on science or medicine. About COVID: know your enemy!

Ignore the talking heads: this viral infection is dangerous stuff. As I write this, news breaks from medical centers in New York that autopsies performed on people who died of confirmed cases of Covid present a dramatic degree of blood clotting in large and small vessels, and “this was dramatic, because though we might have expected it in the lungs, we found it in almost every organ that we looked at in our autopsy study”, as published in the end of June issue of The Lancet Journal Clinical Medicine. “The autopsies also showed something unusual about megakaryocytes, or large bone marrow cells. They usually don't circulate outside the bones and lungs, Dr. Amy Rapkiewicz, the chairman of the department of pathology at NYU Langone Medical Center said. “We found them in the heart and the kidneys and the liver and other organs.” This COVID-19 coronavirus is a dangerous enigma:

and we still know very little about its long-term effects. Unfortunately, how this Pandemic will affect our culture into the future is something that none of us can truthfully predict. We do know more people will die, and the human spirit is not doing enough to respectfully try to work our way out of its grip.

2020 is The Year of the Lungs: unplanned but now unavoidable. Lungs Matter: we should all be able to coalesce regardless of our political

tribalisms around the need to strengthen and protect our lungs and the lungs of those that we love. Move over Brain and Heart and Liver, the Lungs and the Kidneys are joining the center stage! Now is the time for transformative change!

Systems Restoration: there is so much we can do now—something for everyone—to strengthen our lungs! Let’s open the doors and Talk Health! ❂

Blue Moose ConsultingP.O. Box 557Falls Church, Va. 22040-0557

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Michael Hennessey • cell: 202-236-3735 • [email protected] • www.bluemooseconsulting.com • PO Box 557, Falls Church, VA. 22040-0557

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Let’s Strengthen the Lungs continued from page 9