blue coat acceleration
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WAN Optimization for Today and Tomorrow
Edward O’Connell
Product Marketing Manager
Unique web-hosted environment from Westcon Security offers on-demand capabilities delivered at your fingertips.
Your customers experience in-depth, “hands-on demos” as they evaluate specific security solutions.
You’ll become comfortable with selected products and solutions, enabling you to demonstrate the value of the solution to your customers…and close more sales.
Westcon Updates
Westcon Updates
NEW! - DLP1700
SG210-10
SG510-10
SG810-10
SG810-20
SG9000-10
AV510-A
AV1400-A
PS1700
PS7500
The reseller requests an evaluation unit.
Program Rules:
PO for evaluation sent to Westcon Group
A unit is provided for evaluation purposes
only.
When the customer decides to buy, a second
(new) unit must be purchased and installed. The
demo unit is removed and returned to the
Westcon Group evaluation pool.
The reseller is responsible for the evaluation
unit shipping costs to and from the warehouse.
Evaluation Timeframe: 30 days
Blue Coat Evaluation Program
You can boost your Blue Coat sales closure rates by offering an evaluation unit to prove
product benefits and features. This trial basis opportunity will ensure that the product
completely meets your customer’s requirements.
Total of 22 Blue Coat Boxes in the Program
Westcon Security Website
Blue Coat Systems
All-in-one appliance
to 2000 users
ProxyOne
Cloud Service Simple, Deploy Everywhere,
Opex
ProxySGScalability, Flexibility, Rich
Control, Centrally Managed
Simple, All-in-one appliance
to 2000 users
ProxyOne
WebPulseReal-Time Protection
70+M User Community
Branch
Mobile
Guest Wireless
Small/Med
Enterprise
Web SecurityWeb Malware Protection
Content Policy, Filter & Reporting
AV & DLP Gateway
OptimizationWAN Optimization
Network Visibility/Shaping
MACH5(ProxySG)
WAN Optimization
Network Application Visibility/Assessment
Advanced QoS/Shaping
PacketShaper
Network Buyer/Channels
OptimizationWAN Optimization
Network Visibility/Shaping
Security Buyer/Channels
Web SecurityWeb Malware Protection
Content Policy, Filter & Reporting
AV & DLP Gateway
Security Products
• Real-time Ratings & Protection Service
• 70+M User Community
• Scalable, multi-dimensional defenses
• Real time protection: ProxySG, ProxyOne, Cloud Service
• Target: Enterprise (1,000+ Users)
• Budget Model: Capital Expenditure
• Key attributes: Scalability (separate components), Rich Policy
Control, On-Premise, Centrally managed (Director)
• Target: Mid-Market Security (500-1,500 Users)
• Budget Model: Capex + Subscriptions (Opex)
• Key: All-in-One (Web security + Reporter + AV), Simple Controls,
On-premise.
• Target: Enterprise branch and mobile users;
Mid Market all sites
• Budget Model: All Subscriptions/Opex
• Key: Simple Controls, SaaS Deployment
Proxy SG
Proxy AV
DLP
Director
Reporter
ProxyOne
Blue Coat
Cloud Service
Web Security Module
WebPulse
Cloud Community
Blue Coat Acceleration
WAN Optimization for Today &
Tomorrow
Why WAN Optimization – ROI
Save Money Make MoneyReduce Branch Office
Infrastructure Costs Servers & OS Licenses
Backup & storage
Patches, admin
Reduce Bandwidth
Costs Current – fix problems
Future – new initiatives
Consolidate IT Remove redundant equip
Increase IT worker efficiency
Reduce risk
Increase Productivity Remove end users
application wait times
Faster decision making
Faster business
processes Faster backup, DR
replication, ERP & CRM
systems
IT Innovation New apps? Opportunity?
SFDC to increase sales
velocity?
Video based training for
cross-selling? Ads?
•Driven by compliance & data protection
•Focused on cost savings & efficiency
•Enabled by virtualization in data center
Consolidation
Branch
WAN
Data Center
Branch
Branch
User performance suffers: Latency (distance delay) and chatty protocols
Everything over the WAN - 1MB files to 1GB backups to 1TB data mirrors
Consolidation: Latency & Protocols
WAN
Data Center
Branch
Problem:• User performance complaints
• Massive increase in required bandwidth
• Consolidation initiatives fail
WAN Optimization – Consolidated, Fast
Branch
WAN
Data Center
Branch
Branch
Optimized
Foundation
Acceleration
Positive Outcomes/ROI
Accelerate apps, files, email, backup 3-300x
Reduce bandwidth 50-99%
Enable IT consolidation
Required Capabilities (differentiators)
Protocol acceleration for CIFS, MAPI, TCP, etc
Byte caching and adaptive compression
Quality of Service (QoS)
What type of consolidation and centralization
projects are you working on??
Example Benefits of WAN Optimization
Dell EqualLogic – 90% reduction
EMC – 8x faster Microsoft Files over CIFS – 107x faster
Focus Areas IT Initiative
Internet
Protection and
WAN Offload
Re-architect WAN cost structure with Direct to Net
Embrace Direct to Cloud branch office
Cloud
and Web
Acceleration
Cloud business applications (SaaS)
Web caching and recreation reduction
Fast BI, CRM, ERP and other HTTP/SSL applications
Video
Optimization
Live video streaming communications
Video on Demand and CDN for training
Recreational video optimization and control
Foundation
Acceleration
File and Email Consolidation
Centralized Backup, Storage and DR
Business App Centralization
Blue Coat Enables IT Innovation
Video – Taking Over Networks
Recreation: 50% of all Internet is video
Consumes 30-60% of WAN budget
Single BBC stream takes 500k-1.2Mbps
Enterprise video – add $500k-$2M annually
#1 driver for increased bandwidth (Forrester)
Problem:• Recreational video consumes WAN bandwidth & budget
• Creates performance issues with mission critical applications
• Video training & communication initiatives fail because of performance or costs
Optimized Video Delivery – Live
Remote
OfficeData Center
Video Server
Live Video Stream SplittingScale video by 2-10000x
Reduce impact of Internet video
• Single live stream from server
• Split into multiple streams by Blue Coat
• Works for internal video or external/Internet video streams
• Support for Microsoft Windows Media Server and Adobe Flash!
Video – Benefits & Required Capabilities
500kbps
500kbps
500kbps
500kbps
500kbps
500kbps
500kbps
Video
Optimization
Positive Outcomes/ROI
Scale video bandwidth: 10x, 100x, 1000x
Reduce recreation by 30-80%
Protect critical apps from “flood” of video
Required Capabilities (differentiators)
Live stream splitting (integrated)
Video on demand caching and ECDN (integrated)
Integrated Web smarts: categorize, optimize and control
Tell me how you leverage on-demand or live
streaming? What initiatives are planned??
Video ROI: Real-World Proof Points
Blue Coat WAN Optimization Customer Deployments
• Live video to 1,500+ users
• NO Bandwidth Upgrade
• Training/compliance video pre-population
• 15 Refineries
• NO Bandwidth Upgrade
• “Campus Veolia”
• Enterprise-wide broadcast video
• Reduced overall WAN utilization by over 40%
• Reuters “Insider”
• New live broadcast revenue stream in 1,200 sites
• Blue Coat Optimized Video Delivery recommended for customers
Web Technologies Replace LAN Protocols
80% of business
applications and files are
accessed over the web
Web Technologies Replace LAN Protocols
•HTTP/S delivered documents
•Parity with “base engines”
•Enable cache headers
•2-4x faster than competition
SharePoint with Object Caching
0 50 100 150 200 250 300 350
Check-Out File from Library
Save Previously Opened File to Library
Upload File to Document Library
View File by Open
Download to Local Desktop
Download Uncompressible File Type (13 …
Upload Uncompressible File Type (13 MB)
Time in Seconds
Shar
eP
oin
t P
roce
ss
End-User Response Times
Native
1st hit
Avg Hot
Business Objects Acceleration
Cloud – Emerges for Enterprise App Delivery
Problem:• Lack of control – can’t control the infrastructure on “the other side” of public cloud
• Symmetric WAN Op model breaks down
• Latency (double hop) & bandwidth slows documents/large data queries
Remote
Office
No control over
public cloud
Cloud – Required Capabilities
Remote
Office
Cloud
and Web
Acceleration
Positive Outcomes/ROI
Speed cloud-delivered apps 5-25x
Low TCO public cloud with single box
Accelerate Internet and Web Applications
Required Capabilities (differentiators)
Asymmetric cloud optimization (cloud caching)
External SSL decryption (along with Internal)
Web categorization and QoS policy
Asymmetric “cloud cache”:
Single box/one-armed acceleration
Tell me how you use cloud based apps today? Do you
have plans for using more cloud applications? Which??
Focus Areas Positive Business Outcomes/ROI Required Capabilities (Differentiators)
Direct to Net Enable low cost Internet Connected Enterprise
Offload WAN of 100% recreation
Web categorization, content filtering,
authentication and policy
Malware protection and WebPulse cloud link
Cloud
and Web
Acceleration
Speed cloud-delivered apps
5-25x
Low TCO public cloud with single box
Accelerate Internet and Web Applications
Asymmetric cloud optimization (cloud caching)
External SSL decryption (along with Internal)
Web categorization and QoS policy
Video
Optimization
Scale video bandwidth: 10x, 100x, 1000x
Reduce recreation by 30-80%
Protect critical apps from “flood” of video
Live stream splitting (integrated)
Video on demand caching and ECDN (integrated)
Integrated Web smarts: categorize, optimize and
control
Foundation
Acceleration
Accelerate apps, files, email, backup 3-300x
Reduce bandwidth 50-99%
Protocol acceleration for CIFS, MAPI, TCP, etc
Byte caching and adaptive compression
Quality of Service (QoS)
Blue Coat WAN Optimization
WAN Optimization for Today & Tomorrow
24
Extend innovation to optimize the future
of applications Web, Video, Cloud & InternetTomorrow
Accelerating performance for today’s
consolidation and tomorrows’ applications & networks Today
Licensing Options
ProxySG
ProxyEdition
Secure Web Gateway & Acceleration• Malware protection with WebPulse real time cloud
• URL & Content filtering (BC and Third Parties)
• Flexible, powerful policy & authentication
• SSL decryption for DLP, AV/Malware with policy & redirection
• Full Web & SSL Visibility
• IPv4-IPv6 Gateway
Acceleration• Protocol Acceleration: CIFS, NFS, MAPI, HTTP,
HTTPS, MMS, RTSP & More
• Live video stream splitting, video on demand caching
• Byte Caching, object caching
• QOS and Compression
• Accelerate files, email, web, SSL, streaming, rich media,
external Web & SSL
ProxySG
Mach5Edition
Delivering Blue Coat WAN Optimization
Elite & GSI Partner
Premier Partner
Authorized Partner
WAN Optimization
Designation
Cloud
New Benefits and
Designations
BTSP
Blue Touch
Support
Partner
Major
Enhancement New New
Channel Advantage Program Enhancements
WAN Optimization Designation
• Special Designation which recognizes and rewards
WAN Optimization-only partners
• Only partners in this new designation will be eligible
for a deal registration discount on M5
Discount will be aligned to current CAP Authorization levels
• All other partners may sell M5, but will not be eligible for deal
registration discount or special M5 promotions
WAN Optimization Promotions
• M5: Extra 15% Deal Registration Kicker on MACH5
• WANUP: Sell 5 MACH5s plus a Shaper in the core earn 15%
Extra, plus 10% on support
• Net 40% + GM!
Next Steps
• Visit Westcon Security website for more detail information
• Complete Blue Coat WAN Optimization Partner Application
located on Westcon Security Website
• Eligibility for the $250 gift certificate
We will be sending out a simple questionnaire
• If you have question contact Sean Simmons at 303-566-2619
Westcon is here to support you through your
WAN Optimization enablement process
Question and Answers