Social Media Display Screens

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About Us Blue Apricot is one of the leading companies in the UK and Ireland specialising in bespoke digital marketing solutions, bringing innovative, low cost and new green technology to a wide spectrum of businesses. Our combination of technical and marketing expertise ensures that we understand wireless applications and how to use them as the basis for effective marketing campaigns. Blue Apricot has gained a reputation for expertise in this field of marketing and has a growing reputation with a no nonsense, honest advice approach. With our own technology, Blue Apricot is able to offer the best digital marketing solutions available. We ensure that our software and hardware compatibility is maximised to provide a robust platform to run any digital marketing campaign. Our successful products, forward thinking customers and partners have helped us grow into one of the most successful digital companies nationwide. Our full time support and committed team ensure that we can deliver up to the minute campaigns for any business.

Our Services Blue Apricot offer many services as detailed below, and guarantee to deliver bespoke solutions to our clients on time, every time. Contact us for our main company brochure o Social Media Screens o Bluetooth/ WI-FI marketing o Mobile phone applications o SMS/ MMS marketing o Footfall and customer loyalty analytics o Mobile App launch solutions o Touch screens o Interactive kiosks o Interactive windows and floors o Interactive mirrors o Digital Networked screens o Building Projection Systems o Hologram projections o Point of Sale products o Holographic displays o Campaign management o Full design Blue Apricot are continually researching and developing new technologies ensuring our clients receive the most reliable and up to date products and services available.

Our Clients Our ever increasing portfolio of clients consists of both national and international blue chip companies. For more information including case studies, please visit our website www.blueapricot.co.uk

Join the Social Networking revolution, at your premises or at your event Build your traffic withinin your premises and online using Blue Apricots Social Media Display Screens. Unlike other passive digital signage, our unique social networking content encourages your customers to interact with your digital sign.

In the process you get to build your marketing lists, social networks and overall e-marketing campaigns.

o Display your Ads, Promotions and Specials – no outside advertising o Live Social Networking with only positive messages on Facebook and Twitter o Interact with customers/attendees in exciting new ways o Connects with eLoyalty programs from Foursquare and Facebook

Social Networking

Customers see your screen and send a

tweet or post to you

The post goes out to their friends and

shows up on your Social Network page

If it’s clean, the

post shows up on your digital sign

Later, you can add this person to your

social network

Photos

Your customer snaps a photo

They email it to your

unique address The image shows on

your Digital Sign

You now have that customer’s email address and can

send them promotions and specials

On-Location Advertising

You create your promotions and upload them to your Display. On sale instantly

When an item sells out, you remove the ad for the day, replacing it with something in-stock

Loyalty Programs

Customer sits at bar and sees digital sign

Customer reads YOUR

posted special

He then "checks-in" to your location, which is

sent to your digital sign as well as all of

his friends

He returns several times and "checks-in" to receive your special

deal, becoming a regular at your

location

What can it do?

Customer preferences and loyalties change faster than you can imagine. Blue Apricots Social Media Display helps you keep ahead of the competition using instant marketing solutions. Change your promotions or reward customer’s right at the point of sale…quickly and easily.

Instant Point of Sale Graphics

Replace all of your printed Point of Sale posters, banners, and graphics with our Social Display Screens. The system shows only your adverts; allowing you to run instant promotions and specials, without waiting for printing and installation of traditional graphics. Your point of sale marketing responds immediately to current conditions at your location.

Overstocked on an item? Put it on instant sale. Running low on something? Instantly change your promotions to

advertise something else. Perishable or end of line stock at? Promote it with a last call style advert. Worried about employee compliance with your marketing campaigns?

Control everything from a central office so customers see the right messaging.

Instant Loyalty Programs

When consumers use a “check-in” style service like Facebook or Foursquare, they send a “Hey, I’m at…” shout-out to friends. Bragging rights are great, but Blue Apricots Social Display takes these services further, creating a unique online loyalty program. When someone checks-in, tweets to your special keyword, or sends a text message, our display system responds immediately with an instant loyalty reward or promotion for a future purchase -- It's Your Choice. Call to Action graphics on your social display system show customers how to participate. Your customers already use Social Networks, but many haven’t yet

signed up as your fan – by encouraging them with a coupon or other promotion, you’ll build your network and increase repeat visits.

Immediately reward customers for their ‘shout out’ to their friends, with instant promotions

The average person has nearly 160 friends on their networks – their shout-out instantly reaches all of these people, maximizing your promotion. 100 check-ins per day, is 16,000 people seeing your message

Run free gift card competitions on busy traffic nights, allowing customers who check-in a chance to win

Build Fans on the most popular networks, so that your regular posts on those networks reach a wider audience

Display Management Blue Apricots Social Display system offers clients access to each screen on their signage network, controlled centrally from the social website. There, clients can manage the mix of content on their screens, edit their unique content streams, revise “daily specials”, and upload custom ads. Blue Apricots Social Display system allows custom scheduling so that clients can display different content throughout the day – for example, the system can show lunchtime specials during the day and automatically switch to dinner specials in the evening. Clients can change one screen or all of them at once, quickly and easily. They can also group screens for both regional and district level control, to allow for district level sales comparisons. In addition, the Social Display system reports activities from each screen, such as the screen's current display and any network situations that may occur. Custom Content Management With the Display and Mobile Management feature, employee’s on-location can post instant messages to the screen from their PC. Taking note of live in-store activities, an employee could instantly post a message such as “Happy Hour starts an hour early today!”, or “Free chocolate chip cookie samples in the bakery". These updates can drive consumer purchasing and increase the amount of time consumers spend in your business.

Custom Designed Interfaces and Apps Blue Apricots Social Display’s also has the capabilities to partner with clients for customised content and digital signage to target their specific audience. The system is supported by experienced staff with decades of marketing and advertising knowledge that ensures both message and brand get delivered effectively. Blue Apricots Social’s designers create dynamic and engaging user interfaces that instantly draw customer attention. Social Media Content Aggregation and Filtering During a sporting or other live event, Twitter and other social networking sites offer an incredibly unique “stream of consciousness” style of commentary. These live observations from around the world provide a kind of “colour commentary” during a game or event. Unfortunately, sometimes these messages could easily be found rude, offensive, or obscene to patrons in a bar or restaurant watching the event. Blue Apricots partners, Insteo, supply Social Display’s proprietary filtering technology which goes far beyond removing the ‘seven dirty words’. It looks for phonetic matches, deliberate misspellings, “txt” and hacker abbreviations, foreign languages, and any poorly written content and compares the message against a massive database. Insteo’s Social Display’s Message Quality™ Score ranks each message not just for dirty words, but also for quality content that makes sense on a Digital Sign. The result is a User Generated Content stream that is both interesting and relevant to the live event, while maintaining the standards of business. Insteo Social Display also allows subscribers to add their own words to the filter. For example, a retail store might not want their competitor’s name to appear on screen. Simply adding their name to the filter ensures messages praising (or panning) their competitors will never appear in their location.

Where can it be used? Bars, Restaurants & Nightclubs

Digital Signage is the perfect way to engage your customers, while updating them with current specials – all done in Real Time! Stop throwing away money with traditional printing and effortlessly inform patrons about specials, events, and more!

Join the Social Media Revolution and engage customers with Twitter, Foursquare, Flickr & Facebook

Communicate in real time to both employees and customers Promote specials, discounts & events Promote new products Create additional revenue by selling ad space to local businesses Gain access to up-to-date sports scores and player stats

Retail Stores

Digital signs can enhance retail sales by presenting specials, upcoming products, shopping contests, and more. Additionally, keep customers captivated by displaying news headlines, horoscopes & weather.

Product Information Screens Way Finding Sale Offers & Promotions Promote Store Services

Internal Communications & Human Resources

Blue Apricot Social Displays makes it easy to communicate happenings throughout your company; including industry news, facility hours, company announcements, holiday information and more!

Inform Employees of Important Dates Display Motivational Messages and Company Accolades Display Important Company Information

Live Events

Blue Apricots Social Display digital signage brings new life to your live events by allowing you to target and inform audiences. You can update locations, directions, performer information, event times, sponsor adverts, and even images -- updating them all in real-time from a web browser. Plus, engage audiences with the most current and relevant User Generated Content available. Insteo Social Display offers Apps with live streaming feeds of sites such as Twitter and Flickr, for interaction not seen with any other signage software.

Way Finding Update event happenings in Real Time Encourage event interaction from attendees

Company Lobbies & Hotels

Blue Apricots Social Displays offers a sleek and custom way to greet visitors, inform about company policies, display photos, and communicate directions in hotels and business lobbies.

Way Finding Display custom messages in an instant Control advertisements

Schools and Universities

Blue Apricots Social Displays can dynamically communicate information to students and staff. Digital signage makes it easy to display school information, lunch/dinner menus, holiday information, student accolades, and sporting events.

Highlight Important School News & Policies Increase Morale by displaying Student Accolades Announce School Sports & Club Schedules

Content Blue Apricots Display system comes pre-programmed with the hottest and most informative content available. Your screen is configured right from the start with a series of “channels” – which you can be changed on a pre-set schedule

Social Essentials

Photos – One of our most popular Apps: run a gallery of your own images or invite your patrons to share their own using Blue Apricot Social Display’s interactive, touch based photo gallery. Your customers can instantly send images to the screen from a smart phone - with your moderation if you choose.

Twitter/Facebook – Grow Traffic with your Tweets and Posts both online and in-store by connecting Blue Apricots Social Displays to your Twitter and Facebook. With Social’s patent pending Filtering technology which removes negative or dirty comments, you can allow customers to tweet as well. Watch your social networks grow with Social Display!

Digital Marketing – Show YOUR adverts, promotions and specials! It’s your location, why would you show another company's adverts? Ad based Digital Signage may seem cheap at the start, until competitor adverts are taking over your screen. You choose what adverts are shown to your customers. Control your message at the point of sale and instantly update adverts, without the cost or delay of printing

Facebook – Grow Traffic with your Posts both online and in-store by connecting Blue Apricots Displays to your Facebook. The system automatically posts your most recent status and photo update to the screen, making it easy to quickly announce specials, discounts and upcoming events. Plus drive traffic to your social networking pages by offering discounts for "Liking" a Post!

Social Plus

Foursquare – Location based Social Networks are growing rapidly. Customers love to ‘shout out’ where they are, and companies love to reward them for their loyalty. Use Blue Apricots Social Display’s Foursquare App to encourage people to check-in to your establishment, telling their friends to come join in. An instant traffic booster!

Texting – Our Twitter/Facebook App also doubles as a text messaging platform, allowing customers to text right to the screen with a unique keyword. Blue Apricot Social Displays immediately responds back with a text message, which can include an instant loyalty reward or other promotion. That customer has now opted-in to your mobile marketing solution, allowing you to connect with them in the future.

Flirt App – Break the Ice! This App makes it easy for customers in your club or bar to approach that beautiful girl or hot guy standing in the corner. By texting or tweeting to the screen, customers can let their feelings be known by everyone there. This App will capture the attention of your customers, and keep them engaged in your content.

Celebrity Tweets – Everyone enjoys hearing about the lives of the rich and famous! With this App, customers and clients can hear about the most intimate moments of beloved celebrities. From Ashton Kutcher to Barack Obama, this App is sure to keep customers entertained!

Information Essentials

News and Weather – Blue Apricots Social Display shows top breaking news, and top current and forecast weather from around the country.

History, Birthdays, Did You Know? Quotes of the Day – Light hearted and fun content to keep people focused on the screen. Official Blue Apricot Social Display content updated and maintained by a Historian with a PhD, with everything from thought provoking quotes to celebrity birthdays.

Trivia – Blue Apricots Social Displays offer a massive database of unique, social owned content, so it’s not the same old, boring trivia. Topics range from history to sports to entertainment and more.

Video Roundup – Keep your customers entertained with a variety of funny and light-hearted video channels. Preselected by Social, these videos are suitable for all ages, and work well either with or without sound.

InfoGrid – When you have a lot of information to show, such as Beer and Wine Pairings, the Blue Apricot Social Display Info Grid makes sense of it all.

Horoscopes – Provide up-to-date horoscopes for your customers, sourced from leading Astrologists.

Sporting Events

GameDay Tweets – Blue Apricots Social Displays automatically determines top live sporting events and streams live Twitter and Facebook posts about those events. In your sports bar or restaurant, our GameTweet™ service runs like "colour commentary" - with timely and entertaining comments about players, coaches and fans.

Scores – Live Streaming Scores from the top leagues around the world. Choose to show the football scores. Keep your customers up to date with their teams

Typical design layouts and templates:

What’s required?

Blue Apricot Social Displays can be installed on an existing digital signage system depending on your hardware alternatively the full system can be supplied

Screens are mains powered and access the internet via WI-FI or LAN Quick installation and setup Technical backup support via email and telephone A content management is available on request giving you freedom to

create and manage your own content

Other Interactive Social Media Ideas?

Blue Apricots Social Display Software can be in conjunction with many of our other products and services.

The Social Display feeds, can be displayed on large projections, whether it is on a wall or on a window

We can include Facebook ‘Like’ buttons on interactive projections, whereby the user goes up the touchscreen window, hits the ‘like’ button and it asks them to log in, adding the user as a fan and putting the company detail on the user’s Facebook feed. The user is then automatically logged our ready for the next person.

Contact us for more information and ideas

UK Main Office IRELAND Main Office 8/8A Brinwell Business Centre 21B Dundrum Road Brinwell Road Newcastle www.blueapricot.co.uk Blackpool BT33 0BG www.youtube.com/blueapricotdigital FY4 4QU +44 (0) 28 4372 3737 www.twitter.com/blueapricotdigi +44 (0) 161 4080 458 +353 (0) 1 443 4163 www.facebook.com/blueapricot insteo@blueapricot.co.uk insteo@blueapricot.ie www.linkedin.com/company/blue-apricot-ltd