blu diamond capital profile 2015

Blu Diamond Capital

2901 W. Coast Highway, Suite 200, Newport Beach, CA 92663

O: 949.258.4341 | F: 949.335.9026

1

WHO WE ARE Blu Diamond Capital is a real estate development, brokerage, and advisory firm

providing public-private transaction services to the private sector, public agencies, and

municipalities.

Our team is highly skilled in the commercial real estate finance, development, energy,

and construction industry with capabilities to take projects from acquisition through final

occupancy.

Our services include: feasibility analysis, entitlement risk assessments, economic

development, market analysis, redevelopment, acquisition, construction project

management, and disposition strategies. We bring a team of solution-focused and

profit-driven leaders with the vision, experience and business acumen to move beyond

the financial statements and formulate cost effective strategies to overcome potential

project shortfalls, maximize resources and increase revenues.

Land Entitlement Processing and Permitting

Discretionary Review Processing

Development Feasibility Analysis

Land Development/Green Projects

EIR Coordination and Review

Project Development/Management

Community Outreach – Mitigation Plan Development and Implementation

Transit Oriented Development – infrastructure and project impact mitigation

implementation

Urban Infill Projects: Subdivision – Mixed-Use – Commercial/Retail and Residential

Projects

Distressed Property Analysis

Our team has completed multifamily, mixed-use, and commercial retail projects. These

projects cover southern California – Los Angeles, Ventura, Orange, and Riverside

counties. Northern California projects include – Alameda, San Francisco, and Sonoma

counties. We have also completed projects in Las Vegas and Henderson, Nevada.

[Small sample of completed and Entitlement projects included.]

Blu Diamond Capital


O: 949.258.4341 | F: 949.335.9026

2

COMPLETED PROJECTS Owner: Casden Properties LLC

THE VILLA’S AT PARK LABREA

Total Units: 250

Project Value: $32,000,000

The Villas at Park LaBrea consists of a recreation facility, swimming pool, spa and a state of the art fitness

center. The multi-story buildings constructed over subterranean, controlled access parking, is configured

around lush landscaped grounds. The luxury apartments feature four (4) different floor plans ranging from

650 to 1,100 sf.

PARK LABREA COMMUNITY CENTER, LOS ANGELES, CA

Project Value: $2,000,000.00

Community Center within the Park LaBrea 4,200 apartment community; an over 8,500 square feet center,

including a state-of-the-art fitness center, theatre, business center, snack bar, and in and outdoor banquet

facilities for residential use.

PALAZZO WEST AT PARK LABREA

Blu Diamond Capital


O: 949.258.4341 | F: 949.335.9026

3

Total Units: 521

Commercial: 2,000 sf -Health Spa with club, hair and fitness salon


Palazzo West at Park LaBrea is a luxury complex with superb amenities. The amenities include an onsite full-

services health club including hair and fitness salon, and a lap pool and spa. The 521 units feature seven

different floor plans ranging from 700 to 1,850 sf.

PALAZZO EAST AT PARK LABREA, LOS ANGELES, CA

Total Units: 610


Palazzo East at Park LaBrea opened Spring 2003 and consists of 610 luxury apartments with seven different

floor plans ranging from 675 to 1,500 sf. The amenities package includes resort styled swimming pool and

spa, recreation facility and fitness center.

Blu Diamond Capital


O: 949.258.4341 | F: 949.335.9026

4

PALAZZO WESTOOD

350 luxury apartment project

50,000 sf commercial retail

Project consists of fifteen parcels recently entitled; completing Design Review Board and pre-construction

site work. Responsible for staff working on community outreach efforts, consultant team of legal,

communications, and design professionals. Managed teams of consultants, ensuring coordination

between disciplines and field staff. Participated in permitting process for all disciplines and subsequent

meetings [e.g., DWP electrical and water issues]. Interfaced with Building and Safety, Planning

Department, Mayor’s and Council office to ensure project processing requirements are understood and

mitigating any issues. Negotiated consultant contracts, construction budgets and permit fee payment

schedules. Handled issues pertaining to bonding and off-site improvements. Managed the soils, civil,

architectural [building and landscape], mechanical/HVAC, electrical and traffic engineering plan

development.

Blu Diamond Capital


O: 949.258.4341 | F: 949.335.9026

5

VILLA AZURE, LOS ANGELES, CA

Total Units: 624

Project Value: 75,000,000

Villa Azure is a 624 luxury apartment complex featuring an amenities package including a resort styled

pool, spa and fitness center, in addition to an on-site children play area, lush landscaping, recreation

facility and a business center.

HOLLYWOOD PARK ESTATES, INGLEWOOD- PROJECT WITHDRAWN DUE TO POLITICAL OPPOSITION DURING DUE DILIGENCE

PERIOD

2,000 mixed unit development [sf, th, condo]

2,500 sf commercial childcare facility

Project due diligence included comprehensive site evaluation with consulting team completing Phase I

and II investigative studies, conceptual site planning and design to overcome site conditions. Project was

proposed to offer the City of Inglewood a Hollywood Park Estates is a new concept in communities. HPE

proposed to create a self-contained lifestyle built upon traditional housing types combined in a new and

exciting way. A fully gate guarded community with 24 hour monitored entry was proposed as a gateway

to a range on housing types designed to be called home by select families.

HPEs design included eleven villages, which were organized to promote diversity and variety. There was a

range of single family homes grouped in a series of cul de sacs; there were small clusters of town homes;

and neighborhoods of single-level condominiums in a three story walkup configurations with a select group

of town two story town home units integrated into each building.

A breakdown of the mix of units: Approximately 400 single family detached cluster homes, 400 town home

condominiums 1000 conventional condominiums.

ENTITLEMENT PROJECTS

SAKS FIFTH AVENUE/BEVERLY HILLS – RETAIL/MIXED-USE

60 luxury condominium units

12,000 sf commercial retail

This proposed mixed-use residential and commercial project consisting of 60 luxury condominium units,

12,000 square feet of retail and five levels of subterranean parking. The project will consist of one five-story

residential building over subterranean parking and one seven-story building with six floor of residential over

ground floor retail. Both buildings will include five-levels of subterranean parking.

PARK LABREA/RETAIL

300 luxury condominium units

3.2 acre site

The site is currently used as a commercial retail site leased to Ross Dress for Less store. Proposed zone

change with modification from existing Ordinance designating site for 216 congregate care dwelling units

to 300 market rate units.

Blu Diamond Capital


O: 949.258.4341 | F: 949.335.9026

6

VINEYARD/OXNARD

318 luxury apartment units

20.7 acre site

A mixed-use development proposed to include multifamily residential, commercial corner, and

entertainment center. Required entitlement work by changing the zone, along with responding to unique

physical site conditions.

AUTO CENTER/OXNARD


25.2 acre site

A proposed 455-unit Class-A luxury apartment community to include two and three-story wood frame walk-

up apartment buildings. Application for zone change in progress; pre-entitlement work includes site

planning and meetings with planning staff, community stakeholders and school district representatives.

Managed staff directly involved with processing application.

Blu Diamond Capital


O: 949.258.4341 | F: 949.335.9026

7

SAN BUENAVENTURA


8.03 acre site

Proposed development to include 300 luxury apartments and 22,500 square feet of commercial space.

This site is pending zone change. City of San Buenaventura is updating its Comprehensive Plan and

Housing Allocation process. Responsible for developing project application, pre-screen, and tracking City’s

Comprehensive Plan date.

SIMI VALLEY

265 for sale units mixed sfrs and town homes

16.8 acre site



Housing Allocation process. Responsible for developing project application, pre-screen and tracking City’s


SANTA CLARITA

1,000 lots mixed for-sale product

95 acre site



Housing Allocation process. Responsible for developing project application, pre-screen, and tracking City’s


Blu Diamond Capital


O: 949.258.4341 | F: 949.335.9026

8

2701 SHATTUCK AVENUE, BERKELEY

Owner: 2701 Shattuck Avenue Condominiums LLC

24 unit mixed use building including 3,200 SF commercial/retail ground floor space

12,000 square foot site

Proposed mixed-use development including four levels of housing constructed over ground floor

commercial –retail, small office, or café space. This building includes 24 condominium units with three

townhouse units, parking for 24 vehicles. The units range in size from 662 square feet to 1,818 square feet,

and accommodate one to three bedroom units.

SUNSET HILLS CONDOMINIUMS

Owner: Atherton-Newport Investments LLC

120 unit apartment building converted to condominiums

5 acre site

Processed subdivision tentative and final map for this conversion project. Directed rehab efforts and

successfully led consultant team through the re-zoning process.

RED MOUNTAIN RETAIL GROUP/MULTIPLE PROJECTS – RETAIL + MIXED-USE

4 – Circuit City Dark sites for mixed-use retail development (West LA, Dublin, Santa Rosa, and

Concord)

Costa Mesa, Arizona, and other California sites slated for retail re-development

The site is currently used as a commercial retail sites slated for mix-use development. Directed the pre-

development phase of vetting the site feasibility for proposed zoning amendments, development and

project feasibility.

Blu Diamond Capital


O: 949.258.4341 | F: 949.335.9026

9

OUR LEADERSHIP Stephanie D. Ardrey, MAOM

President | Broker – BRE# 0253556

Ms. Ardrey directed a multibillion dollar portfolio of commercial real estate

development projects – luxury, mixed-use, and retail commercial projects. She

earned a reputation for being, a solution-focused and profit-driven leader with the

vision, experience and business acumen to move beyond the financial statements

and formulate cost-effective strategies to overcome potential project shortfalls,

maximize resources and increase revenues.

A dynamic skilled negotiator who consistently builds positive, mutually respectful

relationships with multidisciplinary teams, with extensive industry experience taking

complex projects from the pre-development phase through financing, entitlements,

construction and project closure. Her demonstrated leadership skills coupled with

her ability to provide clear direction and inspire excellent performance have

contributed to the achievement of interim and final milestones.

Ms. Ardrey has special expertise in managing entitlements to include zoning

analysis, variance, and change amendments, in addition to selecting, contracting,

managing and negotiating with architects, engineers, contractors, attorneys and

consultants and ensuring timely project completion without cost overruns for

residential, retail and mixed-use projects valued at $50 million and up.

Additional areas of expertise include:

Project Management & Scheduling

Budget Development & Control

Strong Analytical Skills

Market Trending/Business Development

Site Selection / Land Acquisition

Entitlements

Regulatory Compliance

Team Building

Ardrey is completing a Doctor of Business Administration, International Business, holds a

Master of Arts degree from Antioch University – McGregor School of Business;

Certificate, University of Southern California, Real Estate Finance and Development;

Bachelor of Arts degree from Antioch University; International Finance and

Management, Golden Gate University; Construction Project Management, California

State University, Dominquez Hills. Ardrey a California licensed Broker/Realtor, holds a

Lean Six Sigma Black Belt Certification and has completed Project Management

Professional (PMP) Certificate course work.

Blu Diamond Capital


O: 949.258.4341 | F: 949.335.9026

10

KEN RATTNER Principal | General Contractor

A builder with impressive three-decades of construction, project management and

portfolio leadership skills, Ken has directed teams of sub-contractors nationwide and

represented individuals, REITs, insurance companies and more with implementing

projects that are completed within scope, budget and on time.

Also assisted in obtaining entitlements, building permits and C of O's for shopping

centers, commercial buildings and major housing projects. Skills and Expertise includes:

Entitlements, Real Estate Development, Budgeting, Real Estate Economics, Asset

Management, Residential Homes, Contract Negotiation, Construction Investment

Properties, Entrepreneurship, Property Management, Contract Management,

Redevelopment Leases, Community Development, Strategic Planning Real Estate

Transactions, Public Relations, Land Use, Real Estate, Customer Service Negotiation,

Construction Management Disposition, Project Management, Due Diligence, Budgets,

Mixed-use Land Use Planning, Affordable Housing, Zoning, Community Outreach,

Financial Analysis, Apartments Land Development, Marketing Strategy, Business

Planning, Investments, Marketing, Urban Infill , and Real Estate.

Blu Diamond Capital


O: 949.258.4341 | F: 949.335.9026

11

ADVISORY BOARD

HOWARD KATZ, JD Real Estate Consultant – Attorney at Law

Law Office of Howard J. Katz

An over 37 year history includes: project consultant to non-profit housing corporations

especially for low income housing for seniors and developmentally disabled individuals

who included site acquisition permits and financing. Also assisted in obtaining

entitlements, building permits and C of O's for shopping centers, commercial buildings

and major housing projects. Skills and Expertise includes: Entitlements, Real Estate

Development, Public Speaking, Budgeting, Real Estate Economics, Asset

Management, Residential Homes, Contract Negotiation, Construction Investment

Properties, Entrepreneurship, Property Management, Contract Management,

Redevelopment Leases, Community Development, Strategic Planning Real Estate

Transactions, Public Relations, Land Use, Real Estate, Customer Service Negotiation,

Construction Management Disposition, Project Management, Due Diligence, Budgets,

Mixed-use Land Use Planning, Fundraising, Affordable Housing, Zoning, Community

Outreach, Financial Analysis, Apartments Land Development, Marketing Strategy,

Nonprofits, Team Building, Business Planning, Investments, Marketing, Urban Infill , and

Real Estate.

CARL STEINBERG Vice President, Community Development

Williams Homes

Steinberg has an over 40 year history leading development teams. His projects include

master planned communities, residential and retail mixed use on podium projects. Skills

and Expertise includes: Entitlements, Real Estate Development, Public Speaking,

Budgeting, Real Estate Economics, Asset Management, Residential Homes, Contract

Negotiation, Construction Investment Properties, Entrepreneurship, Property

Management, Contract Management, Redevelopment Leases, Community

Development, Strategic Planning Real Estate Transactions, Public Relations, Land Use,

Real Estate, Customer Service Negotiation, Construction Management Disposition,

Project Management, Due Diligence, Budgets, Mixed-use Land Use Planning,

Fundraising, Affordable Housing, Zoning, Community Outreach, Financial Analysis,

Apartments Land Development, Marketing Strategy, Nonprofits, Team Building, Business

Planning, Investments, Marketing, Urban Infill , and Real Estate.

blu diamond capital profile 2015

Documents

entitlement projects

residential projects

projects owner

park labrea community

ca project value

commercial retail projects

northern california

park labrea total units