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NEW BLOODFESTIVAL2018

D&AD PRESIDENT’S WELCOMESTEVE VRANAKIS, D&AD PRESIDENT

WELCOME TO THE 2018 D&AD NEW BLOOD FESTIVAL.

THIS EVENT CELEBRATES THE FUTURE OF OUR INDUSTRY AND THOSE WHO WILL GO ON TO SHAPE IT.

THERE IS SO MUCH POTENTIAL FOR CREATIVE EXCELLENCE IN THIS ROOM. BUT THAT POTENTIAL CAN ONLY BE REALISED IF WE, AS AN INDUSTRY, TAKE COLLECTIVE RESPONSIBILITY TO HELP TALENT BREAK THROUGH THE BARRIERS IT FACES.

NEW BLOOD IS VITAL TO OUR INDUSTRY. WITHOUT IT HIDDEN TALENT WOULD STAY HIDDEN, AND OUR INDUSTRY WOULD MISS OUT ON NEW IDEAS. AND TRULY GREAT CREATIVE MINDS WOULD MISS OUT ON THE LIFE CHANGING OPPORTUNITIES WE OFFER. D&AD’S MISSION IS TO EXPOSE US TO DIVERSE CREATIVITY IN ALL ITS FORMS, FROM WHEREVER IT COMES FROM. DIFFERENCE PROMOTES ORIGINALITY JUST AS A MONOCULTURE PROMOTES MUNDANITY.

PAY CLOSE ATTENTION TO THIS YEAR’S SHOWCASE. TODAY YOU WILL SEE THE WORK OF FUTURE STARS, FUTURE YELLOW PENCIL AND BLACK PENCIL WINNERS AND FUTURE INDUSTRY LEADERS. THEY WILL TAKE THIS INDUSTRY FORWARD AND HELP IT ACHIEVE GREAT THINGS IN THE YEARS TO COME.

THE INVESTMENT OUR INDUSTRY MAKES, NOW, IN NEW TALENT WILL GUARANTEE THE VIABILITY AND VIBRANCY OF OUR FUTURE, AND GUARANTEE US A MEANINGFUL PLACE IN A FAST CHANGING WORLD.

SO EMBRACE THIS OPPORTUNITY TO BUILD YOUR NETWORK, LEARN FROM THE INSPIRATIONAL TALENT THAT SURROUNDS YOU AND MOST IMPORTANTLY – FIND THE PEOPLE YOU WANT TO WORK WITH.

FESTIVAL SUPPORTERS

FESTIVAL PARTNERS

COLOPHONFESTIVAL IDENTITY: HATO PRODUCTION: MICHELLE FISCHER

@DandADNewBlood @d_and_ad @DandADuk D&AD

#NEWBLOOD18

SPECIAL THANKS TO

For providing the paper for this guide.

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WHAT IS NEW BLOOD?

New Blood is the next generation of creatives, ready to lead the way and kick our industry into shape.

At D&AD, our New Blood programmes are all about finding, showcasing and developing this fresh talent. New Blood Festival is the place where it comes to life, with up-and-coming creatives from around the world putting the future on display.

Over a thousand graduates, from some of the best creative courses, will be showcasing their work – giving you the chance to see the next crop of talent before anyone else. There’s a map of all the exhibitors in our guide, but feel free to just wander and soak up the atmosphere of raw creativity.

We’ve also got the industry experts on hand to choose some of their own highlights, so keep your eyes peeled for ‘Best Stand’ and ‘One to Watch’ stickers if you really want to

get ahead of the crowd. We’ll also be taking a handful of exhibitors through to the 2018 New Blood Academy, getting them ready to really shake up the industry.

And if that’s not enough, there’s two days of talks by some of the best and brightest from the creative world, and a host of Fringe events and workshops.

For a full, up-to-the-minute event line-up go to dandad.org/newbloodfestival or stay in the loop @DandADNewBlood

CONTENTS

WHAT IS NEW BLOOD? ONES TO WATCH D&AD FOUNDATION WHO WHAT WHERE TALKS AND FRINGE MEET THE SPEAKERS OTHER GREAT STUFF AREA MAP FOOD AND DRINK NEW BLOOD AWARDS NEW BLOOD ACADEMY

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ONES TO WATCH

A panel of industry experts have scoured this year’s festival to find the individuals whose work they think well and truly stands out above the crowd. These individuals have become our ‘One to Watch’ winners whose work is highlighted using the sticker to the right, so be sure to keep an eye out for these future rising stars.

Not only do our ‘One to Watch’ winners get highlighted for the world to see here at the Festival, there’s also the chance to win one of a few coveted ‘Wildcard’ places at the New Blood Academy (our 2 week creative bootcamp), so this really is a big deal.

We’ll also be highlighting our New Blood Pencil winners and Academy attendees with their own stickers (also featured right) so keep your eyes peeled!

D&AD FOUNDATION

The D&AD Foundation partners with agencies and studios all over the world to support emerging talent from all walks of life to get a foothold in the creative industries.

At the heart of the Foundation is New Blood; The Awards, Festival and Academy open eyes to creative opportunities and doors to careers. New Blood is driven by a powerful mantra, ‘Win One, Teach One’ – for every Pencil won there is learning for the next generation. To enable students to hit the ground running we use the unique insights that we get from our professional and New Blood Awards to create learning experiences which build upon those offered through university.

But that’s not where our goal ends. We’re also committed to enabling a more diverse range of talent than ever before to flourish.

New Blood Shift (open for applications until 1 August) is our intensive night school programme that places an emphasis on raw, untrained talent. Shift shows young minds, who aren’t able to take the conventional route through education, how to apply their abilities and craft to start a new career. For more information visit dandad.org/ShiftLDN

None of this would be possible without our many industry collaborators. If you’d like to add your agency’s voice and support to our agenda, get in touch – newblood@dandad.org

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ARTS UNIVERSITY BOURNEMOUTH BA (HONS) GRAPHIC DESIGN BA (HONS) ILLUSTRATION BA (HONS) VISUAL COMMUNICATION

BATH SPA UNIVERSITY BA (HONS) GRAPHIC COMMUNICATION

BEDFORD COLLEGE BA (HONS) & HND GRAPHIC DESIGN

BIRMINGHAM CITY UNIVERSITY BA (HONS) GRAPHIC COMMUNICATION

BUCKINGHAMSHIRE NEW UNIVERSITY BA (HONS) CREATIVE ADVERTISING BA (HONS) GRAPHIC ARTS

COLCHESTER SCHOOL OF ART BA (HONS) GRAPHIC DESIGN

DUNCAN OF JORDANSTONE COLLEGE OF ART & DESIGN, UNIVERSITY OF DUNDEE BDES (HONS) GRAPHIC DESIGN BDES (HONS) ILLUSTRATION

EDINBURGH COLLEGE OF ART, THE UNIVERSITY OF EDINBURGH BA (HONS) ILLUSTRATION

EDINBURGH NAPIER UNIVERSITY BDES (HONS) GRAPHIC DESIGN

FALMOUTH UNIVERSITY BA (HONS) CREATIVE ADVERTISING BA (HONS) GRAPHIC DESIGN BA (HONS) ILLUSTRATION MA COMMUNICATION DESIGN MA CREATIVE ADVERTISING

GLASGOW CLYDE COLLEGE BA GRAPHIC DESIGN

LEEDS ARTS UNIVERSITY BA (HONS) ANIMATION BA (HONS) CREATIVE ADVERTISING BA (HONS) GRAPHIC DESIGN BA (HONS) ILLUSTRATION

LONDON COLLEGE OF COMMUNICATION BA (HONS) ADVERTISING BA (HONS) GRAPHIC BRANDING AND IDENTITY

LOUGHBOROUGH UNIVERSITY BA (HONS) GRAPHIC COMMUNICATION AND ILLUSTRATION

MIDDLESEX UNIVERSITY BA (HONS) GRAPHIC DESIGN BA (HONS) ILLUSTRATION

NORTHUMBRIA UNIVERSITY BA ANIMATION AND MA ANIMATION BA (HONS) ADVERTISING BA (HONS) INTERACTION DESIGN BA (HONS) GRAPHIC DESIGN

NORWICH UNIVERSITY OF THE ARTS BA (HONS) GRAPHIC COMMUNICATION BA (HONS) GRAPHIC DESIGN BA (HONS) DESIGN FOR PUBLISHING

NOTTINGHAM TRENT UNIVERSITY BA (HONS) GRAPHIC DESIGN

PLYMOUTH COLLEGE OF ART AND DESIGN BA (HONS) GRAPHIC DESIGN

PLYMOUTH UNIVERSITY BA (HONS) GRAPHIC COMMUNICATION WITH TYPOGRAPHY BA (HONS) ILLUSTRATION

RAVENSBOURNE BA (HONS) DIGITAL ADVERTISING AND DESIGN

SCHOOL OF COMMUNICATION ARTS 2.0 ADVERTISING COURSE

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UNIVERSITY OF SUNDERLAND BA (HONS) ADVERTISING BA (HONS) GRAPHIC DESIGN BA (HONS) ILLUSTRATION

UNIVERSITY OF THE WEST OF ENGLAND, BRISTOL BA (HONS) ILLUSTRATION BA (HONS) GRAPHIC DESIGN

UNIVERSITY OF WEST LONDON BA (HONS) GRAPHIC DESIGN

UNIVERSITY OF WESTMINSTER BA GRAPHIC COMMUNICATION DESIGN BA (HONS) ILLUSTRATION AND VISUAL COMMUNICATION MA DESIGN FOR COMMUNICATION

GUEST COURSE

BYU ADLAB, UNITED STATES POPULAR CULTURE IS SHAPED BY YOUNG PEOPLE FROM COMMUNITIES AND COUNTRIES WHOSE VOICES ARE RARELY HEARD, BUT WHOSE IDEAS ARE FREQUENTLY CO-OPTED.

OTHER GREAT STUFF

ADOBE INSTAGRAM SAATCHI & SAATCHI WELLNESS WINSOR & NEWTON YOUNG CREATIVE COUNCIL WPP

FIND OUT MORE ABOUT WHAT THESE PARTNERS HAVE IN STORE ON PAGES 18 & 19.

SOUTHAMPTON SOLENT UNIVERSITY BA (HONS) ADVERTISING BA (HONS) CREATIVE ENTERPRISE

SOUTH ESSEX COLLEGE BA (HONS) GRAPHIC DESIGN

UNIVERSITY CENTRE, SOMERSET BA (HONS) GRAPHIC MEDIA AND COMMUNICATION

UNIVERSITY OF BOLTON GRAPHICS AND ANIMATION & ILLUSTRATION

UNIVERSITY OF CENTRAL LANCASHIRE BA (HONS) ADVERTISING BA (HONS) GRAPHIC DESIGN BA (HONS) ILLUSTRATION

UNIVERSITY OF GLOUCESTERSHIRE BA (HONS) ADVERTISING BA (HONS) GRAPHIC DESIGN

UNIVERSITY OF GREENWICH BA (HONS) GRAPHIC AND DIGITAL DESIGN

UNIVERSITY OF HUDDERSFIELD BA (HONS) ANIMATION BA (HONS) GRAPHIC DESIGN AND ANIMATION BA (HONS) GRAPHIC DESIGN

UNIVERSITY OF LEEDS BA (HONS) GRAPHIC AND COMMUNICATION DESIGN

UNIVERSITY OF NORTHAMPTON BA (HONS) GRAPHIC COMMUNICATION BA (HONS) ILLUSTRATION

UNIVERSITY OF PORTSMOUTH BA (HONS) GRAPHIC DESIGN

UNIVERSITY OF SOUTH WALES CARDIFF BA (HONS) ADVERTISING BA (HONS) GRAPHIC COMMUNICATION BA (HONS) ILLUSTRATION

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INFORMATION POINT

CAFE

WATER POINT

WOMEN’S TOILET

MEN’S TOILET

DISABLED TOILET

D&AD NEW BLOOD RADIO

NEW BLOOD SHOP

EXHIBITION STANDS

EXIT

EXIT

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16:00–17:00 HOW I TURNED MY SIDE PROJECT AT UNI INTO A CAREERAMELIA DIMOLDENBERG CEO, CHICKEN SHOP DATE

16:45–18:00 IT’S NICE TO MEET YOU?WOLFF OLINS D&AD, 64 Cheshire Street, London, E2 6EH

11:00–13:00 HOW WE ROLEMOTHER Biscuit Building, 10 Redchurch Street, London, E2 7DD

11:00–12:00 CREATIVE DISCOMFORTSJAMES HILTON, NATIVE, LAURA JORDAN-BAMBACH, MR PRESIDENT, JIM SUTHERLAND, STUDIO SUTHERL&, JO ARSCOTT, INDEPENDENT CREATIVE DIRECTOR AND MARINA WILLER, PENTAGRAM. CHAIRED BY TIM LINDSAY, D&AD CEO

12:30–13:15 NOW VS THE FUTURE DAVE BIRSS AND D&AD

11:00–12:00 WORKING OUT WHAT WORKSWIEDEN+KENNEDY 16 Hanbury Street, London, E1 6QR

12:30–13:30 DOODLE BUGA PARTICPATORY DRAWING WORKSHOP. ALL ARE WELCOME TO JOIN New Blood Festival, The Job Space

11:00–12:00 HOW TO SET UP YOUR OWN COMMUNITY DRIVEN PRACTICEKENJIRO KIRTON, HATO New Blood Festival, The Job Space

13:45–15:15 POTION BRANDINGA PARTICIPATORY BRANDING WORKSHOP TO BRING SOME MAGIC TO THE DESIGN PROCESS.(Free to attend for children aged 5–12. Parents are then free to do what they like, unsupervised) New Blood Festival, The Job Space

15:15–16:45 LEGO BRIEFSCREATE A LEGO MODEL FROM SCRATCH USING ONE OF OUR DESIGN BRIEFS AS A GUIDE.(Free to attend for children aged 5–12. Parents are then free to do what they like, unsupervised) New Blood Festival, The Job Space

14:00–15:00 7 BIGGEST MISTAKES IN GROWING AN AGENCYNUCCO BRAIN Unit 3, 17–18 Clere Street, London, EC2A 4LJ

12:00–13:00 ACCESS THE INVISIBLE INSPIRATION ALL AROUNDSTREET WISDOM D&AD, 64 Cheshire Street, London, E2 6EH

FRIDAY 13 JULY FRINGE EVENTS SATURDAY WORKSHOPS

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THURSDAY 12 JULY TALK SPACE THURSDAY 12 JULY FRINGE EVENTS FRIDAY 13 JULY TALK SPACE

19:00–22:00 NEW BLOOD AWARDS CEREMONYOval Space, 29–32 The Oval, London, E2 9DT

22:00–00:00

NEW BLOOD AWARDS AFTERPARTYOval Space, 29–32 The Oval, London, E2 9DT

14:30–15:30 KICK-START A CREATIVE CAREERIAN WHARTON AUTHOR & GROUP CREATIVE DIRECTOR, AKQA

14:30–16:00 WHAT DOES BRAND X SOUND LIKE? MASSIVE MUSIC D&AD, 64 Cheshire Street, London, E2 6EH

10:30–12:00 (RE)FRAMING THE ANTHROPOCENE VBAT D&AD, 64 Cheshire Street, London, E2 6EH

18:00–20:00 BRANDOPUS HAPPY HOUR PUB QUIZ BRANDOPUS The Horse & Groom, 28 Curtain Road, London, EC2A 3NZ

16:30–17:30 MAKING PURPOSE SEXY GLIMPSE42 Acres Shoredtich, 66 Leonard Street, London, EC2A 4LW

15:30–16:30 BEAUTIFULLY CRAFTED STORYTELLING ART&GRAFT G6, City Pavilion, 37 Cheshire Street, London, E2 6EA

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WE ARE LOOKING FOR NEW BLOOD. HOW WILL YOU STAND OUT?RADLEY YELDAR 24 Charlotte Road, London, EC2A 3PB

15:00–16:00 CREATING CREATIVES WITH USTWO ADVENTUREUSTWO ADVENTURE62 Shoreditch High Street, London, E1 6JJ

15:00–16:00 TRUTH OR DARE?DESIGNBRIDGE D&AD, 64 Cheshire Street, London, E2 6EH

10:30–11:30 HOW TO SEIZE OPPORTUNITIES THAT DON’T EXISTPEOPLE D&AD, 64 Cheshire Street, London, E2 6EH11:30–12:30

NURTURE YOUR SIDE-HUSTLEWITH NATHALIE GORDON, ABOVE+BEYOND, SAMUEL MENSAH, MCKINSEY & COMPANY & CLAIRE MEDCALF, REHAB. CHAIRED BY NIKKY LYLE AND VICKI ROSS, NURTURE CREATIVES.

16:00–17:00 MAKING YOUR OWN LUCKCAROLINE PARISCREATIVE DIRECTOR, BRAVE

14:30–15:30 THERE’S MORE TO MAKINGJAKI JO HANNAN SENIOR ART PRODUCER, AMV DDBO

11:30–12:30 STUFF I WISH I KNEW WHEN I WAS GROWING UPSTEVE VRANAKIS EXECUTIVE CREATIVE DIRECTOR, GOOGLE CREATIVE LAB

14:00–15:00 TELLING STORIES THROUGH DESIGNMIRAPHORA MINA & EDUARDO LIMA FOUNDERS, MINALIMA

15:30–16:30 AGENCY CAREER BY COINCINDENCEVIVI K. SCHLÄGELBERGER CREATIVE DIRECTOR, LEGO

12:45–13:45 WHAT THE F*CK AM I DOING?MR PRESIDENT D&AD, 64 Cheshire Street, London, E2 6EH

17:00–19:30 STUDENTS GET LOSTJONES KNOWLES RITCHIE 30 Oval Road, Camden Town, London, NW1 7DE

13:30–14:30 THE ROBOTS ARE COMING! TEN TIPS TO SURVIVE AUTOMATION THE DOTS D&AD, 64 Cheshire Street, London, E2 6EH

As if all the Exhibition action wasn’t enough, the New Blood Festival offers talks, fringe events and more.

Our Talk Space will bring you practical advice and insights from industry professionals, while our fringe events will give you the opportunity to go behind closed doors and experience what a creative job is like.

From behind the scenes tours, talks, portfolio reviews and workshops – we’ve lined up the best creative professionals and agencies for you. Sign right up and keep an eye open for cool stuff happening on site.* The fringe events are bookable. To sign up, visit the D&AD Shop online or go to Festival Information

*All The Talk Space sessions are on a first come first served basis, please arrive early to avoid disappointment.

18:30–20:00 YCC X SINGLECREATIVES.COM: SINGLE MINGLEYOUNG CREATIVE COUNCIL New Blood Festival, The Job Space

SATURDAY 14 JULY TALK SPACE

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IAN WHARTON GROUP CREATIVE DIRECTOR, AQKA14:30–15:30

Ian Wharton has served as Group Creative Director at ideas and innovation company AKQA for the past five years and is the author of Spark for the Fire: How Youthful Thinking Unlocks Creativity. At AKQA, Ian has represented clients including Volvo Cars, Formula 1, Elton John and Virgin Atlantic, alongside acting on AKQA’s global Creative Council. He was also one of the four founding partners of Zolmo. The studio was known chiefly for its Apple Design Award-winning apps developed in a jointventure with Jamie Oliver. He has since been named an Art Directors Club ‘Young Gun’, one of Creativepool’s Top 100 Influencers, BIMA’s Digital Hot 100 and Campaign Magazine’s A-List.

AMELIA DIMOLDENBERGCEO, CHICKEN SHOP DATE16:00–17:00

Amelia is best known for being the CEO of hit YouTube series ‘Chicken Shop Date’, which awkwardly combines romance, grime artists and fried chicken. The series, which currently has over 100,000 subscribers and 12 million total views, won Amelia the Guardian’s Student Media Award 2014 while she was studying fashion journalism at Central St Martins. Amelia has recently filmed a doc for Channel 4 about the US perspective on the recent Royal Wedding and also a farce doc for VICE about a spiritual festival in Costa Rica. Her fresh approach has also attracted major brands to work with her including Nike, Right Guard, the BRITs and more. Amelia is currently looking to develop Chicken Shop Date alongside other new franchises.

FRIDAY 13 JULYNURTURE YOUR SIDE-HUSTLEPANEL DISCUSSION11:30–12:30

Creativity doesn’t only exist in the 9 to 5. Ideas hit you in the morning, follow you around all day, and keep you up at night. Ideas for work, ideas for play. Sometimes ideas for play become a reality – anidea you can’t keep to yourself, an idea you need to make happen. An idea that’s influenced by yourcreativity at work and inspired by your passion. A side-hustle. Join Nurture Creatives for a panelsession with Claire Medcalf, Rehab, Nathalie Gordon, Above+Beyond, Samuel Mensah and McKinsey& Company. This session, chaired by Vikki Ross and Nikky Lyle, will teach you how to nurture your side hustle .

THURSDAY 12 JULY

CREATIVE DISCOMFORTSPANEL DISCUSSION11:00–12:00

Taxi Studio premiere their short film Creative Discomforts ahead of a panel discussion chaired by D&AD CEO Tim Lindsay. The film sees some of the industry’s most courageous characters answer ‘What does Fearless Creativity mean to you?’. Join some of the film’s stars as they chat live in the flesh about how they create brave work. With James Hilton, Native, Jim Sutherland, Sutherl&, Jo Arscott, Independent Creative Director, Laura Jordan-Bambach, Mr President and Marina Willer, Pentagram.

NOW VS THE FUTUREDAVE BIRSS AND D&AD12:30–13:30

Listen to the trends and skills that are driving creative excellence (co-funded by the Creative Europe Programme of the EU).

Dave is an author, broadcaster and director. He is obsessed with creativity and this obession finds its way into almost everything he does and the business he works with. Dave spent the majority of his career in the world of advertising, both as a copywriter and an art director. He ended up leading the creative departments of some of London’s biggest and best agencies, including Poke, McCann Worldgroup, OgilvyOne and Draft FCB. This experience led to him becoming the Editor at Large for The Drum magazine.

MEET THE SPEAKERS

Emerging creatives flock to New Blood each year, bright eyed, bushy tailed and ready to enter the world of work. But the world of work can be a bigunknown. So this year at the New Blood Festival we’re looking to calm the nerves and answer the questions. For every, ‘How do I…?’, there will be a ‘How To…’. Practical, honest and relevant advice for making it in the creative world. The New Blood Talk Space is brought to you by Squarespace.

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JAKKI JO HANNANSENIOR ART PRODUCER, AMV BBDO14:30–15:30

Jaki Jo won a D&AD New Blood Yellow Pencil back in 2008 for illustration that launched her into the industry. She started her career at AMV BBDO and almost nine years on, she is now a lead member of Art Production. She has been featured in Design Week as a ‘Rising Star’ and Creative Review’s ‘Emerging Talent Portfolio’. She was also named one of 2017’s Cannes Lions See It Be It, ‘Future Female Leaders’. Jaki Jo aspires to push the 50/50 movement seeking gender equality. Earlier this year she launched ‘Equal Lens’, an initiative to create new and equal opportunities for female photographers in advertising (@equallens).

CAROLINE PARISCREATIVE DIRECTOR, BRAVE16:00–17:00

Caroline has built her career through creating innovative TV, outdoor and digital campaigns for a number of clients including; HP, John Frieda, Uber, Love Honey, Panasonic and Greenpeace. She became Creative Director of Brave at the age of 30. In the same year she was named one of the industry’s top female future leaders by Campaign magazine. Through mentoring at the School of Communication Arts, speaking at industry events and being a huge advocate of the YCN Placement Poverty Pledge, Caroline has nurtured talent and created opportunities for those trying to get a foot on the ladder.

SATURDAY 14 JULYKENJIRO KIRTONCREATIVE DIRECTOR, HATO11:00–12:00

Kenjiro Kirton is the co-founder and Creative Director of design agency HATO, with studios in both London and Hong Kong. He also leads the community focused printing and publishing house Hato Press, which has produced projects with well-known and emerging artists and illustrators such as Jean Jullien and Rachel Ortas, as well as running workshops and events. HATO specialise in crafting leading cultural projects for various sectors including technology, education and the arts. Their ethos is to create design that engages its’ communities through creative play. Spearheading the strategic direction of Hato, Kenjiro now oversees co-design projects, events and workshops with clients such as Serpentine Galleries, Facebook, Science Museum, V&A and Uniqlo. Kenjiro is a regular speaker and judge in the UK, US and Japan.

STEVE VRANAKISEXECUTIVE CREATIVE DIRECTOR, GOOGLE CREATIVE LAB11:30–12:30

Steve’s worked in digital, design and advertising agencies all over the world since 1993 and now heads up Google’s Creative Lab in London. He is also the President of D&AD for 2017–2018. Some of his projects include: Assembly of Youth, an installation giving disadvantaged youth a voice at the United Nations, DevArt an exhibition at the Barbican which heroes coders as creatives and Google Science Fair, a global platform that invites youth to put their ideas forward to change the world. He believes that technology combined with creativity can be used as a force for good. He also thinks that creative people are more powerful than they think they are and can help tackle some of the world’s biggest problems through their creativity, he calls this ‘creative activism’.

MIRAPHORA MINA & EDUARDO LIMAFOUNDERS, MINALIMA14:00–15:00

Miraphora Mina and Eduardo Lima began their creative collaboration in 2002 to imagine and create the graphic universe of the Harry Potter film series. Since founding their studio MinaLima in 2009, Miraphora and Eduardo have continued their involvement in the Harry Potter franchise through numerous commissions as well as designing best selling publications for the brand. In 2015, MinaLima designed the graphic props for the first film of the Fantastic Beasts series, and have just completed work on the second episode. The studio has also created graphic props for films such as Sweeney Todd (2007), The Golden Compass (2007) and The Imitation Game (2014), and is designing a series of illustrated children’s fairy tale books for Harper Collins. Their latest venture House of MinaLima is a dedicated gallery and store showcasing the very best of their graphic works.

VIVI K. SCHLÄGELBERGERCREATIVE DIRECTOR, LEGO15:30–16:30

Vivi has been in the Advertising industry for 20 years. In 2011 Vivi was hired by the LEGO Agency, as a creative lead, to develop new and engaging campaigns for kids across the globe. She has since gone on to build a front end innovation team, leading comms innovation, within new play themes and play experiences for kids all over the world. Besides that, she headed up of a story team, developing branded content for TV and VOD. This year she became the creative lead on all Global campaigns for LEGO.

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OTHER GREAT STUFF

ADOBE PLAYGROUNDDiscover Adobe’s Hidden Treasures of Bauhaus Dessau and uncover lost fonts from the legendary design institute. Now it’s your turn to design like a Bauhaus master. Join us to uncover the treasures and create your own masterpiece with a lost part of history. Your challenge awaits…

@AdobeUK

PORTFOLIO SURGERIES WITH ADOBEPrepare to have your personal work examined by an industry pro who knows their stuff. They’ll get right down to brass tacks and make sure you leave thoroughly frisked and ready to put yourself out there. INVITE ONLY.

@AdobeUK

STORYTELLING WITH INSTAGRAM… AND SMOOTHIESCatch the Story School team across the week and try new tricks and tips on how to make the most out of the creative tools available on Instagram Stories. Hear from creatives first-hand about how they approach crafting for Instagram, and whilst you’re there, grab a free smoothie and start your story.

@Instagram

INTRODUCING THE WORLD’S MOST CREATIVE CASE OF BEER The Creative Crate brought to you by Saatchi & Saatchi Wellness, D&AD and Ubrew, invited new artistic talent and new brewing talent to create six brand new beers with six unique new label artworks.

The winning entries will make up the world’s most creative case of beer which will be unveiled for the very first time at the New Blood festival. Come and see the winning designs and enter our beermat design competition to win a case to take home.

@Saatchi_Wellness_UK @UBREWcc

WINSOR & NEWTON LAUNCHES NEW AND INNOVATIVE SCREEN-READY PRODUCTS FOR CREATIVESYou’re invited to come and discover screen-ready sketching, take home free samples, trial our expertly crafted fineliners and unique sketchpads, featuring 16:9 aspect ratio. Also, get inspired by artist Alex Evans as he creates intricate masterpieces live.

@WinsorandNewton

YOUNG CREATIVE COUNCILIt’s time to box clever with the Young Creative Council. Come say hi and check out what we’re all about. Get some advice from industry peeps, win placements, grab some swag, find yourself a partner at our Single Mingle event, make some industry contacts, meet the YCC gang, sign up to the Placement Poverty Pledge, and probably lots more.

@YoungCreativeCouncil

AD JOB WALL × NEW BLOODPop by our stand to find the newest roles – posted by agencies currently at the festival.We’ll have everything from grad schemes and placements to full-time roles and freelance opportunities. In roles across design, creative, illustration and animation.

adjobwall.com @adjobwall

FACES OF THE FUTUREThe hall of fame for the 50 fresh young minds hand-picked by the industry’s finest for a place on the New Blood Academy with WPP, brought to life through illustrator and collage artist, Rob Halhead Baker. Rob will run his “Art of Recycling Imagery” workshop alongside the exhibition, demonstrating how to create analogue collages by creating textures and recycling imagery. Come and learn the skills behind the masterpiece.

@WPP #NewBloodAcademy

NEW BLOOD AWARDS WINNERS SHOWCASEThe New Blood Awards are judged by the best brands around. Fancy seeing what the best of all that best stuff looks like? Go right ahead. Hundreds of tomorrow’s top creatives fought and thought their way to a Pencil, and all that winning work is on display at the festival.

NEW BLOOD AWARDS CEREMONY 2018 AND AFTER PARTY12 JULY 2018, OVAL SPACE, E2 9DT

This years’s New Blood Awards Winners will finally find out which level Pencil they’ve nabbed at our invite-only Ceremony. And once that’s all done we’ll open the doors from 10pm to all New Blood Festival Exhibitors, just show your wristband on the door.

#NewBloodAwards

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FOOD AND DRINKFinding the future heads of design can be hungry-making work, so we’ve teamed up with a few of our neighbours to bring you some mouthwatering treats. Turn up with your festival wristband to take advantage of these delicious offers.

DORIS THE VINTAGE CARAVAN CAFÉ Serving ethical, fair-trade, delicious hot and cold food and drinks, the Doris team will be taking over the New Blood Café for the duration of the festival. Open all day, every day, they understand that the New Blood Festival is thirsty work.

20% OFF YOUR BILL DF/MEXICO, 91 HANBURY ST, E1 6QR MOTHER CLUCKER, ELY’S YARD With valid student cards.

£5 LUNCH JUJU’S, ELY’S YARD Juju’s are offering £5 lunch and dinner box meals for all attendees with a valid student card. Enjoy a pint or a glass of wine with this meal for just £10.

20% OFF YOUR BILL MOTHER CLUCKER, ELY’S YARD

AREA MAP

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NEW BLOOD FESTIVAL 2018

PORTFOLIO REVIEWS WITH ADOBE

NEW BLOOD AWARDS SHOWCASEThe Old Truman Brewery, E1 6QR (Entrance on Ely’s Yard)

D&ADD&AD, 64 Cheshire Street, E2 6EH

NEW BLOOD AWARDS CEREMONYOval Space, E2 9DT

SHOREDITCH HIGH STREET STATION

LIVERPOOL STREET STATION ALDGATE EAST STATION

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NEW BLOOD AWARDS

The D&AD New Blood Awards are a chance for new talent to show the old guard what’s what.

This year we had 17 briefs, and one brand new category, set by some of the biggest brands out there. Our briefs are designed to push young creatives to their limits. Those with the stamina and raw ability to take on these top-notch challenges had their work judged by a discerning jury, made up of a who’s who of industry leaders.

Earning a coveted Pencil is instant recognition of talent and potential, but it doesn’t end there. We talk about our Pencil winners to anyone who’ll listen, spotlighting the people behind the projects and sharing their work online, in the press, and at exhibitions. We go a step further by also giving them the chance to win a place on the New Blood Academy.

We’ve already counted the votes and confirmed the results, now all that’s left is for you to meet the new creative generation – with all the Pencil-winning work on display here at the festival.

THANKS TO OUR2018 BRIEF PARTNERS

TM

#NEWBLOOD18 23DANDAD.ORG/NEWBLOODFESTIVAL22

The New Blood Academy with WPP is a creative bootcamp that connects promising young creatives with some of the best in the business for an intensive two weeks of mentoring, talks, workshops, hacks and live client challenges.

The aim is to teach skills that universities and art colleges don’t to provide, and to boost each person’s potential to secure paid internships within the WPP global network of agencies.

Attendees have the chance to collaborate across disciplines, skillsets, and nationalities, and gain a better understanding of their own creative practice and career goals – with the aim of catapulting the new creative generation into the industry.

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