blogwell new york social media case study: ge, presented by rich narasaki
DESCRIPTION
In his BlogWell New York presentation, GE's Global Manager of Digital Strategy, Rich Narasaki, talks about how they social media to generate sales in the least expected industries. He shares real-life examples from their endeavors and best practices for finding and engaging your audience via social media.TRANSCRIPT
SocialMedia.orgVideo Case Studies
Rich Narasaki
BtoB social selling
This video is from
BlogWellSan FranciscoJune 20, 2011
socialmedia.org/blogwell
SocialMedia.orgCase Studies
This presentation is from
BlogWellNew York
April 2, 2014socialmedia.org/blogwell
Imagination at work.
Rich Narasaki
Global Manager, Digital Strategy
B2B Social Selling
Title or Job Number | XX Month 201X See tutorial regarding
confidentiality disclosures.
Company social graph
Go where fish are feeding Let the fish to come to you Wait for the fish
Build trust & nurture Listen for leads
> 150x ROI
The power of your company’s social graph
Prospect
Sales Rep
Sales
Commc’l leader
Former colleague
Neighbor
Acct Mgmt
GE’s Social Graph
300,000+ employees
160,000 on business networking sites
Nurture trust
Listening for leads
• Know where your audience is engaged
• Establish trust through contextual contact
• Patience to nurture relationships
Rich Narasaki
Global Manager, Digital Strategy
GE - Global Brand Marketing
@RichNarasaki
Learn more about past and upcoming BlogWells
socialmedia.org/blogwell
This video is from
BlogWellSan FranciscoJune 20, 2011
socialmedia.org/blogwell
SocialMedia.orgCase Studies
This presentation is from
BlogWellNew York
April 2, 2014socialmedia.org/blogwell