blogs work
TRANSCRIPT
your goal 2) Write to one person 3) Commit to &periment 4) Stand out from the crowd 5) Measure, adjust, repeat 1) Be clear about your goal 2) Write to one person 3) Commit to
&periment 4) Stand out from the crowd 5) Measure, adjust, repeat 1) Be clear about your goal 2) Write to one person 3) Commit to &periment 4) Stand out from the crowd 5) Measure, adjust,
repeat 1) Be clear about your goal 2) Write to one person 3) Commit to &periment 4) Stand out from the crowd 5) Measure, adjust, repeat 1) Be clear about your goal 2) Write to one person 3) Commit to &periment 4) Stand out from the crowd 5) Measure, adjust, repeat 1) Be clear about
your goal 2) Write to one person 3) Commit to &periment 4) Stand out from the crowd 5) Measure, adjust, repeat 1) Be clear about your goal 2) Write to one person 3) Commit to
&periment 4) Stand out from the crowd 5) Measure, adjust, repeat 1) Be clear about your goal 2) Write to one person 3) Commit to &periment 4) Stand out from the crowd 5) Measure, adjust,
repeat 1) Be clear about your goal 2) Write to one person 3) Commit to &periment 4) Stand out from the crowd 5) Measure, adjust, repeat 1) Be clear about your goal 2) Write to one person 3) Commit to &periment 4) Stand out from the crowd 5) Measure, adjust, repeat 1) Be clear about
your goal 2) Write to one person 3) Commit to &periment 4) Stand out from the crowd 5) Measure, adjust, repeat 1) Be clear about your goal 2) Write to one person 3) Commit to
&periment 4) Stand out from the crowd 5) Measure, adjust, repeat 1) Be clear about your goal 2) Write to one person 3) Commit to &periment 4) Stand out from the crowd 5) Measure, adjust,
repeat 1) Be clear about your goal 2) Write to one person 3) Commit to &periment 4) Stand out from the crowd 5) Measure, adjust, repeat 1) Be clear about your goal 2) Write to one person 3) Commit to &periment 4) Stand out from the crowd 5) Measure, adjust, repeat 1) Be clear about
your goal 2) Write to one person 3) Commit to &periment 4) Stand out from the crowd 5) Measure, adjust, repeat
BLOGS WORK5 ways to bring in more business with your blog
5
Many, many bloggers are
FRUSTRATED
by Benjamin Child
This is what they say:“I’m not sure what to write about” “I should be getting better results”
“I don’t know if it’s working” “Maybe it’s not making a difference…”
by Benjamin Child
And so they stop.
BLOGS WORKThe truth is
BLOGS WORKThe truth is
61% of U.S. online consumersmade a purchase
based on recommendations from a blog.BlogHer
BLOGS WORKThe truth is
BlogHer
81% of U.S. online consumerstrust information and advice
from blogs.
Your blog is still one of the most effective ways to attract qualified leads and
nurture existing clients and followers.
That’s why over 40% of businesses in America now have a blog.
Start by thinking of your blog like an invitation.
…it’s like inviting hundreds (or thousands) of visitors into a hotel room
for 1-2 minutes.
Every time you publish…
Your job is to solve their problem before they walk out the door…
and never come back.
1) Be clear about your goal 2) Write to one person 3) Commit to &periment 4) Stand out from the crowd 5) Measure, adjust, repeat 1) Be clear about your goal 2) Write to one person 3)
Commit to &periment 4) Stand out from the crowd 5) Measure, adjust, repeat 1) Be clear about your goal 2) Write to one person 3) Commit to &periment 4) Stand out from the crowd 5) Measure, adjust, repeat 1) Be clear about your goal 2) Write to one person 3) Commit to
&periment 4) Stand out from the crowd 5) Measure, adjust, repeat 1) Be clear about your goal 2) Write to one person 3) Commit to &periment 4) Stand out from the crowd 5) Measure, adjust,
repeat 1) Be clear about your goal 2) Write to one person 3) Commit to &periment 4) Stand out from the crowd 5) Measure, adjust, repeat 1) Be clear about your goal 2) Write to one person 3) Commit to &periment 4) Stand out from the crowd 5) Measure, adjust, repeat 1) Be clear about
your goal 2) Write to one person 3) Commit to &periment 4) Stand out from the crowd 5) Measure, adjust, repeat
VISITORS INTO CUSTOMERSLet’s look at 5 ways to turn
Unclear goals will get you unwanted results.
#1 BE CLEAR ABOUT YOUR GOAL
Decide if you want to: - grow your list
- get more traffic
- increase sales
- build online platform
- nurture existing leads
#1 BE CLEAR ABOUT YOUR GOAL
(or all of these)
#1 BE CLEAR ABOUT YOUR GOAL
Decide if you want to: - grow your list
- get more traffic
- increase sales
- build online platform
- nurture existing leads
#2 WRITE TO ONE PERSON
But, first learn what they want…
Write your blog post to one person - the person you most want to help.
by Bench Accounting
#2 WRITE TO ONE PERSON
Learn what your readers want with a simple 2-question survey*:
1) When it comes to [your topic area] what is your biggest frustration?
2) Thinking about your answer to (1), what would be an ideal solution?
*never underestimate the power of asking what your followers want.
Nobody can predict exactly what will work.
#3 COMMIT TO EXPERIMENTING
#3 COMMIT TO EXPERIMENTING
Start by experimenting with formats: • a list post: “5 surprising ways to reduce clutter”• controversial: “Why most time management books are a
waste of time” • case study: “How this entrepreneur cleaned up their life”• personal sharing: “Clutter and why I needed to get help”• roundup post: “Discover what 11 clutter experts have to say
really works”• video post: “Watch how high achievers start their day”
If you have a blog you know how important traffic is. More traffic means more people buying your products, joining your list and more sales for your business.This guide will help get you there.
DOWNLOAD THE FREE GUIDE
21 Tips from Industry Experts
The Ultimate Guide to Getting more BLOG TRAFFIC
#4 STAND OUT FROM THE CROWD
Over 150 million blogs are published every day.
#4 STAND OUT FROM THE CROWD
Over 150 million blogs are published every day.
You need to STANDOUT and be noticed.
#4 STAND OUT FROM THE CROWD
Be BOLD and stand for something:How to quit your job, move to paradise and get paid to change the world – Jon Morrow5 ways women are better bosses than men – Barry MoltzWhy breakfast is not the most important meal of the day – Richard TalensIt’s always your fault, so stop making excuses – Evan LuziChoose to be outstanding or choose to continue to suck - Johnny B. Truant
#5 MEASURE, ADJUST, REPEAT
You can’t afford to “publish and pray.”You need to know what works (and what doesn’t).
by Igor Ovsyannykov
Here are 3 ways to
measure your success…
#5 MEASURE, ADJUST, REPEAT
1. Comments
#5 MEASURE, ADJUST, REPEAT
1. Comments
Search for your web site in www.buzzsumo.com
2. Shares
#5 MEASURE, ADJUST, REPEAT
1. Comments
Search for your web site in www.buzzsumo.com
2. Shares
In Google Analytics: Behaviour > Overview
3. Traffic
Your BLOG is a powerful way to have an with your customers.
BLOG BlogBLOG
Blog
ongoing conversation
Now it’s time to make it the best one possible.
BLOG BlogBLOG
BLOG BLOGBlog
1) Be clear about your goal 2) Write to one person 3) Commit to &periment 4) Stand out from the crowd 5) Measure, adjust, repeat 1) Be clear about your goal 2) Write to one person 3)
Commit to &periment 4) Stand out from the crowd 5) Measure, adjust, repeat 1) Be clear about your goal 2) Write to one person 3) Commit to &periment 4) Stand out from the crowd 5) Measure, adjust, repeat 1) Be clear about your goal 2) Write to one person 3) Commit to
&periment 4) Stand out from the crowd 5) Measure, adjust, repeat 1) Be clear about your goal 2) Write to one person 3) Commit to &periment 4) Stand out from the crowd 5) Measure, adjust,
repeat 1) Be clear about your goal 2) Write to one person 3) Commit to &periment 4) Stand out from the crowd 5) Measure, adjust, repeat 1) Be clear about your goal 2) Write to one person 3) Commit to &periment 4) Stand out from the crowd 5) Measure, adjust, repeat 1) Be clear about
your goal 2) Write to one person 3) Commit to &periment 4) Stand out from the crowd 5) Measure, adjust, repeat
YOUR CUSTOMERS ARE WAITING
If you have a blog you know how important traffic is. More traffic means more people buying your products, joining your list and more sales for your business.This guide will help get you there.
DOWNLOAD THE FREE GUIDE
21 Tips from Industry Experts
The Ultimate Guide to Getting more BLOG TRAFFIC