Jani Ruotsalainen, ex-Managing Editor

9.9.2019 © FIOH | Jani Ruotsalainen | www.ttl.fi 1

Blogs, infographics and storytelling toget your message across, examples fromCochrane Work

Communicating evidence

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Large scale – Dissemination• from one to many• mainly ”shotgun approach”

Small scale – Practise of EBM• from one to one• focused, precise

9.9.2019 © FIOH | Jani Ruotsalainen | www.ttl.fi 3

WHATContent

HOWDelivery method

Ingredients of good communication• LOGOS = Good content - e.g. a Cochrane review• ETHOS = Credible source/medium - e.g. Cochrane Work (?)• PATHOS = Arousing emotion - e.g. amusement, sadness, frustration

• NB! Beware of click-baiting!

9.9.2019 © FIOH | Jani Ruotsalainen | www.ttl.fi 4

9.9.2019 © FIOH | Jani Ruotsalainen | www.ttl.fi 5

www.work.cochrane.org/blog

9.9.2019 © FIOH | Jani Ruotsalainen | www.ttl.fi 6

www.nordicebm.wordpress.com

9.9.2019 © Työterveyslaitos | Jani Ruotsalainen | www.ttl.fi 7

9.9.2019 © Työterveyslaitos | Jani Ruotsalainen | www.ttl.fi 8

9.9.2019 © FIOH | Jani Ruotsalainen | www.ttl.fi 9

9.9.2019 © FIOH | Jani Ruotsalainen | www.ttl.fi 10

Webinar

9.9.2019 © FIOH | Jani Ruotsalainen | www.ttl.fi 11

Newsletter• 1. Choose a good electronic newsletter platform

- Freely available ones like MailChimp with limited functionality and- Commercial solutions with a broader range of possibilities

• 2. Do not to get hung up on the technology- Focus your energy on the contents

• 3. Get a license to an online image bank or use your own photos• 4. Keep the text short and sweet

- Include links to longer texts, such as Cochrane reviews• 5. Find a personal voice

9.9.2019 © FIOH | Jani Ruotsalainen | www.ttl.fi 12

If we had an unlimited budget… https://youtu.be/yoeFA693PEM

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Good to continue discussion on what and how

9.9.2019 © FIOH | Jani Ruotsalainen | www.ttl.fi 14

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Workshop in GES, Cape Town titled: How to do knowledge translation without money

TwitterBlog Webinar

Finally• Many exciting novel communication tools are available

• Same rules of rhetoric and human psychology still apply

• Good content is more important than ever to fight post-truths!

• Read Cochrane PLS, listen to podcasts, follow us on Twitter

• Communication need not be one-way• Great way to collaborate: social media, joint blogs, translation, etc.• All of what we showed here you can do yourself!

9.9.2019 © FIOH | Jani Ruotsalainen | www.ttl.fi 15

Thank you!CochraneWork@CochraneWork

@MrJaniR@OSHdoc

work.cochrane.org