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Michelle Post, Ph.D.

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This presentation is about Blogs, what they are, how do they work, and how blogs can be used for both business and education

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Page 1: Blogs

Michelle Post, Ph.D.

Page 2: Blogs

What is it?

How does it work?

Why is it significant?

Where is it going?

What are the implications for education?

What are the implications for business?

Real examples of its use

Blogging Software

Video Training

The Challenge

References

2© Michelle Post, Ph.D.

Page 3: Blogs

A weblog is a blog.

“A blog is a type of website that is usually arranged in chronological order from the most recent „post‟ (or entry) at the top of the main page to the older entries towards the bottom.”◦ Rowse, D. (2005, February 5). What is a blog? Retrieved from

http://www.problogger.net/archives/2005/02/05/what-is-a-blog/

“A blog is a Web site that functions as a journal, or a diary, or a place to post your thoughts and opinions pertaining to a particular subject matter.”◦ Atomic Learning. (2009). Blogging workshop. Retrieved from

http://movies.atomiclearning.com/k12/blogging/

3© Michelle Post, Ph.D.

Page 4: Blogs

A blogger (the person writing the blog) uses either an existing content management system (Blogger, Wordpress, etc.) or web coding to write chronological postings about a particular subject(s).

4© Michelle Post, Ph.D.

Page 5: Blogs

A blog can be used by an individual or an organization

A blog is one of the best marketing tools for the web

It is your press and it is free

It provides visibility

Limitless possibilities to reach more people

5© Michelle Post, Ph.D.

Page 6: Blogs

Blogs remain the primary social hub for many

Blogs become social networks of their own

Blogs create a connective tissue between many sites

Check out this mind map of the Future of Blogging: http://www.mindmeister.com/maps/show_public/24038141

Rubel, S. (2009). Mashable mind map: What is the future of blogging? Retrieved from http://mashable.com/2009/07/07/future-of-blogging/

6© Michelle Post, Ph.D.

Page 7: Blogs

“Blogs provide a communication space that teachers can utilize with students whenever there is a curriculum need to develop writing, share ideas and reflect on work being undertaken in the classroom.” (DOE, 2010, para. 1)

Classroom management tool

Community to include parents

Department of Education. (2010). Blogs in education. Retrieved from http://www.det.wa.edu.au/education/cmis/eval/curriculum/ict/weblogs/

7© Michelle Post, Ph.D.

Page 8: Blogs

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Page 9: Blogs

Building community

Easy web publishing solution

Higher search engine ranking

Lower costs

Better communication

Reaching a wider audience

Free press

Zahorsky, D. (n.d.). What are the benefits of blogging for small business? Retrieved from http://sbinformation.about.com/od/businessblogfaq/f/businessblogs8.htm

9© Michelle Post, Ph.D.

Page 10: Blogs

Michelle Post, Ph.D. 10

Page 12: Blogs

Wordpress

Edublogs

Blogger

Typepad

Michelle Post, Ph.D. 12

Page 13: Blogs

Blogs in Plain English

Additional Resource Business : http://www.betterbusinessblogging.com/business-uses-of-business-blogs/

Additional Resource Education: Blogging to Improve Student Learning: Tips and Tools for Getting Started

Michelle Post, Ph.D. 13

Page 14: Blogs

Name three ways you could utilize this technology in the business world, education arena, or even as an individual.

Michelle Post, Ph.D. 14

Page 15: Blogs

Atomic Learning. (2009). Blogging workshop. Retrieved from http://movies.atomiclearning.com/k12/blogging/

Department of Education. (2010). Blogs in education. Retrieved from http://www.det.wa.edu.au/education/cmis/eval/curriculum/ict/weblogs/

Rubel, S. (2009). Mashable mind map: What is the future of blogging? Retrieved from http://mashable.com/2009/07/07/future-of-blogging/

Rowse, D. (2005, February 5). What is a blog? Retrieved from http://www.problogger.net/archives/2005/02/05/what-is-a-blog/

Zahorsky, D. (n.d.). What are the benefits of blogging for small business? Retrieved from http://sbinformation.about.com/od/businessblogfaq/f/businessblogs8.htm

15© Michelle Post, Ph.D.