BlogHer

Building Your Blog in 2015

BlogHer Photo credit: BlogHer ’13

BlogHer is an unstoppable community, network, and media company, where more than 100 million engaged, influential, info-savvy (mostly) women come to seek and share opinions and advice.

Who is BlogHer

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•  The ABCs of building your blog

•  Why people follow you

•  Who’s are some role models?

•  Bloggers and making money

•  Your next moves

AGENDA

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ABCs OF BUILDING YOUR BLOG

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A: Analytics, to know your Audience

B: Beyond the Blog

C: Commenting

F: Find Your Tribe

L: Link Love

P: People

S: SMO, not SEO

U: Utility + Unique Voice

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WHY PEOPLE FOLLOW YOU

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•  Because you let them know you

•  Because you share useful information

•  Because you reciprocate

•  Because only you can do you

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ELISE BAUER is the creator of Simply Recipes, one of the most popular and highly-trafficked food blogs, reaching more than 8 million unique visitors each month. HER DIFFERENTIATION: It’s in the name: Simply Recipes, and amazing SEO, and community ethos combine to create the #1 food blog on the Internet

Photo credit: Ree Drummond

Elise Bauer – Simply Recipes

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MONIQUE KILGORE, the creator of Divas Can Cook, has more than 1 million monthly page views and 235K YouTube subscribers. HER DIFFERENTIATION: Monique focuses on video, with each of her videos reaching tens of thousands of viewers. Are you creating video yet?

Monique Kilgore– Divas Can Cook

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Diane Cu – White on Rice Couple

Diane Cu along with partner Todd Porter, is a professional photographer, food stylist, and cookbook author, making a living doing all of the above, but crediting their blog for taking them this far.

HER DIFFERENTIATION:

Sticking to her guns on the value of her work, but also sticking to an authentic believe in abundance.

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KATHERINE STONE is the founder of Postpartum Progress, the most widely-read blog on postpartum mental health issues, and a national non-profit, changing the landscape for moms…and their families. HER DIFFERENTIATION: When she looked online for help…and couldn’t find it…she built it herself.

Katherine Stone – Postpartum Progress

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Bloggers making money ONLINE

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Examples:

Advertising: CPM, CPA, CPC

Affiliate relationships

Sponsorship

Subscription/Productization

It’s a NUMBERS game

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Bloggers making money BECAUSE OF online

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Examples:

Consulting

Freelance and Publishing

Brand Ambassadorships

Speaking gigs

It’s an INFLUENCE game

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NEXT MOVE: FIND YOUR NETWORK

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Affinity Groups AND individuals

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NEXT MOVE: THINK “MVP”

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THINK MVP FOR LIFE

Minimum Viable “Product”, as applied to you, and the bar you set to ask, to offer, to put yourself out there

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NEXT MOVE: FACE YOUR FEAR

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ASK YOURSELF:

What is the WORST that could happen?

ANSWER THE QUESTION:

In detail

MAKE YOUR FEAR CONCRETE, NOT ABSTRACT

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TRENDSPOTTING FOR 2015

Lightning Lessons sharing what you need to know about:

Trends in Monetization:

Trends in ROI

Trends in Video

Trends in Discoverability

HANDS ON WORKSHOPS

2.5-3 hour deep dives to help you get started on your:

Media Kit or Marketing Plan

Book Proposal

Site Optimization

Alternative Revenue Streams

BlogHer PRO Agenda

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ASK THE EXPERTS

Small group roundtables on:

Legal Issues

Auditing your blog for its marketer-friendliness

Opportunities like the BlogHer Network and SheKnows Experts Platform

Media Training

INSPIRATION

10x10 presentations from successful bloggers:

How to branch out and diversify

How to set boundaries now for future success

How to build your business

JOIN US!!! (And get a sweet 25% discount tonight!)

BlogHer PRO Agenda

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Thank you! Elisa Camahort Page

@ElisaC