Blogging is a Strategy

Presented by Community Organizer 2.0

It’s Easy To Start A Nonprofit Blog

http://www.flickr.com/photos/21309047@N00/85515856/

But hard to make it successful

Yeah! Everyone is blogging. We should try that.

Our website is B-O-R-I-N-G

Someone told us we should BLOG

Without a Strategy, Problems Arise

http://www.flickr.com/photos/97651299@N00/3557444830/

I can’t think of anything

to write. Got ideas?

I keep writing the same old

thing

I blog when the inspiration hits…

Not surprisingly, the blog is not meeting expectations

No one is reading our blog. What’s

up with that?

I thought blogging led to more website

readers?

I thought blogging led

to online donations?

Blogging is a Tool, not an Idea

Effective Blogging Requires Planning

I blog to support our program and

organizational goals

List Organization and Program Goals

(Examples of Goals)

Maintain current membership level

10% in individual donors

Build a new study center

News/UpdatesCampaign InfoBehind the ScenesCalls to ActionPersonal StoriesAchievements

Create a List of Related Topics

Overseas donors

Local activists

Write With Your Audience in Mind

Answer Their Questions What are you accomplishing

with my money?

What is the larger picture?

What other

things do they do?

Who’s running

this agency?

Offer Relevant Information

http://www.flickr.com/photos/78607248@N00/106810075/

Offering RELEVANT

information maintains

connections

Brings in new fans, too And inspires

action

Move Readers Towards Your Goals

Yeah, and then I signed the petition!

Did you read that article

about animal rights?

Examples of Strategic Blogging

Don’t Forget to Measure!10 readers signed the petition

100 readers clicked to make a donation

Email list subscribers are up 5%- and they’re all blog readers!

Staff interviews get the least traffic

http://www.flickr.com/photos/27403767@N00/1184346933/

After You Measure, Adjust!No more

staff interviews

People donate after client

profiles, though

More client profiles!

Strategic Blogging Moves Your Organization Forward

Created by: Community Organizer 2.0

Debra Askanasedebra@communityorganizer20.comwww.communityorganizer20.com

Twitter: @askdebra

All photos courtesy of Flickr, Creative Commons licenses. Many thanks for the use of photos

from these photo sets:

•“Blogging” by Mike Licht, notionscapital.comhttp://www.flickr.com/photos/notionscapital/sets/72157604000142049/

• “Doll Creatures – Group Shots” by Cathy Cullishttp://www.flickr.com/photos/novembermoon/sets/72157594480493999/