blogging for business: say buh-bye to the brochure
DESCRIPTION
An overview of how individuals and businesses are using blogs.TRANSCRIPT
Blogging for Business: Say buh-bye to the brochure.
What is a blog?
• It’s literally a “Web Log”
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Captain's log, Stardate 9522.6: I've never trusted Klingons, and I never will…
• Blog = type of software that customizes websites.
• Blog post = individual posts within the blog.
• Posts = can be text, a video, a podcast.
Why Blog?
• Establish yourself as an expert.• Promote your service or product.• Write that book.• Share your passion with the world.• Just for fun!
Types of blogs: Blog as Website
Blogs: the backbone of social media
Target
marketYou
Blogs
Website
Blogs
Website
Who reads them?
• People on social networks• People searching for your subject matter• Potential clients• Friends/family
How do people find blogs?
• One-off search• You market it to your audience• Someone links to your article• Subscribe via RSS feed
– In their email– In a home page like my.yahoo.com
*As of 2009, there were an estimated 400 million English language blogs.
Blogs are SEO friendly
• Search engines love:– new content– websites with lots of pages– keywords in titles– back links
Business Blog – Success Story
Business Blog – Success Story
But it’s all about content
• Find a micro-niche• Write like a blogger• Be concise• Include keywords in titles & content• Types of posts:
– Perspective– Reactionary– Educational– Lists
So where do I start? Typepad.com
Typepad Micro for free
How often do you blog?
• Lengthier opinion pieces/columns = once per week if you are sole author.
• 3-5 times per week for shorter items.• Group blogs spread the work.• Most blog programs let you pre-post.
Thank you!
Diane K. DanielsonNew Media Marketing Strategies
Email: [email protected]
Twitter: @DKDnewmedia
www.DianeDanielson.com