Blogging For Business2012 Central Florida Bloggers Conference

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Establish yourself as an expert

Company activities

Generate leads

Market research

Why Should You Blog?

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Determine who will be blogging for your business

Writing styles and messaging◦ Individual vs. Company

Read other blogs◦ Look outside of your industry

Developing Your Voice

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Comment on other blogs

Utilize Twitter, Facebook, LinkedIn, Etc

Email list

RSS Feeds

Get The Word Out

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Industry Magazines / Websites

Association Newsletters

Email Subscriptions

Other blogs

Google Alerts◦ Think about your keywords

Content Sources

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Frequency◦ Be consistent

Think about timing◦ Holidays◦ Annual events

Have content on the back burner◦ Reduce stress◦ Avoid missing posts

Share responsibility

Editorial Calendar

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PR? How about BR?

Communicating with bloggers◦ Build blogging bridges

Guest blogging

Value should go both ways

Blogger Relations

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