blogging at your school: who, what, why, when & how for leadership, teachers & students
DESCRIPTION
Presenter: Peter Baron This session takes participants through the experiences of building school blogs into an outlet for school communications. The presentation explores how a blog can become a vehicle through which to share a variety of perspectives with your most important constituencies–current/past parents, prospective families, alumni, and donors. Chuck Will, Proctor Academy, and Peter Baron, WhippleHill, will survey a range of successful blogging examples. Make sure to bring your questions!TRANSCRIPT
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http://www.surveymonkey.com/s/UC13sessions
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Blogging at your school
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Photo Credit: Thomas Hawk
Outbound marketing
“Outbound marketing is the traditional form of marketing where a company
initiates the conversation and sends its message out to an audience. ”
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“Outbound marketing is the traditional form of
marketing where a company initiates the conversation
and sends its message out to an audience. ”
Credit: Wordstreamhttp://www.wordstream.com/outbound-marketing
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“Inbound marketing is a marketing strategy that focuses on getting
found by customers. This sense is related to relationship marketing
and Seth Godin's idea of permission marketing. David Meerman
Scott recommends[3] that marketers "earn their way in" (via
publishing helpful information on a blog etc.)...”
Credit: Wikipediahttp://en.wikipedia.org/wiki/Inbound_marketing
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“...create content that people actually want to see.”
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“So how does this relate to social media?”
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What is social media? The term Social Media refers to the use of web-based and
mobile technologies to turn communication into an
interactive dialogue. Andreas Kaplan and Michael Haenlein define
social media as "a group of Internet-based applications that build on
the ideological and technological foundations of Web 2.0, and that
allow the creation and exchange of user-generated content."
http://en.wikipedia.org/wiki/Social_media
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A real conversation...
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How big has the conversation become?
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0
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480
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960
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April 2009 May 2010 July 2010 January 2011 July 2011 Septermber 2012 May 2013
*million! Source: Facebook http://www.facebook.com/press/info.php?timeline
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April 2009 April 2010 September 2011 April 2012 May 2013
Source: eMarketer: http://www.emarketer.com/Article.aspx?R=1007271Business Insider: http://www.businessinsider.com/twitter-stats-2010-4#twitter-now-has-106-million-users-1
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Don’t Blog Blog
55% more website visitors forcompanies that blog
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Organizations that blog 16 to 20
times per month get
more than 2x more
traffic than those thatblog fewer than 4x per month
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“What has this meant to schools?”
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Racing to 2000 fans!Tweeting to1000 followers!
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Connect with our school!
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What do you do when you get there?
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Create, curate & share compelling content.
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Photo credit: shanebeehttp://www.flickr.com/photos/shanesworld/21584252/
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Build a culture that shows rather than tells.
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Photo credit: Northfield Mount Hermon Schoolhttp://www.flickr.com/photos/nmhphotos/4008777735/in/set-72157622454626351/
Show rather than tell.
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Show rather than tell.
Photo credit: Vermont Academyhttp://www.flickr.com/photos/31278469@N04/3919640397
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Show rather than tell.
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Photo credit: shanebeehttp://www.flickr.com/photos/shanesworld/21584252/
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Photo credit: shanebeehttp://www.flickr.com/photos/shanesworld/21584252/
Photo credit: tray http://www.flickr.com/photos/tapps/3989627494
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Organizations that blog 16 to 20 times per month get
more than 2x more
traffic than those thatblog fewer than 4x per month
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Blog ingredients✓Great content that engages readers✓Leadership commitment
✓Promote the blog
✓Commit to consistency
✓Recruit contributors
✓Demonstrate expertise
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Gould Academy
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Image credit: Gould Academy
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Glog Notes
Authentic student voiceTrust: post without review content posted 7 days a weekCompensation: digital cameras70,000 views in first 4 years
Image credit: Gould Academy
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David Bill & Pete Smith
twitter.com/dcinc66 twitter.com/pesmith
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SOCIAL MEDIA STUDENT REPORTERSUSING SOCIAL MEDIA TO TELL THE STORY OF THE INAUGURATION
Photo Credit: Worcester Academywww.flickr.com/photos/worcesteracademy/3199600717
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USA TodayJanuary 13, 2009
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NBC WHGH, Ch7 Boston
January 13, 2009
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National PostCanada
January 14, 2009
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PBS News Hour Extra
January 14, 2009
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CBS - WBZTV Channel 4 Boston
January 16, 2009
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18
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Blog ingredients✓Great content that engages readers✓Leadership commitment
✓Promote the blog
✓Commit to consistency
✓Recruit contributors
✓Demonstrate expertise
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http://www.surveymonkey.com/s/UC13sessions