When Bloggers Become Publishers by Boštjan Špetič, CEO, Zemanta

There is a significant difference between bloggers and publishers.

This short presentation is not about traditional publishers who have turned into digital ones.

It is about true, Internet-born-and-raised publishers.

When true costs arise

When real revenues start rolling in

Your audience grows noticeably

HOW AND WHEN BLOGGERS BECOME PUBLISHERS: 3 COMMON SCENARIOS

1

2

3

SCENARIO #1: WHEN TRUE COSTS ARISE

Your readership grows so much that you have to pay someone for hosting the CMS.

FACT: When you get ‘serious’, your costs increase too.

SCENARIO #2: WHEN REAL REVENUES START ROLLING IN

When you make a living out of blogging, you’re not just in it for the fun and self-expression alone.

FACT: Business made you a publisher.

SCENARIO #3: YOUR AUDIENCE GROWS NOTICEABLY

For some, the point of change is when you realize you have an audience.

FACT: This may happen before the previous two scenarios kick in.

WhaT arE YOu, A BLOGGER Or A PUBLISHER?

Brought to you by

Tin Dizdarevic, Publisher Development Director, Zemanta

E: tin@zemanta.com, T: 646.207.4636

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