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//Blog: http://brainzooming.com

Twitter: @brainzooming

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We help make smart porganizations more successful by rapidly:

• Expanding theirstrategic options and 

• Creating innovativeplans they can

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efficiently implement.

Let’s Start with a Few QuestionsLet s Start with a Few Questions

• Who reads blogs on a regular basis?Who reads blogs on a regular basis?

• Who is . . .

– Is on Facebook? Twitter? Linkedin? Google+?

–Actively sharing content on these?

• Who is blogging for Business? Personally?

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Wh i t tWho is your target audience?

What are you trying to communicate?

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Who’s Your Target Audience?Who s Your Target Audience?

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It’s Social Media!It s Social Media!

BlandBland

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Find Your Engaging Personalityg g g y

Familial Mentor BFF CSRep Maven Comedian SnarkyFamilial Mentor BFF CSRep Maven Comedian SnarkyConfidant  Teacher Straight Shooter  Newsperson Cool/Hip Gossip

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Topics?Topics?

“That’sThat sa Post!”a Post!

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Blog Name / Link Author / Editor Topics

Brainzooming.com Mike Brown Strategy, Creativity, Innovation, Social Media, Marketing

NateRiggs.com* Nate Riggs Social Media, Small Business, Marketing, CareerCareer

The Experience Effect Jim Joseph Branding, Experience Marketing, Marketing Communications, Advertising

Alexander G Public Relations

Alex Greenwood Public relations, Communication, EbookPublishing, Kansas City Events

S i E Ch i R b S i E i S i M k iService Encounters Onstage

Chris Reaburn Services Experience, Services Marketing, Branding

Talent Culture Meghan Biro Careers, HR, Workplace

11 * Still confirming participation

BrainzoomingBrainzooming

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NateRiggs.comNateRiggs.com

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Jim JosephJim Joseph

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Alex GreenwoodAlex Greenwood

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Service Encounters OnstageService Encounters Onstage

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Talent CultureTalent Culture

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Thi kThinkKnowDo

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Do

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15 Blog Formats• Share Your Opinions on Relevant Topics

• Speculate About the Future• Summarize a Topic

• React to Others’ Opinions (Especially those expressed in other posts on your target blog)

• Cover Part of a Topic in Depth

• Report News on Relevant Topics

• Relate an Anecdote• Report on a Conference / 

• Report News with Your Opinion

Event• Interview Someone Else

• Make a List Post• Teach Something

• Review Something• Organize Information in 

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• Do a Demonstration New Ways

300 to 600 words300 to 600 words

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• St i• Stories• UnexpectedUnexpected• Concrete• Credible• E ti l• Emotional

• SimpleSimple

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Search Engine Optimization –In 1 Slide (ROFL)

• Pick a few words which are the focus of your post• Pick a few words which are the focus of your post and use them multiple times– In the title and the beginning section of the postg g p– But don’t over‐use them

• Use an actual keyword instead of a pronouny p• Include links to relevant supporting info

– Especially early in the post– 1 for every 100‐120 words

• Write a post that’s 300 words

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Sh i &Sharing & gM k tiMarketing Your PostYour Post

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Avoid 2 Biggest MistakesAvoid 2 Biggest MistakesThi kiThinking:

Everyone Sees Your Contenty

No One Sees Your ContentNo One Sees Your Content

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Commenting & Social SharingCommenting & Social Sharing

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TwitterTwitter

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FacebookFacebook

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LinkedInLinkedIn

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Google+Google+

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Blog Name / Link Author / Editor Topics

Brainzooming.com Mike Brown Strategy, Creativity, Innovation, Social Media, Marketing

NateRiggs.com* Nate Riggs Social Media, Small Business, Marketing CareerMarketing, Career

The Experience Effect*

Jim Joseph Branding, Experience Marketing, Marketing Communications, Advertising

Alexander G Public Relations

Alex Greenwood

Public relations, Communication, Ebook Publishing, Kansas City Events

S i E Ch i R b S i E i S iService Encounters Onstage

Chris Reaburn Services Experience, Services Marketing, Branding

Talent Culture Meghan Biro Careers, HR, Workplace

33 * Still confirming participation

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//Blog: http://brainzooming.com

Twitter: @brainzooming

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