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FROM PINNING PRETTY PICTURES TO GUARANTEEING
BRAND ENGAGEMENTA Master Class on Pinterest
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Pinners: 2,700
Pinterest Audience: 22 million
Top topics: food, DIY, fashion, beauty, parenting, pets, green, health
BlogHer on Pinterest
Photo credit: Caitie, Lady à la Mode
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Slide setting up Ahalogy Competencies
Pins Placed: 1 billion
Pin Impressions: 2.9 billion
Site Visits Delivered: 32 million
Clients include: P&G, Kellogg’s, The Gap, Kohl’s, ConAgra, Walgreens
Ahalogy on Pinterest
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Photo Credit: Ree Drummond, The Pioneer Woman
Full-service optimization
Conversion to business-building action
High-quality content creators
Proven Pinterest influencers
We’ve put together a best-of solution for brands
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Why Pinterest?
What works on Pinterest?
Meet Power Pinner Jill Nystul
Ball1Ball
2Ball
3
Agenda
Ball
4 Q&A
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Pinterest is social media…Made for marketing
3rd largest source of referral
traffic
Drives 7x the traffic as Facebook per
user
Perfect demographics for brand marketers
SOURCE: Shareaholic SOURCE: Shareaholic//Compete Referral traffic/MAU Source: BizRate: study of 7,413 shoppers
70%
17%
Women1.
2.
3.
4.
5.
6.
Used to find inspiration on
“what to buy”…
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With visual scan, every update can be “seen”
Used for curating ideas, projects, and events
People only follow what will clearly add value
EdgeRank allows only a handful of updates to appear
Used for the widest variety of updates and sharing
People follow easily, knowing that EdgeRank will filter for them
Pinterest vs. Facebook
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“Lean Back” media
Light inspiration, higher on the purchase funnel
Visual scan allows many results to be explored
“Lean Forward” media
Focused search, farther down on the purchase funnel
Most people click or get frustrated before the fold
Pinterest vs. Google
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Pinterest is powerful if you think differently SOURCE: AHALOGY STUDY OF 1.1 BILLION ACTIVE CLIENTS ON PINTEREST
12.2x 4.8xMONTHLY IMPRESSIONS
AVERAGE CLICK THRU1.2% 1 to 3%
80% 2%% RE-PIN/RE-TWEET
PINTEREST CAN BE A GAME CHANGER AT SCALE.Copyright © 2013 BlogHer, Inc. and MLW Squared, LLC (d/b/a Ahalogy). All rights reserved.
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Photo credit: BlogHer Food ‘12
BEST PRACTICES
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Sound familiar?
Copyright © 2013 BlogHer, Inc. and MLW Squared, LLC (d/b/a Ahalogy). All rights reserved.
Where Marketers StruggleWHAT DO I
PIN?
WHAT’S THE ROI?
WHO DOES THE PINNING?
LEGAL?
SHOULD I PIN TO FACEBOOK AND TWITTER?
DO I COMMENT
AND FOLLOW BACK?
WHEN DO I PIN?
WHY DON’T PEOPLE
FOLLOW?
DO CONTESTS WORK?
HOW CAN I SCALE?
WHAT ABOUT INFLUENCERS?
FOR BRANDING OR SALES?
Copyright © 2013 BlogHer, Inc. and MLW Squared, LLC (d/b/a Ahalogy). All rights reserved.
Pinterest is not a social network.
Copyright © 2013 BlogHer, Inc. and MLW Squared, LLC (d/b/a Ahalogy). All rights reserved.
Pinterest is a content discovery tool.
Copyright © 2013 BlogHer, Inc. and MLW Squared, LLC (d/b/a Ahalogy). All rights reserved.
TOP 10 CATEGORIES ON PINTEREST
LEADING SUBJECT MATTER CATEGORIES
ON PINTEREST
BABIES
BEAUTY
CRAFTS
FASHION
FITNESS
FOOD
HOME DÉCOR
KIDS
PETS
TRAVELCopyright © 2013 BlogHer, Inc. and MLW Squared, LLC (d/b/a Ahalogy). All rights reserved.
Brands can win at scale on Pinterest by… Pinning (lots of) content that adds
value to your customers’ lives
Tying the earned attention and traffic to marketing objectives
Continuously creating and optimizing for critical mass
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Pinning consistently throughout the day and week IS OPTIMAL
Pin often to win
• Photo credit: Maegan Tintari, Love Maegan
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Spread out pins.
Use a scheduling tool to save time and improve results.
Get way out ahead on holidays.
Timing is everything
Photo credit: Jenny Ingram, Jenny on the Spot
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448 px Wide
Images must be cropped for Pinterest
196 px Wide
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FOLLOW-BACKS & COMMENTS
CAREFULLY CRAFTED BOARDS
“PIN TO WIN” CONTESTS
Less important activities on Pinterest
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Welcome & convert your Pinterest visitors
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Influencer’s Pinterest Pins: 140
Pinterest Impressions: 33,000,000
Re-Pin Ratio is a key measure of progress
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GrowYour Pinterest Platform
An Interview with Jill Nystul
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Of One Good Thing byJillie
Jill Nystul
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Copyright © 2013 BlogHer, Inc. and MLW Squared, LLC (d/b/a Ahalogy). All rights reserved.
Photo credit: I Am Baker
• Set a schedule.
• Watch percentages.
• Pay attention to pin placement.
• Use your Secret Boards.
• Collaborate!
Jill’s Top Pinterest Tips
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Photo credit: BlogHer Food ‘13
Q&A
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