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Blog 2.0 Ketan, Ashwin, Hardik

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Page 1: Blog 2.0 Ketan, Ashwin, Hardik. Georgia Institute of Technology2 Problem Domain A recent research concluded that - ”Blogs have done very little to enhance

Blog 2.0

Ketan, Ashwin, Hardik

Page 2: Blog 2.0 Ketan, Ashwin, Hardik. Georgia Institute of Technology2 Problem Domain A recent research concluded that - ”Blogs have done very little to enhance

Georgia Institute of Technology 2

Problem Domain

A recent research concluded that - ”Blogs have done very little to enhance the quality of dialogue with the public.”

Page 3: Blog 2.0 Ketan, Ashwin, Hardik. Georgia Institute of Technology2 Problem Domain A recent research concluded that - ”Blogs have done very little to enhance

Georgia Institute of Technology 3

Evolution of a Blogger TPB (noun)– The Poor Blogger

1) First Post phase :)

No content. Bubbling Enthusiasm.

2) The First Blow

Nobody reads TPB's blog.

TPB goes on to write something that he thinks has content.

Again nobody reads it.

3) I have better things to do phase!!

:(

4) Somebody stumbles upon TPB's stuff !!

And a passing mention is enough to revive TPB's enthusiasm. A series of posts follows..

Page 4: Blog 2.0 Ketan, Ashwin, Hardik. Georgia Institute of Technology2 Problem Domain A recent research concluded that - ”Blogs have done very little to enhance

Georgia Institute of Technology 4

Some Questions..

How many of you post comments after reading a good post?

Can there be a simple way to express what you feel about the post?

Page 5: Blog 2.0 Ketan, Ashwin, Hardik. Georgia Institute of Technology2 Problem Domain A recent research concluded that - ”Blogs have done very little to enhance

Georgia Institute of Technology 5

Ever wondered..

Have any of your friends written something similar to your post?

Can you save time by NOT reading boring posts?

Is there a way to recommend good posts?

Page 6: Blog 2.0 Ketan, Ashwin, Hardik. Georgia Institute of Technology2 Problem Domain A recent research concluded that - ”Blogs have done very little to enhance

Georgia Institute of Technology 6

State of the art..

Micro Blogging Corporate Blogging

Encourage employees by ”Best Blogger” contest

Group Blogs

Page 7: Blog 2.0 Ketan, Ashwin, Hardik. Georgia Institute of Technology2 Problem Domain A recent research concluded that - ”Blogs have done very little to enhance

Georgia Institute of Technology 7

What's required?

A more decisive quest for better contribution Not through advanced algorithms but through human

judgement

A need for more personalized services and enhanced user experience

A better way for social interaction

Page 8: Blog 2.0 Ketan, Ashwin, Hardik. Georgia Institute of Technology2 Problem Domain A recent research concluded that - ”Blogs have done very little to enhance

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Solutions(1)

A convenient way to post comments Voice comments

A simple way to express what you feel about the post

User Ratings

Page 9: Blog 2.0 Ketan, Ashwin, Hardik. Georgia Institute of Technology2 Problem Domain A recent research concluded that - ”Blogs have done very little to enhance

Georgia Institute of Technology 9

Solutions(2)

Finding relevant posts Auto-tagged and indexed Posts.

Post Rankings (Intra-Blog) Global Blogger Ranking (Inter-Blog)

Enhanced Corporate Blogging

Page 10: Blog 2.0 Ketan, Ashwin, Hardik. Georgia Institute of Technology2 Problem Domain A recent research concluded that - ”Blogs have done very little to enhance

Georgia Institute of Technology 10

System Scope and Implementation

Detection of relevant content across mulitple Blogs

Automatic tagging Sorting posts based on Degree of Relevance Sorting posts based on User Ratings

Page 11: Blog 2.0 Ketan, Ashwin, Hardik. Georgia Institute of Technology2 Problem Domain A recent research concluded that - ”Blogs have done very little to enhance

Georgia Institute of Technology 11

System Architecture

Page 12: Blog 2.0 Ketan, Ashwin, Hardik. Georgia Institute of Technology2 Problem Domain A recent research concluded that - ”Blogs have done very little to enhance

Georgia Institute of Technology 12

Implementation Details

Front End PHP5

DB MySQL

Web Server Apache

Referred Blog Hosting Services B2evolution, Technorati

Page 13: Blog 2.0 Ketan, Ashwin, Hardik. Georgia Institute of Technology2 Problem Domain A recent research concluded that - ”Blogs have done very little to enhance

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List of Blogs

Page 14: Blog 2.0 Ketan, Ashwin, Hardik. Georgia Institute of Technology2 Problem Domain A recent research concluded that - ”Blogs have done very little to enhance

Georgia Institute of Technology 14

Lists of Posts

Page 15: Blog 2.0 Ketan, Ashwin, Hardik. Georgia Institute of Technology2 Problem Domain A recent research concluded that - ”Blogs have done very little to enhance

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Find Similar Posts

Page 16: Blog 2.0 Ketan, Ashwin, Hardik. Georgia Institute of Technology2 Problem Domain A recent research concluded that - ”Blogs have done very little to enhance

Georgia Institute of Technology 16

Similar Posts

Page 17: Blog 2.0 Ketan, Ashwin, Hardik. Georgia Institute of Technology2 Problem Domain A recent research concluded that - ”Blogs have done very little to enhance

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Performance Analysis

Focus of Performance Evaluation: Insertion Overhead Cost of finding keywords

Linear Complexity

Retrieval Overhead Overhead of finding matching posts

Page 18: Blog 2.0 Ketan, Ashwin, Hardik. Georgia Institute of Technology2 Problem Domain A recent research concluded that - ”Blogs have done very little to enhance

Georgia Institute of Technology 18

Future Work

Integrate with a popular Blog hosting service

More attractive UI Performance Analysis w.r.t. Blog 2.0

hosting Websites Ad Sense Impact Analysis

Page 19: Blog 2.0 Ketan, Ashwin, Hardik. Georgia Institute of Technology2 Problem Domain A recent research concluded that - ”Blogs have done very little to enhance

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Questions?

Acknowledgements – Prof. Ling Liu

Thank You!