blockchain. what is it & why is it important
TRANSCRIPT
THE COIN HAS DROPPEDWhy non-techies need to understand Blockchain
@gerriesmits x @zeronaut 7/12/16
The simple version
:)
Blockchain = Technology + Profit + Ethics
Technology + Profits + Ethics = WTF
ERGO Blockchain = WTF
Today’s statement
Hello!
:)
• Ik help organisaties om meer uit het internet te halen.
• Ik ben gepassioneerd door de impact van het ‘digitale’ op producten, op communicatie, op communities, op gedrag,…
• Ik doe dat door zo veel mogelijk te vertrekken vanuit gebruikers en hun behoeften.
20 years experience in industries that got disrupted by internet
Music Industry
TV
Print Media
Marketing
Govern-ment
• Ik help organisaties om meer uit het internet te halen.
• Ik ben gepassioneerd door de impact van het ‘digitale’ op producten, op communicatie, op communities, op gedrag,…
• Ik doe dat door zo veel mogelijk te vertrekken vanuit gebruikers en hun behoeften.
Now, I help organisations get more out of the internet
+
Comms
Marketing
Business/Product
Organi-sation
Culture
Words I use (too) often #1 - Why
Human needs and motivations
remain pretty constant
Technology is volatile and
changes rapidly
+ = ?
Words I use (too) often#2 - User
“If everyone has their face toward the CEO, they have
their ass toward the customer.”-
Jack Welchex-CEO General Electric
Words I use (too) often #3 - Blockchain
Blockchain WTF
1
Once upon a time…α
Very simple
Decentral + transactions = consensus as software
You can pay online
Empathy
study University of South California
$
You can pay IRL
There’s a credit card for that
Blockchain
aka The Global Ledger
Empathy
study University of South California
v1
And then came Vitalik Buterinβ
While the Bitcoin protocol is more than adequate for currency (…)there are fundamental limitations that make it non-viable for anything beyond a certain very limited scope of features.
“
“
Ethereum >> Building decentralised apps
v2
Blockchain + Smart Contracts + Ether = Any Transaction
1+1=
IF insurance is not paid THEN stop the car
vb
IF Saturday @ 1900 THEN Generate random numbersTHEN Send money to winning wallets
vb
Your own coins/tokenswtf
Decentralised Autonomous Organisation
wtf
Impact on 3 levelsv2
• Transactional (DApps)
• Value System (Coins)
• Decentral Organisation (DAO)
How? >> The use cases
2
There’s a D-app for that
Online Gamblingeg
Sneakerseg
Product traceabilityeg
Bye bye, notaryeg
Bye bye, notaryeg
Medical Records : Factomeg
Redefine value in music industryeg
Bloggingeg
Energyeg
Core of the use caseso
TRUSTLESSREDEFINE MIDDLEMAN
NO CENTRAL AUTHORITY
TRANSACTIONIMMUTABLE
TRANSPARENT…
4 reasons why we should care?
3
Efficiency + Validation#1
Driving licensefix
Supply Chainfix
A smart lock
aka Programmed Validated Access
aka AirBnB
fix
Programmable Moneyfix
Profit#2
Impact on costs
→
Built-in Incentive system→
86.690.OOO Etherx7 €=606.830.000 €
Real moneyE
16.029.000 BitCoinx720 €=11.540.000.000 €
Lots of real moneyB
Willingness to fund/investD
Own coin = Common Incentive??
Coin
My coin is bigger than yourse.g.
My coin-moment
Oh, you can make money with this?
So do I buy Ether? How do I bring added
value?
Organisational impact#3
Decentralised Autonomous Organisation
wtf
I wanted software to:
• make it easier for suppliers to cooperate/collaborate
• reduce admin for coordination & international remittance
• reduce the need for trust
• align the incentives of the workforce
“
“
Jack du Rose
New Organisation Designeg
New Organisation Designeg
Huh? WTF?
Hold on, hold on! No more central
hierarchy?
My coin-moment
So it’s PTF* *Potentially Totally Fundamental
#4
From social web…2.0
…to internet of value3.0
* Very meta illustration
Profits + Ethics + Tech!?#
Real Sharing Economy?><
How important are drivers to Uber?
?
Self-driving car + Own Wallet?BUT
So… questions that have never been asked
!?#
Speed, speedier, speediest>>>
Is the impact radical?>>>
Intellectual capacity = giganticwtf
I have some cool ideas around sunspot equilibria and N-of-N assurance contracts, which have the advantage that they may not actually require explicit issuance, but the effectiveness of those would be limited.
“
“
It’s up to us to get our hands dirty.
We need to think, make, buy, be confused, get
ripped off,…
My coin-moment
