blink and you'll miss it: content overload at social media week

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#SMWBLINK

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Post on 30-Jun-2015

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Content is out of control. How do you stay on top of your content streams, and avoid getting swamped by the irrelevant content? And, if you're a marketer, how do you ensure that your messages cut through the noise?

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Page 1: Blink and you'll miss it: content overload at Social Media Week

#SMWBLINK

Page 2: Blink and you'll miss it: content overload at Social Media Week

CONTENT IS OUT OF CONTROLEVERY MINUTE, MILLIONS OF LINKS TO MILLIONS OF

ARTICLES ARE SHARED VIA MILLIONS OF TWEETS AND BILLIONS OF CONTENT SOURCES

CAN WE KEEP UP WITH ALL OF THE CONTENT WE NEED?

Page 3: Blink and you'll miss it: content overload at Social Media Week

IN THE NEXT 24 HOURS . . .

4,000,000,000 THINGS WILL BE SHARED ON FACEBOOK

499,860POSTS WILL BE PUBLISHED ON WORDPRESS

source: http://www.iacquire.com/blog/content-amplification

103,680HOURS OF VIDEO WILL BE UPLOADED TO YOUTUBE

Page 4: Blink and you'll miss it: content overload at Social Media Week

IN THE NEXT 24 HOURS . . .

source: http://www.iacquire.com/blog/content-amplification

E-MAILS WILL BE SENT

144,800,000,000

Page 5: Blink and you'll miss it: content overload at Social Media Week

THE AMOUNT OF CONTENT SHARED OVER SOCIAL NETWORKS IS LIKELY TO DOUBLE EVERY TWO YEARS

MARK ZUCKERBERG #ZUCKSLAW

source: http://www.exacttarget.com/blog/25-rules-and-tips-to-get-the-most-value-from-twitter/

Page 6: Blink and you'll miss it: content overload at Social Media Week

AN ‘AVERAGE’ USER ON TWITTER IS GETTING

1104 LINKSEVERY DAY

source: Bevolve, Techcrunch & Wlsion Fletcher sample of average user links

A LINK EVERY WAKING MINUTE

46 LINKSEVERY HOUR

Page 7: Blink and you'll miss it: content overload at Social Media Week

IN A SURVEY OF 2,000 UK BUSINESS PROFESSIONALS, OVER HALF DESCRIBED THEMSELVES AS

KNOWLEDGE WORKERS,

PEOPLE WHOSE JOBS INVOLVE HANDLING AND SHARING INFORMATION

Source: Survey of 2,000 UK knowledge workers conducted by Redshift Research

Page 8: Blink and you'll miss it: content overload at Social Media Week

30% SPEND OVER 3 HOURS A WEEK ON CONTENT FOR WORK

44% SAID THEY GET 2-5 MUST READ EMAILS A DAY

29% SAY HALF THEIR TIME IS WASTEDSource: Survey of 2,000 UK knowledge workers conducted by Redshift Research

Page 9: Blink and you'll miss it: content overload at Social Media Week

source: OnePoll survey of 1000 Twitter and RSS users 2013

81%KNOW THEY CURRENTLY MISS VALUABLE CONTENT

STRUGGLE TO REDISCOVER CONTENT THEY PREVIOUSLY FOUND

75%

Page 10: Blink and you'll miss it: content overload at Social Media Week

MILLIONS ARE COMBINING AN EVER-GREATER SET OF TOOLS

+ + + + + ++

Page 11: Blink and you'll miss it: content overload at Social Media Week

IT’S NOT INFORMATION OVERLOAD…

IT’S FILTER FAILURECLAY SHIRKYWRITER, CONSULTANT, LECTURER WIRED, NYT, HBR

Page 12: Blink and you'll miss it: content overload at Social Media Week

CRONYCLE TRANSFORMS YOUR TWITTER AND

RSS CONTENT FEEDS INTO FILTERED COLLECTIONS BASED ON TERMS

YOU DEFINE

Page 13: Blink and you'll miss it: content overload at Social Media Week

IT’S THE INTERNET, CONCENTRATED.

WWW.CRONYCLE.COM