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1 mensfi tness.de

T H E N E W W AY T O S U C C E S S

MEDIA-DATA 2016

2017

- 2 - mensfitness.de

n MEN’S FITNESS stands for motivation, identity and adventure.

For honest words instead of empty promises. Because we think that it’s about time to re-define fitness. With a holistic approach and in favour of our readers.In re-defining the term fitness MEN’S FITNESS is taking a lead in the German market and has developed into an important motivator on all levels of personal success.

Become our partner and thereby part of this exciting development. Present yourself to a readership that is yearning for change and new challenges.

PROFILEMEN’S FITNESS is an authentic guide for more fitness, motivation and success. Unlike any other magazine in the area of fitness and lifestyle, it unerringly meets the needs of its readers and inspires change towards a new and more healthy and vital life. MEN’S FITNESS is more than a guidebook. Due to regular exchange between editorial staff and readers a deep feeling of identity grows – on both sides.

CONTENTMEN’S FITNESS stands for concentrated expert knowledge and a keen nose for upcoming trends, news and products. Here you can find innovative workouts, training plans for runners, cyclists and swimmers, interviews with and background information about the most important athletes and adventurers in the world, recipes and tips on nutrition, the craziest outdoor trips, the best gear and equipment around, medical studies and thrilling features on mental training, as well as secrets on motivation and personality development.

TARGET GROUPThe core target group of MEN’S FITNESS are men between the ages of 18-45. We appeal not only to those who are already active, but also to those interested in fitness – those men, who are just now wanting to become more active. Our readership is keen on the outdoors and curious, especially in regards to (international) trends and products. We are proud to have so many personal trainers, sports scientists and physicians - all leaders in the area of fitness - amongst our readers.

MEDIA-DATA MEDIA-DATEN 2016/2017

Your productspresented at their best

Men love gear and other paraphernalia.We will show them what they really need,

to better get through life…

Go for it!MEN'S FITNESS is not about being all smug,

warm and safe, but will see you off to apowerful start.


FACTS

nAGE

n�DEMOGRAPHIC

nGENDER

nINTERESTS

nWEBSITE & SOCIAL MEDIAUnique Visitors: 105,000

Page Impressions: 320,000

Newsletter Database: 32,500

Facebook Fans: 138,000

Twitter Followers: 2,000

nPRINT ISSUE• Printed Edition: 90,000

• Retail: 25,000

• Subscribers: 12,500

• Clever Fit*: 12,000

• Sales Promotion: 5,000

*250 fitness centres oft the fitness chain CleverFit will buy 50 copies each per issue to pass on to their members

Readers

100

80

60

40

20

0

95,05 %

64,30 %55,80%

45,60 % 42,70 %

29,20 %

Team Sports

& Outdoor

Activities

Travel / Hotels &

Accomo- dations

Motor Vehicles (new)

Clothing &

GroomingConsumer

Electronics /

Mobile PhonesSports &

Fitness

*Reader-Survey April 2015

84%

78.8%

32.95%

34.56%

Germany

Men

18-24

25-34

4%Austria

2%Other

10%

10.45%

10%

Switzerland

45-54

3.53%55-64

1.6%65+

35-44

23.2%Women


- 4 - mensfi tness.de

DISCOUNTS4 placements = 25 %7 placements = 28.5 %12 placements = 30 %

SPECIAL FORMATS / INSERTSSpecial formats: Rates upon enquiry

Inserts up to 20g: 90 € /1,000 copiesInserts up to 30g :100 € /1,000 copies

Fixed inserts (glued or stuck): Rates upon enquiry

Technical indications inserts: Max. format: 195 mm x 270 mm Min. format: 105 mm x 148 mm (A6)

Please provide inserts plus 3% extra.Delivery according to prior agreement.

The delivery of inserts should bemarked as follows:„Remitter“, „Men's Fitness Edition No.:__,

Date of publication, Number of items“.

Please send 5 samples with your order.

- 4 - mensfi tness.de

DISCOUNTS4 placements = 25 %7 placements = 28.5 %12 placements = 30 %

SPECIAL FORMATS / INSERTSSpecial formats: Rates upon enquiry

Inserts up to 20g: 90 € /1,000 copiesInserts up to 30g :100 € /1,000 copies

Fixed inserts (glued or stuck): Rates upon enquiry

Technical indications inserts: Max. format: 195 mm x 270 mm Min. format: 105 mm x 148 mm (A6

Please provide inserts plus 3% extra.Delivery according to prior agreement.

The delivery of inserts should bemarked as follows:„Remitter“, „Men's Fitness Edition No.:__,

Date of publication, Number of items“.

Please send 5 samples with your order.

COOPERATION

ADVERT FORMATS AND RATESSide parts Format (Width x Height)* Advert Advertorial

2/1 page Bleed: 420 mm x 297 mm plus trim 8,450 € 9,200 € Type area: 400 mm x 277 mm

1/1 page Bleed: 210 mm x 297 mm plus trim 4,950 € 5,900 € Type area: 190 mm x 277 mm

1/2 page a) Bleed landscape: 210 mm x 140 mm plus trim 3,250 € 3,650 € a) Type area landscape: 130 mm x 190 mm

1/2 page b) Bleed portrait: 100 mm x 297 mm plus trim 3,250 € 3,650 € b) Type area portrait: 90 mm x 277 mm

1/3 page Bleed portrait: 70 mm x 297 mm plus trim 1,950 € – Type area portrait: 60 mm x 277 mm

1/4 page Bleed portrait: 140 mm x 100 mm plus trim 1,500 € – Type area portrait: 130 mm x 90 mm

Surcharge for placement - Cover pages U2 and U4: 10%All rates net plus VAT

*Trim: 4 mm per edge

Advertorial: Rate per designed page: 500 Euro

2/1 page

1/1 page

1/2 page(a)

1/2page

(a)

1/3page

(b)

1/4page

(b)

PowerFood

for new energy

The best recipes, professional tipsfor a man's cuisine, diet trends closely examined,

all you'd want to know about nutritionalsupplements – eat healthy and stay fit!



HARD FACTS

TECHNICAL DATA / PRINT MATERIALSPrint method: Web offsetManufacturing: Glued binding at the backScreen ruling: 60s grid pattern

Delivery of print materials via e-mail to:[email protected]

Data formats:

• PDF (embed all fonts)

• TIF (300 dpi)

• Photoshop EPS (300 dpi, binary coded)

• EPS

• Photoshop PSD

• Illustrator (with embedded fonts converted to paths or include fonts)

• QuarkXPress 3-8 (include fonts)

An accuracy of colour reproduction can only be warranted,when a colour consistent proof is available.

TARGET DATES 2016/2017Edition Deadline for advertisements

Deadline for print materials

On sale date

12/2015 09/10/2015 14/10/2015 03/11/2015

01/2016 06/11/2015 11/11/2015 01/12/2015

02/2016 04/12/2015 09/12/2015 05/01/2016

03/2016 08/01/2016 13/01/2016 02/02/2016

04/2016 05/02/2016 10/02/2016 01/03/2016

05/2016 11/03/2016 16/03/2016 05/04/2016

06/2016 08/04/2016 13/04/2016 03/05/2016

07/2016 13/05/2016 18/05/2016 07/06/2016

08/2016 10/06/2016 15/06/2016 05/07/2016

09/2016 08/07/2016 13/07/2016 02/08/2016

10/2016 12/08/2016 17/08/2016 06/09/2016

11/2016 09/09/2016 14/09/2016 04/10/2016

12/2016 07/10/2016 12/10/2016 01/11/2016

01/2017 11/11/2016 16/11/2016 06/12/2016

02/2017 09/12/2016 14/12/2016 03/01/2017

03/2017 13/01/2017 18/01/2017 07/02/2017

Up to the top,side by side

We are used to finding solutions. When exercising, this is mos timportant.

Let us become creative together



Online Prices/Month:

Leaderboard 970x90 1,490 €

Full size 468x90 1,250 €

Rectangle 300x400 1,200 €

Slider 420x240 1,250 €

Background/Skin 1920x2000 1,990 €

Lottery Page 300x370 350 €

Skyscraper 194x768 2,500 €

Besides our regular placings of banners we offer many online specials and coperations, such as the sponsoring of individual topics, advertorials, competitions, and much more.

Advertising formats and rates: effective from January 1, 2016.

ALSO VISIT US ON:

www.mensfitness.de

men´s fitness DIGITAL

Would you like to present your product/service interactively on a tablet or smartphone? No problem! The digital edition of MEN’S FITNESS lets you experience fitness, motivation and lifestyle with all your senses (for Android and iOS). Exceptional clarity, unbelievable touchscreen experience, videos, and new and interactive functions await you on a regular basis. The digitalized MEN’S FITNESS will help you to realize your personal goals.

ONLYNOW!E-MAG

INNOVATIVEINTERACTIVEMOBILE

DIGITAL

Would you like to present your product/service interactively on a tablet or smartphone? No problem! The digital edition of MEN’S FITNESS lets you experience fitness, motivation and lifestyle with all your senses (for Android and iOS). Exceptional clarity, unbelievable touchscreen experience, videos, and new and interactive functions await you on a regular basis. The digitalized MEN’S FITNESS will help you to realize your personal goals.

ONLYNOW!E-MAG

Full Size

Leaderboard

Rectangle

Slider

Skycraper


From now oneverything changes

New ways are always exciting.Let's start the adventure.


MATTHIAS KOEHLERMattentwiete 5

Eingang Katharinenfleet20457 Hamburg

DeutschlandT. +0211 5381 9967

[email protected]

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