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News:rewired December 1, 2015

----- Meeting Notes (29/11/15 18:50) -----HelloThank you Mashable + Messaging Apps1

About Mashable

Mashable founded just over 10 years ago UK office 1 year old2

Mashable and messaging apps

Mashable

Snapchat

Viber

Line

Inspiring the Digital Generation:

----- Meeting Notes (29/11/15 18:50) -----Snapchat stories are a collection of snaps built into a story. 3

Mashable on Snapchat

100 million active Daily users One of a handful of media companies Unique storytelling formatMashable Collective Snapchat Stories Snapchat Discover 4

News Bites

Mashable

In celebration of Earth Day, we created a Snapchat story featuring a variety of facts.As part of the Earth Day story, we featured this snap. [Animation]In August 2015, Snapchat introduced a series of new features, including the Sticker Picker, which we highlighted in a Snapchat news story.

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Realtime News

Mashable

From L to R:Our news team has reported on-the-ground from the U.S. presidential election campaign trail in Iowa to the Walter Scott protest in North Charleston, S.C.6

Live Event Coverage

Mashable

From L to R:From the reunion red carpet of the 30th anniversary of the Back to the Future series, to the Grammys press room, Mashable has taken Snapchat followers to the front row of entertainment. Mashable has also brought some of the biggest world events to followers; in this example, we created a Snapchat story from the 2014 FIFA World Cup in Brazil.7

Celebrity Interviews

Mashable

From L to R:Matt DamonJames McAvoy & Daniel Radcliffe Victor Frankenstein 8

Snapchat Discover

Mashable

From L to R:SNAPCHAT DISCOVER EDITION In addition to our coverage on Mashable.com, our team also published a special edition of Snapchat Discover featuring exclusive content around the Apple announcement. Though editions are typically published in the morning, we were able to publish a midday edition, which served as a great example of real-time reporting.In honor of Super Mario Bros' 30th anniversary, we dedicated a Snapchat Discover special edition to the iconic game and its characters.9

Mashable on Viber

Viber

Mashable

One of the first publishers to be part of the public chat featureJoined in August, Mashable UK had its first day on viber in late AugustGoal with it is to use it as its intended as a chat room.Brand play versus Building new sticker packs at the moment11

Mashable on Line

Line

Mashable

LINE HAS 180 Million Monthly Active Users-Slightly more male than female, users of all ages, In our first month on the platform weve grown to more than 150,000 followersVery visual, audience has responded to breaking news and evergreen contentOne of the first if not THE first to experiment with vertical video on the platform13

@blathnaidhealyblathnaidh

----- Meeting Notes (29/11/15 18:50) -----HelloThank you Mashable + Snapchat 14