PROBLEM

Restaurants post to social media.

Foodies use restaurant discovery sites.

SOLUTION A social network for restaurants + foodies.

Restaurants post photos, menus, and events.

Foodies discover and follow restaurants.

And they invite friends out to restaurants and events.

USE CASES Order a dish that was recommended by a friend.

Follow daily happenings at your favorite rooftop bar.

Instantly find which bars are playing the Pacquiao fight.

Organize large dinner groups with the click of a button.

Follow restaurants feature

Neighborhood feed feature

Dish logging feature

Let’s Eat feature

WHY NOW?

The Birth of the Foodie

50% of millennials now consider

themselves foodies.

The Rise of the Concept Restaurant

80% of restaurants use social media as a marketing tactic.

+

MARKET SIZE 375k urban, millennial, foodies in the SF Bay Area. 14.5M across all major U.S. metropolitan areas.

TAM - Urbanites (116M)

SAM - Millennial Urbanites (29M)

SOM - Foodie Millennial Urbanites

(14.5M)

BUSINESS MODEL

Ticketing 375k users x 1 ticket/month $30 x 3% charge x 12 months = $4M/year.

Third Party Advertising 375k users x 2 site visits per week x 6 pages per visit x 52 weeks x $10 CPM = $2.3M/year.

Premium Restaurant Profile 2000 restaurants x 5% use premium x ($1000 photography x 1 year + $1000 social media management x 12 months + $75 job posting fee x 9 new employees per year) = $1.4M/year.

Future Feature Suite Mobile offers, loyalty programs, coupons, shift management, delivery, reservations, marketplace, and merchandise.

COMPETITION

Crowd sourced Owner sourced

Food

cen

tric

G

ener

al p

urpo

se

Foodspotting (2M users) Zomato (19M users) OpenTable (15M users) Chefs Feed (1M users) Thrillist (16M users)

BlackPepper

Foursquare (55M users) Yelp (142M users) Trip Adviso (340M users) Goog le (2.5B users)

Facebook (1.5B users) Instagram (400M users) Eventbrite (80M users) Twitter ( (310M users) Living Soc (20M users) Groupon (48M users)

COMPETITIVE ADVANTAGES

Reverence for food Aesthetic focus Restaurant network

First to market Unique foodie features Taste preference IP

GOALS

Ally with the best restaurants

Increase the number of social outings

Own food.

PROGRESS