blackberry sales committee

8/14/2019 Blackberry Sales Committee

1/13

Exploring str

alternative

Submitted by:

Bindu Thushara. N

IGTC

August 27, 2013


2/13

CONTENTS

Introduction

Formation of special committee for sales

Need for strategic alternatives

Analysis

Canadian governments view

References


3/13

INTRODUCTION

The BlackBerry is a line of wireless handled devices

designed and marketed by BlackBerry. The first BlackBe

email pager, was released in 1999.

The most recent BlackBerry devices are the Z10, Q10 an

and Q10 were announced on January 30, 2013, and

announced on May 14, 2013.

The user interface varies by model; most had featur

Qwerty keyboard, while newer generations have relied

touch screen and virtual keyboard.

Currently, Blackberry is going through rough phase and

getting sold due to heavy competition and many other dr


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FORMATION OF SPECIAL COMMITTEE

BlackBerry has announced that the board of directors

special committee to "explore strategic alternatives to eand increase scale in order to accelerate BlackBerry 10 de

JP Morgan Securities LLC is serving as financial advisor

and Skadden, Arps, Slate, Meagher & Flom LLP and

serving as legal advisors. The committee is comprised of Barbara Stymiest, Th

Richard Lynch and Bert Nordberg, and will be chaired

Dattels.


5/13

The plan for the committee is to explore possible ventures

and BlackBerry 10 including possible joint ventures, partne

a sale of the company.

During the past year, management and the Board have be

launching the BlackBerry 10 platform and BES 10, establ

financial position, and evaluating the best approach to d

term value for customers and shareholders.

Given the importance and strength of technology, the ev

and competitive landscape the management believe th

right time to explore strategic alternatives.

NEED FOR STRATEGIC ALTERNATIVES


6/13

Thorsten Heins, President and Chief Executive Officer of

August 12th said that the Special Committee would focus

alternatives and the management will be continuing with tof;

Reducing cost

Driving efficiency

Accelerating the deployment of BES 10

Driving adoption of blackberry 10 smartphones

Launching the multi-platform BBM social messaging servic

pursuing mobile computing opportunities by leveraging t

reliable BlackBerry Global Data Network.

Continued.


7/13

The company has struggled in recent years to regain marke

Apple and users of Google's Android operating system.

Blackberry's problem isn't that its new smartphones arerather that it took so long to get them to market.

Repeated delays meant it wasn't able to start selling BB10

the end of January this year and also its app market ho

compared to IOS and Android, this was a major drawback. When the firm announced it was buying QNX Software S

April 2010, it made clear that the purchase was desig

update its operating system but the other two mobile gia

android had began taking the market share of blackberry.

still accounted for about one in five smart hones shi ed.

ANALYSIS


8/13

Continued.

Shares in the company closed up more than 10% at $10.78

The company dropped its Research in Motion name in Jan

rebranded as Blackberry, to coincide with the launch of 10 model.

In its most recent quarter, Blackberry lost $84m (54m)

lose more money in the three months to the end of August

The result is that Blackberry is able to offer devices that mupgrades to its loyal followers, but consumers and fir

already switched platforms and other purchasers might se

to pick the berry.


9/13

Continued.

BlackBerry sales have declined in several key markets as co

the once-iconic brand in favor of handsets made by

Middle East retailers say. One large UAE-based electronics chain says its revenue

BlackBerry handsets are a little above half what they we

with the much-heralded BlackBerry 10 (BB10) range ha

revive the fortunes of the struggling Canadian brand.

The UAE and a handful of other emerging markets had bee

hope for BlackBerry over recent years, despite its share

smartphone market declining, which led to this months

the company is up for sale.


10/13

Continued.

One former associate of BlackBerry, who is based in Sau

confirmed that the trend is that a lot of business people

are switching to other platforms and he is 100 percent suthat BlackBerry has lost a lot of subscribers in Saudi Arabia

The importance of the Middle East to BlackBerry was u

June when the brand opened its first standalone store

located at the Dubai Mall. BlackBerry also chose the UA

launch market for its lower-cost Q5 handset.

BlackBerry was once seen as a superhero of the teleco

iconic brand in the early days of the smartphone, and c

everyone from bankers to school kids, from rap stars to Ba


11/13

Many analysts say that BlackBerry has misjudged th

revolution, failing to keep pace with the likes of Apple and

Over the last four years, BlackBerrys share of the globmarket has fallen from about 50 per cent to just 3 per cen

market research firm IDC.

Its financials also followed a downward trend, with BlackB

an unexpected net loss of $84m in the last quarter. Matthew Reed, the principal analyst at Informa Telecom

Dubai, said that the news of a possible sale of the compa

reassuring to consumers, who may worry about future tec

if BlackBerry gets sold and the same worry persists in all

across the world.

Continued.


12/13

Canadian industry minister James Moore signaled that h

would not intervene to keep BlackBerry afloat if it cant

keep itself in business after reviewing its strategic options.

BlackBerry employs a great number of Canadians. Itsbe

Canadian pride.

Moore said that it was the companys responsibility t

market and provide devices and services, platforms, comarket will receive well and government would not offer a

Moore also stated that the Canadian government wanted

succeed since the company has been a critical part of t

tech sector.

CANADIAN GOVERNMENTS VIEW


13/13

Leo Kelion- Technology reporter, 12 August 2013

http://www.bbc.co.uk/news/business-23670317

http://crackberry.com/blackberry-special-committee-expl

joint-ventures-partnerships-or-even-sale-company

http://english.alarabiya.net/en/business/telecoms/2013/

BlackBerry-crumble-as-Mideast-smartphone-retailers-rep

sales.html

http://bgr.com/blackberry/

REFERENCES
http://crackberry.com/blackberry-special-committee-explore-possible-joint-ventures-partnerships-or-even-sale-companyhttp://crackberry.com/blackberry-special-committee-explore-possible-joint-ventures-partnerships-or-even-sale-companyhttp://crackberry.com/blackberry-special-committee-explore-possible-joint-ventures-partnerships-or-even-sale-companyhttp://crackberry.com/blackberry-special-committee-explore-possible-joint-ventures-partnerships-or-even-sale-companyhttp://english.alarabiya.net/en/business/telecoms/2013/08/22/-BlackBerry-crumble-as-Mideast-smartphone-retailers-report-lower-sales.htmlhttp://english.alarabiya.net/en/business/telecoms/2013/08/22/-BlackBerry-crumble-as-Mideast-smartphone-retailers-report-lower-sales.htmlhttp://english.alarabiya.net/en/business/telecoms/2013/08/22/-BlackBerry-crumble-as-Mideast-smartphone-retailers-report-lower-sales.htmlhttp://bgr.com/blackberry/http://bgr.com/blackberry/http://bgr.com/blackberry/http://bgr.com/blackberry/http://bgr.com/blackberry/http://bgr.com/blackberry/http://english.alarabiya.net/en/business/telecoms/2013/08/22/-BlackBerry-crumble-as-Mideast-smartphone-retailers-report-lower-sales.htmlhttp://english.alarabiya.net/en/business/telecoms/2013/08/22/-BlackBerry-crumble-as-Mideast-smartphone-retailers-report-lower-sales.htmlhttp://english.alarabiya.net/en/business/telecoms/2013/08/22/-BlackBerry-crumble-as-Mideast-smartphone-retailers-report-lower-sales.htmlhttp://english.alarabiya.net/en/business/telecoms/2013/08/22/-BlackBerry-crumble-as-Mideast-smartphone-retailers-report-lower-sales.htmlhttp://english.alarabiya.net/en/business/telecoms/2013/08/22/-BlackBerry-crumble-as-Mideast-smartphone-retailers-report-lower-sales.htmlhttp://english.alarabiya.net/en/business/telecoms/2013/08/22/-BlackBerry-crumble-as-Mideast-smartphone-retailers-report-lower-sales.htmlhttp://english.alarabiya.net/en/business/telecoms/2013/08/22/-BlackBerry-crumble-as-Mideast-smartphone-retailers-report-lower-sales.htmlhttp://english.alarabiya.net/en/business/telecoms/2013/08/22/-BlackBerry-crumble-as-Mideast-smartphone-retailers-report-lower-sales.htmlhttp://english.alarabiya.net/en/business/telecoms/2013/08/22/-BlackBerry-crumble-as-Mideast-smartphone-retailers-report-lower-sales.htmlhttp://english.alarabiya.net/en/business/telecoms/2013/08/22/-BlackBerry-crumble-as-Mideast-smartphone-retailers-report-lower-sales.htmlhttp://english.alarabiya.net/en/business/telecoms/2013/08/22/-BlackBerry-crumble-as-Mideast-smartphone-retailers-report-lower-sales.htmlhttp://english.alarabiya.net/en/business/telecoms/2013/08/22/-BlackBerry-crumble-as-Mideast-smartphone-retailers-report-lower-sales.htmlhttp://english.alarabiya.net/en/business/telecoms/2013/08/22/-BlackBerry-crumble-as-Mideast-smartphone-retailers-report-lower-sales.htmlhttp://english.alarabiya.net/en/business/telecoms/2013/08/22/-BlackBerry-crumble-as-Mideast-smartphone-retailers-report-lower-sales.htmlhttp://english.alarabiya.net/en/business/telecoms/2013/08/22/-BlackBerry-crumble-as-Mideast-smartphone-retailers-report-lower-sales.htmlhttp://english.alarabiya.net/en/business/telecoms/2013/08/22/-BlackBerry-crumble-as-Mideast-smartphone-retailers-report-lower-sales.htmlhttp://english.alarabiya.net/en/business/telecoms/2013/08/22/-BlackBerry-crumble-as-Mideast-smartphone-retailers-report-lower-sales.htmlhttp://english.alarabiya.net/en/business/telecoms/2013/08/22/-BlackBerry-crumble-as-Mideast-smartphone-retailers-report-lower-sales.htmlhttp://english.alarabiya.net/en/business/telecoms/2013/08/22/-BlackBerry-crumble-as-Mideast-smartphone-retailers-report-lower-sales.htmlhttp://english.alarabiya.net/en/business/telecoms/2013/08/22/-BlackBerry-crumble-as-Mideast-smartphone-retailers-report-lower-sales.htmlhttp://english.alarabiya.net/en/business/telecoms/2013/08/22/-BlackBerry-crumble-as-Mideast-smartphone-retailers-report-lower-sales.htmlhttp://english.alarabiya.net/en/business/telecoms/2013/08/22/-BlackBerry-crumble-as-Mideast-smartphone-retailers-report-lower-sales.htmlhttp://english.alarabiya.net/en/business/telecoms/2013/08/22/-BlackBerry-crumble-as-Mideast-smartphone-retailers-report-lower-sales.htmlhttp://english.alarabiya.net/en/business/telecoms/2013/08/22/-BlackBerry-crumble-as-Mideast-smartphone-retailers-report-lower-sales.htmlhttp://english.alarabiya.net/en/business/telecoms/2013/08/22/-BlackBerry-crumble-as-Mideast-smartphone-retailers-report-lower-sales.htmlhttp://crackberry.com/blackberry-special-committee-explore-possible-joint-ventures-partnerships-or-even-sale-companyhttp://crackberry.com/blackberry-special-committee-explore-possible-joint-ventures-partnerships-or-even-sale-companyhttp://crackberry.com/blackberry-special-committee-explore-possible-joint-ventures-partnerships-or-even-sale-companyhttp://crackberry.com/blackberry-special-committee-explore-possible-joint-ventures-partnerships-or-even-sale-companyhttp://crackberry.com/blackberry-special-committee-explore-possible-joint-ventures-partnerships-or-even-sale-companyhttp://crackberry.com/blackberry-special-committee-explore-possible-joint-ventures-partnerships-or-even-sale-companyhttp://crackberry.com/blackberry-special-committee-explore-possible-joint-ventures-partnerships-or-even-sale-companyhttp://crackberry.com/blackberry-special-committee-explore-possible-joint-ventures-partnerships-or-even-sale-companyhttp://crackberry.com/blackberry-special-committee-explore-possible-joint-ventures-partnerships-or-even-sale-companyhttp://crackberry.com/blackberry-special-committee-explore-possible-joint-ventures-partnerships-or-even-sale-companyhttp://crackberry.com/blackberry-special-committee-explore-possible-joint-ventures-partnerships-or-even-sale-companyhttp://crackberry.com/blackberry-special-committee-explore-possible-joint-ventures-partnerships-or-even-sale-companyhttp://crackberry.com/blackberry-special-committee-explore-possible-joint-ventures-partnerships-or-even-sale-companyhttp://crackberry.com/blackberry-special-committee-explore-possible-joint-ventures-partnerships-or-even-sale-companyhttp://crackberry.com/blackberry-special-committee-explore-possible-joint-ventures-partnerships-or-even-sale-companyhttp://crackberry.com/blackberry-special-committee-explore-possible-joint-ventures-partnerships-or-even-sale-companyhttp://crackberry.com/blackberry-special-committee-explore-possible-joint-ventures-partnerships-or-even-sale-companyhttp://crackberry.com/blackberry-special-committee-explore-possible-joint-ventures-partnerships-or-even-sale-companyhttp://crackberry.com/blackberry-special-committee-explore-possible-joint-ventures-partnerships-or-even-sale-companyhttp://crackberry.com/blackberry-special-committee-explore-possible-joint-ventures-partnerships-or-even-sale-companyhttp://crackberry.com/blackberry-special-committee-explore-possible-joint-ventures-partnerships-or-even-sale-companyhttp://crackberry.com/blackberry-special-committee-explore-possible-joint-ventures-partnerships-or-even-sale-companyhttp://crackberry.com/blackberry-special-committee-explore-possible-joint-ventures-partnerships-or-even-sale-companyhttp://crackberry.com/blackberry-special-committee-explore-possible-joint-ventures-partnerships-or-even-sale-companyhttp://crackberry.com/blackberry-special-committee-explore-possible-joint-ventures-partnerships-or-even-sale-companyhttp://crackberry.com/blackberry-special-committee-explore-possible-joint-ventures-partnerships-or-even-sale-companyhttp://crackberry.com/blackberry-special-committee-explore-possible-joint-ventures-partnerships-or-even-sale-companyhttp://crackberry.com/blackberry-special-committee-explore-possible-joint-ventures-partnerships-or-even-sale-companyhttp://crackberry.com/blackberry-special-committee-explore-possible-joint-ventures-partnerships-or-even-sale-companyhttp://crackberry.com/blackberry-special-committee-explore-possible-joint-ventures-partnerships-or-even-sale-companyhttp://crackberry.com/blackberry-special-committee-explore-possible-joint-ventures-partnerships-or-even-sale-companyhttp://crackberry.com/blackberry-special-committee-explore-possible-joint-ventures-partnerships-or-even-sale-companyhttp://crackberry.com/blackberry-special-committee-explore-possible-joint-ventures-partnerships-or-even-sale-companyhttp://crackberry.com/blackberry-special-committee-explore-possible-joint-ventures-partnerships-or-even-sale-companyhttp://crackberry.com/blackberry-special-committee-explore-possible-joint-ventures-partnerships-or-even-sale-companyhttp://crackberry.com/blackberry-special-committee-explore-possible-joint-ventures-partnerships-or-even-sale-companyhttp://crackberry.com/blackberry-special-committee-explore-possible-joint-ventures-partnerships-or-even-sale-companyhttp://crackberry.com/blackberry-special-committee-explore-possible-joint-ventures-partnerships-or-even-sale-companyhttp://crackberry.com/blackberry-special-committee-explore-possible-joint-ventures-partnerships-or-even-sale-companyhttp://crackberry.com/blackberry-special-committee-explore-possible-joint-ventures-partnerships-or-even-sale-companyhttp://crackberry.com/blackberry-special-committee-explore-possible-joint-ventures-partnerships-or-even-sale-companyhttp://crackberry.com/blackberry-special-committee-explore-possible-joint-ventures-partnerships-or-even-sale-companyhttp://crackberry.com/blackberry-special-committee-explore-possible-joint-ventures-partnerships-or-even-sale-companyhttp://crackberry.com/blackberry-special-committee-explore-possible-joint-ventures-partnerships-or-even-sale-companyhttp://crackberry.com/blackberry-special-committee-explore-possible-joint-ventures-partnerships-or-even-sale-companyhttp://crackberry.com/blackberry-special-committee-explore-possible-joint-ventures-partnerships-or-even-sale-companyhttp://crackberry.com/blackberry-special-committee-explore-possible-joint-ventures-partnerships-or-even-sale-companyhttp://crackberry.com/blackberry-special-committee-explore-possible-joint-ventures-partnerships-or-even-sale-companyhttp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