Licence Pro ATII

Curiousrhinos

AUTHOR : Sangaré Ansoumane

BLACK HAT

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SUMMARY

BLACK HAT CLOAKING PAGE HIJACKING KEYWORD STUFFING DOORWAY PAGES TYPOSQUATTING GOOGLE BOMBING

Author : Sangaré Ansoumane - Member Curiousrhinos - IUT Saint Etienne

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BLACK HAT

WHAT IS ?

Is to use all means available or possible by a webmaster.

Risking the withdrawal of his site from search engines

THE TECHNIQUES Author : Sangaré Ansoumane - Member Curiousrhinos - IUT Saint Etienne

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CLOAKING

WHAT IS ?

View  a  different  page :

Surfer

Robot

Author : Sangaré Ansoumane - Member Curiousrhinos - IUT Saint Etienne

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DIFFERENT USES

View a page in the language of the Internet

Display targeted advertisements  based on the origin of the visitor.

Block access to the site to people or robots

Hide the contents of its site to its competitorsAuthor : Sangaré Ansoumane - Member Curiousrhinos - IUT Saint Etienne

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METHODS

User-agent cloaking

IP Cloaking

Author : Sangaré Ansoumane - Member Curiousrhinos - IUT Saint Etienne

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PAGE HIJACKING

WHAT IS ?

Steal other sites positions in search engines.

HOW DOES IT WORK?

Create a  similar website  of  competitor.

Titles, Meta Tags, Content, Images : Only  internal links  exchange

Author : Sangaré Ansoumane - Member Curiousrhinos - IUT Saint Etienne

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KEYWORD STUFFING

WHAT IS ?

Is to insert  lists of  keywords in  a web page : visible or not.

THE METHOD

Background spoofing (most widespread).Author : Sangaré Ansoumane - Member Curiousrhinos - IUT Saint Etienne

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DOORWAY PAGES

WHAT IS ?

Create a large number  of pages  full of keywords then

redirected  the surfer  to another page.

THE METHODSAuthor : Sangaré Ansoumane - Member Curiousrhinos - IUT Saint Etienne

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DOORWAY PAGES

With redirection

JAVASCRPIT

BEACON META REFRESH

Duplicate Easy to achieve

Difficult to identify  by search engines.Author : Sangaré Ansoumane - Member Curiousrhinos - IUT Saint Etienne

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TYPOSQUATTING

WHAT IS ?

based on  the typos  and spelling the user  by entering

URL of a site

A word in  a search engine

THE METHODUrl Squatting Author : Sangaré Ansoumane - Member Curiousrhinos - IUT Saint

Etienne

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TYPOSQUATTING

HOW DOES IT WORK? Reverse  two  letters

Delete  a letter

Buy  the domain name  phonetically

Misspelling  in articlesAuthor : Sangaré Ansoumane - Member Curiousrhinos - IUT Saint Etienne

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GOOGLE BOMBING

WHAT IS ?

Is to influence the ranking of a site in search engines

The technique exploits the operating mode ofthe search engines through  the  PageRank

algorithm.Author : Sangaré Ansoumane - Member Curiousrhinos - IUT Saint Etienne